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Set in an emerging economy context, the purpose of this paper is to examine the determinants of green consumers’ purchase behavior on organic food by analyzing the impact of word-of-mouth (WOM) effects (i.e. tie strength, sender’s green expertise, receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention, and the relationship between green purchase intention and green purchase behavior.

Data were collected by self-administered questionnaire completed by respondents who had purchase experience of organic food in the last six months. The specific context of this study is green consumption for organic food in Taiwan. Data collection was implemented in a convenience sampling method. Among the 578 consumers who had filled the questionnaire, 147 did not have any purchase history of organic food, resulting in a final usable sample of 431 (response rate 74.57 percent) in Taiwan. The data were collected during a five-week period in late 2015.

Through structural equation modeling analysis, data were analyzed and the empirical results indicate that tie strength, sender’s green expertise, and receiver’s green expertise have a positive influence on green consumer’s susceptibility to informational interpersonal influences and normative interpersonal influences, separately. In addition, informational interpersonal influences and normative interpersonal influences both have a positive relationship on green purchase intention, which will further positively influence the green purchase behavior.

This study reminds marketers of the impact of WOM effects as well as interpersonal influences on consumers. It examines the impact of tie strength, senders’ green expertise, and receivers’ green expertise on green purchase intention and green purchase behavior. This study also explores the mediation effects of green consumers’ susceptibility to interpersonal influences. Consumers’ susceptibility to interpersonal influence is discussed in the marketing literature. However, few prior studies have explored its effect in the green setting. Last, few attempts have discussed the relationship between green purchase intention and green purchase behavior. This study contributes to the literature by examine the relationship between green purchase intentions and green purchase behavior.

Considerable research has been performed to understand green consumption behavior. Given the emergence of this discussion, the purpose of this paper is to apply network analytical techniques to identify the main theoretical relationships regarding green consumption in the most relevant journals between 2000 and 2016.

This paper applies a fit-for-purpose systematic review using network analysis, which includes a screening of 4,049 articles published in 39 journals in the business and marketing subjects, ranked by the Q1 extract of SCImago Journal & Country Rank, accessed between March and July 2017. From 2000 to 2016, 216 articles were selected in 24 journals. The explored variables formed 21 categories.

Five network groups emerged according to the background theories used by green consumption studies: “Consumers’ and companies’ characteristics and actions,” “Consumer intentions, perceptions and their cognitive mechanisms,” “Environmental concern effects,” “Attitudes toward green expertise” and “Behavioral control”. The findings showed what variables have a central relevance to the network, being essential to explain green consumption phenomenon, exploring relations and pointing out gaps for future studies.

Based on the strongest connections between the network groups, practical implications are offered for marketers interested in developing actions promoting green consumption.

This paper identifies the main categories related to green consumption in a network analysis, showing its antecedents and consequents grouped in five clusters. These results indicate that there are relationships still awaiting further investigation.

The purpose of this paper is to explore the practice of engaging key project consultants for the development of green projects in Malaysia.

A qualitative approach is adopted in this research using the face-to-face semi-structured interview process with 18 respondents consisting of developers and architects of green projects that have obtained green certification by the Malaysian Green Building Index.

The engagement of consultants is divided into three stages: engagement method; consultant selection method; and evaluation process. The engagement method can be initiated by the client or through the architect. The direct selection is the preferred strategy in engaging architects, while open strategy is commonly adopted for engaging other key consultants. The evaluation process consists of request for proposal evaluation and negotiation before appointment is awarded. In addition, there are four main criteria in selecting the consultants: client’s preference, fee flexibility, green project requirement and consultant firm’s internal strengths.

The study is based on the Malaysian context and based on the engagement of main consultants in green development projects and, thus, cannot be generalised to other consultants’ engagement in conventional projects.

This research presents the process that can contribute to better planning, controlling and management of the consultants’ engagement process. The selection criteria shall form a reference in selecting the most suitable consultants for the project.

This study attempts to understand how consultants are engaged in green projects, an important management stage in project initiation, but has received little attention in the past.

The growing relevance of environmental sustainability calls for identification of factors that contribute to green innovation and build green corporate reputation. Drawing on the resource-based view theory, this study aims to explore the influence of green logistics knowledge, green customer knowledge, green supplier knowledge, green competitor knowledge, non-supply chain learning on green innovation and green corporate reputation.

This study adopts the quantitative research method where questionnaire is used to gather data from managers of the sampled 208 small and medium enterprises (SMEs). The structural equation modelling is used to analyse the survey data and test the proposed hypotheses.

