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Green building is an outcome of a design that focuses on increasing the efficiency of resources use energy and national environment. A variety of assessment programmes were developed, such as green building incentive (GBI) had been implemented in Malaysia as a strong indication for the key player in the construction industry to use the opportunity for their companies by embracing the idea of green building focussing on renewable energies, energy conservation, green building, waste management, and support service. However, the current situation reveals that the incentives were not effective enough to encourage the key players to apply the green building concept in their development. The purpose of this research is to produce a new parameter of GBIs for construction key players in Malaysia. The participants of this research were among the implementer and policy maker in helping to produce new parameter on green building incentives in Malaysia. The significant of this new parameter is to provide some guidance to the government in improving and strengthen the prior incentive, hence increase the participation of key building players in green building development in Malaysia. Apart from that, the green incentives are considered to be valuable tools in generating interest, in creating a motive for the adoption of green building practices over conventional practices and in eliminating knowledge gaps.

Malaysia is still very much lacking behind in green building developments as compared to other countries such as Australia, Japan, and Singapore. Nevertheless, in order to strengthen the development of green building in Malaysia, government has provided and offers several initiatives to the construction key players in implementing green building such as investment tax allowance for the purchase of green technology equipment and income tax exemption on the use of green technology services and system, etc. Despite of all the incentives introduce, the implementation of green building construction still does not boast as expected and still relatively low. Therefore, this study will identify barriers, issues, and challenges faced by construction key players in implementing green building concepts especially related to green building incentives in their project. The opinions and views of related parties in building industry were obtained from structured interviews and questionnaires to key personnel in construction industry to give a clearer picture of the current situation. This study is succeeded in identifying the barriers and challenges, which mainly categorised into financial incentives, fiscal incentives, and structural incentives. The main issues identified are excessive cost of construction, tax exemption is limited and only for qualified person and legislative challenges. Nonetheless, this study also suggests various ways to overcome the barriers in promoting green building concept in Malaysia towards greener environment.

Purpose – There has been a growing interest in the development of a ‘green’ or ‘low carbon’ economy as a means of reconciling economic development and the environment. Research on green entrepreneurs to date has been upon individual entrepreneurs, neglecting wider economic and social contexts within which they operate. By looking at these wider networks of support, we suggest that discourses of the lone entrepreneur innovating and changing business practices are misrepresentative.

Methodology/approach – Semi-structured interviews to investigate green entrepreneurship with green building companies and policy makers.

Findings – Combined with new demands from consumers for more environmentally friendly products and services, the changing shape of national and global economies is leading to new forms of entrepreneurship. We identify a number of tensions between policy intentions and businesses’ experiences on the ground.

Research limitations/implications – To date, research has only been undertaken in the UK – we recommend that future research takes other national contexts into account. Other economic sectors also represent promising areas for future research, potentially including social enterprises in the green economy. Sustainability transitions theories offer a potentially valuable means for understanding the role of businesses in engendering a green economy.

Practical implications – Implications for policy frameworks are outlined in the conclusions.

Originality/value of chapter – By incorporating policy and support organisations, and informal networks of support, the chapter challenges the dominant view of the lone entrepreneurial hero and points to the significance of networks for facilitating green entrepreneurship. This will be of importance for policy makers and funders of entrepreneurship programmes.

Sustainability issues have become crucial to mitigate urban heat islands (UHIs) and reduce the global warming effect. The climate change news is frequently heard lately due to the extreme weather to the extent that the increasing earth’s temperature often causes disaster and loss of property and life. New adaptation needs to new climate context and limits the on-going effects. One of the ways is adopting green roofs on buildings. Implementing sustainable practices such as green roofs will help mitigate this adverse effect in urban areas. Green roofs provide many benefits such as enhancing the aesthetical quality of the built environment, reduce UHIs, reduce energy consumption, improve storm-water attenuation, roof longevity, and reduce noise pollution. However, only a few buildings in Malaysia have considering green roofs as a main green feature element. There is barely number of buildings that have green roof design even though it offers benefits to the community and environment. This chapter has emphasised the types of green roof systems that are potentially suitable in Malaysia climate and obstacles associated with the green roof system. The study found the barriers to implementing green roofs in Malaysia, especially during the stage of building operation in maintaining the green roof system. The survey has been done, which revealed nine factors that hinder the green roof application. This study also highlights the challenges to overcome the barriers of implementing green roofs in Malaysia.

