Search results

The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB).

Data were collected through mall intercept technique in six cities across India.

ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes.

The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources.

The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes.

Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.

The purpose of this study is to identify consumer buying behavior, sense of security on the market and basic economic knowledge among young people with autism spectrum disorder (ASD) – Asperger Syndrome, while the empirical goal is the development of conclusions and implications, which may be used in consumer strategies.

The research consisted of a pilot study and used the diagnostic survey method. A survey questionnaire of the own devising was used. The study used a purposive (arbitrary) sample. This was a non-probability respondent sample, consisting of subjective selection by researchers among a selected closed representative sample, the aim of which was to test the research tool (survey questionnaire) during the pilot study. The survey questionnaire was constructed on the basis of theoretical assumptions explaining consumer buying behavior and on a literature review regarding research conducted in this area. The study was conducted on adolescents aged between 16 and 19 years of age, 40 of whom suffered from ASD – Asperger syndrome and 50 of whom were without ASD – Asperger syndrome (control group).

The results indicate a limited range of consumer behaviors, a relatively poor sense of security in consumer (retail) spending and a limited understanding of fundamental consumer issues among young consumers with ASD – Asperger syndrome in comparison to people from the control group.

This study suggests that marketers should prepare diverse means of communication with consumers and a variety of sales strategies targeted at consumers with communication disorders. The research may be extended to include the large number of factors that influence consumer behavior among people with ASD – Asperger syndrome, together with the determination of the predictors. The factors contribute to a varying extent to constant changes in consumer behavior, which makes it necessary for longitudinal or even cyclical studies to be carried out. In further research, the research tool should be improved in terms of more precise questions relevant to a given issue and random sampling should be implemented.

The research concept can be transferred to other vulnerable groups with communication disorders (e.g. with hearing disorders).

To the best of the author’s knowledge, this study is the first to investigate selected aspects of consumer (and financial consumer) behavior among young people with ASD – Asperger syndrome.

Sustainable success of group-buying web sites implies that consumers not only accept them initially but also use them continuously. Most group-buying web sites, however, are unable to achieve such sustainable success. Drawing on expectation-confirmation model (ECM), the purpose of this paper is to examine the factors that influence group-buying web sites continuance.

In total, 605 valid responses were collected via a survey of a leading group-buying web site in China. Structural equation modeling was used to test the research model. This study also compared the three competing models of continued use behavior, namely, ECM, the research model and the integrated model.

The results show that perceived web site quality, perceived price advantage and confirmation are important determinants of consumer satisfaction, while perceived web site quality, perceived reputation, satisfaction and perceived critical mass significantly influence consumers’ continuance intention. The research model accounts for more variance in satisfaction and continuance intention than ECM and is the best-fitting model among the competing models.

Drawing on ECM, this research proposes a model by incorporating three online group-buying characteristics (perceived price advantage, perceived reputation and perceived web site quality) and two social influence factors (subjective norm and perceived critical mass). Specially, this study uses these three online group-buying characteristics to represent perceived usefulness in ECM. These constructs are found to influence consumer satisfaction and continuance intention. This study extends ECM and provides a better explanation of consumers’ post-purchase behavior in the online group-buying context.

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’ lives are spent on various purchase activities, and many would be eager to understand the factors underlying those behaviours.

This chapter primarily deals with the cultural, social, psychological and personal factors that affect consumer behaviour. Each of these factors in relation to consumer behaviour is discussed in detail. The types of consumer buying behaviours and the consumer decision-making processes then provide the fundamentals of the topic along with their relevance to Turkish consumers.

Deregulation and the emergence of new forms of technology have created highly competitive market conditions which have had a critical impact upon consumer behaviour. Bank providers must, therefore, attempt to better understand their customers in an attempt not only to anticipate but also to influence and determine consumer buying behaviour. The paper accordingly presents and develops a model which attempts to articulate and classify consumer behaviour in the purchasing of financial products and services. The theoretical insights generated by this model are then used to examine qualitative research data gained from focus group discussions on consumers’ attitudes to their financial providers and their financial products. Finally, these findings are examined for the potential insights they provide to bank providers attempting to identify appropriate strategies which are conducive to increased customer retention and profitability.

