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Article
Publication date: 14 May 2020

Digital marketing capabilities in international firms: a relational perspective

Fatima Wang

Differences in digital adoption between firms call for a clearer conceptualization of digital marketing capabilities (DMCs). The purpose of this paper is twofold: (1) to…

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Abstract

Purpose

Differences in digital adoption between firms call for a clearer conceptualization of digital marketing capabilities (DMCs). The purpose of this paper is twofold: (1) to offer a conceptualization of DMCs from a relational dynamic capabilities perspective and (2) to explore performance outcomes of DMCs for international firms, taking into account firm size and entrepreneurial orientation.

Design/methodology/approach

A survey on a sample of 167 international firms is used and analyzed using hierarchical regression.

Findings

DMCs contribute positively to performance. Firms with greater entrepreneurial orientation leverage DMCs more effectively and have better performance. Small firms with strong digital capabilities perform as well as medium-sized firms. Large firms perform marginally better than small and medium-sized firms.

Research limitations/implications

This paper complements previous IB studies that only study customer-related or supplier- and channel-related IT adoption. It is based on a more holistic conceptualization of DMCs, and draws on market sensing, customer-linking, customer retention, supplier relationship and channel bonding capabilities. It offers new empirical evidence for the positive impact of DMCs on firm performance. It also contributes to small and medium-sized enterprise and digital entrepreneurship literature by comparing the performance outcomes of DMCs for different size firms with varying degrees of entrepreneurial orientation.

Practical implications

This study provides implementable measures of DMCs. The findings encourage firms to develop entrepreneurial orientation alongside DMCs.

Originality/value

This paper presents DMCs as relational dynamic capabilities and shows the moderating effect of entrepreneurial orientation and firm size on the DMCs–performance relationship.

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/IMR-04-2018-0128
ISSN: 0265-1335

Keywords

  • Digital marketing
  • Dynamic capabilities
  • SMEs
  • Entrepreneurial orientation
  • International business

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Article
Publication date: 1 September 1998

Police handgun qualification: practical measure or aimless activity?

Gregory B. Morrison and Bryan J. Vila

American police trace their initial brush with handgun training to efforts taken by New York City in 1895. Developing proficiency did not become a widely held priority…

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Abstract

American police trace their initial brush with handgun training to efforts taken by New York City in 1895. Developing proficiency did not become a widely held priority until beginning in the mid‐1920s when the reform era’s focus upon training understandably led them to desire being not just trained, but “qualified” with their handguns. Qualification is a military‐derived status introduced in large part by the National Rifle Association’s police firearms training programme between the two World Wars. Today, as then, formal qualification expectations imply that officers exceeding various minimum performance levels are competent to employ handguns during armed confrontations. An examination of police field marksmanship in armed confrontations ‐ within the context of firearms training developments, the nature of and role played by “qualification”, and the basis for threshold scores ‐ suggests otherwise.

Details

Policing: An International Journal of Police Strategies & Management, vol. 21 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/13639519810228804
ISSN: 1363-951X

Keywords

  • Police
  • Firearms
  • Training

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Article
Publication date: 1 September 2004

The interplay between performance measurement, organizational culture and management styles

Umit S Bititci, Kepa Mendibil, Sai Nudurupati, Trevor Turner and Patrizia Garengo

It is generally agreed that businesses perform better if they are managed through formalised, balanced and integrated performance measures. Reports on some case studies…

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Abstract

It is generally agreed that businesses perform better if they are managed through formalised, balanced and integrated performance measures. Reports on some case studies which were part of a study to explore the dynamics and relationships between performance measurement, organizational culture and management styles. A key finding of the work is that organisational culture and management style seems to be interdependent throughout the lifecycle of the performance measurement system.

