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Article
Publication date: 28 June 2021

Uud Wahyudin, Agrian Ratu Randa, Kismiyati El Karimah and Imelia Martinovita Santoso

This paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow…

Abstract

Purpose

This paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow development of halal tourism and the emergence of doubts for stakeholders who want to be part of halal tourism in Bandung.

Design/methodology/approach

This study used a qualitative research method, and then the results presented the Fishbone Diagram (Cause and Effect) of halal tourism concept in the City of Bandung. A case study approach is in accordance with the Bandung City branding as the halal tourism destination in Indonesia. The informants are the halal tourism stakeholders, consumers, the government and the tourism community.

Findings

Even though the level of Muslim tourist's arrival in Bandung has always been increasing, what was proclaimed by the government is unclear related to the halal tourism concept. The ambiguity of the halal tourism concept spread in Bandung impacts the absence of clear standardization of supporting facilities and accommodation and the emergence of anxiety and mistrust of stakeholders in applying the halal concept into their tourism business in Bandung.

Research limitations/implications

This study was only conducted in Bandung City, Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several potential halal tourism cities in Indonesia and halal tourists outside Bandung as informants.

Originality/value

To the best of the authors’ knowledge, this is the first practical paper that provides a detailed and comprehensive description of the different concepts of halal tourism in the city of Bandung.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 13 April 2015

Delma Poniman, Sharon Purchase and Joanne Sneddon

The purpose of this paper is to explore the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry. In particular, to…

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2417

Abstract

Purpose

The purpose of this paper is to explore the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry. In particular, to understand how individuals in facilitating organizations perceive the Halal idea logic and the benefits that a traceability system can provide to the Halal food processing industry.

Design/methodology/approach

An empirical qualitative approach was employed to examine these issues utilizing in-depth interviews. Thematic analysis was carried out using Leximancer software.

Findings

Findings suggest that individual’s perception of Halal idea logic is aligned to the roles they perform. These perceptions were impacted by the specific objectives or business interests of each organization. Facilitating organizations also perceive that traceability systems are a strategic tool in the Halal food processing industry.

Practical implications

The research provides insights into how to improve existing understanding of the Halal idea logic within Halal food business networks and the benefits of implementing traceability systems in Halal food production. Joint activity between firms creates a network effect, where the value created is greater than that which the firms alone can create.

Originality/value

Though traceability systems have become increasingly popular in the food industry, little research has been undertaken to understand how individuals in facilitating organizations perceive these systems, particularly in the growing Halal food industry. Hence, the study contributes to the literature of traceability studies and the area of change and process adaptation in business relationships in the context of halal food production.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 31 October 2018

Erhan Boğan and Mehmet Sarıışık

Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. The purpose of this study is to clarify the…

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1930

Abstract

Purpose

Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. The purpose of this study is to clarify the concepts of halal tourism and Islamic tourism and to draw attention to some conceptual and practical challenges in the halal tourism industry.

Design/methodology/approach

The paper is based on a critical assessment of the literature in this field. To differentiate the concepts and to discuss practical and conceptual challenges, the authors found some references by reviewing the existing definitions in related literature and the primary source of the concepts which is Holy Book of Islam, Quran.

Findings

The terms “intention” and “Islamic motivation” can be used to differentiate Islamic tourism and halal tourism. The authors suggest calling hotels that provide good and services in halal tourism industry as “halal hotels” and tourists as “Muslim tourists”. One of the leading practical challenges in halal tourism is having lack of halal standards, especially for hotels. As the way Muslims understand and adapt their lives to Islam is quite different, which means this market is not homogenous, the authors suggest that halal hotels should be scaled through different qualifications in different countries.

Research limitations/implications

This study is based on literature review, and it lacks primary research.

Practical implications

Current paper stresses the need for consistent use of Islamic-related tourism terms in industry. Hotel companies should have halal certifications that will provide assurance to customers. It is highly important for hotel companies to inform their target guests about the location of hotel before arriving at hotel. This is because halal hotels and other hotels are usually located in resort destination, especially in Turkey.

