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Article
Publication date: 11 May 2022

Mingming Zhang, Guanhua Hou and Yeh-Cheng Chen

The purpose of this study is to explore the impact of mobile learning platforms on users' study efficiency and develop cognitive indicators to evaluate users' study efficiency on…

Abstract

Purpose

The purpose of this study is to explore the impact of mobile learning platforms on users' study efficiency and develop cognitive indicators to evaluate users' study efficiency on mobile learning platforms.

Design/methodology/approach

Layout style was the only independent factor that was investigated. A between-group experimental design was employed. Eye movement data were recorded during the experiment, following which participants were asked to complete an after-scenario questionnaire. This study evaluated the usability of the proposed new design using both subjective and objective data. The computer system usability questionnaire V3 (CSUQ) was used to measure subjective data. For the eye-tracking measure, gaze entropy, the proportion of fixation count and duration of each AOI were calculated. Gaze entropy reflects the complexity of information organization. Fixation counts and AOI duration represent the difficulty of information processing and attention distribution, respectively during the task.

Findings

The results indicated that interface layout presents significant effects on user's learning efficiency, usability and cognitive load. Sequential layout improved efficiency and satisfaction among participants and reduced information complexity. The results provided useful insights for designers whose goal is to improve user's learning efficiency under mobile learning scheme.

Originality/value

This study investigated the effects of interface layout on usability, user performance and cognitive load using subjective ratings and eye-tracking technology. Gaze entropy was used to measure the complexity of information organized by the interface design. Fixation count and duration proportion were used to identify the difficulty of information processing and distinguish users' distribution of cognitive resources. The results indicated that a vertical layout panel design was more efficient than a horizontal layout panel design. The design implications of the eye tracking indicators and research results were then summarized. This study is expected to encourage designers to optimize their design proposals using eye tracking testing.

Details

Library Hi Tech, vol. 41 no. 5
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 15 September 2022

Xiaowei Ju, Guanhua Wang and Yu Fu

From the perspective of social networks and knowledge networks, this study aims to empirically examine an updated four-dimension networking capability (NC) construct and test the…

Abstract

Purpose

From the perspective of social networks and knowledge networks, this study aims to empirically examine an updated four-dimension networking capability (NC) construct and test the relationships between it and innovation strategies through knowledge application activities in the context of Chinese manufacturing firms.

Design/methodology/approach

Data analysis is conducted on a quantitative survey of 219 manufacturing firms in China with a mixed method of partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis.

Findings

The results indicate that knowledge assimilation application (KAA) and knowledge transformation application (KTA) fully mediate the relationships between NC and ambidextrous innovation strategies. KAA has a stronger association with exploitative innovation (EL) than with exploratory innovation (ER), and KTA has a stronger association with ER than with EL.

Research limitations/implications

The authors develop the conceptualization of NC and examine its role in knowledge application activities within a firm. Further, the authors adopt an alternative perspective to highlight the importance of KAA and KTA in mediating the relationships between NC and exploratory and exploitative innovation strategies.

Practical implications

The findings indicate that firms should build NC based on their knowledge requirements and knowledge network structure. Additionally, managers should possess in-depth insights regarding an effective knowledge application toward different types of external knowledge from partners. More specific, firms are more likely to conduct KAA for a high degree of knowledge relatedness, while for a low degree of knowledge relatedness, firms are more likely to conduct KTA.

Originality/value

The authors provide a novel alternative insight into knowledge application activities. From the perspective of knowledge networks, the authors argue that there are two distinct and parallel activities (i.e. KAA and KTA). The authors empirically examined the mediating roles of KAA and KTA in the NC–ambidextrous innovation strategies relationships as well as enriched the literature on their relationships.

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