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Article
Publication date: 2 June 2022

Sadia Aziz, Muhammad Abdullah Khan Niazi and Usman Ghani

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of…

Abstract

Purpose

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of attitude towards COVID-19 vaccination. The research explores how the Islamic ideologies shape Muslims’ knowledge, social and religious beliefs towards COVID-19 vaccination acceptance or refusal.

Design/methodology/approach

Theoretically, the study is based on the functional theory of attitudes. The model of the study is comprised of nine variables explaining the attitude and intention towards COVID-19 vaccination. Among nine variables, perceived Islamic religiosity, perceived behavioural control and Halal consciousness among Muslims are explained through the value-expressive function of attitude. Furthermore, the perceived risk of COVID-19, the perceived side effect of COVID-19 vaccination and the perceived efficacy of COVID-19 vaccination are considered in the model based on the utility function of attitude. Moreover, social influence for COVID vaccination, subjective norms and group conformity are abstracted from the social-adjustive function of attitude. This study used a quantitative survey research method to test the hypotheses. A total of 1,000 questionnaires were distributed to non-vaccinated Muslim respondents from five cities in Pakistan. The structural equation modelling (SEM) technique was used to test the relationship among the variables in the proposed model. The partial least square-SEM method explained the variances in the dependent variables. Moreover, to test the structure of data, different statistical tests, including exploratory factor analysis (EFA), factor loadings and average variance extracted, were used with the help of Statistical Package for the Social Sciences (SPSS) and analysis of a moment structures (AMOS) 23.0 version.

Findings

Results for direct effect showed a significant negative effect of Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect of COVID-19 vaccination, social influence, subjective norm and group conformity on attitude towards COVID-19 vaccination. In contrast, insignificant results showed no relationship of perceived risk from COVID-19 infection and perceived efficacy of COVID-19 vaccination with attitude towards COVID-19 vaccination. Results for mediating effect showed the significant negative mediating effect of attitude towards COVID-19 vaccination between Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect, social influence, subjective norm, group conformity and intention to receive COVID-19 vaccination. While results showed the insignificant mediation of attitude towards COVID-19 between perceived risk from COVID-19 infection, perceived efficacy of COVID-19 vaccination and intention to receive COVID-19 vaccination.

Research limitations/implications

Further studies are required to compare the attitude and intention among the temporary refusal group (those who will consider vaccination the future) and the permanent refusal group (those who will not consider vaccination the future). Comparing Muslim and non-Muslim groups can also explain differences in attitude and intention towards COVID-19 vaccination.

Originality/value

The area of acceptance and refusal of COVID-19 vaccination has been given limited attention in academic literature. Theoretically, this research has proposed a well-defined model to explain the attitude of Muslims towards COVID-19 vaccination. This model can helpf predict the attitude and intentions of Muslims towards vaccination or medicines. Moreover, this research is a unique contribution for the vaccination brands to consider the discussed factors before launching their brand in Muslim countries.

Details

Journal of Islamic Marketing, vol. 14 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 30 March 2022

Muhammad Ashraf Fauzi

This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of…

1537

Abstract

Purpose

This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology.

Design/methodology/approach

A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products.

Findings

There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market.

Research limitations/implications

Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review.

Originality/value

To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.

Details

Journal of Islamic Marketing, vol. 14 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 5 September 2022

Ömer Saraç, Vahit Oğuz Kiper and Orhan Batman

Hedonic behavior is a well-known phenomenon for tourism activities by the nature of tourism itself. However, there is a possible conflict between the structure of halal tourism…

Abstract

Purpose

Hedonic behavior is a well-known phenomenon for tourism activities by the nature of tourism itself. However, there is a possible conflict between the structure of halal tourism and hedonic behavior. This paper aims to investigate the hedonic perception levels of halal-sensitive tourists (HSTs) while questioning their travel motivations.

Design/methodology/approach

According to the aim of this study, quantitative approach has been adopted via data gathering within World Halal Summit. A total of 1,123 surveys were gathered face to face from participants. Factor analysis applied to confirm validity of the data set while also running Cronbach alpha test through all dimensions. Also, frequency and mean analyses were applied in addition to t-test for comparing tests.

Findings

Results briefly show that HSTs have an average level of perception of hedonism. They also travel once or twice a year for religious, social or environmental reasons which supports the finding about their hedonism perception.

Research limitations/implications

The research is also important in the applied field, especially in terms of decision-makers and supply determinants in destination management. Because if it is determined that the HSTs exhibit a utilitarian consumption, it has a guiding feature for the decision-makers to prefer halal tourism in terms of environmental management in the destination. In terms of the economic sustainability of the research destination or businesses, it also serves as a guide for the supply determinants in their investment activities.

