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This book chapter aimed to examine the relationships between green supply chain practices and environmental performance in Malaysian Small and Medium Enterprises (SMEs). The practices of green supply chain in achieving environmental performance have been one priority concerns in Malaysia. However, green supply chain practices adoption remains emergence.

This manuscript adopted the multiple regression analysis in investigating the green supply chain (GSC) practices and environmental performance's variables. The self-administered surveys were randomly disseminated to Malaysian SMEs and 59 responses were returned. The result theoretically ascertained the positive relationship between GSC practices and environmental performance measures.

The findings are in aligned with the Resource-Based View (RBV) theory that conceptualized the GSC practices and strategies to sustain the environmental performance within the SMEs. In a nutshell, these findings would serve as the research implications and recommendations to the scholars, industrial practitioners, and policymakers who are interested in these GSC practices and environmental performance. This would further serve as a guideline for companies that tend to implement these GSC practices for improving its environmental performance.

The research revealed that ‘eco-design and packaging’ and ‘reverse logistics’ are significant to environmental performance, but both ‘green procurement’ and ‘investment recovery’ are not significant to environmental performance. The literature gaps exhibited for this manuscript; hence, future studies should be carried out on supply chain practices and environmental performance since there is no prescriptive method in sustaining environmental performance that matches all conditions in Malaysian SMEs.

Purpose – This chapter develops the case for a global Greenscape. It introduces the green global marketplace (Greenscape) to better understand the global green market.Design/methodology/approach – The chapter introduces current green market practices and adopts case study methodology to present three distinct green cases related to renewable energy, process technology and wastewater recycling and their international market activities. The chapter offers discussion on findings and incorporates the novel technique of discourse analysis using Leximancer 3.0.Findings – The case shows how the Greendex Report (2012) positions Brazil, India, China and Russia at the top of the markets for green product penetration. The developed nations of USA, France and Canada make up the bottom rankings. The chapter finds essential elements for creating the global Greenscape and marketing of green technologies.Research limitations/implications (if applicable) – Empirical research testing success pathways and destination opportunities is desirable.Practical implications (if applicable) – The ‘success and failure criteria’ identify how planning, patent and partnerships are essential for successful entry. Specific market research on G(reen) markets, market information, marketing functions for market entry and market diffusion for renewable products and process technologies such as supply chain elements, and how these interrelate with achieving sustainability goals is essential for successful entry.Originality/value of chapter – The chapter offers a novel and original approach to international green market penetration and offers analysis related to the new world BRIC countries that have been little explored.

The aim of this chapter is to highlight the importance of sustainable development, especially its environmental component in trade and retail sector of the Republic of Serbia. Due to a number of factors, such as increased consumer awareness on the importance of eco-products, new statutory and legal regulations, and increased competition, retail chains are increasingly oriented to the concept of sustainable development, in particular promoting its environmental component, eco-products, and eco packaging. Trade, especially retail, plays an important role in linking producers and consumers, and society as a whole. In this way, trade has a good overview of all the changes occurring in the environment, production, and consumer needs. Changes in the environment further stimulate trade to operate in accordance with the principles of sustainable development, including all its dimensions. In this regard, special attention is paid to the protection of working and living environment, as components of sustainable development. The chapter includes a review of literature in the field of sustainable development and application of this concept in the trade and retail sector. The theoretical aspect of the research focuses on conceptualization of sustainable development and its environmental component in trade and retail. With reference to theoretical research on the implementation of environmental component of sustainable development in trade, empirical research has been conducted from two aspects. First, analysis focuses on the performance and socio-economic importance of trade sector of the Republic of Serbia, as well as the number of ISO 14001 certificates in trading companies. Second, analysis shifts to the largest trading companies in the Republic of Serbia, based on available secondary data on the implementation of the concept of sustainable development and its environmental component.

Globalization has increased the consumer's demand for safe and quality foods. To make food available to consumers from farm to fork, packaging plays a crucial role. The objective of packaging is to shield the foodstuff from degrading and to serve as the medium of communication between the processing industry and the consumers. Conventionally, several materials are used in the packaging such as laminates, plastics, glass, metal, etc., but with the advent of technology, newer and novel smart packaging technologies have entered this field. Smart packaging in the form of active and intelligent packaging not only acts as a barrier to external influences but also prevents internal deterioration. Oxygen scavengers, moisture controllers, antioxidants, CO₂ absorber/emitter, antimicrobial agents, etc., are some of the vital active packaging systems. On the other hand, an intelligent packaging system contains internal or external indicators and sensors that monitor the condition of packed food and gives information about its quality during storage and transportation. It seems that these interventions in packaging have very positive effects on the whole industry, but it is observed that this advancement in the packaging has also raised questions about its disposal. To overcome this issue, industries have started using smart packaging design along with the sustainable packaging trend. Communication with the recycling bodies at the time of development will ensure the smart packaging fit to be recycled. Considering such standards for smart packaging will not only create a healthy bond between industries and consumers but will also help in sustainable development. This chapter mainly focuses on the advancement of the packaging system associated with the agri-food sector. It also discusses how the implementation of these technological advancements will help the industries toward sustainable development.

Purpose: Ocean plastic pollution has increased scrutiny towards businesses that produce plastic packaging. The article presents the perspective of businesses alongside those of consumers concerning packaging sustainability, as these two areas are fundamentally related.

Method: A mixed-methods approach consisted of an interview with a plastic packaging design manager, an action research group of packaging industry professionals and a survey (of 1000 UK consumers) and focus groups to investigate similar issues from a consumer perspective.

Findings: The business research showed that they feel frustrated by emotional arguments against plastic that push towards alternative packaging formats that have greater negative environmental impacts. They also highlighted problems of inconsistent recycling infrastructure and the need to communicate the benefits of packaging more effectively to consumers. The consumer research identified high levels of awareness of ocean plastic pollution but a lower understanding of the properties of different packaging materials. Many do not yet look for the most sustainable packaging when shopping and feel that retailers must take more responsibility for reducing environmental degradation from the packaging.

Originality/Value: The study provides a new perspective on packaging sustainability issues by combining the views of industry and consumers. In doing so, it acknowledges the different human influences on environmental outcomes. A realist conceptual model highlights the potential mechanisms triggered within different contexts. While the research is just a snapshot of views on selected topics, it conceptualises various components of the relationship between businesses and consumers to identify different aspects of the problem for further research.