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The purpose of this paper is to show how the National Socialist regime participated in popular commercial events such as trade fairs to posture their propaganda. I demonstrate how the inter-trade organization and one particular company – Daimler-Benz AG – tailored their advertising to the communication strategies used by the Nazi regime.

This case study is based on the archival records of Daimler AG. The way in which the 50th anniversary of the automobile was staged at the Berlin Motor Shows of 1935 and 1936 is understood as part of the communication strategies of the German automotive industry, as well as of the Nazi regime.

This paper shows how intimately connected the 50th anniversary of the automobile was to the themes of racing and motorization. The automobile as a German invention had the potential to reconcile the motorization of the German people – a sign of modernity – with the blood and soil ideology of the Nazis. The Berlin Auto Show became an important platform for this project. The paper also shows how Daimler-Benz’s approach should be read differently.

The article sheds new light on the interaction between and inter-dependence of one particular company’s – Daimler-Benz AG’s – communication strategies and those of the Nazi regime. Furthermore, the 50th anniversary of the automobile, celebrated at the auto show in Berlin, provides a good opportunity to add exhibitions to of advertising history of the 1930 Germany.

The purpose of this paper is to investigate how the changing of institutional logics in an established field shapes the developmental networks of high‐achievers.

This research combines time series analysis of more than 80 years of historical data (1922‐2004) with qualitative analysis of induction speeches of 99 hall of fame players from the same period.

Findings indicate that a change in field logics from a more staid “insular” logic to a market or more business‐oriented logic coincided with changes in key players' developmental networks. In particular, the key players' self‐identified developmental relationships become both more numerous and more diverse in nature. Results of the time series analysis connect the shift in logic with the late 1950s which was an important time in Major League Baseball's history. It was during this period that, for the first time, each team had at least one African American player on their roster and each team had an average of at least one full‐time scout based in a country outside the USA – both indicators of MLB's increasingly global search for talent.

The study focuses on extraordinary career performers (versus all performers) in an all‐male professional sport where the nature of the sport and the number of organizations remains relatively stable over time.

These findings show how changes to industry level logics can affect individual level changes in mentoring and developmental networks. In particular, they demonstrate how organizations can create and remove potential developer roles as their respective logics change from era to era.

This is the first known study to explore the effect of macro level changes on mentoring and developmental networks at the individual level.

In ceremonies commemorating the 40th anniversary of the first US jet flight, General Electric Company of the USA inducted jet pioneer Sir Frank Whittle into its Aircraft Engine Hall of Fame during opening day of the 1982 Farnborough Air Show activities at this historic British aviation site.