The findings reveal that non-supply chain learning, green customer knowledge and green competitor knowledge have both direct and indirect impact on green innovation and green corporate reputation. However, green supplier knowledge and green logistics knowledge directly impact green innovation but indirectly impact green corporate reputation through green innovation.

Despite the growing literature exploring the relationship between learning, innovation and reputation, their literature in emerging economies remains underdeveloped. This study provides empirical evidence to confirm the role of non-supply chain learning and green supply chain knowledge in building green corporate reputation and developing green innovation of SMEs in an emerging economy.

The majority of the literature on green buildings in Ghana focuses on environmental benefits, innovative designs, construction technologies and project management techniques. However, little is known about how such facilities are financed. This issue creates potential knowledge gaps, one of which this study aims to address. This study examines the key drivers for green building project financing in Ghana.

The study uses an explanatory sequential design with an initial quantitative instrument phase, followed by a qualitative data collection phase. An extensive critical comparative review of the literature resulted in the identification of eight potential drivers. One hundred and twenty-seven questionnaire responses based upon these drivers from the Ghanaian construction industry were received. Data were coded with SPSS v22, analysed descriptively (mean, standard deviation and standard error) and via inferential analysis (One Way ANOVA and One-Sample t-Test). These data were then validated through semi-structured interviews with ten industry professionals within the Ghana Green Building Council. Data obtained from the semi-structured validation interviews were analysed through the side-by-side comparison of the qualitative data with the quantitative data.

Though all eight drivers are important, the five key drivers for the Ghanian construction industry were identified as, in order of importance, “high return on investment”, “emerging business opportunity”, “ethical investment”, “conservation of resources” and “mandatory regulations, standards, and policies”. The interviewees agreed to and confirmed the importance of these identified drivers for green building project financing from validating the survey's key findings.

Key limitations of this study are the restrictions regarding the geographical location of the collected data (i.e. Kumasi and Accra); timing of the study and sample size (i.e. the COVID-19 pandemic making it difficult to obtain adequate data).

Though this study was conducted in Ghana, its implications could be useful to researchers, policymakers, stakeholders and practitioners in wider sub-Saharan Africa. For instance, financial institutions can invest in green buildings to expand their green construction and mortgage finance products to build higher value and lower risk portfolios. The findings from this study can provide investors with the enhanced certainty needed to help guide and inform their investment decisions, i.e. what to invest in, and when, by how much and how a scheme being “green” may influence their rate of return. Also, for building developers, it will give them a clearer understanding of the business case for green buildings and how to differentiate themselves in the market to grow their businesses.

This study's findings provide insights into an under-investigated topic in Ghana and offer new and additional information and insights to the current state-of-the-art on the factors that drive green building project financing.

The present study intends to study the role of green transformational leadership in promoting green employee behaviour via green employee creativity. The study will draw its foundation from resource-based view and social exchange theory, thereby providing theoretical underpinning to explore the relationship between leadership, creativity and green behaviour.

A survey questionnaire was prepared to collect data to examine the relationship among the variables. Responses of 82 human resource (HR) managers and 488 employees of Indian Information Technology/Information Technology Enabled Services (IT/ITES) firms were used for the study. A 2-1-1 multi-level structural equation modelling (ML-SEM) was performed using Mplus version 8.6 software.

The study reveals significant and positive association for first three hypotheses, i.e. the direct relationship between green transformational leadership, green employee creativity and green employee behaviour. However, the fourth hypothesis is partially supported. Green employee creativity partially mediates the direct relationship between green transformational leadership and green employee behaviour.

By examining how green transformational leadership influences green employee behaviour through the interaction of creativity, the research offers a novel contribution to the field of sustainable organizational practices, enhancing the understanding of leadership, creativity and environmental commitment. The present research addresses pressing societal issues, contributes to more environmentally responsible practices and enhances the understanding of leadership and creativity in today's socially conscious world. Such a holistic examination of these interconnected factors can lead to actionable strategies for organizations to navigate the challenges of environmental responsibility in a rapidly changing world.

The complexities of environmental issues require that when developing new green products marketers have to seek‐out, involve and learn from stakeholders with environmental expertise. These stakeholders have information that lies outside the organisation’s main area of expertise and can assist the firm in developing less environmentally harmful products. This article examines US and Australian markets’ perceptions of stake‐holders’ potential to influence the green new product development (NPD) process and what strategies can be used to involve stakeholders in this process. The findings suggest that marketers believe some stakeholders with “high” influencing abilities should be involved in the green NPD process, although it appears that in practice, firms use very basic methods to include these stakeholders. It also appears that there is limited formal interaction between the firm and its stakeholders and that respondents are not engaging and learning from others with green product expertise.

