Search results

Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as “national”, schools of thought. In their composite, these approaches have the potential to form the foundations of a new approach to management which might be termed “corporate marketing”. In addition to articulating the author’s understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organisational identification and visual identity) the author outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic “HEADS”[2]. This relates to what an organisation has, expresses, the affinities of its employees, as well as what the organisation does and how it is seen by stakeholder groups and networks. In addition, the author describes the relationship between the corporate identity and corporate brand and notes the differences between product brands and corporate brands. Finally, the author argues that scholars need to be sensitive to the factors that are contributing to the fog surrounding corporate identity. Only then will business identity/corporate marketing studies grow in maturity.

Drawing on Bandwidth Fidelity Theory (Cronbach, 1970; Cronbach & Gleser, 1965), this chapter argues for more specificity with regard to conceptualizing and measuring variables in the field of behavioral ethics. We provide an example of how this might be accomplished, by building on recent work on organizational support that emphasizes more specific facets of perceived organizational support (POS). We introduce the concept of perceived organizational support for ethics (POS-E) and test its predictive power on a sample of 4,315 employees from manufacturing and technology firms. We find support for our assertions that ethics-specific support is a better predictor of ethics-related outcomes (e.g., pressure to violate ethical standards, preparedness to handle ethical violations) and general support (POS) is a better predictor of more general organizational outcomes (i.e., job satisfaction). Theoretical and practical implications of these results and the importance of moving toward more specific versus general constructs in the field of behavioral ethics are discussed.

The purpose of this paper is to address the discourse of Romanian universities as a mirror of the reformation process in the national higher educational system.

The focus of this paper is on external and internal communication, on institutional identity and the symbiosis of orders of discourse. The paper highlights the prospective EU integration as a major trigger of change in the Romanian educational system. It then draws upon critical discourse analysis (CDA) as a relevant research approach and presents the results of conducting critical discourse analysis on a corpus consisting of the web site presentation of ten public and private universities, on three faculty and university prospectuses, and one promotional CD. Finally, the paper briefly compares the discourse of Romanian universities with the discourse of universities from the UK, France, Italy and Germany, and suggest lines for improvement.

Romanian society is currently the site of ample reformation and one of the factors that trigger change is the prospective integration in the European Union. In higher education, change is enacted discursively though the emergence of new genres as the generalization of promotion as a discursive practice. The discourse of Romanian universities is heavily colonized by the EU discourse, but factors pertaining to local culture also resurface openly. Discourse is, indeed, a factor of change, but not the only one affecting it. The westernizing of Romanian university discourse needs to be backed up by a westernizing of patterns of thinking and behaving.

The paper presents insights into the discourse of Romanian universities.

This article aims to advance comprehension of corporate brands via the adoption of identity‐based perspectives of corporate brands. It aims to outline a normative, diagnostic, model of corporate brand management – The AC⁴ID Test. The origins of the model date back to the late 1990s. The model is predicated on the need to understand the seven identity types forming a corporate brand constellation. The seven corporate brand identity facets are the actual, communicated, conceived, covenanted, cultural, ideal and desired corporate brand identities. As a general but not an absolute rule there should be meaningfully strategic alignment between the corporate brand and other identity modes in the corporate brand constellation. The notion of temporal misalignment is also articulated. Temporal misalignment is important since different identity types inhabit diverse time frames and, sometimes, temporal misalignment can be perilous (it is often a necessary dynamic too). The notion of the identity‐wheel of change is articulated: a change of one identity may trigger a chain reaction throughout the corporate brand identity constellation.

This article is enlightened by extant research and conceptualisations on corporate brands and corporate branding theories. It is also informed by recent, cross‐disciplinary reviews of the identity literatures. The AC⁴ID Test framework incorporates recent insights vis‐à‐vis the diagnostic framework in corporate branding contexts.

Adopting identity‐based perspectives of corporate brands provides an advance in terms of our comprehension of them. A corporate brand can be viewed as a distinct identity type. An identity mode that is capable of being separate and divisible from the corporate identity from which it is derived. Corporate brands have multiple/attendant identities, which may be characterised as a constellation of corporate brand identities: these identities inform the identity of the AC⁴ID Test of Corporate Brand Management.

The AC⁴ID Test corporate brand identity framework outlined in this article draws on recent advances in the field and adapts earlier versions of the framework so that it has a utility for the corporate branding domain.

The purpose of this paper is to investigate whether leader self-efficacy and leader role ambiguity are related to follower leader-member exchange (LMX). In addition, the authors examine whether the relationship between follower LMX and turnover intention will be mediated by need satisfaction.

Data were collected using an electronic survey tool filled out by 109 leaders and 696 followers.

Leader role ambiguity was positively related to an economic LMX relationship and negatively related to a social LMX relationship. Furthermore, the links between social and economic LMX relationships and turnover intention were mediated by satisfaction of the needs for autonomy and relatedness.

The main limitation of the study is the cross-sectional nature of the data from the followers.

Provided that the findings are generalizable organizations should provide role clarification initiatives to leaders with high role ambiguity.

Despite the centrality of role theory in the development of LMX theory, prior research has not investigated whether the extent to which leaders perceive that they meet the expectations of their leadership roles affects followers’ perception of LMX relationships.

This study aims to explore the conception and construct of ideological leadership (IL) as it relates to public organizations, such as public schools, and to validate a tool for its measurement in this setting.

Data was collected from 633 teachers working at 69 randomly-sampled Israeli public schools. In each school, an average of nine (SD = 2) randomly-sampled teachers completed questionnaires that measure IL, transformational leadership, organizational commitment, leader-member exchange and motivational factors. The data underwent validity and hypotheses tests.

The hypothesized presence of the personalized and socialized IL orientations among public-school principals has been confirmed. Only personalized IL predicted teachers' outcomes above and beyond transformational leadership, affecting measures of organizational commitment, leader-member exchange and controlled motivation.

New evidence supports the validity of this proposed measurement tool. New evidence also suggests that although ideology has been known to be a factor of charismatic leadership, IL in close public-school settings accentuates practices of control, rather than proselytizing coherent worldviews to teachers. This, in turn, may have a deleterious influence on work outcomes and outweigh the possible benefits of IL. Accordingly, it is suggested that school leaders should critically consider the desirability of embracing ideological zeal as part of their leadership tools.