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Green building is an outcome of a design that focuses on increasing the efficiency of resources use energy and national environment. A variety of assessment programmes were developed, such as green building incentive (GBI) had been implemented in Malaysia as a strong indication for the key player in the construction industry to use the opportunity for their companies by embracing the idea of green building focussing on renewable energies, energy conservation, green building, waste management, and support service. However, the current situation reveals that the incentives were not effective enough to encourage the key players to apply the green building concept in their development. The purpose of this research is to produce a new parameter of GBIs for construction key players in Malaysia. The participants of this research were among the implementer and policy maker in helping to produce new parameter on green building incentives in Malaysia. The significant of this new parameter is to provide some guidance to the government in improving and strengthen the prior incentive, hence increase the participation of key building players in green building development in Malaysia. Apart from that, the green incentives are considered to be valuable tools in generating interest, in creating a motive for the adoption of green building practices over conventional practices and in eliminating knowledge gaps.

This chapter aims to examine the linkages between urbanisation, real estate investments and sustainability in Turkey. To do so, theoretical and conceptual frameworks were discussed based on literature review. Through mixed-methods research, primary data were collected via questionnaires from relevant 248 company executives while secondary data were collected from relevant institutions. Data on two case study green buildings were also collected through documents from building owners and project and construction managers. The results show that many urban development, transformation and real estate projects are executed without considering sustainability principles. Thus, nationally, mixed-use real estate and green building projects are limited even though a majority of the companies surveyed (85%) designed and executed projects based on a green structure approach. Generally, the costs of green buildings are higher compared to traditional buildings. There is the need for strategic spatial plans based on reliable cadastre systems, targeting national and regional development in using existing resources efficiently and paying attention to the importance of environmental quality. For the efficiency of real estate markets, advanced real estate market and financing systems and the integration of sustainability principles into decision-making process in planning, design, construction and operation phases of projects should be considered.

This empirical chapter contributes to international business (IB) research on the United Nations’ sustainable development goals (SDGs) by opening a new research trajectory on sustainable headquarters (HQ) buildings. This multidisciplinary study conceptualizes the notion of a sustainable HQ based on a case study and three streams of literature – research on HQs, sustainable office design and the SDGs in IB. It offers a novel angle to prior research on HQs that has largely focused on their functional roles. While IB scholars are increasingly embracing the SDGs, limited attention has been devoted to SDG 11, “sustainable cities and communities.” This chapter draws on a real-time, longitudinal, single case study of a Nordic multinational in renewable products. The authors adopt a future-facing, phenomenon-based approach to envision and reimagine the modern wooden corporate HQ building on a culturally sensitive site in the heart of Helsinki, Finland. The findings emphasize the environmental, social, economic and cultural considerations of HQ buildings. By combining HQ premises with commercial spaces, and by opening the building to citizens, sustainable HQ buildings create a lively city space and increase urban social cohesion. The use of wood as a construction material and the application of design principles that promote human–nature relationships, have a positive impact on climate and human health. By focusing on the physical building, the authors aim to change the way IB scholars understand and study the role of HQ as a part of sustainable cities.

Aviation Logistics and Management, Organization Management.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the challenges of obtaining “Green Organization” certification process of ICF Airports Antalya. The Directorate General of Civil Aviation (DGCA) has initiated a Green Airport project in 2009. The aim of the project is to promote the systematic reduction and, where possible, elimination of the environmental impacts of airport operation. Organizations are required to establish, implement, document, and maintain an environmental management system (EMS) in accordance with the current version of the TS EN ISO 14001 EMS Standards. An annual Greenhouse Gas Inventory Report is required to be prepared in accordance with the TS EN ISO 14064-1 standard, and Greenhouse Gas Inventory Report must be verified by the TSE in accordance with TS EN ISO 14064-3 standard. When an organization meets these requirements, DGCA grants the organization a “Green Company” certificate, which allowed a 20% discount on the extension fee of authorization documents and licenses. Although ICF Airports Antalya faced several challenges, it was issued “Green Organization” certificate by the DGCA in 2010 and finally became 19th greenest airports in the world.

This case illustrates the following:

• the process of Green Company certification in aviation sector;

• the ways to handle challenges of the green organization certification process; and

• the needs for engaging stakeholders in environmental initiatives.

the process of Green Company certification in aviation sector;

the ways to handle challenges of the green organization certification process; and

the needs for engaging stakeholders in environmental initiatives.

