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This paper aims to investigate the relationships between self-monitoring, fashion involvement and technology readiness in the mobile shopping context. Although mobile shopping is still a novel activity in Turkish economical and social spheres, it has the potential to become an important driver of B2C electronic commerce in Turkey. Many Turkish firms have already extended their multichannel strategies by integrating a mobile channel into their pre-existing on-line and off-line channels. However, customers should be ready to actually embrace mobile commerce for the success of these strategies.

To test the proposed research hypotheses, a survey was administrated online to 284 volunteer undergraduate students, who were potential users of mobile shopping channel. The measurement items were developed by adapting and modifying the previously validated 13-item, self-monitoring, 16-item technology readiness index 2.0 and 5-item fashion involvement scales.

Results from a partial least squares analysis showed that the ability to modify self-presentation has a significant moderating influence on fashion involvement and technology readiness relationships. However, the moderating effect of sensitivity to the expressive behaviours of others for the same relationship was found to be insignificant. Further, fashion involvement appeared to have significant and direct influences on both technology readiness and attitudes towards mobile shopping. Finally, strong relationships between technology readiness, attitude and intentions to use mobile shopping were detected.

There has been little research effort conducted to examine the proposed relationships between the cited research variables in a non-Western country. Therefore, these study results yielded valuable insights for both theory and actual practice.

Few studies have investigated how anxiety operates within the Unified Theory of Acceptance and Use of Technology (UTAUT) Framework. Consequently, this investigation explores the influence of anxiety on the customer adoption of online shopping based on the UTAUT.

The UTAUT's framework was extended by proposing new casual pathways between anxiety and its existing constructs (e.g. effort expectancy, performance expectancy and behavioural intentions) within the contingencies of age, gender and experience. The Partial Least Squares (PLS) technique was employed to evaluate the statistical significance of the proposed pathways by analysing 483 sets of self-administrated survey responses.

The results indicate that anxiety simultaneously exerts negative direct influences on performance expectancy, effort expectancy and behavioural intention constructs. While the moderating effects of age, gender and experience on the anxiety-intention link were found to be significant, there was no evidence suggesting that they moderate anxiety-performance expectancy and anxiety-effort expectancy relationships.

The limitations of the current study are inherent in its design and methodology, providing some directions for future research.

This study contributes to the theory by including anxiety in the UTAUT and applying it to the online shopping context. The evidence about the significance of anxiety, with contingencies regarding age, gender and experience, supplies practical implications for online marketing strategies.

The previous studies examining the role of subjective norm (SN), online shopping anxiety (ANX) and perceived playfulness (PPL) in predicting the consumer's adoption of online shopping yielded fragmented and inconsistent findings. Also, a high proportion of these findings assessing the regarded behaviour of consumers in the West cannot be directly applied to a cross‐cultural context. The purpose of this paper is to investigate the relationships between these variables and the variables of technology acceptance model (TAM) associated with customer's online shopping intentions in an international environment.

The research model reflecting the effects of SN, ANX and PPL on TAM constructs has been proposed. In total, 278 cases were gathered from online shoppers through a web‐based survey. Structural equation modelling was used to evaluate the proposed research model in terms of path significance, overall model fit and explanatory power.

It was found that PPL had positive direct effects on both perceived ease of use of online shopping (PEOU) and behavioural intentions to shop online (BI). Nevertheless, SN and ANX appeared to exert significant positive and negative influences respectfully on only PEOU.

The study findings were obtained from the single snapshot research, and the small dataset covering only actual online shoppers. Therefore, the future research should carry a longitudinal nature to show the temporal change effects and remedy the possibility of self‐selection bias with a broader research sample.

The paper provides additional insights for retailers and researchers into the effects of SN, ANX and PPL on online shopping intentions of Turkish consumers, which could be used in formulating online marketing strategies and considering future research directions.

The purpose of this article is to provide an insight into the determinants of customers' internet banking (IB) acceptance. Therefore, it attempts to address a research need for extending the technology acceptance model (TAM) by adding contextual factors for IB case.

A research model reflecting the effects of perceived risk (PR), perceived playfulness (PPL) and perceived behavioral control (PBC) on TAM constructs is proposed. The partial least squares (PLS) procedure is used to analyze 161 cases collected from individual IB users through a web‐based survey.

The results indicate that perceived usefulness (PU) and perceived ease of use (PEOU) are immediate direct determinants of customers' attitudes towards using IB (ATT). PU, PR and ATT determine the large proportion of behavioral intentions to use IB (BI). Although PPL positively influences only PEOU, PBC exerts positive direct effects on PEOU and PU and indirect effects on PU and ATT.

