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This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists.

Questionnaire data were collected from 319 domestic tourists who have visited Hoi An city. The results of empirical tests using a structural equation model support the research hypotheses.

The results indicate that destination brand awareness has significant, positive effects on destination brand image and destination perceived quality; destination brand image has positive influences on destination perceived quality and destination brand loyalty; destination perceived quality has significant, positive impacts on destination brand loyalty; except for destination brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity.

An integrated model of destination brand equity dimensions and overall destination brand equity was tested in a tourism city in the context of a developing economy. Moreover, relevant implications are provided for destination marketers as to how to improve destination brand equity in the tourism industry.

The purpose of this paper is to analyze the inequality of opportunity among Indonesian school-age children from 2002 to 2012. It focuses on the possibilities of accessing basic needs, such as primary education, secondary education, electricity and clean water.

This paper used three interrelated indicators, namely, coverage access rate, dissimilarity index and human opportunity index. It also applied Shapley decomposition to measure the contributions of each determinant of inequality opportunities. These data were obtained from the National Household Survey conducted in 2002-2012.

This study revealed that the level of access to all basic needs, except clean water, was likely to increase with even distribution during the observation period. Moreover, the decomposition results showed that the education of household heads, household income and region (rural-urban) were the main contributors to the total inequality of opportunity.

This study on the inequality of opportunity is interesting, for it is tightly related to inequality of outcome, i.e. income, expenditure and wealth. It is arguable that the inequality of outcome, nowadays, is a reflection of the past inequality in basic opportunities. Thus, the exploration of potential inequality drivers begins to be increasingly important, as it can assist the policymakers in drawing effective policies to repress the increasing trend of future inequality.

A continuous mixed opinion on the relevance of caste-based reservations and caste as a factor of socioeconomic disparity in the recent period demands update of evidence on socioeconomic inequalities among caste groups for effective policy making. The purpose of this paper is to investigate whether the caste inequalities in terms of socioeconomic opportunities and poverty are still persisting in rural Uttar Pradesh based on village census surveys?

This study used data primarily collected from four village census surveys under the project rural transformation in Uttar Pradesh, 2013. Bivariate analyses, human opportunity index (HOI), multidimensional poverty index (MPI) and inequality decomposition analyses used as methods of analyses.

The authors findings suggest that in spite of more than six decades of welfare policies and major political mobilization movements among lower castes in the state, the huge inequalities in terms of critical socioeconomic indicators such as landholding, higher education and wealth distribution and multi-dimensional poverty across the castes are still persisting in the state. Decomposition results suggest that between group inequalities contribute more to the total inequality in landholding whereas within group inequalities contribute maximum to total inequality in education and wealth status of different castes in rural Uttar Pradesh. However, within inequalities much less in general castes compared to SCs/OBCs.

Based on its latest empirical evidence, this study strengthens the argument that caste still matters in socioeconomic achievements of the population in India even after decades of planning and financing of social welfare schemes to uplift the lower castes in India. Thus, provides critical inputs to current debates on the relevance of caste as a determinant of socioeconomic status in India.

This paper investigates if the existing degree of students' acceptance and use of mobile or m-learning may face the online shift determined by SARS-CoV-2. Based on the extended unified theory of acceptance and use of technology (UTAUT2), a new comprehensive model, SD-UTAUT (social distancing-UTAUT), is developed to better understand relationships between the original constructs, plus personal innovativeness (PI) and information quality (IQ). It identifies the key factors affecting behavioral intention (BI) and use by examining the influence of revaluated hedonic motivation (HM) and learning value (LV) importance as mediators.

The paper opted for an exploratory study involving 311 learners, using partial least squares structural equation modeling (PLS-SEM).

SD-UTAUT can be a new m-learning model in higher education. It has high predictive power and confirmed 15 out of 16 hypotheses. The most powerful relationship is between performance expectancy (PE) and HM. IQ affected LV the most, since HM the behavioral use (BU). HM impacts the use behavior (UB) more than LV, but habit (HT) affects it the most.

Because of the pandemic context, output may lack generalizability and reproducibility.

To improve usage, staff must provide better support, course creators emphasize the objectives and competencies and developers integrate innovation. The joy and pleasure of m-learning use may stimulate the LV through interesting and interactive content, like incorporating gamification.

