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Article
Publication date: 22 December 2023

R. Rajesh

The author identifies the traits of consumer resilience in emerging markets, classifies these major traits into five categories and analyses the influence relationships among them…

Abstract

Purpose

The author identifies the traits of consumer resilience in emerging markets, classifies these major traits into five categories and analyses the influence relationships among them with distinctive focus on the psychological and personal resilience aspects.

Design/methodology/approach

The influence relations among the traits of consumer resilience from an expert perspective were identified with typical focus on electronic supply chains, and later the same was analysed through an intelligent influence modelling method, the grey causal modelling (GCM).

Findings

The major traits were analysed using the GCM, where the cause–consequence relations were observed for various objectives and the situational effects are noted. By constructing a magnitude plot and further a causal magnitude table, the important influence traits of consumer resilience for the considered case were observed and the same were auxiliary validated using an interpretive structural modelling (ISM) based approach.

Research limitations/implications

As perceived from the results, it is evident that social support and recommendations from customers emerge as the principal influence traits of consumer resilience from an expert perspective, considering the case. The study can be further extended empirically to validate the findings.

Practical implications

Altogether, the author can recommend for practitioners that the influence of family, society, friends, peers as well as ratings from the customers can determine the level of consumer resilience. Hence, practitioners of customer relationship management can focus on improving the product and brand awareness among customers, so that more customers may recommend for typical products.

Originality/value

Consumer resilience depend on several factors, where the author has identified 25 major traits of the same and classified them into five major categories, including individual psychological factors, individual attitudes, individual socio demographic factors, micro environmental factors and macro environmental factors and the influence relations among them were studied from an expert perspective.

Details

Marketing Intelligence & Planning, vol. 42 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 19 December 2023

Marcin Nowak, Marta Pawłowska-Nowak, Małgorzata Kokocińska and Piotr Kułyk

With the use of the grey incidence analysis (GIA), indicators such as the absolute degree of grey incidence (εij), relative degree of grey incidence (rij) or synthetic degree of…

256

Abstract

Purpose

With the use of the grey incidence analysis (GIA), indicators such as the absolute degree of grey incidence (εij), relative degree of grey incidence (rij) or synthetic degree of grey incidence (ρij) are calculated. However, it seems that some assumptions made to calculate them are arguable, which may also have a material impact on the reliability of test results. In this paper, the authors analyse one of the indicators of the GIA, namely the relative degree of grey incidence. The aim of the article was to verify the hypothesis: in determining the relative degree of grey incidence, the method of standardisation of elements in a series significantly affects the test results.

Design/methodology/approach

To achieve the purpose of the article, the authors used the numerical simulation method and the logical analysis method (in order to draw conclusions from our tests).

Findings

It turned out that the applied method of standardising elements in series when calculating the relative degree of grey incidence significantly affects the test results. Moreover, the manner of standardisation used in the original method (which involves dividing all elements by the first element) is not the best. Much more reliable results are obtained by a standardisation that involves dividing all elements by their arithmetic mean.

Research limitations/implications

Limitations of the conducted evaluation involve in particular the limited scope of inference. This is since the obtained results referred to only one of the indicators classified into the GIA.

Originality/value

In this article, the authors have evaluated the model of GIA in which the relative degree of grey incidence is determined. As a result of the research, the authors have proposed a recommendation regarding a change in the method of standardising variables, which will contribute to obtaining more reliable results in relational tests using the grey system theory.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 26 December 2023

Li Zhang and Xican Li

Aim to the limitations of grey relational analysis of interval grey number, based on the generalized greyness of interval grey number, this paper tries to construct a grey angle…

Abstract

Purpose

Aim to the limitations of grey relational analysis of interval grey number, based on the generalized greyness of interval grey number, this paper tries to construct a grey angle cosine relational degree model from the perspective of proximity and similarity.