The study findings were obtained from the single snapshot research, the small data set covering only active e‐mail users and the participants' self‐reports about BI. Therefore, the future research should carry a longitudinal nature to show the temporal change effects, remedy the possibility of self‐selection bias with a broader research sample and validate the IB usage externally instead of self‐reported BI.

This study supplies the valuable information for researchers and practitioners about the effects of PR, PPL and PBC on IB adaptation behavior of Turkish customers. Furthermore, the study reveals that extended TAM could be used to provide a solid theoretical foundation of IB acceptance case.

The objective of this study was to evaluate and compare how school heads and teachers perceived the impact of implementing ISO 9001 Standards on the dimensions management and planning and support and recognition.

The study included 2,192 subjects (86.2% teachers and 13.8% heads) belonging to 85 schools in four Spanish autonomous communities (Castilla y León, Community of Madrid, Andalusia and Community of Valencia). We used an instrument made up of 25 items evaluating both dimensions (Cronbach's α = 0.961). We conducted descriptive and differential analyses (applying ANOVA and calculating the effect size) overall and for the assessments by heads and teachers.

Results show a higher impact in small private schools with state subsidies, with 9–11 years of ISO implementation and receiving internal aid or none at all. The impact was medium–high on the management and planning system and medium–low on support and recognition, with heads evaluating at a significantly higher level the impact of ISO 9001 standards on improvement of preparation of classroom timetables, meetings, analysis of staff expectations and recognition of staff achievements.

Implementation of quality management systems in education has increased significantly in the last decades, and it is thus necessary to find evidence on how the resulting improvements are generated in schools. This study provides conclusions to the scientific and professional community about how school heads and teachers perceived the impact of implementing ISO 9001 standards on the dimensions management and planning and support and recognition.

The purpose of this paper is to investigate the fatigue behavior of precipitation-strengthened Cu‒2.55Ni‒0.55Si alloy, modified by the addition of 0.25 Cr and 0.25 Zr (wt%), using mechanical and fractographical studies to reveal the effect of microstructural features on the fracture.

For strengthening, cast and hot forged alloy was subjected to solution annealing at 900°C for 60 min, followed by quenching in water and then aging at 490°C for 180 min. Precipitation-hardened alloy was exposed to fatigue tests at R=−1 and different stress levels. All fracture surfaces were examined within the frame of fractographical analysis.

Fine Ni-rich silicides responsible for the precipitation strengthening were observed within the matrix and their interactions with the dislocations at lower stress level resulted in localized shearing and fine striations. Although, by the addition of Cr and Zr, the matrix consisted of hard Ni, Zr-rich and Cr-rich silicides, these precipitates adversely affected the fatigue behavior acting as nucleation sites for cracks.

These findings contribute to the present knowledge by revealing the effect of microstructural features on the mechanical behavior of precipitation-hardened Cu‒Ni‒Si alloy modified by Cr and Zr addition.

The export entry behaviour of small and medium-sized enterprises (SMEs) is a complex behaviour that requires specific tools for a holistic investigation. Thus far, there are inconclusive findings in the literature on key predictors of export behaviour, which may be explained by methodological limitations. In this chapter, using a novel fuzzy-set qualitative comparative analysis for its ability to capture complex causality, the authors study the impact of managerial attributes and collaborative behaviours on SMEs’ export propensity. The analysis is based on a sample of 80 SMEs operating in the emerging country context of Turkey. Participants were selected using a non-probability sampling approach. For export propensity, it is found that no single driver is sufficient to facilitate SMEs’ export entry. Rather, a combination of managerial attributes including export knowledge, international orientation, entrepreneurial orientation and export perception is more likely to lead to export entry. Alternatively, the lack of some of these attributes could be offset by the presence of collaborative activities. Specifically, the shortage of export knowledge, international orientation and entrepreneurial orientation at any rate could be mitigated by collaborative activities. These findings hold important implications for SMEs and export promotion organisations in similar emerging contexts.

This study is concerned with markets operating in Turkey in the Istanbul Stock Exchange (BIST), which have been observed and studied in relation to herd behavior. During the research part of the study, the existence of herd behavior was investigated with the help of the daily closing price data of the firms in BIST between January 2011 and December 2017. In the research section of the study, the authors used regression analysis. In the analysis, the authors used the index value of the BIST whole Index. The average value of the index value of BIST whole Index was taken. Then, according to this average, 1% percentile and 5% percentile were taken. In the periods in the 1% percentile (at the dates) the result was that herd behavior was present. The herd behavior was observed for the periods (for dates) included in the percentile of 1%. On the other hand, the results of the analysis for the 5% percentile show that the herd behavior is only seen in the upper extremes.