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1 – 10 of over 1000Mohd Hafiz Hanafiah and Nurul Alia Aqilah Hamdan
The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…
Abstract
Purpose
The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of religiosity in Muslim travellers Halal food consumption attitude and behaviour while travelling to the non-Muslim destination.
Design/methodology/approach
A total of 384 respondents participated in this study through an online survey. This study used the partial least square structural equation modelling to assess the survey measurements and hypotheses testing.
Findings
This study asserts that the Muslim travellers’ Halal consumption attitude relies heavily on their level of religiosity, subjective norms and perceived control behaviour. Besides, the results provide evidence that consumption attitude mediates the relationship between religiosity, subjective norm, perceived behavioural control and intention in consuming Halal food products while travelling abroad.
Practical implications
This study highlighted the critical aspects of an emerging Muslim market that travel for leisure with the urge to comply with their Islamic teachings and religiosity. It is vital for non-Muslim tourism destination marketers to tailor their marketing strategies and consider promoting Islamic dietary rules when planning their travel packages.
Originality/value
This study is one of the few that focus on Muslim-friendly tourism and the role of religiosity in Muslim traveller’s Halal food consumption behaviour. This study confirms that the theory of planned behaviour model can be used to explain Muslim travellers Halal food consumption attitude while travelling to a non-Muslim destination.
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Karijn Bonne, Iris Vermeir, Florence Bergeaud‐Blackler and Wim Verbeke
The purpose of this study is to investigate the determinants of halal meat consumption within a Muslim migration population using the theory of planned behaviour as a conceptual…
Abstract
Purpose
The purpose of this study is to investigate the determinants of halal meat consumption within a Muslim migration population using the theory of planned behaviour as a conceptual framework. The role of self‐identity as a Muslim and dietary acculturation in the host culture is explored.
Design/methodology/approach
Cross‐sectional data were collected through a survey with 576 Muslims mainly originating from North Africa and currently living in France. Data were analysed by means of independent samples' t‐tests, correlations and stepwise multiple regression.
Findings
A positive personal attitude towards the consumption of halal meat, the influence of peers and the perceived control over consuming halal meat predict the intention to eat halal meat among Muslims.
Research implications/limitations
Limitations include the use of a convenience sample and the focus on only two individual characteristics related to religious food consumption, namely self‐identity and dietary acculturation. Additional individual characteristics such as trust, values or involvement could improve the predictive power of the model.
Practical implications
Practical implications extend to food policy decision‐makers and food marketers who might pursue identity – and/or acculturation‐related strategies in their distribution and communication efforts targeted at the growing halal food market segment in Western Europe.
Originality/value
This study is one of the first studies investigating the determinants of halal meat consumption in general and a first application of the theory of planned behaviour within a food, religion and migration context, i.e. halal meat consumption decisions in a Muslim migration population in France. In general, this study indicates that the predictive power of the classic TPB in this very specific context is limited.
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Adnan Ali, Afzaal Ali, Guo Xiaoling, Mehkar Sherwani and Sikander Hussain
The purpose of this paper is to investigate the determinants of halal meat consumption within the population of Chinese Muslims in China using the theory of planned behaviour…
Abstract
Purpose
The purpose of this paper is to investigate the determinants of halal meat consumption within the population of Chinese Muslims in China using the theory of planned behaviour (TPB) as a conceptual framework. The role of self-identity as a Muslim, dietary acculturation in the host culture, moral obligation to purchase halal meat and trust on the authenticity of halal meat are explored.
Design/methodology/approach
Cross-sectional data were collected through a survey with 378 Chinese Muslims, currently living in Beijing and Xian cities. Data were analysed by means of correlations and stepwise multiple regressions to test the model and the moderating effects of self-identity, dietary acculturation, moral obligation and trust on behavioural intention.
Findings
A positive personal attitude towards the consumption of halal meat, personal conviction, motivation to comply, perceived control over consuming halal meat and perceived availability of halal meat predict the intention to eat halal meat among Chinese Muslims.
Research limitations/implications
Limitations include the focus on only four individual characteristics related to religious food consumption, namely, self-identity, dietary acculturation, moral obligation and trust. Additional individual characteristics such as individualism-collectivism and involvement or values could improve the predictive power of the model.
Practical implications
Practical implications extend to food marketers and food policy decision-makers who might pursue identity, acculturation, trustworthiness and moral obligation-related strategies in their distribution and communication efforts targeted at the growing halal food market segments across China and worldwide.
Originality/value
The current study addresses the important limitation of previous studies regarding the inclusion of additional possible individual characteristics such as moral obligation and trust in the TPB model to investigate the determinants of halal meat consumption within a food-religion context.