Design/methodology/approach

Firstly, the algorithms of the generalized greyness of interval grey number and interval grey number vector are given, and its properties are analyzed. Then, based on the grey relational theory, the grey angle cosine relational model is proposed based on the generalized greyness of interval grey number, and the relationship between the classical cosine similarity model and the grey angle cosine relational model is analyzed. Finally, the validity of the model in this paper is illustrated by the calculation examples and an application example of related factor analysis of maize yield.

Findings

The results show that the grey angle cosine relational degree model has strict theoretical basis, convenient calculation and is easy to program, which can not only fully utilize the information of interval grey numbers but also overcome the shortcomings of greyness relational degree model. The grey angle cosine relational degree is an extended form of cosine similarity degree of real numbers. The calculation examples and the related factor analysis of maize yield show that the model proposed in this paper is feasible and valid.

Practical implications

The research results not only further enrich the grey system theory and method but also provide a basis for the grey relational analysis of the sequences in which the interval grey numbers coexist with the real numbers.

Originality/value

The paper succeeds in realizing the algorithms of the generalized greyness of interval grey number and interval grey number vector, and the grey angle cosine relational degree, which provide a new method for grey relational analysis.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 12 December 2023

Santonab Chakraborty, Rakesh D. Raut, T.M. Rofin and Shankar Chakraborty

Supplier selection along with continuous evaluation of their performance is a crucial activity in healthcare supply chain management for effective utilization of scarce resources…

Abstract

Purpose

Supplier selection along with continuous evaluation of their performance is a crucial activity in healthcare supply chain management for effective utilization of scarce resources while providing quality service at an affordable price, and minimizing chances of stock-out, avoiding serious consequences on the illness or fatality of the patients. Presence of both qualitative and quantitative evaluation criteria, set of potential suppliers and participation of different stakeholders with varying interest make healthcare supplier selection a challenging task which can be effectively solved using any of the multi-criteria decision making (MCDM) methods.

Design/methodology/approach

To deal with various qualitative criteria, like cost, quality, delivery performance, reliability, responsiveness and flexibility, this paper proposes integration of grey system theory with a newly developed MCDM tool, i.e. mixed aggregation by comprehensive normalization technique (MACONT) to identify the best performing supplier for pharmaceutical items in a healthcare unit from a pool of six competing alternatives based on the opinions of three healthcare professionals.

Findings

While assessing importance of the six evaluation criteria and performance of the alternative healthcare suppliers against those criteria using grey numbers, and exploring use of three normalization procedures and two aggregation operations of MACONT method, this integrated approach singles out S5 as the most compromised healthcare supplier for the considered problem. A sensitivity analysis of its ranking performance against varying values of both balance parameters and preference parameters also validates its solution accuracy and robustness.

Originality/value

This integrated approach can thus efficiently solve healthcare supplier selection problems based on qualitative evaluation criteria in uncertain group decision making environment. It can also be deployed to deal with other decision making problems in the healthcare sector, like supplier selection for healthcare devices, performance evaluation of healthcare units, ranking of physicians etc.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 25 December 2023

Zihan Dang and Naiming Xie

Assembly line is a common production form and has been effectively used in many industries, but the imprecise processing time of each process makes production line balancing and…

Abstract

Purpose

Assembly line is a common production form and has been effectively used in many industries, but the imprecise processing time of each process makes production line balancing and capacity forecasting the most troublesome problems for production managers. In this paper, uncertain man-hours are represented as interval grey numbers, and the optimization problem of production line balance in the case of interval grey man-hours is studied to better evaluate the production line capacity.

Design/methodology/approach

First, this paper constructs the basic model of assembly line balance optimization for the single-product scenario, and on this basis constructs an assembly line balance optimization model under the multi-product scenario with the objective function of maximizing the weighted greyscale production line balance rate, second, this paper designs a simulated annealing algorithm to solve problem. A neighborhood search strategy is proposed, based on assembly line balance optimization, an assembly line capacity evaluation method with interval grey man-hour characteristics is designed.

