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Article
Publication date: 28 May 2020

Haipeng Jin, Gianna Moscardo and Laurie Murphy

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Abstract

Purpose

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Design/methodology/approach

The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative techniques were used to analyse the data in Leximancer.

Findings

Chinese tourist shopping practices are performed on site through a range of intra-personal and inter-personal embodied actions, with the patterns these actions constitute being different across shopping settings. The frequency of inter-personal actions also reflects the importance of social interactions and communications in the shopping performances of Chinese tourists, some of which are conducted with people not present in the settings via social media.

Originality/value

This study uses a social practice framework from sociology to examine in detail how Chinese outbound tourists shop on site. The embodied actions identified in the study present a rich and detailed picture of the flow of Chinese tourist shopping performances. This allows for improved understanding of the forces for change in this aspect of Chinese outbound tourism.

摘要

本研究采用混合研究方法,以在澳大利亚收集的110个参与式观察作为质性数据,并通过运用Leximancer软件来对这些数据进行量化分析。

目的

本研究旨在运用社会实践理论中实践作为展演的概念来揭示中国出境游客购物的现场过程。

发现

中国出境游客的现场购物实践通过一系列自我具身行动与人际具身行动而得以展演,并且由这些具身行动所构成的模式因购物环境的差异而有所不同。人际具身行动的频繁出现体现了社会互动与沟通在中国游客购物展演中的重要性。其中,一些社会互动与沟通是与不在现场的他者借助社交媒体进行。

原创性

本研究运用社会学中的社会实践概念来详细地研究中国出境游客如何在现场进行购物。文中所发现的具身行动展示了一幅丰富且详实的中国游客购物展演流程的画卷。这为更好地理解中国出境游客购物变化的影响因素提供了新的思路。

Diseño/metodología/enfoque

El estudio adoptó un enfoque de métodos mixtos. Los datos cualitativos se recopilaron a través de 110 observaciones de participantes realizadas en Australia, y se utilizaron técnicas cuantitativas para analizar los datos en Leximancer.

Propósito

Este estudio se basa en la noción de práctica como desempeño de la teoría de la práctica social para desentrañar el proceso in situ de las compras turísticas chinas en el exterior.

Resultados

Las prácticas de compras turísticas chinas se realizan en el sitio a través de un conjunto de acciones intrapersonales e interpersonales incluidas, constituyendo estos patrones diferentes entornos de compra. La frecuencia de las acciones interpersonales también refleja la importancia de las interacciones sociales y las comunicaciones en las actuaciones de compras de los turistas chinos, algunas de las cuales se realizan con personas que no están presentes en los entornos a través de las redes sociales.

Originalidad/valor

Este estudio utiliza un marco de práctica social de la sociología para examinar en detalle cómo los turistas chinos emisores compran en el sitio. Las acciones incluidas identificadas en el estudio presentan una imagen rica y detallada del flujo de actuaciones de compras turísticas chinas. Esto permite una mejor comprensión de las fuerzas para el cambio en este aspecto del turismo emisor chino.

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Book part
Publication date: 13 June 2013

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-1-78190-761-0

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
ISBN: 978-1-78441-932-5

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Book part
Publication date: 24 March 2006

Thomas B. Fomby and Dek Terrell

The editors are pleased to offer the following papers to the reader in recognition and appreciation of the contributions to our literature made by Robert Engle and Sir…

Abstract

The editors are pleased to offer the following papers to the reader in recognition and appreciation of the contributions to our literature made by Robert Engle and Sir Clive Granger, winners of the 2003 Nobel Prize in Economics. Please see the previous dedication page of this volume. The basic themes of this part of Volume 20 of Advances in Econometrics are time-varying betas of the capital asset pricing model, analysis of predictive densities of nonlinear models of stock returns, modeling multivariate dynamic correlations, flexible seasonal time series models, estimation of long-memory time series models, the application of the technique of boosting in volatility forecasting, the use of different time scales in Generalized Auto-Regressive Conditional Heteroskedasticity (GARCH) modeling, out-of-sample evaluation of the ‘Fed Model’ in stock price valuation, structural change as an alternative to long memory, the use of smooth transition autoregressions in stochastic volatility modeling, the analysis of the “balancedness” of regressions analyzing Taylor-type rules of the Fed Funds rate, a mixture-of-experts approach for the estimation of stochastic volatility, a modern assessment of Clive's first published paper on sunspot activity, and a new class of models of tail-dependence in time series subject to jumps. Of course, we are also pleased to include Rob's and Clive's remarks on their careers and their views on innovation in econometric theory and practice that were given at the Third Annual Advances in Econometrics Conference held at Louisiana State University, Baton Rouge, on November 5–7, 2004.

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Econometric Analysis of Financial and Economic Time Series
Type: Book
ISBN: 978-1-84950-388-4

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Book part
Publication date: 19 September 2019

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Marketing in a Digital World
Type: Book
ISBN: 978-1-78756-339-1

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Book part
Publication date: 1 February 2007

Dwight R. Merunka and Robert A. Peterson

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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