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1 – 10 of over 2000
Article
Publication date: 19 February 2020

Junyun Liao, Lu Wang, Minxue Huang, Defeng Yang and Haiying Wei

In an online brand community (OBC), consumers as a group occupy a dominant position, and their horizontal interactions are pivotal for the consumer–brand relationship. However…

Abstract

Purpose

In an online brand community (OBC), consumers as a group occupy a dominant position, and their horizontal interactions are pivotal for the consumer–brand relationship. However, little is known about the effect of group characteristics on brands. To partially fill this gap, this study examines how group characteristics influence brand loyalty from the perspective of social identity theory. Specifically, by collecting data from an online survey, this paper investigates the effects of group similarity, group receptivity and group involvement on brand loyalty, the mediating role of community identification and the moderating effect of tenure in a community.

Design/methodology/approach

Data from 482 brand community members were analyzed using structural equation modeling.

Findings

The results show that group similarity, group receptivity and group involvement increase brand loyalty; furthermore, the effect is mediated by community identification. Moreover, group receptivity is more effective in fostering community identification of short-tenure members, whereas group similarity plays a more important role for long-tenure members.

Originality/value

This paper enriches the brand community literature from a group perspective and provides implications for how brand communities develop customer loyalty strategies.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 February 2022

Soyeon Kwon and Sejin Ha

This study aims to focus on the role of hashtags as a symbol of community membership and examine the effect of branded hashtag community identification (BHCI) on BH engagement…

1128

Abstract

Purpose

This study aims to focus on the role of hashtags as a symbol of community membership and examine the effect of branded hashtag community identification (BHCI) on BH engagement. The authors further examine two paths to BHCI (i.e. identity- and bond-related antecedents) and the moderating role of self-brand connections (SBCs).

Design/methodology/approach

An online survey was conducted with consumers who had participated in BH campaigns (N = 405). Data were analyzed using structural equation modeling.

Findings

Identity-related (actual self-congruence) and bond-related (group similarity and group receptivity) antecedents positively influence BHCI and further BH engagement. The relative importance of identity- and bond-related antecedents on BHCI varies by consumers' SBCs.

Originality/value

This study provides a new approach to understand BH engagement by focusing on the social identity communication aspect of hashtags.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 1 December 2002

Leonard Karakowsky and Diane Miller

Little research has considered how work team characteristics influence reactions to negative feedback. When feedback indicates that the group’s strategy is inadequate, how members…

1684

Abstract

Little research has considered how work team characteristics influence reactions to negative feedback. When feedback indicates that the group’s strategy is inadequate, how members respond to such feedback can determine the team’s ultimate success or failure. The aim of this theory paper is to identify central sources of influence on group responsiveness to negative feedback in a mixed‐gender context. Drawing upon sociological and psychological perspectives, we offer a framework that considers how men and women respond to negative feedback in work team settings.

Details

Team Performance Management: An International Journal, vol. 8 no. 7/8
Type: Research Article
ISSN: 1352-7592

Keywords

Article
Publication date: 10 August 2015

Shih-Ju Wang, Chiu-Ping Hsu, Heng-Chiang Huang and Chia-Lin Chen

The purpose of this paper is to treat bloggers as human brands and applies self-congruity theory to explore how actual and ideal blogger-reader self-congruity, combined with the…

4092

Abstract

Purpose

The purpose of this paper is to treat bloggers as human brands and applies self-congruity theory to explore how actual and ideal blogger-reader self-congruity, combined with the blog’s functional congruity, influences blogger-reader relationship quality (BRRQ) and the blogger’s informational influence, taking perceived interactivity among blog members as a moderator.

Design/methodology/approach

Using a survey of 372 female beauty blog readers, this study employs the structural equation modelling approach to investigate the proposed model.

Findings

The empirical findings indicate that readers’ perceived self-congruity with beauty bloggers raises the bloggers’ informational influence, mediated by BRRQ and functional congruity. Actual self-congruity has greater predictive power than ideal self-congruity in explaining bloggers’ informational influence. Moreover, perceived interactivity plays a two-sided role because it strengthens the positive impact of BRRQ on informational influence but weakens the positive impact of functional congruity on informational influence.