The study explores the role of green human capital in the implementation of green logistics practices to build green competitiveness and achieve improved social performance and financial performance.

This study employs structured questionnaires to gather data from 152 managers from manufacturing small and medium enterprises in Ghana. The data are analyzed and the hypotheses are tested using the partial least square structural equation modeling.

The findings reveal that green human capital does have significant influence on financial performance. However, green human capital does not have significant influence on social performance and green competitiveness. Besides, green logistics practices significantly improve social performance, financial performance and green competitiveness. Green logistics practices mediate the relationship between green human capital and green competitiveness, social performance and financial performance. Hence, green human capital influences the successful implementation of green logistics practices, which results in building stronger green competitiveness and better social and financial performances.

This paper is among the dearth of studies that examine the role of green human capital in the implementation of sustainable supply chain practices. This study pioneers the exploration of the role of green human capital in the implementation of green logistics practices to improve social performance, financial performance and green competitiveness among manufacturing SMEs in sub-Saharan Africa. Besides, the study's findings expand literature by providing new insights into the effect between green logistics practices, financial performance, social performance and green competitiveness from Ghanaian SMEs.

Green construction has begun implementing sustainable and environmentally friendly practices, but there has not yet been an assessment for green construction supply chain risks in the literature. Identification and assessment of potential risks will result in more appropriate risk mitigation strategies to overcome disruptions affecting higher performance. Thus, this study aims to identify green construction supply chain risks of residential mega-projects.

Interpretive structural modeling (ISM) provided a hierarchical model composed of seven layers that elucidated the driving influences between the elements. Matrice d’impacts croises-multiplication appliqúe an classement (MICMAC) analysis classified the elements into the driver, linkage and dependent variables based on their dependence and driving powers, providing a clearer understanding of risk factors and their influential characteristics. Using experts' knowledge and experience is compatible with the subjective nature of ‘supply chain risks’ and is more suitable while collecting pertinent quantitative data which is far more challenging.

Tenable output, using an international expert group, addressed key risk factors. Technical expertise and skilled labor, key customers, and corporate culture are found as elements with most driving power, and the final product and logistics coordination and supply chain configuration found as the most dependent risk factors. Managerial implications addressed the most fundamental risk sources and suggested practical proactive risk management approaches to maximize green supply chain performance.

Identified supply chain oriented key risk factors of the residential green mega projects add novelty to the context of green construction projects' supply chain management. And eliciting the influential relations of the key risk factors provide a bigger picture of key risks in green residential mega projects that can be extended by sub-risks related to process activities. Assessing supply chain risks' interactions in the context of green residential mega projects is a novel contribution to mega construction-project management's body of knowledge. Also, the key risk factors were categorized based on the characteristics known as driving power and dependence.

This paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television market. Study 1 traces the existence of greenies in India among brownies prevailing around the globe by using the surprise-delight model. Study 2 is a pre-intervention research design confirming greenies preferences to television attributes such as screen technology, annual energy cost saving, screen resolution, screen size and free gifts. Study 3 signifies a price intervention design by allowing customers to include their preference by replacing the annual energy cost saving with price.

This paper is a harvest of studies based on discriminant analysis for identifying green and brown customers and a two-level conjoint analysis for identifying attributes contributing to green behavior.

The empirical generalization of a study comes out with unique findings of the greenies and brownies and their preference and attitude toward green attribution and substitution. A “preferential green shift” appeared as a vital output owing to knowledge–attitude–practice from these consecutive studies. This gap exists because of the price factor. The authors suggest the measures for improvement in product offering by targeting and positioning green products from the findings and the preferential green shift.

Future research may focus on other segments of products such as automobiles, i.e. cars. Despite the availability of the non-probabilistic sampling technique, the probabilistic sampling technique can be used. Finally, a larger sample size could have given a better generalization of results.

The gap in knowledge–attitude–practice was evident. This gap was caused by the presence of “price” concern. The study revealed that heavy consumer durable buyers are aware of the benefit of green, but the reality of price cannot be ignored and finally make a purchasing decision on the basis of price criteria. Hence price is recommended as another criterion to be considered in the technology acceptance models.