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1 – 10 of 560Chih-Hai Yang and Meng-Wen Tsou
This study aims to investigate the determinants of own-branding strategy and whether branding contributes to higher profitability among industrial firms. Building a strong brand…
Abstract
Purpose
This study aims to investigate the determinants of own-branding strategy and whether branding contributes to higher profitability among industrial firms. Building a strong brand can be a source of competitive advantage. However, brands may not be equally important to all firms, especially in the business-to-business (B2B) context.
Design/methodology/approach
This study develops and empirically tests a conceptual model by considering the endogenous choice of branding strategy in the relationship between branding and financial performance. A large, nationally representative dataset from Taiwan, consisting of 13,098 manufacturing firms, is used.
Findings
The present study suggests that larger, younger, more innovative and export-oriented firms have a higher propensity to develop their own brands. E-commerce usage is shown to be the strongest predictor of the decision to brand. The positive effect of branding on profitability is evident for small- and medium-sized enterprises (SMEs), but not for large firms.
Originality/value
Research integrating the perspectives of the decision to brand and branding effectiveness is scant. The methodology used in this study makes a theoretical contribution to the link between branding and firm performance. The findings indicate that large firms have more advantages for building their own brands, yet SMEs stand to gain more financially from branding relative to their large counterparts. This provides the important implication that SMEs benefit from building a strong brand in the B2B context.
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Hang Fa Tong and Hong Yan
This paper examines the possible cooperation options in terms of empty container repositioning across alliances for shipping lines based in the Greater China Region (China, Taiwan…
Abstract
Purpose
This paper examines the possible cooperation options in terms of empty container repositioning across alliances for shipping lines based in the Greater China Region (China, Taiwan and Hong Kong SAR), after the three global shipping alliances reformed in April 2017.
Design/methodology/approach
This paper offers a comprehensive review to the latest shipping alliances and introduces a new cooperative dimension among shipping lines based in the Greater China Region which are member of different shipping alliances.
Findings
Cooperation among shipping lines in the Greater China Region in terms of empty container handling is possible in terms of resource sharing among shipping lines across alliances that fosters mega shipping line formation in the future.
Practical implications
Shipping lines should review their current empty container repositioning strategies and explore cooperation among non-alliance members having headquarters in proximity for quick responsiveness in empty container repositioning plan and execution.
Originality/value
This is a research directly analyzing the empty repositioning plan of the major shipping lines and their major service routes, fleet and containers.
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To study the flow character in a micro nozzle.
Abstract
Purpose
To study the flow character in a micro nozzle.
Design/methodology/approach
The flow in the micro nozzle is simulated using the Direct Simulation Monte‐Carlo (DSMC) method. Considering characteristics of high‐temperature gas flow, the Cercignani‐Lampis‐Lord (CLL) gas‐surface interaction model is adopted in the simulation of high‐temperature gas flow in the Laval nozzle at different inlet pressures and temperatures.
Findings
The results showed that as the temperatures of inlet flow increased, the thrust efficiency will increased accordingly, however, the influence of inlet pressure variety on the nozzle performance is insignificant.
Originality/value
A useful reference to the design and performance improvement of micro thruster and MEMS power system.
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Yang Zhao, Hai Wei Yang and Bao Jun Pang
For developing the control technique of air in the manned spacecraft cabin, the CO2 simulate control‐testing equipment is developed to study the CO2 removal equipment in the…
Abstract
For developing the control technique of air in the manned spacecraft cabin, the CO2 simulate control‐testing equipment is developed to study the CO2 removal equipment in the carbon air. The developing process is introduced in this paper. On the basis of overall design, the authors emphasize the study of the cabin interface design and draw a conclusion that disposing the entrance of the gas at the same side of the cabin content the gas intimate mixing. In the design of the flow meter, using the plastic rotor can solve the problem of flow meter pressure loss which is too much by using the glass rotor.
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Yang Hai‐feng, Zhang Ji‐fu and Hu Li‐hua
The purpose of this paper is to examine the important application value of extending the concept of classification rule, so that it can describe and measure the uncertainty of…
Abstract
Purpose
The purpose of this paper is to examine the important application value of extending the concept of classification rule, so that it can describe and measure the uncertainty of classification knowledge.
