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How hand‐weaving skills got to Nigeria, from where and when, have been tentatively answered in the literature and virtually every ethnic group in the country weaves. Aso‐oke fabric has been woven by the Yorubas of Western Nigeria for decades. This study therefore sets out to find possible reasons for the fabric's continued acceptance by Nigerians.

A sample of 100 respondents taken in Benin City, capital of Edo state, Nigeria was studied by means of field survey tool of questionnaire and the responses to rating scale questions were tested for significance using the “t‐test”.

The analysis revealed that aso‐oke consumption is being sustained through frequent product modification, and deeply rooted socio‐cultural factors. The fabric appears to be both a style and a fashion.

In spite of its long‐standing popularity, aso‐oke has a number of negative attributes. Specifically, consumers would be more satisfied if weavers employ only color‐fast yarns in weaving, and produce lighter‐weight aso‐oke fabrics that suit all purposes and are also shrinkage‐resistant.

The unique contribution of this paper is its emphasis on the consumption of aso‐oke fabric. Previous studies focused on the weaving aspect: weaving technology, weavers' ingenuity and skills, and the history of cloth weaving in Nigeria. A few of these studies examined the cultural uses of particular motifs of the fabric.

The purpose of this paper is to assess the issues currently involved in social and environmental sustainability in the clothing industry.

The paper adopts a case study approach to investigate a business that operates successfully in this challenging market.

As a consequence of increasing demand for ethical clothing, it has become standard practice for UK clothing retailers to develop CSR policies which impact upon their methods of garment sourcing and partnerships with suppliers. There is also a significant trend for retailers to offer ethical clothing ranges made from organic cotton or produced by Fair Trade manufacturers. The paper includes a case study on People Tree, which sells Fair Trade clothing sourced from developing countries. People Tree is rare amongst clothing companies in that it provides customers with a transparent view of its production sources via the internet. The company provides an example of how socially responsible and environmentally sustainable global sourcing can be applied in practice.

The study focuses on aspects of sustainability in an individual retailer. This could be extended to other ethical retailers in different countries, and a longitudinal study of such companies could be conducted.

Literature on ethical fashion companies and their use of socially responsible strategies is sparse, and there is a lack of research that covers both social and environmental sustainability in this market. This paper fills some of the gaps.

This study examines what constitutes competence and how a novice becoming a competent weaver is enabled by information literacy in the fabric-weavers’ workplace landscape.

Ethnography as a research design was employed using participant observation and semi-structured interviews as the data collection techniques.

Competence constitutes the demonstration of Kente knowledge and mentorship capability enabled by information literacy through access to the on-the-loom and off-the-loom information in the Kente-weaving landscape.

This study explains how the transition from a novice weaver to a competent weaver is underpinned by information literacy.

This is one of the first studies that contribute to the understanding of information literacy in the craft workplace. The study proposes a framework for weavers' information literacy practice.

This paper aims to provide an understanding of how brands acquire meanings in a historical context. It examines the politico-economic environment that led to emergence of khadi in India.

The paper uses historical data to examine political economy of khadi. The author uses both written text and visuals for data collection and analysis.

It elucidates how the significance of khadi changed from being a mere cloth to a product of self-sufficiency and national importance in India’s freedom movement. This work is based on the analysis of Gandhian activities, especially consumption of khadi and usage of spinning wheel, during Indian freedom movement. The work analyzes the evolution of khadi in its historical, social and political context in colonial India. This paper reveals how and why brands acquire certain historical meanings.

The paper is developed in colonial India.

This paper examines the role of institutions, social and political movements in the creation, development and nurturing of a brand and its meanings.

This paper aims to examine the ways becoming information literate relates to the material objects in the Kente-weaving landscape.

An ethnographic research design was adopted wherein data was collected using participant observation and a semi-structured interview with 24 participants through their roles as either master weaver, junior weaver or novice weaver. Thematic analysis through a practice-based approach to information literacy frames the analysis of this study.

Information literacy relates to the material objects in terms of developing the know-how knowledge regarding the Kente-weaving tools used as well as what constitutes the quality of Kente fabrics.

Information literacy goes beyond having theoretical knowledge of the material objects of an information landscape. It is practical, not merely knowing the names of the material objects and what they are literary used for.

To the best of the authors’ knowledge, this is the first study that contributes to the understanding of how information literacy relates to material objects in the craft workplace.