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Iwan Vanany, Jan Mei Soon, Anny Maryani and Berto Mulia Wibawa
Indonesia has the largest Muslim population in the world and represents a significant global-market opportunity for halal food producers. Surprisingly, halal-food consumption in…
Abstract
Purpose
Indonesia has the largest Muslim population in the world and represents a significant global-market opportunity for halal food producers. Surprisingly, halal-food consumption in Indonesia remains under-researched. Thus, this study aims to investigate the factors influencing consumers’ halal-food consumption, using an extended theory of planned behaviour (TPB) model.
Design/methodology/approach
Data were collected through a self-administered questionnaire distributed among 418 consumers in Surabaya, Indonesia. Multiple regression analysis was used to describe the TPB relationship and halal-food consumption.
Findings
This study successfully extended the TPB to include additional predictors: perceived awareness, habit, religious self-identity (RSI), moral obligations and trust to determine consumers’ intention in halal-food consumption. Attitudes, RSI and moral obligations were significant predictors of intention to consume halal food.
Practical implications
The findings can be used by the government and food producers to target specific factors, especially positive attitudes, RSI and moral obligations. Indonesia Ulama Council (Majelis Ulama Indonesia), the food industry and the media play a critical role in sustaining consumers’ positive attitude towards halal-food consumption. It is critical for food manufacturers to tailor their marketing strategies and consider promoting Islamic dietary rules when promoting their food products.
Originality/value
To the best of the authors’ knowledge, this study is one of the first attempts to investigate the determinants of halal-food consumption, using an extended TPB in Indonesia.
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Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food…
Abstract
Purpose
Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food consumption; to which many issues are attached which are not adequately addressed in marketing literature. Recently, marketing researchers have started paying attention to different perspectives of ethnic consumption in intra-national contexts. Halal is one of such fastest growing ethnic food in western societies. The purpose of this paper is to quantitatively study Halal food consumption in majority ethnic groups in relation to possible resistances and acculturation in multicultural society of UK.
Design/methodology/approach
The questionnaire survey was used to collect data.
Findings
The model was developed by using structural equation modeling (SEM) which shows that both consumer animosity and consumer racism negatively affect willingness to buy Halal food by majority ethnic groups whereas ongoing acculturation moderates these relationships.
Research limitations/implications
The main limitation of this study is use of a combination of convenience sampling and snowball sampling.
Practical implications
The findings can guide ethnic researchers and food marketers to devise prudent marketing strategies to deal with ethnic food consumption issues.
Social implications
This study will bridge a gap in ensuring intercultural harmony by dealing with a market reality.
Originality/value
This work has a potential to instigate future research in much needed area of changing food consumption behavior in multicultural societies and its implications.
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Mehkar Sherwani, Afzaal Ali, Adnan Ali and Sikander Hussain
The purpose of this study is to investigate the determinants of halal meat consumption within a Turkish Muslim migration population in Germany using the theory of planned…
Abstract
Purpose
The purpose of this study is to investigate the determinants of halal meat consumption within a Turkish Muslim migration population in Germany using the theory of planned behaviour (TPB) as a conceptual framework. The role of self-identity as a Muslim, dietary acculturation in the host culture, moral obligation to purchase halal food and trust on the authenticity of available halal food are explored.
Design/methodology/approach
A quantitative cross-sectional survey design for the current study was adopted. Purposive sampling through self-administered questionnaires was used to collect data from 517 Muslim consumers originated from Turkey and currently living in Germany. The analysis includes exploratory factor analysis, means scores, linear correlation and multiple regressions to examine the determinants of halal meat consumption.
Findings
A positive personal attitude towards the consumption of halal meat, motivation to comply with the opinion of important persons and institutions and the perceived control over consuming halal meat predict the intention to eat halal meat among Muslims.
Research limitations/implications
This study used self-identity, dietary acculturation, trust and moral obligation as moderator variables. Future research should also examine the moderating effects of values such as individualism/collectivism and materialism and demographic factors such as age, country of origin, education level and income level to increase the predictive power of the current TPB model.
Practical implications
Practical implications can be extended to those policymakers, marketing managers and advertising agencies dealing with food-related products. They can pursue strategies based on religious self-identity, dietary acculturation, trustworthiness and moral obligation factors in their distribution and communication efforts targeted at the growing local and international market of halal food.
Originality/value
This is one of the few studies investigating the determinants of halal meat consumption in a Muslim population in Germany using the TPB within a food, religion and migration context.
Religion plays an important role in promoting and inhibiting consumption of goods and services. Halal food, for instance, represents one such food permitted by Islam. Within a…
Abstract
Purpose
Religion plays an important role in promoting and inhibiting consumption of goods and services. Halal food, for instance, represents one such food permitted by Islam. Within a broader category of consumers for religiously sanctioned products such as halal food, young consumers represent an important segment, as they have a high lifetime value, thereby requiring special attention. This study aims to identify and examine individual and social factors that can foster young consumer’s engagement for halal products.
