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Book part
Publication date: 30 May 2019

Ayşen Coşkun and Nuray Akar

Organizational Behavior.

Abstract

Subject Area

Organizational Behavior.

Study Level

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

Case Overview

This case highlights the problems and prospects of World Wildlife Fund (WWF)-Turkey’s Green Office program initiative. Green Office is an environmental management system developed by WWF-Finland 15 years ago and currently operates in China, Latvia, Pakistan, and Turkey in more than 200 organizations. The objectives of the program are to reduce the ecological footprint of the offices, decrease the negative impact of everyday operations at work, motivate and educate the employees to behave environmentally friendly, increase environmental awareness, reduce emissions, and save energy. WWF-Turkey runs the program since 2011, and it aims to influence and inspire people and businesses to address threats to nature and protect it for the sake of present and future generations. To be considered as a Green Office, an organization needs to comply with three main criteria: (1) consumption of natural resources (i.e., heating–cooling, office stationery, transportation, electricity, water, paper, and food consumption), (2) activities (i.e., purchase, cafeteria, cleaning services, waste management, building maintenance), and (3) increase in employees’ awareness. Accordingly, Green Office helps to determine concrete goals by systematically assessing the office resources and create their environmental management system. This case discusses the core essence of the Green Office program, the steps followed in implementing the program, as well as its benefits and challenges of being a Green Office.

Expected Learning Outcomes

The objective of this case is:

  • to illustrate WWF-Turkey’s Green Office program initiative and

  • to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

to illustrate WWF-Turkey’s Green Office program initiative and

to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

Details

Green Behavior and Corporate Social Responsibility in Asia
Type: Book
ISBN: 978-1-78756-684-2

Keywords

Article
Publication date: 5 April 2013

Elaine J. Cole and Laura Fieselman

The purpose of this paper is to design a community‐based social marketing (CBSM) campaign to foster sustainable behavior change in paper reduction, commingled recycling, and…

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Abstract

Purpose

The purpose of this paper is to design a community‐based social marketing (CBSM) campaign to foster sustainable behavior change in paper reduction, commingled recycling, and purchasing environmentally preferred products (EPP) with faculty and staff at Pacific University Oregon.

Design/methodology/approach

A CBSM campaign was developed after a nine month pilot study. A six‐month mixed methods research approach used pre‐postsurveys, office supply purchasing reports, a recycling study, and a waste audit. The CBSM campaign strategies used were prompts, communication, incentives, commitment, convenience, norms and social diffusion.

Findings

The campaign titled, Greening Pacific! successfully identified and ranked key barriers to paper reduction, recycling and purchasing environmentally preferable products and developed CBSM tools and materials that were instrumental in affecting change. The CBSM campaign strategies and materials that were effective include recycling and paper reduction prompts, a sustainable office pledge, initiating a green team and training staff leaders, and deskside recycling box distribution. An increase in campus‐wide purchasing of recycled content paper and EPP was found. Post‐survey results found that 74 percent of staff and faculty changed their behavior because of the CBSM campaign.

Research limitations/implications

The study could have benefited from a longer data collection period.

Practical implications

Establishing aspects of green office practices on campuses can have significant impacts on purchasing EPP, waste reduction, energy and cost savings, and reducing the use of toxic chemicals. CBSM is a valuable framework for fostering behavior change.

Originality/value

Community‐based social marketing provides higher education institutions and other organizations with an effective model to foster environmental change in a targeted and community‐oriented way.

Article
Publication date: 2 November 2015

Tunbosun Oyedokun, Colin Jones and Neil Dunse

The purpose of this paper is to examine the experience of the UK office market in embracing green buildings. The empirical analysis considers the spatial pattern and growth of…

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Abstract

Purpose

The purpose of this paper is to examine the experience of the UK office market in embracing green buildings. The empirical analysis considers the spatial pattern and growth of green buildings in cities since 1990. It examines the perceived industry wisdom that the establishment of a green premium for occupation is the key to greening the office stock.