Originality/value

This paper is one of the leading papers that differentiates Islamic tourism and halal tourism concepts. It also provides several conceptual and practical issues in halal tourism industry.

Details

Journal of Islamic Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 23 August 2019

Muhamad Izzuddin Zainudin, Faridah Haji Hasan and Abdul Kadir Othman

The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it…

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1350

Abstract

Purpose

The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it is vital for marketers to create a differentiation in their brands to attract more customers. One of the ways to create this differentiation is by establishing brand personality. Brand personality does not only differentiate from one product to another but is also a common strategy used by marketers to create competitive advantage for their business. Although brand personality has been studied on various product brands, limited research has been done on Muslim products, especially modest fashion apparel. Because modest fashion is considered as Muslim products in Malaysia, this paper aims to examine the relationship between Halal brand personality and brand loyalty with the aim of providing a better understanding of the Islamic marketing concept.

Design/methodology/approach

Descriptive survey design was conducted to measure consumer behavior, attitude and perception within a specific period. A total of 400 respondents were identified for the study. Purposive sampling was chosen for this study because the respondents are expected to have same set of characteristics and perceptions toward the phenomena. Five-point Likert scale was used to assess consumers’ perception of the relationship between Halal brand personality and brand loyalty. Last but not least, SPSS software (Version 22.0) was used to analyze the data through multiple regression analysis.

Findings

The result indicated that only three out of five Halal brand personality dimensions have a significant relationship with brand loyalty. The three significant dimensions are excitement, sophistication and righteousness. It can be concluded that modest fashion brands need to include all of the three dimensions in their branding strategy.

Research limitations/implications

Two main limitations in this study is that it was conducted only in a stipulated period and it focused only on one generational cohort, which is millennial consumers.

Practical implications

This study provides new recommendations to the knowledge gap of brand personality introduced by Aaker (1997). It helps the marketers and researchers to understand the importance of emphasizing religious values in marketing Halal products to their consumers. This study further recognizes the relationship between Halal brand personality and brand loyalty, particularly with regard to millennial’s modest fashion consumption.

Originality/value

Brand personality has received levels of attention from academics and practitioners alike; however, there is a lack of research on Halal brand personality in marketing field, particularly on its relationship with brand loyalty. To the best of the authors’ knowledge, this study presents the first empirical test of the direct effect of Halal brand personality and how it drives millennial consumers’ brand loyalty.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 18 August 2021

Atie Rachmiatie, Fitri Rahmafitria, Karim Suryadi and Ajeng Ramadhita Larasati

The research aims to classify halal hotels based on Islamic values as embodied in both physical and non-physical attributes.

Abstract

Purpose

The research aims to classify halal hotels based on Islamic values as embodied in both physical and non-physical attributes.

Design/methodology/approach

This study explores the perceived values of business owners of the halal hotels.

Findings

Perceptions of hotel owners are divided into three types: those who view the value of halal hotel only in terms of branding and attracting consumers; those who consider the ideology behind halal hotels based on strong Islamic values; and those who avoid halal branding but implement Islamic values in their hotels. For the hotel industry, halal certification is not a priority because a minimum effort at implementing halal standards can already attract Muslim customers. This case is especially true for countries where Muslims make up the majority of the population.

Research limitations/implications

This study was limited to a case study in Bandung and Bangkok as a representative of halal tourism in Asia. Hence, it could be extended by conducting comparative studies with other cities in Association of South East Asian Nation which already declare to develop halal tourism.

Practical implications

The findings of this research show that there is a large variety of halal hotel products, depending on the Islamic values upheld, which is causing difficulties for the government in creating standards. Then the result can help inform the government in establishing the strategic framework of halal tourism development, more particularly in the formulation of policy for industrial actors.

