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Article
Publication date: 2 August 2019

Greg Wood, Georgina Whyatt, Michael Callaghan and Goran Svensson

This study aims to compare the content of the codes of ethics of the top 50 corporations in the UK and Australia.

Abstract

Purpose

This study aims to compare the content of the codes of ethics of the top 50 corporations in the UK and Australia.

Design/methodology/approach

The code of each of the 50 top companies listed on the London Stock Exchange and the 50 top companies listed on the Australian Stock Exchange based on market capitalization was read against an updated version of a previous code content classification system.

Findings

This research provides valuable insights into the similarities and differences that exist between the expected ethical standards in corporations based in two historically linked and culturally related countries: corporate approaches that are worthy of comment.

Research limitations/implications

This paper does provide a sound basis for further investigation and cross-country comparisons of corporate codes of ethics.

Practical implications

The instrument used for classifying code content gives an insight into the top companies operating in the UK and Australia and what they consider important to cover within a code of ethics.

Social implications

In light of increasing societal expectations of corporate ethical standards, this research study offers improved understanding of/insight into the development of codes of ethics as a means to guide organizational behaviours/conduct.

Originality/value

This study proposes a contemporary instrument for the analysis of codes of ethics that has built upon the work of others over the past 30 years.

Details

European Business Review, vol. 31 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 11 June 2018

Jang B. Singh, Greg Wood, Michael Callaghan, Goran Svensson and Svante Andersson

Codes of ethics have become the mainstay of the ethics programs of corporations. Many studies have explored their contents, but few have examined what makes them effective. This…

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Abstract

Purpose

Codes of ethics have become the mainstay of the ethics programs of corporations. Many studies have explored their contents, but few have examined what makes them effective. This international study aims to identify the measures viewed as being important by top executives in determining the worth to their organizations of corporate codes of ethics.

Design/methodology/approach

Data were collected by questionnaires sent to the top 500 companies ranked by revenue operating in the private sectors in Australia, Canada and Sweden. By analyzing the survey results from the top corporate executives in these countries, the research team was able to test for a number of determinants of effectiveness for codes of ethics.

Findings

In a statistically significant model, it was found that four factors related to the internal management of the corporation are positively correlated to executives’ perceptions of the value of their corporate codes of ethics.

Research limitations/implications

Future research may seek to address features of this study that limit its generalizability, as it was conducted on the largest of companies in each country and thus this sample may not reflect the way that business ethics are managed in smaller organizations in those countries.

Originality/value

If executives see particular items as important to their business ethics success, one could postulate that this has arisen from a perception that implementing these measures has been effective for their organizations. This provides guidance to other organizations on what items could enhance the effectiveness of their codes of ethics.

Details

European Business Review, vol. 30 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 9 October 2017

Greg Wood

The purpose of this paper is to provide reflections on business ethics in the 25-year window from 1992-2017, and to then seek to examine some of the concerns for the future of…

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Abstract

Purpose

The purpose of this paper is to provide reflections on business ethics in the 25-year window from 1992-2017, and to then seek to examine some of the concerns for the future of which we all need to be cognizant.

Design/methodology/approach

The paper represents the reflections of a now retired academic who spent the period from 1992 to 2017 researching in the area of business ethics.

Findings

In the world of commerce, we are still seeing the same alleged behaviours by corporations from developed economies that have dogged business for so long. Have we moved forward and how far have we moved are difficult to determine.

Research limitations/implications

The paper is based on the reflections on 25 years of research in the area of international business ethics. The limitation is that the paper is based on the experiences of one academic.

Practical implications

The paper points to considerations that are required if the field of business ethics is to move forward in a positive manner.

Originality/value

The paper looks at many of the pertinent issues facing the field of commerce in respect to business ethics now and into our foreseeable future.

Details

European Business Review, vol. 29 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 8 May 2018

Rocío Rodríguez, Göran Svensson, Sergio Román and Greg Wood

The purpose of this study is to examine the actions and interactions that take place before and after purchase between a service provider (service seller) and its customers…

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Abstract

Purpose

The purpose of this study is to examine the actions and interactions that take place before and after purchase between a service provider (service seller) and its customers (service buyers) in complex business relationships. Specifically, it is to examine customers’ expectations of the service provider’s service offer before purchase and the same customers’ perceptions of the service solution offered after purchase in a business-to-business (B2B) context.

Design/methodology/approach

This study adopted a mixed methods design, which combined data generated through in-depth interviews (both with service buyers and key informants from the service company), an online customer survey, analysis of textual documents and structured observations of buyer–seller interactions and actions. Both objective and subjective points of view at different stages of the investigation were collected.