Design/methodology/approach

The paper begins by looking at the concept of a green office and then examines the evolving attitudes towards these offices and the issues for local market dynamics. The empirical analysis examines the current spatial pattern of green office buildings in the UK and then their impact on city office markets, where there is a major concentration. The latter part of the paper examines the growth of green offices since 1990. It begins with national trends and then examines the evolution of green development in individual cities.

Findings

The initial adoption of green offices was slow. There has been a dramatic rise in green offices at the peak of the past decade’s development boom and in the immediate years that followed. Market acceptance of the importance of greenness appears still to be in the melting pot with limited market transactions since 2008. Green offices represent only 2.7 per cent of office buildings and 12 per cent of total space in the market. Most green offices are in the principal cities with the largest concentration in London. London represents the only potential locality where a green market could have been established so far.

Practical implications

The paper provides an empirical assessment of the growth of green offices in the UK.

Originality/value

This is the first paper to consider the development and scale of green offices in the context of local markets. It challenges the perceived wisdom that a green premium is central to the green transformation to date.

Details

Journal of European Real Estate Research, vol. 8 no. 3
Type: Research Article
ISSN: 1753-9269

Keywords

Article
Publication date: 10 May 2018

Chukwuka Christian Ohueri, Wallace Imoudu Enegbuma and Russell Kenley

Green building construction was adopted as a strategy to reduce energy consumption and the overall impact of the built environment on our natural environment. However, in…

1839

Abstract

Purpose

Green building construction was adopted as a strategy to reduce energy consumption and the overall impact of the built environment on our natural environment. However, in Malaysia, previous studies have reaffirmed that green office buildings consume a substantial amount of energy, compared to their counterparts in Singapore. Moreover, there is still a significant performance gap between predicted energy measurements and actual operational energy consumption of green office buildings in Malaysia, due to occupants’ behavioural discrepancies. Therefore, the purpose of this paper is to develop energy efficiency practices for occupants of green office buildings in Malaysia. The developed practices integrate technology, organisation policy, and occupants’ behavioural strategies, in order to reduce the energy consumption of green office buildings in Malaysia.

Design/methodology/approach

To achieve the research goal, a mixed (quantitative and qualitative) research method was used to collect data from the research population. In total, 53 respondents working in a green office building complex in Kuala Lumpur Malaysia were surveyed using a questionnaire. Additionally, three top management staff of the green office building and two Malaysian construction professionals were interviewed. The study adopted convenience sampling technique in selecting the research respondents. The data from the questionnaire were analysed using SPSS software (version 22) while the interview data were analysed via thematic content analysis.

Findings

The findings suggest that the integration of technological strategy (use of BIM tools, sustainable building materials, etc.); organisational strategy (develop, implement and evaluate action plans, use of monitor/control systems, etc.); and occupants behavioural strategy (training, incentives, occupants energy efficiency guide, etc.) will critically reduce energy consumption of green office buildings in Malaysia.

Originality/value

Based on the findings, energy efficiency practices are developed to guide occupants in reducing the energy consumption of green office buildings in Malaysia. This strategy will contribute to reducing the performance gap that exists between predicted energy and actual energy use of green office buildings in Malaysia. However, the developed energy efficiency practices need to be validated to ascertain its workability in the green office building context.

Details

Built Environment Project and Asset Management, vol. 8 no. 2
Type: Research Article
ISSN: 2044-124X

Keywords

Article
Publication date: 19 June 2019

Stephanie Rock, M. Reza Hosseini, Bahareh Nikmehr, Igor Martek, Sepehr Abrishami and Serdar Durdyev

The built environment is a major source of carbon emissions. However, 80 per cent of the damage arises through the operational phase of a building’s life. Office buildings are the…

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Abstract

Purpose

The built environment is a major source of carbon emissions. However, 80 per cent of the damage arises through the operational phase of a building’s life. Office buildings are the most significant building type in terms of emission-reduction potential. Yet, little research has been undertaken to examine the barriers faced by building operators in transitioning to a green operation of the office buildings in their care. This study aims to identify those barriers.