Findings

This paper provides a production line balance optimization scheme with uncertain processing time for multi-product scenarios and designs a capacity evaluation method to provide managers with scientific management strategies so that decision-makers can scientifically solve the problems that the company's design production line is quite different from the actual production situation.

Originality/value

There are few literary studies on combining interval grey number with assembly line balance optimization. Therefore, this paper makes an important contribution in this regard.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 27 March 2024

Xiaomei Liu, Bin Ma, Meina Gao and Lin Chen

A time-varying grey Fourier model (TVGFM(1,1,N)) is proposed for the simulation of variable amplitude seasonal fluctuation time series, as the performance of traditional grey…

16

Abstract

Purpose

A time-varying grey Fourier model (TVGFM(1,1,N)) is proposed for the simulation of variable amplitude seasonal fluctuation time series, as the performance of traditional grey models can't catch the time-varying trend well.

Design/methodology/approach

The proposed model couples Fourier series and linear time-varying terms as the grey action, to describe the characteristics of variable amplitude and seasonality. The truncated Fourier order N is preselected from the alternative order set by Nyquist-Shannon sampling theorem and the principle of simplicity, then the optimal Fourier order is determined by hold-out method to improve the robustness of the proposed model. Initial value correction and the multiple transformation are also studied to improve the precision.

Findings

The new model has a broader applicability range as a result of the new grey action, attaining higher fitting and forecasting accuracy. The numerical experiment of a generated monthly time series indicates the proposed model can accurately fit the variable amplitude seasonal sequence, in which the mean absolute percentage error (MAPE) is only 0.01%, and the complex simulations based on Monte-Carlo method testify the validity of the proposed model. The results of monthly electricity consumption in China's primary industry, demonstrate the proposed model catches the time-varying trend and has good performances, where MAPEF and MAPET are below 5%. Moreover, the proposed TVGFM(1,1,N) model is superior to the benchmark models, grey polynomial model (GMP(1,1,N)), grey Fourier model (GFM(1,1,N)), seasonal grey model (SGM(1,1)), seasonal ARIMA model seasonal autoregressive integrated moving average model (SARIMA) and support vector regression (SVR).

Originality/value

The parameter estimates and forecasting of the new proposed TVGFM are studied, and the good fitting and forecasting accuracy of time-varying amplitude seasonal fluctuation series are testified by numerical simulations and a case study.

Details

Grey Systems: Theory and Application, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 22 September 2023

Weiliang Zhang, Sifeng Liu, Junliang Du, Liangyan Tao and Wenjie Dong

The purpose of this study is to advance a novel evaluation index system and evaluation approach for ability of older adults in China.

Abstract

Purpose

The purpose of this study is to advance a novel evaluation index system and evaluation approach for ability of older adults in China.

Design/methodology/approach

This study constructed a comprehensive older adult ability evaluation index system with 4 primary indicators and 17 secondary indicators. Grey clustering analysis and entropy weight method are combined into a robust evaluation model for the ability of older adults.

Findings

The result demonstrates that the proposed grey clustering model is readily available to calculate the disability level of elderly individuals. The constructed index system more comprehensively considers all aspects of the disability of the elderly.

Originality/value

This study provides a quantitative method and a more reasonable index system for the determination of the disability level of the elderly.

Details

Journal of Modelling in Management, vol. 19 no. 3
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 25 December 2023

Ran Wang, Yunbao Xu and Qinwen Yang

This paper intends to construct a new adaptive grey seasonal model (AGSM) to promote the application of the grey forecasting model in quarterly GDP.

Abstract

Purpose

This paper intends to construct a new adaptive grey seasonal model (AGSM) to promote the application of the grey forecasting model in quarterly GDP.

Design/methodology/approach

Firstly, this paper constructs a new accumulation operation that embodies the new information priority by using a hyperparameter. Then, a new AGSM is constructed by using a new grey action quantity, nonlinear Bernoulli operator, discretization operation, moving average trend elimination method and the proposed new accumulation operation. Subsequently, the marine predators algorithm is used to quickly obtain the hyperparameters used to build the AGSM. Finally, comparative analysis experiments and ablation experiments based on China's quarterly GDP confirm the validity of the proposed model.