Originality/value

The findings contribute to the concept of product-centered business, in which it is generally assumed that industrial actors are frequently focused on the mere label of “halal” and ignore the true values. However, the research shows that some industrial actors put Islamic values first instead of the mere halal label, and another case shows that some of them implement Islamic values in their business but avoid halal branding. This empirical evidence shows that in halal hotels, the concept of product-centered is not always proper. The quality of halal hotel products depends on the Islamic value of the owner, not always influenced by business imperatives.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 7 January 2021

Aries Susanty, Nia Budi Puspitasari, Sumunar Jati and Oktivia Selvina

The purpose of this paper is as follows: first, this study aims to identify the impact of internal and external factors on the implementation of halal logistics (IHL)…

Abstract

Purpose

The purpose of this paper is as follows: first, this study aims to identify the impact of internal and external factors on the implementation of halal logistics (IHL). Second, this study aims to investigate the impact of internal factors on the IHL through competitive pressure (COP) as a moderating variable.

Design/methodology/approach

This study used primary data that were collected through offline questionnaires. The questionnaires were intended to identify the internal and external conditions of a company and the level of the IHL. The internal condition consists of five factors, namely corporate image and reputation (CRE), entrepreneurial intensity, social responsibility (SRE), expected business benefit and halal integrity (HIN). The external factors consist of demand or customer pressure (DCP), government support (GOV), market share expansion and COP. This study considered the factors belonged to internal and external companies on the basis of the conceptual model from Ab Talib et al. (2015), Zailaini et al. (2015) and Ab Talib and Chin (2018) as they have clearly distinguished the important factors for the implementation of the concept of halal into internal and external groups and most of those factors are frequently stated by the other researchers.

Findings

There were 148 questionnaires administrated, 84.5% of which were properly filled in, completed and returned. For internal factors, the result of the study confirms that CRE, SRE and HIN have a positive significant impact on the IHL. For external factors, the result of the study confirms that DCP, GOV and COP have a positive significant impact on the IHL. Then, the result of the study also confirms that COP can make the impact of good CRE on the IHL stronger. This condition did not happen for the other internal factors.

Research limitations/implications

First, it is debatable that internal and external factors and the IHL are only measured by the Likert scales. Future research may take the benefits of inducing qualitative approaches to better measure the condition of internal and external factors and the level of IHL practices through observation and probing. Second, this study was limited to the respondents from companies in Indonesia, which is a Muslim-dominant country and this study does not take into account the differences in the target market and the company’s owner, size of operation and financial capacity. Future research should test the conceptual model in a non-Muslim country and should include controlling for variables to generate a more conducive finding. Third, this study only uses the limited variable as the internal and external factors. Therefore, as many variables represent technological, organisational and environmental factors, they could be included in the future research framework.

Practical implications

This study practically contributes to the halal concept implementation body of knowledge by identifying the relationships between the internal and external factors and the IHL. Understanding this relationship will help the management of food, beverage and ingredient companies, as well as the government or policymakers in making better decisions and strategies to strengthen the IHL.

Social implications

The IHL may help the food, beverage and ingredient companies to be competitive and achieve organisational improvements.

Originality/value

This study is among the few studies that scrutinized the rationale behind the IHL by Indonesian companies. Although halal logistics plays a key role in protecting the halal status of any given product, this topic is still rarely explored, especially with the case study of Indonesian companies.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 16 June 2021

Andi Syathir Sofyan, Abror Abror, Trisno Wardy Putra, Muslihati Muslihati, Syaakir Sofyan, Sirajuddin Sirajuddin, Muhammad Nasri Katman and Andi Zulfikar Darussalam

This paper aims to provide a primary contribution to the halal tourism industry by presenting a crisis and disaster management framework based on Islamic teachings.

Abstract

Purpose

This paper aims to provide a primary contribution to the halal tourism industry by presenting a crisis and disaster management framework based on Islamic teachings.