Details

Measuring Business Excellence, vol. 8 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/13683040410555591
ISSN: 1368-3047

Keywords

  • Perfomance measurement (quality)
  • Business performance
  • Corporate strategy

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Article
Publication date: 11 November 2014

Paradoxes and strategies of social media consumption among adolescents

Renato Hübner Barcelos and Carlos Alberto Vargas Rossi

The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically…

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Abstract

Purpose

The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically embraced social media as a means of achieving connectedness and managing social relationships. However, there is still a limited understanding of how adolescents actually differentiate between the media they use and of the effects of social media on their lives. This study differs from previous work by proceeding from the assumption that social media present a number of technological paradoxes and identifying what behavioral strategies they develop to derive the greatest possible benefit from, and cope with the ambivalent outcomes of, social media consumption.

Design/methodology/approach

An exploratory study design was chosen, combining the use of focus groups and in-depth interviews with 50 Brazilian adolescents aged between 13 and 17 years. Topics of discussion were designed to cover a range of social media relevant to young people.

Findings

The authors propose a conceptual model of social media consumption by young people and identify its positive and negative outcomes and the behavioral strategies of media selection and differentiation used to cope with them. These behaviors enable adolescents to derive maximum benefit from social media while minimizing the effort required to use them.

Originality/value

This research contributes to marketing theory and practice by assessing the adolescent perspective of social media consumption and offering an integrated model of outcomes and behavioral strategies which they use. This model provides insights relevant to the planning of marketing communications directed towards young people.

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/YC-10-2013-00408
ISSN: 1747-3616

Keywords

  • Adolescents
  • Generation Y
  • Social media
  • Media use
  • Paradoxes of technology
  • Social media effects

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Article
Publication date: 1 July 2005

Conceptual design of performance measurement and management systems using a structured engineering approach

George W.L. Sousa, Luiz Cesar Ribeiro Carpinetti, Richard L. Groesbeck and Eileen Van Aken

To provide and illustrate a structured engineering approach for conceptual design of enterprise performance measurement and management systems.

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Abstract

Purpose

To provide and illustrate a structured engineering approach for conceptual design of enterprise performance measurement and management systems.

Design/methodology/approach

The paper proposes and utilizes a design approach based on combining an enterprise engineering process with a system dynamics (SD) modeling methodology. A research case application in a call center using real data serves as an illustration of these ideas.

Findings

This proposed approach provided clear guidance through all the steps of the research case developed. When compared to traditional alternatives, it especially enhanced considerations pertaining to causality relationships among performance metrics, both in a qualitative as well as in a quantitative way.

Originality/value

The explicit combination of enterprise engineering and SD methods creates new research and application opportunities. From a research perspective it establishes a framework for dealing with performance from a systems life‐cycle perspective as well as points to the need for developing integrated modeling techniques. From a practical perspective, the results achieved to this point provide a conceptual design guideline of immediate applicability.

Details

International Journal of Productivity and Performance Management, vol. 54 no. 5/6
Type: Research Article
DOI: https://doi.org/10.1108/17410400510604548
ISSN: 1741-0401

Keywords

  • Business improvement
  • Business performance
  • Management strategy
  • Performance measures

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Article
Publication date: 23 November 2012

New performance measurement and management control systems

T. Watts and C.J. McNair‐Connolly

Focusing on how performance management systems support control, this article seeks to provide two “next‐generation” performance scorecards – the Performance Wheel…

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Abstract

Purpose

Focusing on how performance management systems support control, this article seeks to provide two “next‐generation” performance scorecards – the Performance Wheel, suitable for most organizations and the Small Business Performance Pyramid, which acknowledges the unique requirements of small business. This development considers the historical development, increasing variety and often the poorly integrated status of performance measurement systems – one of business management's most important tools.

Design/methodology/approach

The paper considers the issues of various performance measurement models – the Performance Pyramid, the Results and Determinants mode, the Balanced Scorecard – through the integration of perspectives, metrics and terminology. Further, it integrates the emphases of different approaches into a menu from which each enterprise can select the wisest option.

Findings

The Performance Wheel and the Small Business Performance Pyramid suggest these seemingly different models of control can be reduced to one overarching model. It incorporates and addresses the identified weaknesses of previous models and provides a comprehensive model of performance management that can be adapted to meet the needs of any form of enterprise – small to large, service to not‐for‐profit to manufacturing.