The model set-up and circumstances are previously unseen. SD-UTAUT confirms ten new hypotheses and introduces the student's grade point average (GPA) as a moderator.

The peer review history for this article is available at https://publons.com/publon/10.1108/OIR-01-2021-0017

In October 2020, Vietnam was repeatedly hit by large storms, including Linfa, Nangka, Saudel and Molave, causing heavy rains and whirlwinds in the Central provinces of Vietnam. The heavy rain led to severe flooding in many localities. The water levels on major rivers broke records of historical flood events in 1950, 1979, 1999, 2007, 2010 and 2016. In response, this paper aims to quantify the impacts of 2020 flooding to support flood risk management activities and the relief agencies that can use the analysis.

This study demonstrates an approach to quickly map flood impacts on population, schools, health-care facilities, agriculture, transportation and business facilities and assess flood risks using available data and spatial analysis techniques.

The results show that all districts of Quang Binh were affected by the event, in which 1,014 residential areas, 70 schools, 13 health-care facilities, 32,558 ha of agriculture lands, 402 km road length, 29 km railway, 35 bridges on roads and 239 business facilities were exposed within flooded areas.

This study is limited to direct or tangible impacts, including flooded residential areas, schools, health-care facilities, agriculture land categories, road networks and business facilities. Indirect or intangible impacts such as health, flood pollution and business disruption should be considered in further studies.

These detailed impact maps can support decision-makers and local authorities in implementing recovery activities, allocating relief and devoting human resources and developing flood risk management action plans and land-use planning in the future.

This study investigates the context of flood impacts on population, schools, health-care facilities, agriculture, transportation and business facilities. Based on this research, decision-makers can better understand how to support affected communities and target the most at risk people with interventions.

This paper presents a framework to quantify the impacts of the 2020 extreme flood event using available data and spatial analysis techniques in support of flood risk management activities.

The purpose of this paper is to highlight the cultural issues and difficulties encountered when conducting ethnographic fieldwork and interviews in Myanmar and to discuss the measures to overcome such challenges. It aims to provide insight for foreign researchers seeking to collect rich, meaningful and reliable data while establishing fruitful relationship with Burmese participants.

This paper draws on results from a research on cross-cultural dispute resolution in a Chinese-invested enterprise in Myanmar. The authors reflect on their fieldwork experience to present examples of cultural challenges, as well as the strategies used to deal with those challenges.

This paper finds that when conducting ethnographic fieldwork and interviews in Myanmar, researchers should take into consideration “anade” – an important Burmese social convention, perceived power distance between researchers and Burmese participants, roles of cross-cultural interpreters and possibility of cultural stereotypes, especially in a multicultural site. Measures need to be taken to adjust fieldwork arrangement and interview style, reduce perceived power distance and address the impact of prevalent stereotypes. Furthermore, researchers should properly conduct training and discussion sessions with Burmese interpreters to ensure they provide accurate yet culturally informed interpretation.

The cultural challenges in conducting ethnographic fieldwork and interviews in Myanmar remain under-explored. This paper addresses the knowledge gap and discusses various Myanmar-specific cultural issues that await researchers.

This study aims to examine the impact of “space-as-a-service” (SAAS) provision on office rents in the UK and quantify premia to office rents.

Using hedonic modelling techniques the authors are able to quantify the impact of a number of SAAS features on office rents in the City of London using CoStar data. The authors control for the quality of the buildings by focussing on five-star buildings, rated by CoStar, as these buildings are more likely to incorporate SAAS features.

Using data on 317 transactions in 37 City of London Office buildings over the period 1 November 2004–15 July 2020, the authors find that tenant exclusive mobile applications (MAPPS) and a public terrace or rooftop command a rent premium of around £13 and £6.5 per sq. ft per annum, respectively. However, other SAAS features such as conferencing facilities, on-site fitness centre and touch down space have no significant impact on office rents. The impact of exclusive MAPPS varies with size of net lettable area.

The SAAS real estate model is an emerging trend in the office market. As it grows in importance more research questions will have to be investigated. The present study raises awareness of the need to specify SAAS features and form a rating system that will facilitate future research on the subject.

The conclusion from the present investigation is that only two SAAS features have a positive impact on office (tenant exclusive mobile apps and a public terrace or rooftop), which suggest that these two features may form the basis of any future SAAS rating system. These two SAAS components should carry more weight in valuations and pricing.