Design/methodology/approach
An inductive research approach using the Gioia method has been used to develop broader themes for discussion. The authors have also proposed a model for engaging young consumers for religiously sanctioned dietary products.
Findings
The paper provides empirical insights into the interplay of identities and value sources that encourages or forbids consumer engagement for halal products.
Practical implications
Globally, the halal food industry has been estimated to be worth $580bn, and it is growing at an average rate of 7 per cent annually. Marketers, thus, need to be aware of diverse consumers’ needs to provide a customized offering; they have to cater to adherent customers of these religiously sanctioned products by being sensitive to intricacies that make such food items consumable. The study will help marketers to better align their promotional strategies with the needs and requirement of young consumers.
Originality/value
In this paper, the authors have operationalized repeated interaction and associated consumption in the context of halal food to understand how religion and other factors play a role in strengthening or weakening consumer engagement. To the best of the authors’ knowledge, no study has been done to understand young consumer’s engagement for halal food products in the Indian context. India being a land of multi-religion and multi-culture, such studies can provide rich insights.
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Afzaal Ali, Guo Xiaoling, Mehkar Sherwani and Adnan Ali
The purpose of this paper is to investigate the determinants of Halal meat consumption within international Muslim students’ population in China using the theory of planned…
Abstract
Purpose
The purpose of this paper is to investigate the determinants of Halal meat consumption within international Muslim students’ population in China using the theory of planned behaviour as a conceptual framework. The role of self-identity (SI) as a Muslim, dietary acculturation (DA) in the host culture, moral obligation (MO) to purchase Halal meat and trust on the authenticity of Halal meat is explored.
Design/methodology/approach
Cross-sectional data were collected through a questionnaire survey with 436 international Muslim students mainly originating from Muslim countries and currently studying in China. Data were analysed by stepwise multiple regression analyses to test the model and the moderating effects of SI, DA, MO and trust on behavioural intention.
Findings
The results indicate that a positive personal attitude towards the consumption of Halal meat, personal conviction and the perceived control over consuming Halal meat predict the intention to eat Halal meat among Muslims.
Research limitations/implications
Limitations include the use of a snow-ball sampling technique and the focus on only four individual characteristics related to religious food consumption, namely, SI, DA, MO and trust.
Practical implications
Practical implications extend to dealing with food policymakers and food marketing managers in companies who might pursue identity-, acculturation-, MO- and trustworthiness-related strategies in their distribution and communication efforts targeted at the growing local as well as international market of Halal food.
Originality/value
This study is one of the first studies investigating the determinants of Halal meat consumption among international Muslim students in China and a first application of the theory of planned behaviour-related religious food consumption context by considering four individual characteristics, namely, SI, DA, MO and trust.
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Poppy Arsil, Yeong Sheng Tey, Mark Brindal, Cun Uei Phua and Denisa Liana
The purpose of this paper is to uncover the personal values driving Indonesian and Malaysian Muslims’ consumption decisions with respect to halal food.
Abstract
Purpose
The purpose of this paper is to uncover the personal values driving Indonesian and Malaysian Muslims’ consumption decisions with respect to halal food.
Design/methodology/approach
The personal values of 130 Indonesian and 80 Malaysian Muslims have been analyzed, using a means-end chain (MEC) approach, in relation to halal food.
Findings
Primary personal values are identified as a better sense of personal security. This is ascribed as seeking “better future” and “go to heaven.” Other personal values are related to tradition, benevolence and achievement.
Research limitations/implications
Since this study was conducted in both the capital cities of Indonesia and Malaysia, this study might not take account of cultural diversity within the two countries’ Muslim communities.
Practical implications
An understanding of the personal values governing Muslim consumption is a useful tool toward improving the promotion of halal certification and food products.
Originality/value
This study reveals the personal values of Indonesian and Malaysian Muslims with underpinning their consumption of halal food.
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Muhammad Asim Shahzad, Dong Jun, Gull Noor and Ahsan Zubair
Within the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of causation…
Abstract
Purpose
Within the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of causation of halal food consumption (HFC) within China. Being a Muslim, the importance of habit, religious self-identity, moral attitude and individualism to the consumption of halal food in the host-culture is examined.
Design/methodology/approach
A questionnaire survey was placed and cross-sectional data consisted of 199 Muslim participants were collected, primarily from Beijing current capital of China. Data were examined by SPSS and PLS-3 to assess the model and moderating effects of individualism on HFC.
Findings
The results of the research show that moral attitude, habit and religious self-identity in the presence of individualism as a moderator have a significant and positive attitude toward HFC.
Practical implications
The halal food industry can communicate the Muslim community through tag (Halal), which may help Muslims with different individualism and inspire them to make their choices.
Originality/value
The research can be valued by the strategy makers of the food company, as well as the food industry that might pursue individualism in the communication and supply process while targeting the halal food sector in China and worldwide.
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