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The research analyzes the influence of three environmental triggers, i.e. awareness, concern and knowledge on environmental attachment and green motivation that affect tourists' pro-environmental behavior in the Pakistan’s tourism industry. Furthermore, this study has analyzed the moderating role of moral obligation concerning environmental attachment and green motivation on tourists' pro-environmental behavior.

Data were gathered via a structured questionnaire by 237 local (domestic) tourists of Pakistan. Furthermore, the data were examined by employing SmartPLS.

Findings demonstrate that all three environmental triggers have a positive and significant relationship with environmental attachment and green motivation. Accordingly, environmental attachment and green motivation promote tourists' pro-environmental behavior. Furthermore, the moderating role of moral obligations has also been incorporated in the study. The finding reveals a strong and positive relationship among environmental attachment and tourists' pro-environmental behaviors during high moral obligations. In contrast, moral obligations do not moderate association between green motivation and tourists' pro-environmental behavior. Therefore, competent authorities should facilitate tourists to adopt environmentally friendly practices; which will ultimately promote pro-environmental behavior.

This study provides useful insights regarding the role of tourism in fostering environmental attachment and green motivation that sequentially influence tourist pro-environmental behavior. Secondly, this research has employed moral obligations as a moderator to identify the changes in tourists’ pro-environmental behavior based on individuals' ethical considerations. Hence, the study provides an in-depth insight into tourists' behavior. Lastly, the present research offers effective strategies for the tourism sector and other competent authorities to increase green activities that can embed the importance of the environment among individuals.

Environmental pollution due to the enormous usage of conventional plastic products has alerted consumers to change their attitude towards green plastic products. This study aims to examine the effects of environmental concern, knowledge of the environment and religiosity on young Muslim consumers’ attitude towards green plastic products in Indonesia. Additionally, the moderating role of gender on these relationships is investigated.

An online survey was used as a method of data collection. Data gathered from 231 young Muslim consumers in Bandung, Indonesia, was analysed via the partial least squares-structural equation modelling approach.

The results revealed that environmental concern is the factor that has the biggest impact on consumers’ attitude and behavioural intentions, both directly and indirectly. This research implies that as a young Muslim’s concern for the environment grows, his or her attitude towards the environment improves, leading them to purchase and endorse green plastic products.

Green plastic product managers should increase the environmental concern of young Muslim consumers through effective marketing communication strategies and green education programs to disseminate a positive message that green plastic products consumption aids in making the environment safe and healthy.

This empirical study is imperative for green managers to improve their capabilities in boosting young Muslim consumers’ attitude towards green plastic products through strengthening consumers’ environmental concern, knowledge of the environment and religiosity towards supporting the sustainable development goals.

The purpose of the study presented in this paper is to determine the relationship and effect of built environment on occupants’ productivity in green-certified office buildings in Sri Lanka.

Two research hypotheses were tested by approaching the survey method under the quantitative phenomenon. The questionnaire survey was conducted among randomly selected occupants in three selected green-rated office buildings in Sri Lanka. The survey data were analysed by using the Spearman correlation and ordinal logistic regression analysis techniques to model the relationship existing between the variables. The SPSS v20 software was used in data analysis.

The findings confirm the relationship between built environment and occupants’ productivity. As it further proves that, there is a significant effect of built environment on occupants’ productivity in green-certified office buildings. Thus, critical built environment factors influencing occupants’ productivity and their effect were determined.

The findings could be practically implied as bases to strengthen the evaluation criteria of indoor environmental quality in GREENSL^® national green-rating system.

The evaluation of occupants’ productivity and the built environment factors has been at the focal point of research; however, most studies have focused on single aspects of the built environment. Further, no evidences were found on “which factors” can critically influence the occupants’ productivity in green buildings. The paper, therefore, seeks to fill this gap by proving the relationship between green built environment and occupants’ productivity.

The purpose of this paper is to introduce the idea of green atmospherics and propose a conceptual framework for green service environment factors and a typology for green consumers.