Practical implications

The findings should help marketers identify influential beauty bloggers through their presented image on their blogs to encourage readers’ acceptance of their opinions about products and services. However, when focusing on beauty blogs featuring high-perceived interactivity among blog members, marketers should carefully balance the facilitating and offsetting effect of perceived interactivity and identify bloggers equipped with superior BRRQ.

Originality/value

Using human brand and parasocial interaction perspectives, this study contributes to emerging research on human brands and blog marketing and demonstrates that perceived interactivity is a double-edged sword in stimulating a blogger’s informational influence.

Details

Online Information Review, vol. 39 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 1 May 2000

Rose Moroz and Russell F. Waugh

Focuses on the receptivity of Western Australian government teachers towards a system‐wide educational change, the use of Student Outcome Statements, that help teachers’ classroom…

1157

Abstract

Focuses on the receptivity of Western Australian government teachers towards a system‐wide educational change, the use of Student Outcome Statements, that help teachers’ classroom planning, student learning and assessment. The dependent variable, teacher receptivity, is measured in four aspects: overall feelings, attitudes, behaviour intentions and behaviour. The group 1 independent variables are non‐monetary cost benefits, alleviation of fears and concerns, significant‐other support, and feelings compared to the previous system. The group 2 independent variables are shared goals, collaboration and teacher learning opportunities. Data relating to all the variables were collected in 1997 from a sample of 126 teachers some of whom had been involved in the official trial of Student Outcome Statements and analysed using correlation and regression techniques. The group 1 and group 2 independent variables accounted for 59 per cent of the variance in overall feelings, 49 per cent in attitudes, 50 per cent in behaviour intentions and 40 per cent in behaviour.

Details

Journal of Educational Administration, vol. 38 no. 2
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 12 July 2022

Kenghui Lin, Aiden Sidebottom and Richard Wortley

This paper aims to investigate how evidence-based policing (EBP) is understood by police officers and citizens in Taiwan and the influence of police education on police recruit's…

Abstract

Purpose

This paper aims to investigate how evidence-based policing (EBP) is understood by police officers and citizens in Taiwan and the influence of police education on police recruit's receptivity to research evidence in policing.

Design/methodology/approach

The study uses a cross-sectional design that includes Taiwanese police officers (n = 671) and a control group of Taiwanese criminology undergraduate students (n = 85). A research instrument covering five themes is developed, and after a pilot test the final scale remains 14 items.

Findings

The analysis suggests that police officers in Taiwan generally hold a positive view towards the role of research and researchers in policing, more so than is often observed in similar studies conducted in Western countries. Receptivity to research was found to be significantly higher among the non-police sample compared to the police sample. Moreover, time spent in police education was significantly associated with lower levels of receptivity to research.

Originality/value

The paper makes two original contributions to the literature on police officer receptivity to research. It is the first paper to (1) empirically examine police officers' openness to, and use of research in an Asian setting and (2) to compare police officers' receptivity to research with those of a relevant non-police group.

Details

Policing: An International Journal, vol. 45 no. 5
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 6 February 2009

Mary Pat McEnrue, Kevin S. Groves and Winny Shen

The purpose of this paper is to examine the separate and combined effects of three individual characteristics on training gains achieved in a leadership development program…

7373

Abstract

Purpose

The purpose of this paper is to examine the separate and combined effects of three individual characteristics on training gains achieved in a leadership development program designed to enhance participants' emotional intelligence (EI). The overall purpose was to test heretofore untested propositions advanced by various theorists concerning the impact of openness to experience (OE), self‐efficacy (SE), and receptivity to feedback (RF) on training outcomes.

Design/methodology/approach

This empirical study utilized a sample of 135 fully‐employed business students in a treatment/control group research design.

Findings

The findings suggest that leadership development professionals will likely derive differential EI training gains depending upon participants' status across several variables. Receptivity to feedback was directly associated with EI training gains while the SE‐RF and SE‐OE interactions were predictors of EI training gains.

Practical implications

The results hold implications for organizations that seek to enhance the EI of leaders both effectively and efficiently. The application of these findings to a range of leadership development practices and to training efforts that focus on other competencies are discussed.

Research implications

The paper connects EI to one of the major challenges facing leaders and leadership development professionals in the future: managing change and offers recommendations regarding research on other factors that are likely to optimize results achieved through efforts to develop the EI of leaders.