Design/methodology/approach

Building facilities managers with between 7 and 25 years’ experience in operating primarily Melbourne high-rise office buildings were interviewed. The sample was taken from LinkedIn connections, with ten agreeing to participate in semi-structured interviews – out of the 17 invitations sent out. Interview comments were recorded, coded and categorised to identify the barriers sought by this study.

Findings

Seven categories of barriers to effecting green operation of office buildings were extracted. These were financial, owner-related, tenant-related, technological, regulatory, architectural and stakeholder interest conflicts. Difficulties identifying green operation strategies that improved cost performance or return on investment of buildings was the major barrier.

Practical implications

Government, policymakers and facilities managers themselves have been struggling with how to catalyse a green transition in the operation of office buildings. By identifying the barriers standing in the way, this study provides a concrete point of departure from which remedial strategies and policies may be formulated and put into effect.

Originality/value

The uptake of green operation of office buildings has been extremely slow. Though barriers have been hypothesised in earlier works, this is the first study, to the best of the authors’ knowledge, that categorically identifies and tabulates the barriers that stand in the way of improving the green operational performance of office buildings, drawing on the direct knowledge of facilities experts.

Article
Publication date: 1 July 2014

Graeme Newell, John MacFarlane and Roger Walker

Green office buildings have recently taken on increased significance in institutional property portfolios in Australia and globally. The key issue from an institutional investor…

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Abstract

Purpose

Green office buildings have recently taken on increased significance in institutional property portfolios in Australia and globally. The key issue from an institutional investor perspective is the assessment of whether green office buildings add value. Using an extensive portfolio of green office buildings, the purpose of this paper is to empirically assess the level of energy rating premiums in the property performance of green office buildings in Australia.

Design/methodology/approach

Using a portfolio of over 200 green office buildings in Australia benchmarked against a comparable portfolio of non-green office buildings, the level of energy rating premiums in the property performance of green office buildings in Australia is empirically evaluated. Hedonic regression analysis is used to account for differences between specific office buildings and to explicitly identify the “pure” green effect in identifying the level of energy rating premiums in several commercial property performance characteristics (e.g. office value, rent).

Findings

The empirical results show the added-value premium of the 5-star National Australian Built Environment Rating Scheme (NABERS) energy rating scheme and the Green Star scheme in the property performance of green office buildings in Australia, including office values and rents. Energy rating premiums for green office buildings are evident at the top energy ratings and energy rating discounts at the lower energy ratings. The added-value “top-end” premium of the 5-star vs 4-star NABERS energy rating category is clearly identified for the various property performance parameters, including office values and rents.

Practical implications

This paper empirically determines the presence of energy rating premiums at the top energy ratings in the performance of green office buildings, as well as energy rating discounts at the lower energy ratings. This clearly highlights the added value dimension of energy efficiency in green office buildings and the need for the major office property investors to prioritise the highest energy rating to facilitate additional property performance premiums. This will also see green office buildings become the norm as the market benchmark rather than non-green office buildings.

Social implications

This paper highlights energy performance premiums for green office buildings. This fits into the context of sustainability in the property industry and the broader aspects of corporate social responsibility in the property industry.

Originality/value

This paper is the first published property research analysis on the detailed determination of energy rating premiums across the energy rating spectrum for green office buildings in Australia. Given the increased focus on energy efficiency and green office buildings, this research enables empirically validated and practical property investment decisions by office property investors regarding the importance of energy efficiency and green office buildings, and the priority to achieve the highest energy rating to maximise property performance premiums in office values and rents.

Details

Journal of Property Investment & Finance, vol. 32 no. 4
Type: Research Article
ISSN: 1463-578X

Keywords

Article
Publication date: 19 June 2017

Yasmin Mohd Adnan, Nur Uyun Aman, Muhammad Najib Razali and Md. Nasir Daud

With the impending development of green buildings in Kuala Lumpur, the capital city of Malaysia, managing the criteria within the requirements of the rating tool’s certification…

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Abstract

Purpose

With the impending development of green buildings in Kuala Lumpur, the capital city of Malaysia, managing the criteria within the requirements of the rating tool’s certification shall be the responsibility of the respective parties when these buildings are in operations. In tenanted buildings, a lease agreement spells out the responsibilities of the owner/landlord and the tenants. The paper aims to discuss these issues.

