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This case highlights the green agriculture initiative of the Honliv High Tech Agricultural Development Co., Ltd. towards agriculture environmental protection and better life. In this process, the Honliv Company confronted many difficulties, such as addressing the green transformation concerns of the team, identifying the sustainable agriculture target, the project selection of red globe grape products, the planning of a demonstration vineyard and green marketing. Nevertheless, with the Red Globe Grape of the “Honliv brand” had won the certification of China’s “Grade A” green food mark, and its green marketing initiatives, such as the “picking and demonstration model” had won people’s identification. The company was awarded the honorary titles of “Red Globe grape planting demonstration base with the Chinese characteristics” and “pollution-free science and technology demonstration unit of Chinese fruits and vegetables.” By discussing the Honliv Company’s experience and difficulties during the sustainable agriculture transformation process, one can realize the importance of green agriculture initiatives for creating a better life for humans.

This chapter presents the development prospects of environmentally safe standards in the Russian Federation. It also addresses the imbalance between the natural, socio-economic, and scientific substantiation of green economy development.

The main idea of this chapter is based on the necessity of technological modernization, which would facilitate the reduction of environmentally unfriendly production methods, the decrease in natural resources depletion, and the increase in economy competitiveness by reducing the dependence on carbon energy.

The authors substantiate reasons and effective solutions for a green economy aimed at realization, implementation, and successful exploitation of innovation in the alternative energy production space.

Project Management, Business Ethics.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

The case highlights the challenges of adopting the green concept by British Council Lahore. The British Council Lahore’s new Library aimed at providing modern twentieth-century library services to the educational community in Lahore was completed in August 2016 and became one of the earliest and highest rated Leadership in Energy and Environmental Design (LEED) for Building Design and Construction (BD + C): new construction-certified building in Pakistan. The library building was a stellar outcome of design and innovation, rating high on water use reduction, energy efficiency, use of wastewater technology, sustainable site design, use of green materials and resources, high indoor environmental quality, and innovation. The architect was Raza Ali Dada, the lead architect and partner of the prestigious architectural firm Nayyar Ali Dada & Associates (NADA). It is January 2016, and he faces the problem of a serious impasse with the client (British Council) because of a difference of understanding safety and design priorities of the green project. This may be due to possible inaccurate assessment of component costs by NADA and be caused by the client’s inflexibility with security features of the building. Operational and stakeholder processes that assist and hinder the adoption of green building design in a country like Pakistan can be seen in play in the context. The impasses can, at worse, result in the loss of the entire business from the British Council, or at best, serious delays in project delivery, which would reflect very badly on NADA’s ability to handle construction projects. How can Raza proceed with the negotiations? How can the client be won over before the impasse turned into schedule delays that the firm could not afford?

The learning objectives of this case are as follows:

• to introduce students to the “Green Building” concept and LEED certification and its various levels;

• to highlight the operational and strategic processes that can assist the adoption of green infrastructure in Pakistan; and

• to illustrate challenges associated with the adoption of responsible building design in emerging economies with constrained resources and poor awareness of the need for greener infrastructure among industry clients.

to introduce students to the “Green Building” concept and LEED certification and its various levels;

to highlight the operational and strategic processes that can assist the adoption of green infrastructure in Pakistan; and

to illustrate challenges associated with the adoption of responsible building design in emerging economies with constrained resources and poor awareness of the need for greener infrastructure among industry clients.

The growth in the ecotourism industry has increased emphasis on sustainable practices. Despite the fact that ample research has been conducted on sustainable ecotourism practices, many ecotourism destinations fail to become sustainable. The growth of the ecotourism industry and the global population has called for greener practices to be incorporated in developing ecotourism destinations. Waterwheel, located in the Limpopo province of South Africa, is faced with this green development challenge and serves as a case study (located at the end of the chapter) for this chapter.

This chapter gives a brief overview of the green principles associated with developing ecotourism destinations. Green ecotourism destination planning is explained within the context of the tourists’ experience to highlight aspects necessary for sustainable ecotourism destination development.

Even though the green market is still in its infancy, tourists are increasingly demanding green accommodation. A green, sustainable ecotourism destination can only be developed if green principles are incorporated from the input phase. The input phase (e.g., building materials and infrastructure systems for water and energy) determines the output phase (e.g., operational materials, activities, suppliers, activities, and marketing) and, subsequently, the level of sustainability. It is therefore crucial to plan for these aspects and the level to which the destination aims to adhere to these aspects, as they are costly.

Even though research on the green economy is not a new phenomenon it has only recently trickled down to ecotourism development. This explains the lack of research currently experienced in the literature of ecotourism and a gap that should be addressed urgently. Although this chapter only briefly discusses green ecotourism development, the aspects highlighted in the chapter provides other researchers with research opportunities to pursue in an effort to bridge the gap.

In the last decade the discussion on green innovations has gained in importance, both in practice and in academia. This chapter builds on the idea that performance in innovation capturing environmental aspects doesn’t depend only on inputs but also the synchronization of different stakeholders, firms and policy-makers that make an innovation-driven society. In disruptive periods, green adaptive ability which refers to ability to comply with environmental regulations is based on corporate environmental commitments and their social responsibility as well as on green human capital. Based on corporate environmental commitments, companies seek business opportunities by changing their business models as well as by integrating, building and reconfiguring competences to comply with environmental standards. Green human capital, on the other side, builds organizational culture that supports green innovation. The aim of this chapter is to present a conceptual model that stimulates green innovations at the company level and discusses the proper governance structure supportive of innovation and effective strategies of policy-making.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case attempts to highlight the issues pertaining to Hirdaramani Mihila CKT apparel factory’s implementation of the “green space” concept. The concept of “green space” has been well accepted by the factory employees, and their participation in the “green process” is quite evident. Hirdaramani Mihila CKT is an apparel manufacturing company located in Agalawatte, Matugama, in the Kalutara District of Sri Lanka. The Mihila CKT factory was established in conformance with green building specifications and as an eco-friendly apparel industry. The administration of Mihila CKT has achieved success in three key areas after implementing this concept: cutting down energy consumption, enhancing water security, and reusing fabric waste. The factory also maintains a garden that manifests biodiversity. This case underlines the challenges and successes faced by Mihila CKT in adopting and implementing green space concept.

This case illustrates the following:

• the importance of having green technology in the apparel industry to embrace green concept;

• the effectiveness of the green space concept in relation to global green standards; and

• the potential benefits to the local residents from the green technology initiatives of an apparel factory like Hirdaramani Mihila CKT.

the importance of having green technology in the apparel industry to embrace green concept;

the effectiveness of the green space concept in relation to global green standards; and

the potential benefits to the local residents from the green technology initiatives of an apparel factory like Hirdaramani Mihila CKT.