Design/methodology/approach
The rough concept lattice (RCL), which is an effective tool for uncertain data analysis and knowledge discovery, reflects a kind of unification of concept intent and upper/lower approximation extent, as well as the certain and uncertain relations between objects and attributes.
Findings
A classification rules extraction algorithm, extraction algorithm of classification rule (EACR), based on the RCL is presented by adapting the rough degree to measure uncertainty of classification rule. The algorithm EACR is experimentally validated by taking the star spectrum data as the decision context.
Practical implications
An efficient way for classification rule extraction is provided.
Originality/value
The algorithm EACR based on the RCL is presented by adapting the rough degree to measure uncertainty of classification rule.
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Yi‐Long Jaw, Ru‐Yu Wang and Carol Ying‐Yu Hsu
Although the concept of branding has been considered extensively in products and services, branding in Chinese is a relatively emerging phenomenon. This paper aims to present the…
Abstract
Purpose
Although the concept of branding has been considered extensively in products and services, branding in Chinese is a relatively emerging phenomenon. This paper aims to present the enlivenment of branding in Chinese within the cross‐strait markets of Taiwan and Mainland China, which underlies various ideologies.
Design/methodology/approach
This study primarily reviews literatures of brand and brand name translation, defines the essentiality of brand naming, and outlines the branding strategies for entering cross‐strait markets. Furthermore, this study validates the using of substantially interpreted brands that support the authors' four developed propositions.
Findings
This study compares substantially interpreted brands in cross‐strait markets with a reference to commonly used translation methods. The results illustrate interesting ideologies among cross‐strait markets and can help managers achieve global brand recognition.
Research limitations/implications
Since China and Taiwan share the same Chinese culture, the qualitative method proposed by the present authors is more applicable to practitioners who are eager to pursue branding in cross‐strait markets. Thus, the relevant techniques may not be applicable to people less familiar with Chinese culture.
Practical implications
The qualitative case study provides an advisable method for branding in Chinese. The results of this study can provide greater understanding of the various ideologies in cross‐strait markets, as well as help managers achieve global brand recognition.
Originality/value
The various ideologies from branding is complex, especially for those involved with linguistic essentials. Previous research has mainly focused on managerial‐based branding and customer‐based branding. This paper extends the interest into enlivening inspirations.
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Mahdi Salehi, Mahmoud Lari DashtBayaz and Samaneh Mohammadi Moghadam
The purpose of this paper is to assess the relationship between some management features (management capability, management entrenchment, agency costs and overconfidence) and the…
Abstract
Purpose
The purpose of this paper is to assess the relationship between some management features (management capability, management entrenchment, agency costs and overconfidence) and the innovation of companies listed on the Tehran Stock Exchange.
Design/methodology/approach
The study carried out during 2009–2015. A total of 125 companies were selected from eight industries as the sample of study using the method of systematic elimination. A descriptive-correlational design was used in this study and panel data regression models were employed for developing the relationship between research variables.
Findings
The obtained results indicated that managerial ability could foster innovation, while managerial entrenchment could stifle innovation and agency costs and overconfidence have no effect on innovation.
Originality/value
The current study is almost the first project which focuses on the management characteristics and firm innovation in developing countries.
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This paper aims to offer an extensive empirical case study analysis by investigating housing affordability in Turkey as a whole, and in Istanbul, Ankara and Izmir over the period…
Abstract
Purpose
This paper aims to offer an extensive empirical case study analysis by investigating housing affordability in Turkey as a whole, and in Istanbul, Ankara and Izmir over the period of 2006 and 2017 and its sub-periods.
Design/methodology/approach
This paper develops a theoretically informed model to assess affordability using complementary methodologies in quantitative analysis. This study seeks to help outline the nature of the problem in aggregate level and in the cities; it also seeks to offer lessons about how to address measurement and modelling challenges in emergent market contexts by constructing aggregate-/city-level housing cost-to-income (HCI) ratio, adjusted HCI (AHCI) ratio, housing affordability index (HAI) and effective HAI sensitive to multiple calculation methodologies and alternative data set involving income distribution and poverty tranches.
Findings
HCI, AHCI, HAI and EHAI models generally suggest the parallel results: housing is not affordable in Turkey and in Istanbul, Ankara and Izmir except for the highest income groups. The evidence implies that besides macroeconomic instabilities, distorted interest rates and short average mortgage maturity, poverty and unequal income/wealth distributions are the main reasons of the Turkish housing affordability crisis specifically heightened in metropolitan areas such as in Istanbul.