To the best of the authors’ knowledge, this is the first study that attempts to quantify the impact of SAAS features on office rents.

The recent mobilization of many Hong Kong youth to engage in what are regarded as radical political activities is not a new area of investigation. Much has been discussed about this growing political activism and localism often giving an impression that Hong Kong youth are radical and disengaged from China as a nation. Yet little is known about the possible antecedents of such disengagement. The purpose of this paper is to identify whether there is empirical evidence of growth or decline in civic trust and national attitudes amongst Hong Kong young adolescents over the ten-year period from 1999 to 2009.

In this study latent profile analyses were used to classify cohorts of Hong Kong secondary students according to the levels of their self-reported trust in civic institutions and attitudes toward the nation. The cohorts were separated by a ten-year gap. Comparisons were made across groups and across the ten-year time span, in order to trace changes in civic attitudes of young adolescents following the return of Hong Kong to China in 1997.

Three distinct groups were identified in both cohorts – Activists, who had negative attitudes to trust and toward the nation, Nationalists who had positive attitudes toward trust and the nation and Moderates who endorsed average responses to the, two variables. The gaps between the groups tended to be greater in the 2009 group compared to the 1999 groups suggesting greater polarization amongst adolescents on these measures.

Young adolescents cannot be assumed to be politically neutral or lacking social values. Citizenship education needs to take this into account so that values can be clarified and major issues can be discussed in a safe and supportive environment.

Middle Eastern universities have recently been included in international rankings, driving a shift in priorities from teaching to research. However, research-centric collection assessments are rarely applied in the region. The Library and Learning Commons of Zayed University has recently completed the first phase of collection assessment for this transition. This study aims to provide an overview of how electronic resources adequacy was measured, and correlations between utilization of resources and research output were determined. A systematic approach is presented to assess electronic resources impact and to investigate and demonstrate the Library’s support of research output in local research and the scholarly environment.

Journal article publications from 2009 to 2016 with at least one Zayed University affiliated author were collected from Scopus, the abstract and citation database operated by Elsevier BV. Sources used within these articles were analyzed. COUNTER usage statistics of three indicators (searches, sessions and full-text downloads) were collected from the most used electronic resources in the Library to define the correlation between usage and research activities in the university during the assessment period.

The change in university direction toward research is apparent in the data since Fall 2014. Since then, faculty publication output grew rapidly and was positively correlated with library resources use. Sessions and searches displayed a strong positive relationship with research output while the correlation with full-text downloads was moderate. This was true for individual colleges as well as for the university as a whole, supporting the assumption that library utilization is highly correlated with the growth of research productivity.

Results of this assessment were used to justify the budget allocation of Zayed University Library for supporting research and improve the focus of collection development to better meet researchers’ needs. The most important outcomes were to provide evidence-based information to Library management for strategic planning and evaluation of their changing role in the digital age.

The systematic approach described has enabled Zayed University library to assess the relevance of its resources to its changed focus toward research, both for the university as a whole and among the more research-productive colleges. This initial approach may be useful for other libraries going through a similar transition, particularly within the region.

The influx of mainland capital to different media sectors in Hong Kong has been commonly seen throughout the last decade (Leung, 2019). While the changes in ownership have been shaping the ecology of Hong Kong’s media industry, the rapid development of digital technology such as the internet and social media has also been important in the industry’s transformation. This study aims to investigate how and to what extent technology has shaped the Hong Kong media work culture.

Alibaba, the powerful e-commerce conglomerate, has sought to advance its development in the media industry and leverage its technological expertise by acquiring the century-old Hong Kong English-language newspaper, the South China Morning Post (SCMP) in 2016. This essay, by using the SCMP as a case study, focuses on the workers and their use of technologies in their daily work practices, which offers an alternative lens to investigate the influence of a Chinese tech ownership in transforming a Hong Kong media outlet’s culture.

This case study illustrates how the implementation of Alibaba work culture at the SCMP through technological application remained minimal over the four years following this Chinese tech giant’s acquisition, whereas a Silicon Valley-style start-up culture and techno-organisational gaze were profoundly found at this workplace and received both acceptance and resistance by the employees.

This study results in a revealing unique type of techno-organisational culture change that deviates from the previous Chinese organisational studies within and outside the Chinese contexts.