Khadi fabrics are known for their unique comfort properties which are attributed to their unique structural and functional properties. For getting optimal comfort from a collection of available Khadi fabrics, further exploration is needed. Ranking the Khadi fabrics from a competitive lot for optimal comfort is a challenging job, which has not been addressed so far by any researcher. The purpose of this study is to present one such selection problem using the multi-criteria decision-making (MCDM) technique, a popular branch of operations research, which can handle almost any decision problem involving a finite number of alternatives and multiple decision criteria.

Two widely popular methods/exponents of MCDM, namely, analytic hierarchy process (AHP) and multiplicative analytic hierarchy process (MAHP) have been deployed in this study for ranking a competitive lot of 15 Khadi fabrics and selecting the best alternative for optimal summer comfort based on three comfort attributes, namely, drape coefficient, thermal insulation value and air permeability.

Both the approaches yield a similar ranking pattern with Spearman’s rank correlation coefficient of 0.9857, Khadi fabric K1 achieving Rank 1 (best in terms of optimal comfort) and sample K6 acquiring Rank 15 (worst choice). Two-phase sensitivity analyses were performed subsequently to demonstrate the stability of the two approaches: sensitivity analysis by changing weightage levels of the criteria and sensitivity analysis in dynamic decision conditions by changing the elements of the initial decision matrix. During sensitivity analyses, no occurrence of rank reversal is observed for the best and worst alternatives in either of the two approaches. This corroborates the robustness of the two models.

Khadi fabrics are widely acclaimed for their intrinsic comfort properties for both summer and winter. Although the popularity of Khadi fabrics is increasing day by day, this domain is under-researched, and hence, needs to be explored further. The present approach demonstrates how the MCDM technique can serve as a useful tool for ranking the available Khadi fabrics in terms of optimal comfort in summer. The same approach can be extended to other domains of the textile industry, in general, as well.

This study is the first-ever theoretical approach/research on the selection of Khadi fabrics for optimal summer comfort using the MCDM tool. Another novelty of the present study is that the efficacy of AHP and MAHP approaches, in this study, has been validated through a two-phase sensitivity analysis. This validation part has been ignored in most of the hitherto published applications of AHP and MAHP in other domains.

Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of Makhija wanted him to sign an exclusive contract. Makhija was evaluating various growth options in the light of this new hurdle. The case can be taught in courses on entrepreneurship, internationalization and strategy for SMEs to teach topics related to effectuation and challenges of international business.

The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.

Personal, reflective, interpretive, historical narrative.

For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.

Some of the critical directions suggested herein could possibly inspire innovative critical marketing work.

There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.

The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.

As an autobiographical narrative, this paper – by definition – is original and unique.

This paper identifies challenges the traditional Thai silk industry has faced during its internationalization, and the public and private responses employed to overcome challenges.

In-depth interviews were conducted with major players along the Thai silk value chain to gain insights into the industry's transformation from a domestic, cottage industry into an international fashion producer.

Thai silk has created a niche market for high-end, cultural products, thus successfully sidestepping direct competition from emerging low-cost producers. The main innovative strategies employed include introducing new products, upgrading quality, attracting new customers, and collaboration between actors all along the silk value chain.

This study illustrates how a traditional industry can evolve and successfully adapt to changing consumer demands and competitive landscapes in a globalize economy.

The purpose of this paper is to demonstrate that both leisure and sustainability objectives can be achieved via Buddhist economics informed agritourism. Buddhist economics differs significantly from mainstream (neoclassical) economics in its ontological underpinning. This means that assumptions about human nature are different: the core values of mainstream economics are self-interest and competition in the pursuit of maximum welfare or utility; while in Buddhist economics, “self” includes oneself, society and nature, which are all simultaneously interconnected. The core values of Buddhist economics are compassion and collaboration through which well-being is achieved, leading to higher wisdom (pañña). Because of this, the interconnectedness of activities and relationships, even those not initially obviously so linked, is crucial.

The theoretical argument is illustrated by a pilot study of an agritourism, package tour to visit the properties of Thai farmers involved with a project known as “running a one rai farm to gain a one hundred thousand baht return”. The research is exploratory in character.

A result of this study is to reveal agritourism as a significant market channel to promote sustainable agriculture.

Agritourism can be considered an instrument for rural development with its contribution to positive economic impacts, providing economic opportunities to sustain financial security for the farming family, maintaining viability of the agricultural sector and local communities and creating jobs for rural residents together with sustainable agriculture.