Research limitations/implications

The implication for business is the development of two equally important models that allow the optimal application of practice to align with organizational‐specific decision making.

Originality/value

These new models overcome the “top‐down” or “bottom‐up” shortcomings of popular systems, incorporate the insights of enterprise control and integrate the importance of mission, strategy, critical success factors and key performance indicators as they apply to organizations.

Details

Journal of Applied Accounting Research, vol. 13 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/09675421211281308
ISSN: 0967-5426

Keywords

  • Performance measurement (quality)
  • Management control
  • Strategic management
  • Integrated models

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Article
Publication date: 16 November 2010

Managing complexity: systems thinking as a catalyst of the organization performance

Aelita Skaržauskienė

The paper aims to analyse new management practices for addressing complexity, uncertainty and changes of today's business landscape. In this context it is critical to…

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Abstract

Purpose

The paper aims to analyse new management practices for addressing complexity, uncertainty and changes of today's business landscape. In this context it is critical to understand the role of intellectual capital and particularly what are the key competencies to be developed in order to deal with the fluidity of business. Effective decision making and learning in a world of growing dynamic complexity requires leaders to become systems thinkers – to develop tools to understand the structures of complex systems. The paper aims to clarify the relationship between systems thinking and organization performance.

Design/methodology/approach

The methodology of systems thinking is inseparable from the philosophy of systems thinking, thus, the first part of the paper presents the common theory of systems and the systems approach to the organization. The paper follows a quantitative research approach. Firstly, exploratory factor analysis was employed to assess dimensionality of scales. Secondly, relationships between variables were explored using Spearman's correlation. Thirdly, multiple linear regression was run to test the hypothesized model of relationships. Finally, one‐way ANOVA was employed to test the influence of intelligence competence level on mean of organization performance.

Findings

Based on the analysis and synthesis of the scientific literature a conceptual model of the relationship between cognitive intelligence competencies (such as systems thinking) and organization performance was developed. The theoretical model was supported by empirical evidence. Correlational and regression analyses revealed that systems thinking was associated with higher organization performance.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. The sample of this research was limited only to national level therefore it is not possible to compare results across different countries. In order to generalize the research findings, further research should include more companies from different industries. Secondly, the traditional self assessment method has been used for evaluation of competencies in this paper, but the results could be supplemented by adding 360‐degree feedback or multisource assessment results.

Practical implications

A systems thinking approach allows the realization of various interrelations and working schemes in the organization and helps to identify regularities of the organizational development. The application of systems thinking principles cannot guarantee success but may be a useful means or a permanent form of activity when solving conceptual problems.

Originality/value

Rich insight to the systems thinking approach was provided at the conceptual level and meaning of systems thinking was developed. The paper discloses the effects of systems thinking on organization performance and includes implications for the development of systems thinking and other leadership competencies.

Details

Measuring Business Excellence, vol. 14 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/13683041011093758
ISSN: 1368-3047

Keywords

  • Intellectual capital
  • Human capital
  • Intelligence
  • Organizational performance
  • Complexity theory

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Article
Publication date: 25 January 2008

Performance measurement in humanitarian relief chains

Benita M. Beamon and Burcu Balcik

The purpose of this paper is to compare performance measurement in the humanitarian relief chain with performance measurement in the commercial supply chain, develop…

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Abstract

Purpose

The purpose of this paper is to compare performance measurement in the humanitarian relief chain with performance measurement in the commercial supply chain, develop performance metrics for the humanitarian relief chain, and present a framework that can be used as a basis for a performance measurement system in the relief sector.

Design/methodology/approach

The performance measurement analysis is developed through extensions on an existing performance measurement framework. Details regarding relief chain system were obtained through off‐site and on‐site interviews with relief professionals from World Vision International.

Findings

The paper finds that this work yielded: a comparison of performance measurement in the humanitarian relief chain with performance measurement in the commercial supply chain, new performance metrics for the humanitarian relief chain, and a performance measurement framework for the relief chain.

