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1 – 1 of 1Geraint Howells, Hans‐W. Micklitz and Thomas Wilhelmsson
The purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law.
Abstract
Purpose
The purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law.
Design/methodology/approach
The differences addressed in the paper relate to the role or tasks of consumer law in regulating the marketplace.
Findings
A comparison of the UK, German and Nordic approaches reveal interesting differences at least in nuances in the approach to omission of information as an unfair commercial practice.
Originality/value
The paper provides useful analysis of the deeper understandings behind unfair commercial practices law.
Details