Findings

The authors’ results show that, contrary to previous evidence in B2C service research, the customers’ perceptions of the service performance were not significantly related to their previous expectations. In this context, characterized by dynamic and constantly evolving processes and many parties (both from the buyer and the seller company) involved in the implementation process, service complexity may cause a lack of well-formed expectations regarding how the service will perform and its relevant performance attributes.

Research limitations/implications

This study suggests that the service models traditionally used to describe and explain customer service expectations and perceptions in relatively simple service contexts with final consumers are difficult to apply in B2B complex business relationships. Rather, scholars need to take a holistic, continuously evolving and adapted perspective when examining the formation of customer service expectations and their perceptions in B2B complex services.

Practical implications

There should be a teleological balance between sales and purchase approaches in B2B contexts to optimize the outcome of complex business relationships between service providers and service receivers. The authors suggest several recommendations to service providers to ensure that their salespeople do not create unrealistic and unachievable expectations in the minds of the service receivers. Service providers are also encouraged to develop formal cross functional teams (e.g. consisting of salespeople, service technicians and service support) based on mutual understanding and information sharing.

Originality/value

This study provides an alternative time-oriented understanding of the way customer expectations before purchase and their perceptions after purchasing a complex software solution in industrial markets formed through the lens of teleological framework. As such, this is the first empirical inquiry with this specific framework in B2B contexts making a relevant contribution to literature.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 9 May 2016

Mercy Mpinganjira, Mornay Roberts-Lombard, Greg Wood and Göran Svensson

This study aims to examine and describe ways that organisations in corporate South Africa try to embed ethos of corporate codes of ethics in their organisations.

Abstract

Purpose

This study aims to examine and describe ways that organisations in corporate South Africa try to embed ethos of corporate codes of ethics in their organisations.

Design/methodology/approach

The study followed a quantitative research approach. The target population was the top 500 companies operating in the corporate sector by revenue. Data were collected using a structured questionnaire from 222 company secretaries and heads/managers responsible for ethics in the companies.

Findings

The findings show that the majority of companies have regulations that can help promote ethics ethos. The most prevalent artefact in the area of regulation was found to be conduct of ethical audits. Training was found to be the most prevalent artefact under staff support.

Research limitations/implications

The study was limited to large organisations in South Africa. The findings can thus not be generalised to include small- and medium- sized businesses which make up the largest segment of all businesses in South Africa.

Practical implications

The research provides information that can be used to compare companies operating in different contexts on practices that help promote corporate ethics quality. It provides business managers with information that they can use to evaluate and benchmark their companies on practices that help promote the ethos of corporate codes of ethics.

Originality/value

The study is the first of its kind to examine how organisations go about institutionalising codes of ethics in South Africa. The findings can be used by all sectors of South African business as a point of reference in their efforts aimed at embedding the ethos of ethics in their respective organisations.

Details

European Business Review, vol. 28 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 13 May 2019

Mornay Roberts-Lombard, Mercy Mpinganjira, Greg Wood and Göran Svensson

The purpose of this study is on the top 500 companies in South Africa (as per the TopCo, 2014 list) that have a code of ethics, to see the current state of development in this…

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Abstract

Purpose

The purpose of this study is on the top 500 companies in South Africa (as per the TopCo, 2014 list) that have a code of ethics, to see the current state of development in this area after 20 years of focus by the government and business on making corporate South Africa a more ethical environment, in which to conduct business.

Design/methodology/approach

A structured questionnaire survey method was used to gather the data and it was directed to the company secretaries of these top 500 companies.

Findings

Many companies in South Africa have a well-established set of protocols to enact the ethos of their code of ethics, indicating that they are becoming increasingly aware of the benefits to them of having a code. South African companies are, therefore, implementing both a code of ethics and strategies that contribute to creating an ethical corporate culture.

Research limitations/implications

This study provides an opportunity to further research assessing and comparing other companies in non-Western and emerging economies.

Practical implications

After 20 years of endeavours by business people and lawmakers to improve the ethical framework of South African business, there is still plenty of work to be done, as so many top companies do not appear to have a code of ethics.

Originality/value

There have been limited studies in the area of business ethics in South African companies. This study is the first of its kind in the South African context and establishes the current practice 20 years after the King I report.

Details

European Business Review, vol. 31 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 1 June 2004

Goran Svensson and Greg Wood

The topic of this paper focuses on proactive versus reactive business ethics performance in the marketplace. The internal perception of a corporation and the external perception…

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Abstract

The topic of this paper focuses on proactive versus reactive business ethics performance in the marketplace. The internal perception of a corporation and the external perception of the same corporation are used as generic determinants of business ethics performance. In turn, they are underpinned by evolutionary and contextual issues in the marketplace. The authors provide a generic conceptual framework of proactive and reactive business ethics performance. Case illustrations underpin the positives and negatives of proactive and reactive business ethics in the marketplace. A profile analysis process of proactive and reactive business ethics performance is also outlined. The gap between the internal and external perceptions of a corporation’s actions becomes crucial to achieve successful business ethics performance in the marketplace. Therefore, a corporation’s current business ethics performance should always be regarded as an on‐the‐spot‐account that is either proactive or reactive. An important insight of this research is that business ethics performance requires the ongoing re‐connection with reality by corporations.

