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This paper aims to fill the governance literature void by answering the seemingly unanswered vintage questions regarding governance reform effectiveness towards ensuring a firm’s financial reporting transparency (FRT) in an emerging country of Malaysia. It involves an assessment of the specific maintained assumption in its governance code (Code) introduced two decades ago that the Code would improve FRT through the direct channel of governance practices improvement.

The measured FRT as proxied by the firm’s accruals quality is examined across different governance regimes of pre- and post-Code periods. This paper conjectures that the firm’s FRT should improve post-Code period, evidencing reform effectiveness towards ensuring enhanced governance practices.

The results indicate that while governance reform improves governance practices, it did not, however, bring improved FRT of firms. The interaction analysis provides evidence of the Code’s ability to favourably moderate the link between the firm’s FRT and several board attributes, suggesting improvement in governance practices in ensuring the firm’s FRT pursuant to the introduction of a formally written and legally backed governance code.

This paper contributes to the extent of governance and FRT literature in developing economies in at least two specific ways. First, the paper presents evidence on public policy implications towards governance practices and the firms’ FRT. Second, it contributes to the public policy debate concerning governance reform effectiveness from the specific angle of the firms’ FRT, thereby confirming the potential conditions upon which the “maintained assumption” would be valid.

This research contributes to the extent of governance and FRT literature in emerging economies by studying the dynamic roles of governance in influencing firms’ FRT across governance regime change, something which governance literature repertoire seems to neglect. It also contributes to the public policy debate concerning governance reform effectiveness from the specific angle of the firm’s FRT by evidencing the strategic role of governance reform in influencing the financial reporting behaviour of Malaysian listed firms.