This paper takes the form of a conceptual piece. and offers a new approach to green consumerism. Green atmospherics goes beyond many of the typical factors explored in previous service environment studies. The paper examines how many terms commonplace in the design and architectural literature can be translated into the marketing arena. Factors such as daylighting, recycling, offgassing, insulation, optimal energy performance and design for the environment are discussed.

The paper proposes that “going green” goes beyond having recyclable or even sustainable products, to an ideology that incorporates improving worker morale and retention, and giving back to the communities they are located in. Additionally, the paper makes a case for classifying green consumers based on a psychographic segmentation approach compared to the more traditional socioeconomic classification.

This paper offers a conceptual framework for assessing green atmospherics within service environments and proposes a green consumer typology that references “stimuli” versus “socio‐demographics” for categorization. A new categorization is proposed and the importance of this topic to consumers, practitioners and researchers are discussed.

This study aims to examine the impact of green atmospheric and communicative servicescape dimensions on customers’ emotional and behavioral outcomes and explores the moderating effect of customer familiarity.

Data were collected from coffee shop customers in the USA. Structural equation modeling and a multigroup analysis were used for analysis.

The findings indicated that the atmospheric dimensions of green coffee shops have a greater impact than communicative dimensions on customers’ green place attachment and loyalty. However, the effects of green servicescape depend on customer familiarity. The impact of the communicative servicescape on customers’ attachment and loyalty is significantly greater in a high-familiarity group than in a low-familiarity group.

The findings provide coffee shop managers with insights into effective design of a green service environment. Although managers focus on both dimensions, they may use customer familiarity as a segmenting or targeting tool in designing the green service environment and developing a sustained relationship with customers with different levels of familiarity.

This study extends the existing servicescape models by incorporating green place attachment as a construct to comprehend customers’ inner evaluations. It also contributes to the literature on attachment by demonstrating the clear linkage between both green servicescape dimensions and place attachment. This study highlights customer familiarity construct that should be a critical issue in advancing the understanding of customer behavior in the green servicescape context.

The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB).

Data were collected through mall intercept technique in six cities across India.

ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes.

The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources.

The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes.

Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.

This paper aims to assess the nexus between green human resource management (GHRM) practices, green culture, environmental responsibility and environmental performance (EP).

Using a supervisor-subordinated nested design and multi-time data collection approach through convenience sampling, the authors obtained 330 responses from 15 hotels operating in the metropolitan cities of Pakistan.

The study results indicate the prominence of GHRM practices toward enhancing hotels’ EP. The authors also found green culture and environmental responsibility as potential mediators in the direct association between GHRM and EP. In addition, the findings suggest that the GHRM and environmental association can be deeper when individuals exhibit green values and showcase green responsibility about their environment. Taken together, the findings of the present study found support for all direct and indirect hypothesized relationships hence, forwarding notable implications for theory and practice.

This paper forwards both theoretical and practical implications. Drawing upon ability-motivation-opportunity (AMO) theory, this paper asserts that GHRM practices shall be used to improve EP through green values and environmental responsibility. The authors specifically suggest that pro-environment personnel practices can nourish green culture and a pro-environment sense of responsibility that facilitates in robust pro-environment results.

The study advances and addresses gaps found in prior studies to help support organizational scholars, practitioners and pro-environment enthusiasts to understand the interplay of GHRM, culture, responsibility and EP.

The concern for environmental sustainability has created the need for businesses to embrace new environmentally responsible behavior, values and beliefs. Developing green culture has the capability of influencing employee attitudes and behavior and instilling certain values that shape an internal culture. The purpose of this study is to understand the causal relationship between the factors that influence green organization culture (GOC) in manufacturing small and medium manufacturing enterprises (SMEs) since they are considered significant contributors to environmental pollution. The study also aims to execute the driving and dependency power analysis to find the most and least significant factors of GOC.