Details

Corporate Governance: The international journal of business in society, vol. 4 no. 2
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 29 May 2020

Rocío Rodríguez, Göran Svensson and Greg Wood

This study aims to assess the determinants of corporate direction in sustainable development through time in a B2B setting.

Abstract

Purpose

This study aims to assess the determinants of corporate direction in sustainable development through time in a B2B setting.

Design/methodology/approach

This study has been conducted in one industry, and overcoming contextual bias as a judgmental sampling was used to select the organizations studied in a Business to Business (B2B) setting.

Findings

The determinants of sustainable development in this study indicate the existence of different corporate directions in a B2B setting taken through time in the healthcare organizations studied. The determinants found are change in organizational leadership, financial assets of the organization, religious orientation of the organization, organizational connection to the healthcare system, internal values of the organization and top-staff orientation in the organization.

Research limitations/implications

The empirical findings reported in a B2B setting have disclosed key determinants of corporate direction in sustainable development.

Practical implications

The determinants provide managerial guidance to assess the corporate direction in a B2B setting taken in the continuing development of sustainable practices in these organizations.

Originality/value

This study contributes to a multidimensional framework of determinants in a B2B setting to assess the corporate direction taken in sustainable development through time in a B2B setting. The organizational gap between past and present sustainable development provides guidance to assess the corporate direction in B2B taken by an organization into the future.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 29 May 2009

Göran Svensson and Greg Wood

The purpose of this paper is to examine the implementation, communication and benefits of codes of ethics in the public sector of Sweden.

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Abstract

Purpose

The purpose of this paper is to examine the implementation, communication and benefits of codes of ethics in the public sector of Sweden.

Design/methodology/approach

The research is based on a longitudinal approach. It examines the ethos of codes of ethics in the largest public sector organizations of Sweden in 2001‐2002 and 2005‐2006.

Findings

Only a few of the largest public sector organizations in Sweden have indicated that they possess codes of ethics. This finding may be explained by the current judicial legislation that governs Swedish society. The public codes of ethics have been established both recently and, in part, years ago.

Research limitations/implications

A suggestion for further research would be to examine the implementation, communication and perceived benefits of public sector codes of ethics in other countries. Another area of further research would be to replicate the reported surveys in the future to examine the existence of potential trends.

Practical implications

When it comes to the perceived benefits of public sector codes of ethics there appears to be only minor acknowledgement of the code being used to resolve ethical problems in society. However, there is a strong conviction that the code of ethics positively influences the operations of public sector organizations.

Originality/value

The paper examines the ethical implementation, communication and benefits put in place by private companies to embed codes of ethics into their organizations.

Details

International Journal of Public Sector Management, vol. 22 no. 4
Type: Research Article
ISSN: 0951-3558

Keywords

Article
Publication date: 22 June 2012

Georgina Whyatt, Greg Wood and Michael Callaghan

The purpose of this research is to determine the commitment to business ethics in UK corporations. This study reports on the responses of those organizations that participated in…

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Abstract

Purpose

The purpose of this research is to determine the commitment to business ethics in UK corporations. This study reports on the responses of those organizations that participated in the survey and possessed a code of ethics.

Design/methodology/approach

An unsolicited questionnaire was sent to the top 500 private sector organizations by market capitalization in the UK. A total of 92 companies responded, of which 56 possessed a code of ethics.

Findings

The empirical findings indicate that the processes involved in developing business ethics commitment have begun to be recognized and acted upon at an organizational level. The supporting measures of business ethics commitment appear to be under‐utilized by many of these UK organizations. This suggests that many organizations have not so far developed a strong organizational commitment to embedding their codes of ethics into organizational practices.

Research limitations/implications

While the responses provided a rich picture of organizational actions, further research exploring internal culture and attitudes would add to an understanding of organizational commitment.

Practical implications

It is found that in order to influence practice, it is not enough to have the artefacts of an ethical culture, such as codes, without ensuring that all employees are assisted in understanding what is required of them.

Originality/value

Despite a history of business ethics research, there are a limited number of studies seeking to understand UK companies' commitment to ethical codes. The paper provides guidance on steps that organizations can take to develop a higher level of commitment.

Details

European Business Review, vol. 24 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

1 – 10 of 373