Originality/value

This is the first study to investigate the impact of these three individual characteristics on training gains achieved. The paper's findings suggest that some individuals are better candidates for EI training and presents a method to identify them.

Details

Journal of Management Development, vol. 28 no. 2
Type: Research Article
ISSN: 0262-1711

Keywords

Article
Publication date: 29 May 2007

Jennifer Frahm and Kerry Brown

Change receptivity is recognised as an important factor in successfully implementing organizational change strategies. The purpose of this paper is to examine the process of…

17121

Abstract

Purpose

Change receptivity is recognised as an important factor in successfully implementing organizational change strategies. The purpose of this paper is to examine the process of change in the initial stages of a change agenda within a public sector organization and analyze the communication of change. It traces the resultant receptivity to organizational change. The paper investigates whether organizational change communication is a crucial element in employees' receptivity to change.

Design/methodology/approach

A case study design is employed and the multiple methods employed include surveys, focus groups, archival data and participant observation.

Findings

The findings indicate that the initial change communication is problematic. The employees respond to a lack of instrumental change communication with a constructivist communication approach in order to manage the implications of continuous change.

Research limitations/implications

This research provides an overview of the first 100 days of change in a public sector organization only, and so the limitations of single case studies apply. However, the close investigation of this phase provides further research directions to be addressed.

Practical implications

The findings suggest managers need to align employees' expectations of the change communication with understanding of the change goal.

Originality/value

The primary value of the paper is in using a communicative lens to study the change process.

Details

Journal of Organizational Change Management, vol. 20 no. 3
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 4 July 2018

Ilham Akhsanu Ridlo and Rizqy Amelia Zein

The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were…

Abstract

Purpose

The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy.

Design/methodology/approach

This study involved 206 research participants who live in Jakarta and Surabaya and who answered online questionnaires to measure attitudes, receptivity to #CondomEmoji advertising, brand impression and intention to buy condoms. Questionnaires were circulated on several social media platforms and instant messaging apps. The participants were asked to watch the #CondomEmoji advertising video before proceeding to fill out the questionnaires.

Findings

Research findings suggested that participants mostly held negative attitudes and receptivity to the campaign. Non-sexually active participants were more likely to perceive the advertising as offensive. Attitudes and receptivity were good predictors for brand impression, yet attitude was not significantly attributed to intention to buy condoms. The result was stronger in sexually active participants.

Research limitations/implications

Non-sexually active young people need to be more informed about healthy sexual behavior so that they would not feel embarrassed to discuss and ask about sexual behavior. A socially acceptable condom-use advertising campaign needs to be conducted to lessen the resistance of conservative audiences.

Originality/value

This paper offers an insight into how conservative audiences may respond to social-media-based campaign of safer sex.

Details

Health Education, vol. 118 no. 5
Type: Research Article
ISSN: 0965-4283

Keywords

Article
Publication date: 20 August 2020

Jessica Zeiss, Les Carlson and Elise Johansen Harvey

Prior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of…

Abstract

Purpose

Prior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of marketing's role in firm responses to sociopolitical pressures. Understanding the degree to which firms attempt to manage forces and pressures in the external business environment is key to understanding marketing's role in impeding vs aiding public policy initiatives, and is the problem this research investigates.

Design/methodology/approach

Using structural equation modeling, data from 71 firms demonstrate that managing the sociopolitical force is, in fact, distinct from managing the other four market-based forces – consumer demand, supplier power, competition and technological shifts. Managing the sociopolitical force is shown to require fundamentally different skills and resources.

Findings

Results suggest that firm sociopolitical receptivity drives attempts to influence this unique external business environmental force, in turn limiting marketplace sociopolitical receptivity. Furthermore, attempts to influence such a unique force relies on resource-light marketing resources, which limits resource-heavy marketing.

Originality/value

Managing a political force with marketplace ramifications involves strategy that utilizes marketing, but is driven by relationships with social and political agents. This is truly an environmental management concept distinct from the management of the other four market-based forces. The analysis in this study demonstrates that managing another environmental force (i.e. competition force) involves different receptivity influences and marketing tactic outcomes.

Details

American Journal of Business, vol. 35 no. 3/4
Type: Research Article
ISSN: 1935-5181

Keywords

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