Research limitations/implications

The paper shows that future work includes performance measurement in community involvement and empowerment, performance measurement in community development, performance measurement in the combined relief and development mission, and understanding the role and impacts of cooperation and coordination in the relief chain.

Practical implications

This paper provides a practical procedure for developing effective performance measurement systems for relief logistics processes.

Originality/value

The paper presents to humanitarian relief professionals a new approach to performance measurement for relief logistics and to researchers in supply chain performance a comparison and contrast between performance measurement for relief and performance measurement in the commercial chain, new performance metrics for the relief chain, and implications for modern, quick‐response supply chains.

Details

International Journal of Public Sector Management, vol. 21 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/09513550810846087
ISSN: 0951-3558

Keywords

  • Supply chain management
  • Performance measures

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Article
Publication date: 1 April 2019

Sensory motivations within children’s concrete operations stage: Differences in preferences and recall

Marcelo Royo Vela and Leonardo Ortegon-Cortazar

The purpose of this paper is twofold: first, to provide empirical evidence of the relationship between specific sensory motivations (i.e. flavor) and the development of…

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Abstract

Purpose

The purpose of this paper is twofold: first, to provide empirical evidence of the relationship between specific sensory motivations (i.e. flavor) and the development of preference for food, beverages or brands by preteen consumers; and second, to compare the three age groups within the concrete operations stage toward the hypothesis contrast that states that the higher the cognitive development, the more recognized and recalled a brand will be.

Design/methodology/approach

The research techniques implemented were observation (exploratory phase) and personal survey using a paper and pencil questionnaire. The food products and beverages, brands, jingles and isotypes used were based on a convenience sample of 131 lunch boxes. A sample of 682 preteens aged 6–11 in the concrete operation stage obtained by convenience and snowball sampling participated.

Findings

When choosing one product or brand over the other, the results highlight flavor as compared with other more secondary sensory motivations, and there are clear differences between the younger and older age groups. In respect of advertising recall and brand recognition, the older age group shows higher frequencies of correct jingle-brand and isotype-brand association.

Originality/value

Despite product and brand consumption in the child segment relevance further motivational research is needed to identify the factors that influence preferences. The results obtained show that there are preferences and motives for product consumption that can be attributed to the functioning of the senses by the preteen consumer as well as differences within the concrete operations stage.

Details

British Food Journal, vol. 121 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/BFJ-07-2018-0444
ISSN: 0007-070X

Keywords

  • Brand recognition
  • Advertising recall
  • Children consumer behaviour
  • Concrete operations stage
  • Food preferences
  • Sensory motivation

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Article
Publication date: 21 October 2020

Influence of information technology capability on service innovation in manufacturing firms

Meng Chen, Yao Chen, Hefu Liu and Henry Xu

This paper aims to explore the influence of information technology (IT) capability (i.e. IT exploration and exploitation) on service innovation and ultimately financial…

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Abstract

Purpose

This paper aims to explore the influence of information technology (IT) capability (i.e. IT exploration and exploitation) on service innovation and ultimately financial performance in manufacturing firms. Moreover, this paper examines the contingent role of cross-functional integration (CFI) on the IT capability–service innovation relationship.

Design/methodology/approach

This study employs seemingly unrelated regression to test the theoretical model based on survey data from 121 manufacturers in China.

Findings

IT exploration is positively related to radical and incremental service innovations, whereas IT exploitation is only positively related to radical service innovation. CFI positively moderates the relationship between IT exploitation and service innovation. Radical and incremental service innovations are positively related to manufacturers' financial performance.

Originality/value

This study contributes to existing information systems and servitization literature by uncovering the varying effects of IT exploration and exploitation on radical and incremental service innovations and by revealing the different contingent roles of CFI in moderating the above effects in the manufacturing context.

Details

Industrial Management & Data Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/IMDS-04-2020-0218
ISSN: 0263-5577

Keywords

  • IT exploration
  • IT exploitation
  • Service innovation
  • Cross-functional integration
  • Manufacturing firms

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