The UK government’s support for sustainable construction involves an explicit attempt to introduce a new institutional logic into the construction sector, while the use of Building Research Environmental Assessment Method (BREEAM) as a preferred policy mechanism exemplifies neoliberal use of voluntary self-regulation to promote policy goals. This paper uses the case of BREEAM to examine the role of science and scientific expertise in the exercise of neoliberal governance. More specifically, it combines a neo-institutional analysis of change with Foucault’s theory of governmentality to explore the effect of BREEAM on eight construction projects. The concepts of visibility, knowledge, techniques, and identity provide an analytic grid to explore the effect of BREEAM on understandings and practices of “green building.” Appeals to science and scientific authority are found to be most important in those instances where institutional logics clash and the legitimacy of BREEAM as a carrier of sustainable construction is challenged. From a theoretical perspective, the case studies highlight the role of instruments in the micro-dynamics of institutionalization. Empirically, it underlines the limited, but nonetheless significant, effect of weakly institutionalized neoliberal policy mechanisms.

Organizational Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the problems and prospects of World Wildlife Fund (WWF)-Turkey’s Green Office program initiative. Green Office is an environmental management system developed by WWF-Finland 15 years ago and currently operates in China, Latvia, Pakistan, and Turkey in more than 200 organizations. The objectives of the program are to reduce the ecological footprint of the offices, decrease the negative impact of everyday operations at work, motivate and educate the employees to behave environmentally friendly, increase environmental awareness, reduce emissions, and save energy. WWF-Turkey runs the program since 2011, and it aims to influence and inspire people and businesses to address threats to nature and protect it for the sake of present and future generations. To be considered as a Green Office, an organization needs to comply with three main criteria: (1) consumption of natural resources (i.e., heating–cooling, office stationery, transportation, electricity, water, paper, and food consumption), (2) activities (i.e., purchase, cafeteria, cleaning services, waste management, building maintenance), and (3) increase in employees’ awareness. Accordingly, Green Office helps to determine concrete goals by systematically assessing the office resources and create their environmental management system. This case discusses the core essence of the Green Office program, the steps followed in implementing the program, as well as its benefits and challenges of being a Green Office.

The objective of this case is:

• to illustrate WWF-Turkey’s Green Office program initiative and

• to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

to illustrate WWF-Turkey’s Green Office program initiative and

to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

Tourism is a big and complex system which incorporates a large number of public and private sectors that offer a wide range of products and services for different segments of tourists. Therefore, tourism development has become important for many organizations from different industries in the region. While tourism affords significant positive effects to tourism destination, it also adds large environmental footprint; to be more sustainable, the tourism industry needs to apply specific strategies to make it more environmentally friendly. Thus, sustainable tourism development becomes a paradigm shift to include a green orientation as a way to achieve these goals.

This chapter is focused on a green orientation in tourism in the Western Balkan countries. The purpose of this chapter is to examine the importance of a green orientation in tourism as an important way to achieve sustainable tourism development. The major method of research was secondary data collection. Key sources of information included literature concerning sustainable tourism and the green economy, green strategies in tourism, as demonstrated in the work of UNWTO, UNEP and WTTC. Data gathered from these organization’s web pages were examined.

The Western Balkan countries accepted and applied the idea of sustainable tourism development in practice, but they remain insufficient in application when it comes to green orientation in tourism. All countries in this region should adopt more precise green strategies for future tourism development to provide long-term benefits for local population, environment and economy in tourism destination.

Purpose – The purpose of this research is to compare trends, drivers, and best sustainable development (SD) practices in the Nordic region and California, USA.Design/methodology/approach – Four research propositions are explored: (1) SD is driven by governmental, economic, and social/cultural influences. (2) Social democracy and mixed economies in the Nordic region influence SD differently than the free market system of the United States. (3) The profit-centered, short-term view in the United States impacts SD differently than the longer-term approach in the Nordic region. (4) The egalitarian culture in the Nordic region influences SD differently than the entrepreneurial culture in the United States. The study incorporates a comprehensive literature review, 34 field interviews and research observations in the United States and the Nordic region.Findings – California and the Nordics have similar market economies where SD is largely driven by private sector; however, the role of government more directly influences SD in the Nordic region. Also, the profit-centered, entrepreneurial view of the United States drives innovation in SD based on short-term profitability gains, which ultimately hinders long-term solutions. Alternatively, the egalitarian culture in the Nordic region manifests in more focused and quicker adoption of SD policies. Lastly, the Nordics have a broad range of SD goals and a competitive advantage in key SD technologies. Conversely, California pursues a large variety of technologies without clearly defined goals that tend to be less effective than the Nordic countries.Originality/value of chapter – The chapter identified similarities and differences in SD trends, best practices, policies, and attitudes: California compared to Nordic countries.