The Greenery system on buildings is an interesting approach to address the urban, and environmental issues yet provide economic and social benefits. The educational campus in Higher Learning Institution (HLI) has been regarded as a small city that can implement the greenery system area. Green roofs have rapidly become a key in sustainable building development and design features for urban cities and have started being applied in a campus building. However, the built environment in the campus is mostly covered with the existing buildings. Several studies also conducted green roof aspects but with a vast focus on the new building design. Thus, there is an urgent need to identify retrofitting criteria on green roof implementation for existing buildings to achieve optimal solutions. This chapter aims to identify the influential criteria for implementing green roof initiatives in the educational building of HLI. A list of 12 green roof criteria has been identified based on design and economics. A questionnaire has been designed and distributed to architects as important stakeholders in green roof development. The results obtained were analysed with factor analysis based on principal component analysis with Varimax Rotation and Factor Score to categorise and rank according to the importance of criteria. The outcomes of this study showed that design criteria should concern waterproofing, drainage, and access; economic criteria are construction costs, return on investment, and maintenance cost. This study enables decision-makers to consider the criteria established during the decision of retrofitting an existing building with a green roof.

This chapter aims to examine the linkages between urbanisation, real estate investments and sustainability in Turkey. To do so, theoretical and conceptual frameworks were discussed based on literature review. Through mixed-methods research, primary data were collected via questionnaires from relevant 248 company executives while secondary data were collected from relevant institutions. Data on two case study green buildings were also collected through documents from building owners and project and construction managers. The results show that many urban development, transformation and real estate projects are executed without considering sustainability principles. Thus, nationally, mixed-use real estate and green building projects are limited even though a majority of the companies surveyed (85%) designed and executed projects based on a green structure approach. Generally, the costs of green buildings are higher compared to traditional buildings. There is the need for strategic spatial plans based on reliable cadastre systems, targeting national and regional development in using existing resources efficiently and paying attention to the importance of environmental quality. For the efficiency of real estate markets, advanced real estate market and financing systems and the integration of sustainability principles into decision-making process in planning, design, construction and operation phases of projects should be considered.

Project Management, Business Ethics.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

The case highlights the challenges of adopting the green concept by British Council Lahore. The British Council Lahore’s new Library aimed at providing modern twentieth-century library services to the educational community in Lahore was completed in August 2016 and became one of the earliest and highest rated Leadership in Energy and Environmental Design (LEED) for Building Design and Construction (BD + C): new construction-certified building in Pakistan. The library building was a stellar outcome of design and innovation, rating high on water use reduction, energy efficiency, use of wastewater technology, sustainable site design, use of green materials and resources, high indoor environmental quality, and innovation. The architect was Raza Ali Dada, the lead architect and partner of the prestigious architectural firm Nayyar Ali Dada & Associates (NADA). It is January 2016, and he faces the problem of a serious impasse with the client (British Council) because of a difference of understanding safety and design priorities of the green project. This may be due to possible inaccurate assessment of component costs by NADA and be caused by the client’s inflexibility with security features of the building. Operational and stakeholder processes that assist and hinder the adoption of green building design in a country like Pakistan can be seen in play in the context. The impasses can, at worse, result in the loss of the entire business from the British Council, or at best, serious delays in project delivery, which would reflect very badly on NADA’s ability to handle construction projects. How can Raza proceed with the negotiations? How can the client be won over before the impasse turned into schedule delays that the firm could not afford?

The learning objectives of this case are as follows:

• to introduce students to the “Green Building” concept and LEED certification and its various levels;

• to highlight the operational and strategic processes that can assist the adoption of green infrastructure in Pakistan; and

• to illustrate challenges associated with the adoption of responsible building design in emerging economies with constrained resources and poor awareness of the need for greener infrastructure among industry clients.

to introduce students to the “Green Building” concept and LEED certification and its various levels;

to highlight the operational and strategic processes that can assist the adoption of green infrastructure in Pakistan; and

to illustrate challenges associated with the adoption of responsible building design in emerging economies with constrained resources and poor awareness of the need for greener infrastructure among industry clients.

Sustainable features are gradually becoming important considerations by commercial real estate users. This is because of their considered impact in reducing operating costs and potential at reducing the negative impacts of buildings on human health and the natural environment. This chapter sought to examine the demands for sustainable features by users of commercial real estate like offices in Lagos State, Nigeria. It also evaluated the factors influencing demand for them to achieve value for money and enhance real estate investment decisions. The quantitative research methodology was adopted, and primary data were collected via questionnaires distributed to 134 purposively selected estate surveying firms in the study area. Ninety-five representing (70.9%) were returned and found useable and were analysed with the aid of descriptive statistics of percentages, mean and relative willingness index. The study found that power/energy-saving features are in high demand as alternatives to the epileptic nature of power supply in the country. The study recommended the need for the government to encourage the adoption and incorporation of locally made sustainable features in commercial real estate and to subsidise them for use in the Lagos commercial real estate market. Thus, it is concluded that with the right environment created by policy makers, sustainable features in buildings have huge potentials to contribute to prevent environmental problems in an emerging commercial real estate market like Nigeria.