Originality/value

This research is considerably important in terms of putting the HST typology on a conceptual basis in the theoretical field. In the research, it is tested whether the HSTs are hedonic consumers; in other words, whether they comply with the Islamic religious prohibitions. The tendency of HSTs to comply with the prohibitions reveals that they are utilitarian consumers, while halal tourism is a responsible tourism that cares about sustainability.

Details

Journal of Islamic Marketing, vol. 14 no. 9
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 1 April 2024

La Ode Nazaruddin, Md Tota Miah, Aries Susanty, Maria Fekete-Farkas, Zsuzsanna Naárné Tóth and Gyenge Balázs

This study aims to uncover apple preference and consumption in Indonesia, to disclose the risk of non-halal contamination of apples and the importance of maintaining the halal…

Abstract

Purpose

This study aims to uncover apple preference and consumption in Indonesia, to disclose the risk of non-halal contamination of apples and the importance of maintaining the halal integrity of apples along the supply chain and to uncover the impacts of food miles of apples along supply chain segmentation.

Design/methodology/approach

This study adopted mixed research methods under a fully mixed sequential dominant status design (QUAN → qual). Data were collected through a survey in some Indonesian provinces (N = 396 respondents). Samples were collected randomly from individual consumers. The qualitative data were collected through interviews with 15 apple traders in Indonesia. Data were analysed using crosstab, chi-square and descriptive analysis.

Findings

First, Muslim consumers believe in the risk of chemical treatment of apples because it can affect the halal status of apples. Second, Indonesian consumers consider the importance of halal certification of chemical-treated apples and the additives for apple treatments. Third, the insignificance of domestic apple preference contributes to longer food miles at the first- and middle-mile stages (preference for imported apples). Fourth, apple consumption and shopping distance contribute to the longer food miles problem at the last-mile stage. Fifth, longer food miles have negative impacts, such as emissions and pollution, food loss and waste, food insecurity, financial loss, slow development of the local economy and food unsafety.

Practical implications

This research has implications for the governments, farmers, consumers (society) and business sectors.

Originality/value

This study proposes a framework of food miles under a halal supply chain (halal food miles) to reduce the risk of food miles and improve halal integrity. The findings from this research have theoretical implications for the development of the food mile theory, halal food supply chain and green supply chain.

Details

Journal of Islamic Marketing, vol. 15 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 6 July 2023

Hawwa Abdul Mokti, Nor Azzah Kamri and Mohd Abd Wahab Fatoni Mohd Balwi

The purpose of this study is to examine and review tayyiban indicators in the context of halal food production. In Islam, food produced or manufactured must be halal and tayyiban

Abstract

Purpose

The purpose of this study is to examine and review tayyiban indicators in the context of halal food production. In Islam, food produced or manufactured must be halal and tayyiban. Even though both halal and tayyiban are always mentioned together in the Quran, the halal aspect is highlighted more than tayyiban. The discussion of tayyiban’s indicators is still vague.

Design/methodology/approach

The study was adopted based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses for the review of the current research which used two main journal databases, namely, Web of Science and Scopus. Accordingly, the search resulted in a total of 40 articles that can be systematically examined.

Findings

The results of review of these articles formulated five main themes: safety, nutrition, cleanliness, quality and authenticity. These five indicators are considered relevant enough in the context of halal food production to build a comprehensive tayyiban concept.

Originality/value

This study enriches the field of halal food research. The concept of tayyiban as a whole has been given limited attention in academic literature. At the end of this study, a number of recommendations are suggested for the reference of future scholars.

Details

Journal of Islamic Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 March 2022

Farah Syahida Firdaus, Ridho Bramulya Ikhsan and Yudi Fernando

This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on…

1525

Abstract

Purpose

This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France.

Design/methodology/approach

A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups.

Findings

All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers.

Practical implications

The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products.

Originality/value

To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers.

Details

Journal of Islamic Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 26 January 2023

Nur Nadia Adjrina Kamarruddin and Mahmut Sami Islek

This paper aims to conceptually extend the religious aspect of consumption beyond the intrinsic motivation, i.e. religiosity, to a broader consideration of its social and cultural…

Abstract

Purpose

This paper aims to conceptually extend the religious aspect of consumption beyond the intrinsic motivation, i.e. religiosity, to a broader consideration of its social and cultural surroundings by highlighting the concept of “religiocentrism”.

Design/methodology/approach

The paper is conceptual and qualitative. It explores the concept of religiocentrism in several disciplines, including theology, politics, sociology, marketing and consumption.

