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The destination as the area of movement of guests during their stay often leads to a cooperation among different tourism organizations and destinations: on the one hand, the co‐operation is necessary to be able to offer the products demanded by different guests, on the other hand, it is necessary to be able to guarantee a sensible appearance to the market. With an empirical research carried out in 1999 and 2000, the European Academy Bolzano took the Italian regional and sub‐regional tourism organizations into consideration to evaluate the progress in managing the destination Italy. Rigidity of the organizational structures, little cooperation and integration as well as insufficient market resources are some of the main results. Further developments in change management, stakeholder management, branding, and the setting of clear and measurable goals are some of the issues analyzed. In consideration of an analysis of the Italian regions with regard to their actual politics of destination development the paper concludes with the proposal of a new model of tourism organizational structure based on networks and on the distinction between territorializable basic tasks and deterritorializable product/market tasks. This paper is a conceptional work relevant for traditional destinations and valid as a case study.

The most recent global and regional developments bring about a change in vocational needs required from new recruits in the tourism industry and ask for revised training programmes to be introduced by future decision‐makers (Hofstetter 2004). Several studies have been conducted in terms of job requirements in tourism‐related fields, and a number of qualifications have been identified (Weiermair 1999): communicative skills, empathy, motivation, decision‐making abilities, planning abilities and improvisation abilities. The purpose of any education programme in tourism must be to explain the true nature of the tourism phenomenon through seminars, trainings, workshops, and academic curricula. It must be directed to public and private sectors of the tourism industry, as well as external agencies. The paper reports a study carried out in August 2005 on the training programme offered in South Tyrol for employees of tourism organizations. A standardized online questionnaire was sent to employees of tourism organizations to reveal the importance and satisfaction with the training offer as well as the value of IT in teaching and training. The results provide implications for future tourism curricula, particularly for employees of tourism organizations.

The entirety of a region’s architectural expressions, that is, its building culture, has a strong impact on a region’s atmosphere. Being a collective and networked endeavour, building culture is difficult to coordinate. Against this background, this chapter presents an empirically informed reflection on architectural governance. The chapter is based on a multiple case study which compares five regions in the European Alps in terms of their coordination mechanisms in the areas of architecture and spatial planning, that is, architectural governance. The analysed regions include Grisons (Switzerland), Vorarlberg, Tyrol (both Austria), South Tyrol and Trentino (both in Italy). By combining conceptual considerations with empirical evidence, the chapter concludes with hypothesised relationships between architectural governance, building culture, socio-economic development dynamics and tourism.

Destinations are strategic marketing units which consist of territorially delimited, consolidated areas of co‐operation. Options to improve a destination's competitive edge depend on the determinants of competitiveness. A destination's competitive position can be explained by factor conditions and conditions of demand, quality and structure of sectors involved, strategies as well as market and organizational structures. The competitive system depicted above forms the basis for the creation of “customer value” and therefore is a source of future competitive advantages. Customer value is the gap perceived by the customer between the perceived (multidimensional) benefit and the perceived (multidimensional) costs/prices of a destination compared to its competitors. The aim of the article is the explanation of “Customer Value Management” as a key strategy to affect a destination's competitive position by means of supply‐side measures as well as the communicated and achievable relative consumption/cost position.

The development of tourism can be considered from a tourist and a local perspective. The tourism space functions both as a tourism destination and a living space for local residents. Methods of atmospheric design can contribute to consider the guest’s view which can bring dynamism into the development of places and locations. This is seen as an interesting option for the Bavarian small town of Eichstaett in Germany, whose challenges and opportunities in tourism development are the focus of this contribution. Small towns have the potential to achieve tourism visibility and to increase the quality of life of the local population through a stronger engagement with the atmospheric design of their space.

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question of growth perspectives of SMEs and their future development. The paper gives an insight into selected growth theories, entrepreneurship and SMEs, firm competencies, core competencies and the wellbeing of entrepreneurs as a growth indicator. The majority of SMEs are run by the family and characterized by low growth rates or even stagnation, and relatively low market entry and qualification barriers. An exploratory study was carried out among 3‐ and 4‐star hotels in South Tyrol (Italy) in 2004 for a better understanding of the driving forces, growth barriers, entrepreneur's satisfaction, and prerequisites and incentives of growth.

This special issue of Tourism Review provides an original body of work that complements existing research on tourist destinations, and offers an opportunity for tourism research to contribute to broader leadership theorizing.

This editorial introduction embeds the included papers into general reflections about destination leadership.

This introduction summarizes how the papers in this special issue contribute to two streams of research: First, the papers use and advance leadership theories that are particularly suited to inter-organizational contexts, such as distributed and systemic leadership. Second, they illustrate that destination leadership needs to be treated and understood in relationship to governance arrangements, power structures, and social networks among leaders.

Sustainable destination competitiveness greatly depends on effective strategies as well as efficient and inclusive processes and structures. Existing research on destination management and destination governance clearly illustrates the relevance of these requirements. However, the human factor in the form of motivation, inspiration, and role modeling – i.e. destination leadership – is also crucial. Yet, so far leadership has not received the necessary attention in both tourist destinations and networked environments in general. This is all the more remarkable since social networks pose particular challenges for leadership.

Following a presentation by Dr Harald Pechlaner of the University of Innsbruck (Austria) about “Public Policies for Cultural Heritage within the Destination”, the participants of the workshop discussed general problems of facilitating economically viable tourism products within a destination. The situation of private owned castles in South Tyrol was giving a good example of the problems involved. Even though the castles — due to their owners' orientation towards their family traditions and not towards a marketing perspective — are facing some special problems, by and large they have to tackle the same issues as other small and medium‐sized enterprises (SME) in the tourism sector.