Research limitations/implications
The evidence provides an insight on housing affordability problems in Turkey. However, small sample size and short observation period create a limit for generalisation of the findings. Further analysis would be required to illustrate how housing affordability changes in different cities of Turkey in a longer period.
Practical implications
By using empirical approaches, this paper helps to understand how serious housing affordability problems of Turkey in aggregate and urban levels. This evidence helps to explain declining ownership ratio in low-income groups and in urban areas. Reliable explanations on existing housing crisis of Turkey also help to develop affordable housing policies.
Social implications
Declining housing affordability and homeownership ratio may translate as the rising housing inequality and insecurity among Turkish households. Moreover, better affordability values of higher income groups suggest that existing inequality, economic/social segmentation, and hence social tension between high and low income groups, may further increase. In this respect, the authors suggest socially important policies such as reducing income/wealth inequalities and increasing affordable housing supply.
Originality/value
This study offers a detailed empirical case study analysis that can be used as an exemplar of how to overcome data constraints in other evolving housing market contexts. This study sets out an approach overcoming the challenges of measurement. This study also combines existing methodological approaches with the modified variables to provide a more realistic aggregate-/urban-level housing affordability picture. The authors calculated some parts of housing affordability ratio and index series using discretionary income, minimum wage and effective minimum wage to show the variations of different measurement approaches. Some constructed series are also sensitive to income distribution and poverty thresholds. Collectively, this empirical approach, developed by using emerging market data, provides a contribution to the literature.
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Gerald W. Fry and Hui Bi
The purpose of this paper is to analyze critically the evolution of educational reform in Thailand. Three major phases are identified. The special focus of the paper is an…
Abstract
Purpose
The purpose of this paper is to analyze critically the evolution of educational reform in Thailand. Three major phases are identified. The special focus of the paper is an assessment of the third reform which began with the passage of the Office of the National Education Commission (ONEC) (2002).
Design/methodology/approach
The methodology for the study is mixed methods including document analysis, direct participant observation, and compilation of major statistical performance indicators from diverse sources.
Findings
The success of the most recent reform has been clearly mixed. Major structural and legal changes have occurred but overall system performance remains disappointingly low, despite large Thai educational expenditures as a percent of national budget and the presence of much impressive educational leadership talent. The paper identifies what is called the “Thai educational paradox”. The essence of the paradox is Thailand’s failure to achieve its educational potential. The paper identifies key factors explaining the paradox.
Originality/value
The paper has significant theoretical, policy, and practical implications. From a theoretical perspective, the study confirms the persistence of strong regional disparities and a lack of fiscal neutrality associated with a neoliberal model of capitalistic development. From a practical policy perspective, it is imperative for Thailand to improve the overall quality of its educational system and to reduce regional disparities. There have been numerous studies of each of Thailand’s three phases of reform, but this paper’s original contribution is its presentation of a historical, interdisciplinary, and integrated perspective on the evolution of educational reform and the many obstacles associated with its implementation.
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Angélica Pigola, Priscila Rezende da Costa, Naiche van der Poel and Franklin Thiago Ribeiro Yamaçake
The purpose of this study is to analyze the systematic relationships among dynamic capabilities in startups’ survival.
Abstract
Purpose
The purpose of this study is to analyze the systematic relationships among dynamic capabilities in startups’ survival.
Design/methodology/approach
This study is based on a systematic literature review on dynamic capabilities related to startups’ survival, following the content analysis approach.
Findings
This study presents four different perspectives of analysis about dynamic capabilities from resources exchange and business factors that meet needs of startups' survival. It also points out new area for future research in this field. In doing so, this study differentiates itself by its approach not limiting dynamic capabilities research and enriching entrepreneurs' capability theory.
Practical implications
By indicating an evolution of dynamic capabilities theory among tangible and intangible resources exchange in a more favorable adaptation to startups growth, this study boosters and contributes to the society, economy in general and to the science of business management in various perspectives such as overcoming cognitive barriers, entrepreneur’s commitment, innovation capabilities and knowledge capacity of startups.
Originality/value
This study amplifies dynamic capabilities vision in startups’ survival as one of the main sources for growth in this type of organizations. It also develops a deeper understanding about new avenues for dynamic capabilities theory among tangible and intangible resources exchange.
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