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The purpose of this paper is to aim in general to understand the perception of industries in India – a fast growing economy, towards green philosophy and to investigate further what initiatives those industries have taken for becoming green.

The study is exploratory in nature and attempts to understand the behaviour of three types of industries, namely, durable, non‐durable and services towards green philosophy.

Results of the study reflect that industries in India, in general have a positive view for practicing green philosophy. They feel becoming green will help them in gaining the competitive advantage and will support them in sustainable growth. Also the industries that have a positive attitude towards greening have taken some measures and initiatives in this direction to establish a sustainable competitive advantage for succeeding in today's highly challenging and dynamic global markets.

The present exploratory study provides a starting‐point for further research. Researchers can further explore whether industries using green philosophy were able to register a competitive advantage and could gain added market share and profits by becoming green. They can investigate the reason behind this green attitude, whether industries are using green practices for cutting costs in turn to increase their profits or whether they have a genuine concern for environmental protection and society's welfare and therefore adopting green practices in their industry.

Most of such studies in the field of green marketing and social economics are done in developed countries and remain conspicuously missing in the context of fast developing Asian countries. This research is a step to filling this gap and providing a platform for further research in this area.

The greening of the supply chain initiative, as implemented by world‐class ISO 14001 certified companies, has already demonstrated how much it contributes towards greening the industry of the region they operate in. The SMEs have been involved in such a green supply chain only to the extent of their participation as suppliers, distributors and in other capacities as business partners complementing the world‐class companies. All the same, in many regions, the environmental initiatives taken by the SMEs do conform to the different phases of the green supply chain. This study investigates if in the Philippine context this postulate is indeed true, and with the help of an empirical survey, establishes that the SME population in the Philippines do indeed carry out different phases of the green supply chain, though in a heterogeneous manner. This would be indeed expected given the heterogeneity in size and nature of business for SMEs in this region.

This paper studies the relevance of the “greening of production” in the South‐East Asian context. It investigates the various initiatives taken by the companies of this region and thereby identifies the factors that are critical in the process of greening production in this region. The significance of the factors are ascertained and validated through an empirical research that has been conducted across five countries of the region employing the structural equation‐modeling framework.

This paper investigates the potential wage impacts of a shift to more environmentally sustainable production patterns.

The empirical analysis is carried out using labour force survey data and interval regressions.

Estimates at the individual level suggest that small wage differentials exist: individuals employed in green industries earn about seven per cent more than those working in non-green industries.

To date, very little is known about the characteristics of jobs in the green industry and by extension, the labour force effects that can emerge or change as a result of transitioning towards a greener economy. While exploratory in nature, this analysis seeks to shed light on an underdeveloped area of research, namely, wage inequalities associated with transitioning towards green growth.

The green management literature repeatedly argues that in order to behave in a sustainable manner, organizational actions will need to go beyond technical fixes and embrace new environmentally responsible values, beliefs and behaviors. In this context, developing sustainability is frequently viewed as largely dependent on the extent of green culture change in organizations. However, empirical evidence for such a change in culture is not apparent, although much anecdotal support has been cited. Seeks to address some of the shortcomings in extant literature and supplies contemporary evidence of managers’ perceptions of the extent to which the green culture change is occurring and of factors acting as barriers or facilitators to such change. Begins with a review of the literature pertaining to organizational culture and greening. Following this, details the research design and methodology. Thereafter, lays out the findings of the interviews in detail. Finally, discusses these findings and suggests a number of implications, conclusions and directions for further research.

Environmental sustainability has become a primary factor for organisations to compete globally. Stakeholders' involvement with necessary commitment at the right stage of supply chain management (SCM) plays a vital role in development of green supply chain. This paper aims to explore the involvement aspect of stakeholders towards greening of the supply chain. The purpose of this paper is to identify the critical success factors for stakeholder involvement in development of green supply chain and develop use cases for managers and practitioners planning to implement recent technologies to support stakeholders' involvement.

After a thorough literature survey and interviews with experts from industry and academia, the factors for involvement of stakeholders for greening the supply chain were identified. A survey-based research has been used to collect primary data for effective people involvement in development of green supply chain. The decision-making trial and evaluation laboratory method is used for ranking the critical success factors. Effective implementation of success factors using merits of blockchain and internet of things (IoT) technologies are discussed. Use cases are developed for practitioners for using a blockchain IoT-integrated architecture.