The study identified eight factors through an extensive literature review and validated them with the specialists. The total interpretive structural modeling (TISM) approach was employed for discovering the interaction among the identified factors and developing their structural hierarchy. Further matriced impact croises multiplication applique (MICMAC) analysis was carried out to determine the driving-dependence power of each factor.

The study discovered that the factors namely “Top management commitment and support towards green practices and workforce greening F(2)”, “Internal regulatory forces towards the environmental system (F3)” and “Organization's mission including environmental concern (F6)” were observed to be the most significant ones. “Environment that creates green work-life balance F(8)” and “Environment that promotes green attitude and behavior F(4)” were identified to be extremely dependent on the remaining factors.

The proposed outline has been established in the context of India and is restricted to manufacturing SMEs. The methodology presented in the study relies solely on experts' opinions which are qualitative in nature. Integration with a different method can be used to do statistical validation and add new variables to the problem, thereby reducing restrictions. The findings may facilitate manufacturing SME owners/managers and HR managers to recognize the most and least important factors of GOC and their causal relationships. This will increase awareness of GOC practices among managers thus contributing to environmental performance.

It is essential for manufacturing small and medium enterprises to enhance their GOC for reducing its negative impact on the environment and further for gaining competitive advantage. Also, this research will offer insights into environmental management and enlarge awareness in the subsequent fields: of academics, practitioners and decision-makers who are engaged in managing environmental issues at various stages.

The researchers believe that the study is highly significant for manufacturing SMEs as they contribute to the economy as well as environmental degradation. Also, none of the research focused on understanding the causal relationships between the factors of GOC using the TISM approach in the Indian manufacturing SMEs context. This research adds an important contribution to the current GOC literature.

The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour.

Data were collected by means of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India.

Past environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence, interestingly, had no impact on organic clothing purchase behaviour.

The sample was limited to students who had past experience with green products. This was deliberately done as the objective was to examine the influence of past environment-friendly behaviour and green apparel knowledge on organic clothing purchase behaviour. Youth with limited awareness about organic clothing were not contacted. This restricted the findings to a specific youth segment. Further, the study was limited to Indian youth and did not examine the purchase behaviour of other consumer segments. Demographic variables were not used for analysis as only purchase behaviour of young people as a consumer segment was studied.

The findings can be used by organic apparel manufacturers in marketing organic clothing brands to the Indian youth. Organic clothing can be positioned to emphasise green values and distinct lifestyle for environment-conscious youths. Initiatives like celebrity talk-shows, organic clothing exhibitions, and launch of organic clothing designer brands can be used to promote organic apparel. College students can be used as opinion leaders to communicate benefits of organic clothing and inculcate green values among larger population.

Organic products and brands are becoming popular among Indian consumers. There has been limited research on the subject of youths’ purchase behaviour of organic clothing to date. Companies trying to launch organic clothing brands in the country may find the results helpful in understanding green buying behaviour.

The purpose of this paper is to determine the relationship between indoor environmental quality (IEQ) and occupants’ productivity improvements in green buildings in order to propose probable enhancements of national green certification criteria.

Survey approach was selected under quantitative phenomenon. Hence, questionnaire survey was selected as a primary data collection technique. It was linked to semi-structured interviews to validate survey results. The survey data were analysed by using nonparametric statistical analysis techniques, such as significance testing and Spearman’s correlation. Statistical Package for the Social Science (SPSS) v.20 statistical analysis software was used in data analysis.

Seven factors were identified as significant factors which showed statistically significant monotonic correlation to major IEQ dimensions. Among those, air quality and acoustical partitioning factors confirmed a statistically significant weak positive monotonic correlation, whilst system control showed strongly positive monotonic correlation to occupants’ productivity in green buildings.

The findings can be practically implied as a basis to review the existing evaluation criteria of IEQ in national green certification system to propose probable enhancements.

The significant IEQ factors influencing occupants’ productivity were determined as the focal point of this research. Accordingly, new provisions were proposed to enhance the national green certification criteria.