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Article
Publication date: 21 August 2005

The Role Effect Loyalty of Internet: A Causal Model

Gye Soo Kim

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the…

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Abstract

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced by e‐loyalty. In addition, word of mouth is significantly influenced by e‐loyalty.

Details

Asian Journal on Quality, vol. 6 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/15982688200500011
ISSN: 1598-2688

Keywords

  • Strcutural equation modeling
  • e‐loyalty
  • Trust
  • Relationship
  • Repeat purchase
  • Word of mouth

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Article
Publication date: 21 August 2008

A Sustainable Strategy and Action Plan of Social Enterprise in Korea

Gye‐Soo Kim

Social Enterprise (SE) has a vital role to play in helping meet some main commitments for Korea‐growing economy; supporting stronger communities; closing opportunity…

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Abstract

Social Enterprise (SE) has a vital role to play in helping meet some main commitments for Korea‐growing economy; supporting stronger communities; closing opportunity gap‐together with the developing a vibrant third sector. The Strategy and action plan is intend to grow and develop us of social enterprise business model in Korea. The sustainable strategy and action plan will be useful for Korea’s Social enterprise. This paper will suggest that from the sustainable strategy to action plan of social enterprise in Korea.

Details

Asian Journal on Quality, vol. 9 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/15982688200800019
ISSN: 1598-2688

Keywords

  • Social enterprise (SE)
  • Third sector
  • Sustainable strategy

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Article
Publication date: 17 April 2007

The Service Recovery Strategies, Customer Satisfaction, Customer Loyalty

Gye‐Soo Kim

This paper reports on a study investigating key attributes of service recovery strategies in internet shopping mall. In theses day, service recovery has received important…

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Abstract

This paper reports on a study investigating key attributes of service recovery strategies in internet shopping mall. In theses day, service recovery has received important attention in the service operation management literature. Service recovery involves those actions designed to resolve problems, alter negative attitudes of dissatisfied consumers and to ultimately retain these customers. The study examined that service recovery strategies (apology, compensation) impact on the customer satisfaction. And customer satisfaction impacts on customer loyalty with SEM (Structural Equation Modeling). This study can be used a strategic implication for internet shopping mall managers to develop successful service recovery strategies.

Details

Asian Journal on Quality, vol. 8 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/15982688200700005
ISSN: 1598-2688

Keywords

  • Service recovery strategies
  • SEM (Structural Equation Modeling)
  • Customer satisfaction
  • Customer loyalty

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Article
Publication date: 19 April 2013

Identifying satisfied/dissatisfied service encounters in higher education

Hardeep Chahal and Pinkey Devi

This paper seeks to explore satisfactory and dissatisfactory service encounters in higher education.

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Abstract

Purpose

This paper seeks to explore satisfactory and dissatisfactory service encounters in higher education.

Design/methodology/approach

The data are collected through the well established critical incident technique (CIT) method. All the satisfied and dissatisfied critical incidents are then grouped on the basis of Bitner et al.'s classification under three headings, i.e. service delivery system (group I), (un)fulfilled needs and requests (group II) and polite behaviour/unprompted and unsolicited actions (group III). A total of 20 students took part in the study on a voluntary basis and reported 210 incidents. On average, every student provided ten to 12 incidents.

Findings

The study results identified both satisfied and dissatisfied service encounters in the three identified groups. A majority of the satisfied (62.5 per cent) and dissatisfied (74.5 per cent) critical incidents were related to service delivery system. However the remaining two groups, i.e. (un)fulfilled needs and requests and polite behaviour/unprompted and unsolicited actions, showed a smaller percentage of satisfied and dissatisfied incidents in higher education.

Research limitations/implications

Owing to the exploratory nature of the study and the scope and size of the study sample, the results outlined are tentative in nature. The research study also only investigates the experiences of one stakeholder group (students).

Practical implications

Although universities periodically organise various training programmes and workshops for updating the knowledge of the teachers, these programmes are yet to be made more effective. Hence in this regard it is suggested to design an effective policy for monitoring the usefulness of such programmes.

Originality/value

This study makes a first attempt to pursue CIT across significant service dimensions of higher education that encompass teaching, examination, library, computer lab, administration and infrastructure encompassing both satisfied and dissatisfied incidents which till today has not been considered in the literature.

Details

Quality Assurance in Education, vol. 21 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/09684881311310728
ISSN: 0968-4883

Keywords

  • Service failures
  • Service recovery
  • Critical incident technique
  • Higher education
  • Service quality assurance
  • Service delivery

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Article
Publication date: 2 February 2015

Consumer attitude towards service failure and recovery in higher education

Hardeep Chahal and Pinkey Devi

This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library…

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Abstract

Purpose

This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular.

Design/methodology/approach

The data are collected from 120 students of three undergraduate colleges of University of Jammu using purposive sampling.

Findings

The findings reveal that all recovery efforts pertaining to teaching, examination, library, computer lab, administration and infrastructure are significant in overcoming the respective service failures.

Research limitations/implications

The present study is limited to address service failure and service recovery relationship with respect to teaching, examination, library, computer lab, administration and infrastructure and limited to three undergraduate colleges operating in Jammu city only. The sample of the study is small which needs to be considered before generalizing the results.

Originality/value

This study makes a maiden attempt to identify service failure issues with respect to teaching, examination, library, computer lab, administration and infrastructure using quantitative methodology in higher education and role of service recovery strategies in monitoring and reducing service failure.

Details

Quality Assurance in Education, vol. 23 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/QAE-07-2013-0029
ISSN: 0968-4883

Keywords

  • Teaching
  • Higher education
  • Infrastructure
  • Examination
  • Service failure
  • Library
  • Consumer attitude
  • Service recovery
  • Administration
  • Computer lab

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