The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation to the respondents' philosophies of human nature.

An existing ethical decision making model in marketing was applied to consumer ethical decision‐making. Based upon the model, the marketer's solution to ethical dilemmas is influenced by factors such as attitudes. This study focused on a specific type of attitude (philosophies of human nature). Subjects completed a questionnaire that contained philosophies of human nature (PHN) items and three consumer behavior scenarios. Factor analysis was conducted on the PHN scale to assist in factoring items into subscales. One‐way analysis of variance was used to determine if a relationship existed between consumer ethical response scores and responses to the PHN scale.

For two of the PHN factors, the consumer ethical response scores differed significantly among the low, moderate, and high PHN groups. Subjects who were less believing that people behave dishonestly for personal gain had higher ethical response scores in all of the scenarios than subjects who were more believing. Subjects who were less believing that people will stand by their convictions had higher ethical response scores in the “returned garment after use” scenario than subjects who were more believing.

This study is one of a few that addresses variables related to how consumers make ethically related decisions and the results can be useful to employers in the apparel industry when screening job applicants.

Claims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with its consumer behaviour, has become the most import sub‐field, while significant contributions to its understanding have been made by economists, psychologists, sociologists and political scientists. Attempts to prove that integrating the field into comprehensive models has not been very successful thus far, by using a different track. Organizes into 9 sections and addresses, finally, the further development of consumer theory and research. Posits that the majority of studies on consumer behaviour have approached the subject matter at the individual, rather than the group, level. Summarizes that the ‘gospel’ preached is that of individual, proactive, foresightful choice ‐ which is compatible with rationalistic culture, stressing volition and personal responsibility by broadening the field of consumer behaviour

Nowadays, companies are seeking to create meaningful and long-term relationships with their customers. Therefore, the purpose of this paper is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and online services.

Two studies were conducted using the survey research method. The first study collected data from 285 soccer fans, and the second study collected data from 298 Facebook consumers.

The study confirms the proposed model and suggests that parasocial and social relationships act as significant antecedents of service brand loyalty in both offline and online services.

This is the first study that examines parasocial and social relationships in tandem and their role in developing loyal relationships with service brands. It also confirms that social relationships in a service setting play a significant role in predicting brand trust and loyalty.

The purpose of this paper is to examine and evaluate the spending patterns and buying behaviors of two different age groups of young Kazakhstan consumers. In addition, this research seeks to analyze the importance Kazakh parents give to their children's opinion on purchasing different products.

After a thorough revision of related literature on young consumers, the researchers used two types of questionnaires, and in‐depth personal interviews with 400 young Kazakhstan consumers in the 10‐14 and 15‐18 age groups and 100 Kazakh parents. The collected data were summarized, coded, and controlled by using SPSS 13.0 and Microsoft Excel software packages and analyzed by using frequency distribution.

Sixty‐one percent of the 10‐14 and 84 percent of the 15‐18 age groups of young Kazakhstan consumers receive weekly pocket money of below 250 Kazakh tenge and above 1,000 tenge, respectively, from parents. Related to spending patterns, 78 percent of 10‐14 age group children spend 74 percent of their pocket money for entertainment and food as against 50 percent in the 15‐18 age groups. The study found that 90 percent of parents in both the age groups took into account the opinions of their children when purchasing different household products and services.

The city (Almaty) selected for this study is highly developed culturally, socially and economically when compared with the remaining parts of Kazakhstan.

The current study sheds light on the buying behavior of young Kazakh consumers along with parents' opinions and provides useful information for the corporate world when targeting and communicating with young people.

The paper offers insights about the complex patterns of youth attitudes in a former Soviet Socialist country which is changing its nature toward a market oriented economy. This is a pioneer work on the buying behaviors of young Kazakh consumers which is additionally useful to the academic world.