This article has several purposes. One is to give some rather elementary facts about both the concept and scope of unemployment for those readers that are not specialists in the field. Another purpose is to discuss some related concepts that could be of use in understanding the development and trends of the labour market. Finally, I will discuss the meaning of the “right to work”, and some possible scenarios for the future. My main focus will be the industrialised nations, while the problems of the so‐called developing countries will be touched upon only very briefly.
A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM…
A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM domain is scarce. Based on this, the purpose of this paper is to present a framework that enhances positive WOM persuasion in a CRM context.
Specifically, the authors explore collectivism as a contextual dimension for positive WOM persuasion in a CRM setting and discusses three novel constructs for effectively designing such campaigns, namely, cause proximity, choice of donation type and choice variety of donation types in a single offering frame. Based on conceptual logic and drawing on literature from a variety of disciplines, this framework should provide deeper insight into achieving positive WOM persuasion with CRM strategy and implementation.
Additionally, the analysis leads to specific research questions regarding the associations between these contrasts and positive WOM persuasion in a CRM context.
Finally, the managerial and theoretical contributions are discussed, as well as directions for further research.
The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian…
The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian businesses. The authors primarily focus on one facet of CSR strategy – cause-related marketing (CRM) – which has been increasingly used by marketing practitioners in recent times.
In the context of Egyptian household goods business, the authors investigate the factors that motivate/hinder consumer participation in their CRM campaigns using a sample of 261 respondents in a mixed research design.
Results show that motivational attribution significantly predicts consumers’ responses toward CRM, with moral judgment playing a partial mediating role in such relationship. In addition, several variables such as altruism and religiosity among personality characteristics are found to arouse consumers’ positive motivational attribution, whereas skepticism was negatively associated with CRM responses.
The findings of this research have both practical and social implications for academics and practitioners alike. Successful campaigns should include the factors inducing motivational attribution, which, in turn, enhances consumers’ attitude toward a company and their purchase intentions. Personal characteristics also impact consumer responses and should be paid attention to.
In a world characterized by fast-changing pace of globalization, it has become critical to study an important phenomenon like CRM in the Middle East, and this original research provides insights into how effective CRM campaigns can be developed there. This will strengthen our cross-cultural understanding of the similarities and differences in consumer viewpoints between developed and developing countries.