Findings

AGSM can be degraded to some classical grey prediction models by replacing its own structural parameters. The proposed accumulation operation satisfies the new information priority rule. In the comparative analysis experiments, AGSM shows better prediction performance than other competitive algorithms, and the proposed accumulation operation is also better than the existing accumulation operations. Ablation experiments show that each component in the AGSM is effective in enhancing the predictive performance of the model.

Originality/value

A new AGSM with new information priority accumulation operation is proposed.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 12 December 2023

M.A. Xianglin, Haochen Cai, Qiming Yang, Gang Wang and Kun Mao

This paper establishes a quality model for automation assembly of range hood impeller based on generalized grey relational degree, it improves the debugging efficiency of the…

Abstract

Purpose

This paper establishes a quality model for automation assembly of range hood impeller based on generalized grey relational degree, it improves the debugging efficiency of the newly developed assembly workstation.

Design/methodology/approach

First, spot check the trial production impellers and obtain three indexes that reflect the assembly quality of the impellers. Then, analyze the parameters that affect the assembly quality of the impeller using grey relational analysis (GRA), establish a model for the assembly quality of the range hood impeller based on the generalized grey relational degree and identify the main parameters. After that, analyze the transmission structure of automation assembly workstation, identify the reasons that affect parameters and propose improvement plans. Finally, a trial production is conducted on the automation assembly workstation after adopting the improved plan to verify the quality model of impeller automation assembly.

Findings

The research shows that compared to manual assembly, the automation assembly quality of the impeller using GRA model has been improved, shortening the debugging cycle of the newly developed assembly workstation.

Practical implications

The newly developed automation equipment will have some problems in the trial production stage, which often rely on the experience of engineers for debugging. In this paper, the automation assembly quality model of range hood impeller based on GRA is established, which can not only ensure the quality of finished impeller but also shorten the debugging cycle of the equipment. In addition, GRA can be widely used in the commissioning of other automation equipment.

Originality/value

This study has developed a set of impeller automation assembly workstation. The debugging method in the trial production stage is beneficial to shorten the trial production time and improve the economic benefits.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 14 November 2023

Flavian Emmanuel Sapnken, Mohammed Hamaidi, Mohammad M. Hamed, Abdelhamid Issa Hassane and Jean Gaston Tamba

For some years now, Cameroon has seen a significant increase in its electricity demand, and this need is bound to grow within the next few years owing to the current economic…

44

Abstract

Purpose

For some years now, Cameroon has seen a significant increase in its electricity demand, and this need is bound to grow within the next few years owing to the current economic growth and the ambitious projects underway. Therefore, one of the state's priorities is the mastery of electricity demand. In order to get there, it would be helpful to have reliable forecasting tools. This study proposes a novel version of the discrete grey multivariate convolution model (ODGMC(1,N)).

Design/methodology/approach

Specifically, a linear corrective term is added to its structure, parameterisation is done in a way that is consistent to the modelling procedure and the cumulated forecasting function of ODGMC(1,N) is obtained through an iterative technique.

Findings

Results show that ODGMC(1,N) is more stable and can extract the relationships between the system's input variables. To demonstrate and validate the superiority of ODGMC(1,N), a practical example drawn from the projection of electricity demand in Cameroon till 2030 is used. The findings reveal that the proposed model has a higher prediction precision, with 1.74% mean absolute percentage error and 132.16 root mean square error.

Originality/value

These interesting results are due to (1) the stability of ODGMC(1,N) resulting from a good adequacy between parameters estimation and their implementation, (2) the addition of a term that takes into account the linear impact of time t on the model's performance and (3) the removal of irrelevant information from input data by wavelet transform filtration. Thus, the suggested ODGMC is a robust predictive and monitoring tool for tracking the evolution of electricity needs.

Details

Grey Systems: Theory and Application, vol. 14 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

1 – 10 of 364