Findings

The paper introduces the concept of religiocentrism in understanding religious consumption and marketing among consumers within a religious context. This paper further discusses the origin of the term religiocentrism; religiocentrism as looking beyond the intrinsic motivation, i.e. religiosity, religiocentrism from the social identity theory; past research on religiocentrism in theology, politics, sociology, education, marketing and consumption, as well as suggesting potential future research in religiocentrism within marketing and consumption studies.

Research limitations/implications

The lack of research relating to religiocentrism in marketing makes the depth of the discussion rather limited. This paper, however, does not discuss the term religiocentrism from the theology roots but focuses more on the marketing and consumption aspects of religiocentrism.

Originality/value

Several research papers exist within the different disciplines about religiocentrism. However, to the best of the authors’ knowledge, it can be argued that this paper is one of its kind to highlight the concept of “religiocentrism” in consumption and marketing that considers the social and cultural surroundings.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 18 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 28 June 2023

Sahat Aditua Fandhitya Silalahi

This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products…

Abstract

Purpose

This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products in a Muslim-majority environment by involving attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC) as the antecedents.

Design/methodology/approach

A self-administered survey was conducted with 437 Muslim respondents who shop at an SME shopping center. Subsequently, the structural equation modeling technique was used to test the hypotheses.

Findings

The findings showed that ATT and PBC significantly influence the BI of halal-labeled food products. On the other hand, HPI partially mediates the relationship between ATT, PBC and BI.

Practical implications

The results provided insights that SME actors will be benefited from selling halal-labeled products as the label amplifies Muslim consumers’ BI. Moreover, the government must intensify the halal campaign to strengthen public awareness and social pressure on purchasing halal-labeled brands.

Social implications

As SMEs are the major contributor to the national economy, this sector’s business growth will benefit the Indonesian people. Moreover, as the most Muslim-populated country, halal product development will contribute significantly to the whole national economy.

Originality/value

This study provides empirical evidence on the halal labeling mediation role in the relationship between consumer motivation and halal buying intention in a major Muslim setting.

Details

Journal of Islamic Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 April 2024

David Amani

This study aims to examine the impact of brand ethical behavior, specifically perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics, by…

Abstract

Purpose

This study aims to examine the impact of brand ethical behavior, specifically perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics, by considering perceived brand integrity as a mediating factor.

Design/methodology/approach

The study used a quantitative cross-sectional research design to gather data from 341 fast-moving consumer goods (FMCG) in Tanzania. The data was analyzed by using AMOS 21, using structural equation modeling techniques.

Findings

The findings indicated that perceived brand ethicality has a significant influence on corporate brand legitimacy through the mediation of perceived brand integrity.

Practical implications

The study emphasizes the significance of incorporating and clarifying Islamic laws as integral components of marketing strategies aimed at attracting conscientious customers of halal products. It recommends defining Islamic laws as societal values and norms and integrating them into various brand practices to showcase professionalism, ultimately fostering social acceptance and approval. The study presents valuable practical implications for managers and marketers of FMCG, assisting them in formulating policies and strategies that reflect societal values and norms.

Originality/value

This study represents a novel endeavor that explores the interplay between perceived brand ethicality, corporate brand legitimacy and perceived brand integrity in the context of halal products. It extends theoretical understanding by shedding light on the significance of Islamic laws as a foundation for establishing a competitive advantage. By offering and designing ethical practices, businesses can enhance their legitimacy among halal consumers, particularly in the domain of halal cosmetics.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 9 February 2024

Christine Wan Shean Liew and Noorliza Karia

Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research…

Abstract

Purpose

Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research on halal cosmetics is fragmented, potentially impeding the field’s advancement when challenged with conflicting viewpoints and limited replications. Therefore, this paper aims to address the knowledge gap by conducting a rigorous and technology-enabled systematic review by leveraging appropriate software to comprehensively evaluate the state of the halal cosmetics literature.

Design/methodology/approach

A domain-based review using a hybrid approach that incorporates both bibliometric and interpretive analyses are used to comprehensively assess the current progress of halal cosmetics, identify research gaps and suggest potential directions for future research.

Findings

Through a comprehensive review of 66 articles, this review provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can rely upon in strategizing and positioning for future development of halal cosmetics. The study provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can reply upon in strategizing and positioning for future development of halal cosmetics.

Originality/value

The fragmented knowledge of extant research on halal cosmetics across various disciplines limits a comprehensive understanding of the field. It is opportune to conduct a comprehensive and systematic review of the field, providing insight into both its current and future progress. In this regard, this review serves as a “one-stop reference” in providing a state-of-the-art understanding of the field, and enables industry practitioners to reveal the full potential and bridge the theory-practice gap in the halal cosmetics industry.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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