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The purpose of this study was to examine the issue of corporate environmentalism from a managerial perspective, specifically in connection to top management commitment and the need for competitive advantage, which can be integrated into the decision making of environmental strategies.

This study uses data from a recent online survey of 77 Danish firms. Surveyed firms in the study were divided into two categories based on their adoption of a green strategy. Univariate analysis of variance and step-wise discriminant analysis were used to identify variables that discriminate between these firms.

The results revealed that systematic planning to develop a green strategy coupled with each firm's view of the importance of formulating and implementing a green strategy are the key factors discriminating between the two groups of firms.

Since this study did not consider external factors such as, governmental regulation, NGO pressure, etc. the authors do not rule out the importance of these factors. But it makes sense to conclude both internal and external factors (no necessarily equally) contributing to a successful adoption of green strategy.

It appears that adoption of a green strategy is a result of, mostly, internal factors. These factors are certainly within the control of management. Adopting any new strategy requires a wide range of knowledge and skills. Unfortunately, many managers and employees are deficient on their views about the importance of formulating and pursuing a green strategy. They need to be informed that half-hearted efforts in adopting a green strategy make the process both slow and difficult.

Management commitment to systematic planning to develop and implement a green strategy is essential. Committed managers systematically explore the possibilities of gaining competitive advantages through a proactive strategy by transforming the nature of their products and organization. However, the management mindset does not change solely due to inner managerial drives, but in a more complex interplay with outside stakeholders, including customers, consumers, and non-governmental bodies. Therefore, the riskiest venture occurs when the firm and its management are not totally committed.

Developing a foundation for adopting a green strategy and verifying the results should contribute to a more comprehensive managerial understanding of how green strategies should be adopted by firms.

Green building development practices reduce carbon footprint and promote sustainability in the built environment. To foster green building construction in Malaysia, several strategies and sustainability metrics like the Malaysian Carbon Reduction and Environmental Sustainability Tool (MyCREST) have been established. Yet, the implementation of green office building development in Sarawak still remains low. Therefore, the purpose of this paper is to develop MyCREST Embedded Framework (MEF) for enhancing the adoption of green office building construction in Sarawak.

To achieve the research aim, document analysis of the overarching MyCREST Reference Guide was conducted. Then, questionnaire was used to survey 120 green construction professionals in Kuching, the capital of Sarawak. Afterwards, data from the questionnaire was analyzed using Statistical Package for Social Science software version 22. As a result, the significant strategies for enhancing the adoption of green office building construction in Sarawak were identified, and ranked hierarchically using the Relative Importance Index.

The established significant strategies include: government policies and incentives, sustainable technological practices, defined process for executing green building projects and adequate information for the public. Moreover, this study recommends MyCREST as the suitable Green Building Assessment Tool for developing green office buildings in Sarawak due to its integration of carbon reduction strategies with sustainability indicators.

This study is limited to Kuching; hence future study should be extended to other cities in Sarawak.

Based on the findings, the MEF is developed to enlighten the industry practitioners on the approaches that will elevate green office building development in Sarawak.

This paper aims to shed light on how small- and medium-sized enterprises can use export promotion programmes (EPPs) to improve their performance. The proposed conceptual model focuses on the need that the mechanism of awareness and use of EPPs should play a more active strategic role in shaping the firm’s export performance.

A meta-analysis of the pertinent literature reveals 16 studies on EPPs.

This study reveals that there are 16 relationships which are important based on the meta-analytic correlations. The analysis of these relationships shows that EPPs, export performance, strategy, knowledge, commitment, capabilities, competitive advantage and experience are the mostly used constructs.

This investigation supports the view that the moderating effects of the improvement of trust relationship between partners, i.e. importers to exporter and public policymakers to exporter, and the mechanism of awareness and use of EPPs accelerate the firm’s export performance. EPPs explain 31.3 per cent of the variance in export performance indicating their catalytic role in the exports’ growth.