Design/methodology/approach

The main aim of this study is to gauge the implementation of green lease among office buildings in Kuala Lumpur. This is made through an initial review of the adoption of green building criteria as well as the determination of the drivers and barriers perceived by office building managers in implementing green lease.

Findings

A survey amongst the managers of top grade office buildings in Kuala Lumpur revealed that the majority practiced some of the green criteria outlined in the Green Building Index. It also revealed that the most significant green lease terms commonly acknowledged by the respondents were energy and water-saving consumption as well as recycled material usage.

Originality/value

Through the identification of the barriers to implement green lease, the most significant barriers identified were related to cost and financing. Having identified these obstacles, appropriate action can be taken to bring forward green lease awareness amongst the various stakeholders in the office building sector in ensuring the successful operation of green buildings.

Details

Property Management, vol. 35 no. 3
Type: Research Article
ISSN: 0263-7472

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Article
Publication date: 7 March 2017

Harshini Mallawaarachchi, Lalith De Silva and Raufdeen Rameezdeen

The purpose of the study presented in this paper is to determine the relationship and effect of built environment on occupants’ productivity in green-certified office buildings in…

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Abstract

Purpose

The purpose of the study presented in this paper is to determine the relationship and effect of built environment on occupants’ productivity in green-certified office buildings in Sri Lanka.

Design/methodology/approach

Two research hypotheses were tested by approaching the survey method under the quantitative phenomenon. The questionnaire survey was conducted among randomly selected occupants in three selected green-rated office buildings in Sri Lanka. The survey data were analysed by using the Spearman correlation and ordinal logistic regression analysis techniques to model the relationship existing between the variables. The SPSS v20 software was used in data analysis.

Findings

The findings confirm the relationship between built environment and occupants’ productivity. As it further proves that, there is a significant effect of built environment on occupants’ productivity in green-certified office buildings. Thus, critical built environment factors influencing occupants’ productivity and their effect were determined.

Practical implications

The findings could be practically implied as bases to strengthen the evaluation criteria of indoor environmental quality in GREENSL® national green-rating system.

Originality/value

The evaluation of occupants’ productivity and the built environment factors has been at the focal point of research; however, most studies have focused on single aspects of the built environment. Further, no evidences were found on “which factors” can critically influence the occupants’ productivity in green buildings. The paper, therefore, seeks to fill this gap by proving the relationship between green built environment and occupants’ productivity.

Details

Facilities, vol. 35 no. 3/4
Type: Research Article
ISSN: 0263-2772

Keywords

Article
Publication date: 13 September 2011

Lynne Armitage, Ann Murugan and Hikari Kato

The purpose of this paper is to deepen understanding of what is working and what is not working within green workplace environments. The paper examines management and employee…

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Abstract

Purpose

The purpose of this paper is to deepen understanding of what is working and what is not working within green workplace environments. The paper examines management and employee perceptions of their experiences of working in green workplace environments and assesses the effectiveness of such places.

Design/methodology/approach

Being the second stage of a longitudinal study, this paper relies on a data set derived from its survey of 31 management and 351 employee respondents occupying Green Building Council Australia Green Star‐rated offices for more than 12 months.

Findings

The green workplace is a great place to be, at least most of the time, but there is a discrepancy between the views of management who see greater benefits of the green workplace than their employees.

Research limitations/implications

By focussing on green buildings, there is no control to establish a benchmark. Hence, the next stage of the research is a comparable study of a non‐green data sample. Also to be tested is – whilst managers and employees overall report satisfaction with their green workplace, what is the norm?

Practical implications

The findings are useful for green building industry practitioners and for building owners and managers to maximise the benefits of owning and occupying green buildings by highlighting areas that may require particular attention in order to get it right. The results are particularly useful to support targeted efforts to meet the environmental aspects of the workspace needs of employees. This study aims to assist industry practitioners, owner and managers to learn from the experience of current occupiers and thereby assist the design and space management of office space in the future where such considerations will become increasingly important given the international concerns for improved resource management.

