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The aim of this research was to evaluate the maturity level of strategic communication management implemented by Brazilian startups.

This study employed the analytic hierarchy process (AHP), survey and Grey Fixed Weight Clustering modeling techniques. Three experts with extensive academic and practical experience in the subject participated in the AHP process, providing their opinions on the relative importance of eight variables associated with the topic under investigation, thus enabling their prioritization. Concurrently, data were collected through a survey from 23 respondents who have extensive knowledge about the realities of Brazilian startups. The weights derived from the AHP and the survey data were utilized in the Grey Fixed Weight Clustering modeling.

Based on the opinions of the 23 respondents, the level of implementation of practices related to strategic management, brand management, external image management and internal communication management is superficial. In addition, according to the majority of experts, Brazilian startups exhibited a medium level of maturity to address the key challenges related to communication management. Furthermore, this study reveals that the variables “financial resources allocation,” “stakeholder relationship” and “brand management” were deemed the most significant for the model.

The contributions presented herein can be beneficial for both researchers and startup managers seeking to enhance communication strategies in their organizations. This research also contributes by highlighting how grey systems theory can be extremely useful for conducting decision-making analyses in the context of startups, which is characterized by uncertainty and imprecise information.

Competition in the banking sector is more complex than in the past, and survival has become more difficult than before. The purpose of this paper is to propose a grey methodology for evaluating, clustering and ranking the performance of bank branches with imprecise and uncertain data in order to determine the relative status of each branch.

In this study, the two-stage data envelopment analysis model with grey data is applied to assess the efficiency of bank branches in terms of operations. The result of grey two-stage data envelopment analysis model is a grey number as efficiency value of each branch. In the following, the branches are classified into three grey categories of performance by grey clustering method, and the complete grey ranking of branches are performed using “minimax regret-based approach” and “whitening value rating”.

The results show that after grey clustering of 22 branches based on grey efficiency value obtained from the grey two-stage DEA model, 6 branches are assigned to “excellent” class, 4 branches to “good” class and 12 branches to “poor” class. Moreover, the results of MRA and whitening value rating models are integrated, and a complete ranking of 22 branches are presented.

Grey clustering of branches based on grey efficiency value can facilitate planning and policy-making for branches so that there is no need to plan separately for each branch. The grey ranking helps the branches find their current position compared to other branches, and the results can be a dashboard to find the best practices for benchmarking.

Compared with traditional DEA methods which use deterministic data and consider decision-making units as black boxes, in this research, a grey two-stage DEA model is proposed to evaluate the efficiency of bank branches. Furthermore, grey clustering and grey ranking of efficiency values are used as a novel solution for improving the accuracy of grey two-stage DEA results.

The possibility function-based grey clustering model has evolved into a complete approach for dealing with uncertainty evaluation problems. Existing models still have problems with the choice dilemma of the maximum criteria and instances when the possibility function may not accurately capture the data's randomness. This study aims to propose a multi-stage skewed grey cloud clustering model that blends grey and randomness to overcome these problems.

First, the skewed grey cloud possibility (SGCP) function is defined, and its digital characteristics demonstrate that a normal cloud is a particular instance of a skewed cloud. Second, the border of the decision paradox of the maximum criterion is established. Third, using the skewed grey cloud kernel weight (SGCKW) transformation as a tool, the multi-stage skewed grey cloud clustering coefficient (SGCCC) vector is calculated and research items are clustered according to this multi-stage SGCCC vector with overall features. Finally, the multi-stage skewed grey cloud clustering model's solution steps are then provided.

The results of applying the model to the assessment of college students' capacity for innovation and entrepreneurship revealed that, in comparison to the traditional grey clustering model and the two-stage grey cloud clustering evaluation model, the proposed model's clustering results have higher identification and stability, which partially resolves the decision paradox of the maximum criterion.

Compared with current models, the proposed model in this study can dynamically depict the clustering process through multi-stage clustering, ensuring the stability and integrity of the clustering results and advancing grey system theory.

In the final step, the trust model is applied to the on-demand federated multipath distance vector routing protocol (AOMDV) to introduce path trust as a foundation for routing selection in the route discovery phase, construct a trusted path, and implement a path warning mechanism to detect malicious nodes in the route maintenance phase, respectively.

A trust-based on-demand multipath distance vector routing protocol is being developed to address the problem of flying ad-hoc network being subjected to internal attacks and experiencing frequent connection interruptions. Following the construction of the node trust assessment model and the presentation of trust evaluation criteria, the data packet forwarding rate, trusted interaction degree and detection packet receipt rate are discussed. In the next step, the direct trust degree of the adaptive fuzzy trust aggregation network compute node is constructed. After then, rely on the indirect trust degree of neighbouring nodes to calculate the trust degree of the node in the network. Design a trust fluctuation penalty mechanism, as a second step, to defend against the switch attack in the trust model.

When compared to the lightweight trust-enhanced routing protocol (TEAOMDV), it significantly improves the data packet delivery rate and throughput of the network significantly.

Additionally, it reduces the amount of routing overhead and the average end-to-end delay.