The results show that criterion C21 (cooperation with buyer for green initiatives) is the most important for green supply chain, and criterion C5 (global customers) has least effect on greening the supply chain. Involving stakeholders in the green product design ensures improved efficiency of the supply chain. Merits of technologies like blockchain and IoT may be reaped successfully for incorporating critical success factors to develop green supply chain.

The research can further be extended by developing the research model with hypothesis and conducting a survey for validation. Automobile industry use cases are considered for this research, and it may be further developed for different industry sectors like process industries, service, etc.

Managers can make use of these 22 critical success factors and capabilities of the blockchain IoT-integrated architecture to successfully involve stakeholders. Practitioners/managers can dramatically change SCM with respect to the response speed, accuracy of decision-making, data acquisition, data storage and data accessibility, transparency, trust-building, opportunity of participation, communication quality, freedom in payment based on blockchain IoT-integrated architecture. Preventing pollution and converting the enterprises into green and sustainable organisations have created lot of concerns worldwide. This research addresses the issue of green initiatives and the role of stakeholders in improving the green status of industry.

Though there is research on involving suppliers and customers in the supply chain activities, there is a significant delay in integrating human resource management in the supply chain. This research proposes integration of stakeholders using recent technologies for green supply chain. Use cases developed for the automobile industry gives path to future research in this domain.

This research aims to comprehensively analyse the Agri-food supply chain, by identifying the barriers, and considering effective pathways towards a green supply chain. To the best of our knowledge, in the research area of supply chain, the majority of the research is oriented towards the evaluation of barriers and pathways or drivers to the implementation of green supply chain management in the manufacturing industry. The field of Agri-food is among the sectors of concern due to the quantum and basic necessity of the industry.

The contribution of this paper is to develop and evaluate a general framework of the most relevant barriers and possible pathways towards the green Agri-food supply chain, with the help of a hybrid approach combining both the ANP and ELECTRE I methods, via a case study of the fish canning industry.

Furthermore, the study findings will help both academicians and practitioners in developing and evaluating green supply chain frameworks in this area of study.

The results of this study show that the cost of greening the supply in terms of implementing sustainability standard, or advanced technology are the most relevant barriers, and that the social and operational pathways family is among the best effectives pathways.

The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second, to assess its impact on the SMEs performance.

All the owners of electrical industries (SMEs) operating in Jammu District, that is, 152, were contacted using census method.

The study identifies and confirms five factors, namely, greening the process, green supply chain management, green strategic policy initiative, proactive energy conservation and green innovation of green marketing as important dimensions of green marketing orientation (GMO) scale. All the dimensions of the GMO scale have positive and significant impacts on performance of the firms. In addition, there exists stronger impact of green marketing dimensions on the customer business to business (B2B) satisfaction and employee retention.

The research has certain unavoidable limitations. First, the study is based on only one sector, that is, electrical industries operating in developing industrial region of India and hence future research is suggested to comprehend green marketing in other green-savvy manufacturing sectors like pharmaceutical sector and service sector like hotels and hospitals. Further, the study has focussed on the development of GMO scale and future studies need to extend research to include variables like green satisfaction, green trust and green loyalty to understand their mediating role in green marketing and performance relationship. Furthermore, the moderating role of variables such as nature and age of the SMEs can also be studied in future research.

GMO allows managers to understand how their firms facilitate green environment and they affect the business outcomes. Furthermore, GMO takes into consideration all important aspects (greening the process, green supply chain management, green strategic policy initiatives, proactive energy conservation and green promotion) which provide better explanatory power and identification of priority areas for managerial attention. GMO can be used by managers to determine which strategies and practices will have the most positive influence on employees’ outcome.

This paper can help managers in identifying the perspectives of GMO in electrical sector for the developing countries. Unlike the three dimensions confirmed by studies, this study established five dimensions of green marketing, namely, greening the process green supply chain management, green strategic policy initiatives, proactive energy conservation and green promotion.

As has been widely observed nowadays, a major part of the world’s manufacturing will be taking place in South East Asia in the coming decade. This would create many opportunities in this part of the world, but would also bring about substantial environmental burden. To address this problem, many large corporations have started encouraging, guiding and even funding their suppliers to be green. To determine to what extent this greening of the supply chain is taking place in South East Asia research has been undertaken encompassing The Philippines, Indonesia, Malaysia, Thailand and Singapore with a survey questionnaire as the research instrument. The objective of this paper is to present the findings of this survey research, expecting to bring out insights in this greening process and inspire business, government and communities in this region to create an atmosphere conducive to the process.