Design/methodology/approach

To develop the framework, a systematic review was conducted using the grounded theory step as an analytical framework through tracing papers from 2000 to 2020. The first step was to carry out an open coding by collecting extracted concepts and categories. Furthermore, axial coding was carried out to connect among the categories. Selective coding was conducted to all identified categories, and they were then integrated to develop a framework. The results obtained are three selected coding, eight axial coding and 55 open coding.

Findings

The result indicates that Islam teaches much principles, behavioral responses and psychological responses to crises and disasters. However, it is not neatly arranged in a modern crisis and disaster management concept. In addition, the advantage for halal tourism is that Muslims make Islamic teachings the foundation of social and community resilience in the face of disasters.

Research limitations/implications

The research findings also provide the knowledge to the tourism planners and academicians in overcoming the crises and disasters.

Originality/value

This paper provides a crisis and disaster management framework with additional decision-making concepts using a maqasid matrix.

清真旅游的危机和灾难管理:系统评价

目的

本研究旨在通过提出基于伊斯兰教义的危机和灾难管理框架, 为清真旅游业做出主要贡献。

设计/方法/方法

为开发该框架, 使用了扎根的理论步骤作为分析框架, 通过跟踪2000年至2020年的论文进行了系统的审查。第一步是通过收集提取的概念和类别进行公开编码。此外, 还进行了轴向编码以连接类别之间。对所有已识别的类别进行了选择性编码, 然后将它们集成以开发框架。获得的结果是3种选择的编码, 8种轴向编码和55种开放编码

调查结果

结果表明, 伊斯兰教给危机和灾难带来了很多原理, 行为对策和心理对策。但是, 在现代危机和灾难管理概念中并没有整齐地安排它。此外, 清真旅游的优势在于, 穆斯林在面对灾难时使伊斯兰教义成为社会和社区复原力的基础。

独创性/价值

本文提供了一个危机与灾难管理框架, 并使用了混乱矩阵来制定其他决策概念。

研究意义

研究成果还为旅游业计划者和院士提供了克服危机和灾难的知识。

Gestión de crisis y desastres para el turismo hala: una revisión sistemática

Propósito

esta investigación tuvo como objetivo proporcionar una contribución principal a la industria del turismo halal al presentar un marco de gestión de crisis y desastres basado en las enseñanzas islámicas.

Diseño/metodología/enfoque

para desarrollar el marco, se realizó una revisión sistemática utilizando el paso de la teoría fundamentada como marco analítico a través de artículos de seguimiento de 2000 a 2020. El primer paso fue realizar una codificación abierta mediante la recopilación de conceptos y categorías extraídos. Además, se llevó a cabo una codificación axial para conectar entre las categorías. Se realizó una codificación selectiva para todas las categorías identificadas y luego se integraron para desarrollar un marco. Los resultados obtenidos son 3 codificaciones seleccionadas, 8 codificaciones axiales y 55 codificaciones abiertas

Hallazgos

el resultado indica que el Islam enseña muchos principios, respuestas de comportamiento y respuestas psicológicas a crisis y desastres. Sin embargo, no está ordenado en un concepto moderno de gestión de crisis y desastres. Además, la ventaja del turismo halal es que los musulmanes hacen de las enseñanzas islámicas la base de la resiliencia social y comunitaria frente a los desastres.

Originalidad/valor

este documento proporciona un marco de gestión de crisis y desastres con conceptos adicionales para la toma de decisiones utilizando una matriz maqasid.

Implicaciones de la investigación

los resultados de la investigación también proporcionan el conocimiento a los planificadores turísticos y académicos para superar las crisis y los desastres.

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Article
Publication date: 25 March 2020

Huseyin Pamukcu and Mehmet Sariisik

The purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of…

Abstract

Purpose

The purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of differences in demographic characteristics of the participants is among the objectives of the research. Thus, taking into consideration the halal standard expectations of the participants, the results that will support the applications of accommodation establishments have been attempted to be figured out.