Originality/value

With international applicability, a large sample of office space users provides empirical evidence of what works/does not work within the green workplace, i.e. its strengths and weaknesses and provides a good reference point for similar studies in the future, leading to the establishment of clearer, more useful benchmarks of green building occupier satisfaction.

Details

Journal of Corporate Real Estate, vol. 13 no. 3
Type: Research Article
ISSN: 1463-001X

Keywords

Article
Publication date: 4 July 2016

Billie Ann Brotman

The purpose of this paper is to exam the financial impact on the owner/lessor who is considering a partial energy upgrade to an existing medical office building. The owner who…

Abstract

Purpose

The purpose of this paper is to exam the financial impact on the owner/lessor who is considering a partial energy upgrade to an existing medical office building. The owner who leases the building using a triple net lease does the upgrade prior to leasing the building, with the expectation of earning higher rents. How much should the owner who leases the property spend for a given rent per square foot increase?

Design/methodology/approach

The empirical study highlights the impact of key financial variables on the dependent variable medical office construction spending put in place in the USA. The independent variables prime interest rate, cost of natural gas per therm and electricity cost per KWH, resale building prices are significant variables when predicting medical office construction spending. A case study using a cost-benefit model is developed. It inputs corporate income tax rates, incorporates a debt service coverage ratio, prime interest rate, analyzes investment tax credit (ITC) and rebate scenarios and varies the level of rental income and energy savings. The case study results provide insight into which factors are enabling higher net construction spending when considering a green energy retrofit project. Both the regression model and the case study model focussed on the owner of a building who rents medical office space to tenants using a triple net lease. The owner/lessor paradigm analyzes revenue enhancements, the tax implications of having these savings and benefits associated with borrowing when financing the green retrofit. The availability of low cost borrowing, increases in the ITC percent and rebates and increases in rent per square foot have an impact on potential energy upgrade spending.

Findings

The empirical model finds the independent variables to be significant. Utility cost, resale value of office buildings, the prime interest rate, business bankruptcy court filings and unemployment rate fluctuations adequately explain movements in medical office building spending for the years 2000 through 2015 yielding a R2 of 73.8 percent. The feasibility case study indicates that the energy saving levels and ITCs not income tax rates are the primary drivers for a partial energy retrofit.

Research limitations/implications

Market incentives are a function of the cost of energy. If the cost of energy drops, then the profit incentive to conserve energy becomes less important. The role of tax credits, rebates, property tax reductions and government directives, then become primary incentives for installing energy upgrades. The owner of an empty building assumes all of the operating costs normally paid by a tenant under a triple net lease. This possibility was not included in the replacement cost-benefit model used in this paper.

Practical implications

The feasibility of doing an energy upgrade to an existing building requires that a cost-benefit analysis be undertaken. The independent variables that are significant when doing a regression model or proxies for these variables are incorporated into a present value model. The results in Table V can be used as an initial template for determining how much to spend per square foot when doing an energy upgrade. The square foot amounts can be applied to different size office buildings. The corporate income tax rate or a personal income tax rate has minimal impact on energy construction upgrade spending.

Social implications

More energy efficient office buildings reduce the amount of greenhouse gases released into the atmosphere. Energy efficient buildings also conserve on scarce fuel reserves. ITCs and rebates limit the role of government in directing decisions to do energy upgrades. The market mechanism to some degree can help encourage energy conservation through asset upgrades.

Originality/value

The paper incorporates an empirical model which is a form of technical analysis to examine independent variables that explain medical office building spending with a case study structured on expected revenues and costs which takes a fundamental approach to understanding the relationship between the dependent variable and its independent variables. The regression model combines factors that impact the demand for energy efficient medical buildings from an owner/lessor perspective which includes resale values of existing buildings, business bankruptcy filings and unemployment rates. Supply independent variables include the prime interest rate and electricity per KWH and natural gas per therm. The regression model found these variables to be significant. The case study uses the same independent variables or close proxy variables to determine the maximum financially feasible per square foot spending that can be invested in energy upgrades.

Details

Journal of Property Investment & Finance, vol. 34 no. 4
Type: Research Article
ISSN: 1463-578X

Keywords

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