Design/methodology/approach

Quantitative research methods were used in this research. Owing to the lack of a specific scale in the related literature, the questionnaire used in the study was created as a result of pilot tests conducted with the expressions mentioned in the theoretical studies. In a sense, this research provides a basis for the development of a scale that was not available in this area. Analysis methods were decided by considering the preconditions for parametric test techniques.

Findings

Islamic lifestyle is specified as the most common reason for choosing halal concept hotels. Additionally, there are some other outstanding reasons like halal food, safer holiday etc. Watching TV during the holidays is the least important reason to spend time. It has been determined that the attitude toward halal tourism changes according to gender and women’s attitude toward tourism is more positive than men’s. In addition to this, it is found out that the attitude of halal tourism differs by age for males, while it differs by educational status for women. It is ensured that potential entrepreneurs can achieve significant economic gains by attracting investors’ attention to this market. Besides, the possibility of meeting the holiday needs of the masses with religious sensitivities within the country is revealed by halal tourism. The emergence of sufficient tourism facilities will show that this group will be respected and valued. Hence, this will also contribute positively to social tolerance.

Research limitations/implications

Halal tourism is an issue for almost all tourism (accommodation, eating, recreation, transportation) businesses. However, this dissertation focused on accommodation establishments and other tourism enterprises were excluded from the scope of the study.

Practical implications

It is believed that this study is authentic in the way it offers a universal halal tourism model for the hospitality industry as well as the comprehensive literature review that it is built on. Thus, it is expected to have a significant impact on both practical and theoretical knowledge.

Originality/value

This study is unique in terms of increasing the satisfaction of the people demanding the halal concept accommodation establishments can apply halal tourism and offering a standardization proposal for that. It is thought that this research is original and that it is important for both the practice field and the theoretical field to provide a standardization which can be applied in accommodation establishments.

Details

Journal of Islamic Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 9 March 2015

Ahasanul Haque, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder and Mirza Ahsanul Hossain

– This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products.

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6657

Abstract

Purpose

This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products.

Design/methodology/approach

A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia.

Findings

Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia.

Research limitations/implications

This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products.

Practical implications

The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign.

Social implications

It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims.

Originality/value

Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Details

Journal of Islamic Marketing, vol. 6 no. 1
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 April 2021

Arun Kumar Tarofder, Umme Salma Sultana, Raisal Ismail, Suha Fouad Salem and Adiza Alhassan Musah

The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the…

Abstract

Purpose

The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion buying behaviour (HFBB).

Design/methodology/approach

By adapting items from prior studies, a structured questionnaire was developed and distributed face-to-face to various Muslim fashion stores in Malaysia. After a one-month effort, 221 responses were obtained from non-Muslim consumers by using convenience sampling. Next, a clustering analysis was used to classify them from a contrasting perspective. Finally, regression and Andrew F. Hayes’s process procedures were applied to examine the three independent variables’ effect and the moderating variables.

Findings

The results revealed the characteristic behaviour of the non-Muslim women explicitly, which is related to their halal fashion purchasing decision. Based on the ANOVA results, there were different motives for buying halal fashion by non-Muslim women. Additionally, it was found that the most crucial determinants for non-Muslim’s HFBB are “cultural adaptation”, albeit, there is no substantial proof of a significant moderating effect of age and income on the consumers.

Research limitations/implications

These discoveries are advantageous for halal fashion retailers and provide an appealing domain for further investigations in the context of the global halal study.

Practical implications

This study provided an idea for an untapped segment on the halal fashion sellers’ segmentation and positioning strategy. The study’s results suggested specific managerial and practical recommendation that the sellers can use to attract non-Muslim consumers.

Originality/value

This study was amongst the uncommon investigations within the halal fashion context that will enlighten the managers’ selling strategy on the most neglected market segment. The results of this study provided an empirical understanding of how to sell halal fashion to non-Muslim consumers.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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