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Article

Emmanouel Garoufallou, Georgia Zafeiriou, Rania Siatri and Ekaterini Balapanidou

This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing…

Abstract

Purpose

This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors which hinder the uptake of marketing, and investigates the evaluation methods used.

Design/methodology/approach

There are 151 central and departmental academic libraries in Greece, yet there is limited published research concerning their marketing activities. Therefore, it was intended to discover the reasons behind the low/non-use of marketing in Greek academic libraries. A three-section questionnaire was designed as the main research tool and distributed to 151 libraries. Survey results are presented and analysed according to the structure of the questionnaire.

Findings

Whilst marketing techniques and methods are used in academic libraries worldwide, the spread of marketing in Greek academic libraries proved to be limited. Basic operational problems were identified as the main barrier to greater uptake. Nevertheless, the majority of Greek academic librarians realize the importance of marketing, but they still have a long way to go in terms of understanding and adopting marketing concepts in their provision of services.

Research limitations/implications

A quantitative survey was employed to determine the current situation, and examine the attitudes and perceptions of librarians in Greek academic libraries. However, the rapidly changing information environment and the increased international interest in academic library marketing have necessitated further research.

Originality/value

The paper presents research on staff perceptions and attitudes, towards marketing activities in Greek academic libraries. However, there is limited published research on the topic. Additionally, it is the first attempt to discover the extent to which marketing is used in Greek libraries' services' provision. The research depicts marketing techniques and methods used in Greek academic libraries and compares its results with international practices.

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Article

R.J. Hartley and I. Trohopoulos

The authors undertook a tour of Greek libraries in the Spring of 1990 in order to present a report to their sponsors (the British Council and the Greek Ministry of…

Abstract

The authors undertook a tour of Greek libraries in the Spring of 1990 in order to present a report to their sponsors (the British Council and the Greek Ministry of Education) on the possibilities for, and the problems associated with the application of information technology in Greek public libraries. The paper provides an overview of the general framework (administrative, legal and financial) within which the different library sectors operate in Greece. It also includes an introduction to the state of professional education and development. The problems which hamper the increased use of information technology are outlined and prospects for future developments are discussed.

Details

Program, vol. 24 no. 4
Type: Research Article
ISSN: 0033-0337

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Article

Stella Vourou

In response to the first call for proposals under the 4th Framework Program of the European Union (EU), the Greek research consortia will be funded to the level of 35…

Abstract

In response to the first call for proposals under the 4th Framework Program of the European Union (EU), the Greek research consortia will be funded to the level of 35 billion drachmas. These funds will support research projects in Greece that will be conducted in cooperation with research organizations from other EU member states.

Details

Library Hi Tech, vol. 14 no. 4
Type: Research Article
ISSN: 0737-8831

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Article

Anna Koulikourdi

To investigate the current use of assistive technologies (AT) in Greek libraries, unveil the relationship between AT suppliers and library authorities and achieve a better…

Abstract

Purpose

To investigate the current use of assistive technologies (AT) in Greek libraries, unveil the relationship between AT suppliers and library authorities and achieve a better understanding of companies' and libraries' perspective.

Design/methodology/approach

Survey methodology has been used as the basic research tool by sending mailed questionnaires to AT enterprises and libraries.

Findings

Overall, the study stresses the lack of AT in Greek libraries. It depicts that the current legal and regulatory framework as regards AT is insufficient and concludes that libraries are not interested in such products and services.

Research limitations/implications

Several libraries chose not to participate in this research probably because they were totally unaware and unfamiliar with disability and AT issues and consequently, they did not have anything to state.

Originality/value

This paper is useful for information professionals who seek a greater understanding of the extent to which AT products are used in library authorities of Greece, since there is almost no literature and research relevant to this topic.

Details

Library Hi Tech, vol. 26 no. 3
Type: Research Article
ISSN: 0737-8831

Keywords

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Article

Michalis Gerolimos

The purpose of this paper is to report the history of the Greek Library Science (LS) education, to document proposed and current programmes of study and to evaluate the…

Abstract

Purpose

The purpose of this paper is to report the history of the Greek Library Science (LS) education, to document proposed and current programmes of study and to evaluate the current under‐graduate and post‐graduate status of library studies in Greece.

Design/methodology/approach

The research methodology is based on bibliographic research of papers and articles and the documentation of programmes of study of Greek schools of LS.

Findings

The paper traces the history of library education in Greece with an emphasis on the suggested or implemented curricula over a period of five decades, documents the social conditions that affected the establishment of tertiary library education and proposes some changes to be implemented in schools of LS.

Originality/value

The paper records and evaluates the official library programmes of study over a period of time that covers all the course of formal library education in Greece. These programmes are not always documented in official records. Furthermore, statistical data regarding the library students of all Greek schools of LS are presented.

Details

Library Review, vol. 60 no. 2
Type: Research Article
ISSN: 0024-2535

Keywords

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Article

Anna Koulikourdi

The purpose of this paper is to investigate current library services for people with disabilities in Greece and their information seeking behavior and to study both…

Abstract

Purpose

The purpose of this paper is to investigate current library services for people with disabilities in Greece and their information seeking behavior and to study both libraries' and users' perspectives in this field for the first time in Greece.

Design/methodology/approach

Survey methodology has been used as the basic research tool by sending questionnaires both to Greek libraries and to associations for the disabled.

Findings

The paper depicts the lack of library services to the disabled and acknowledges possible barriers but also presents several, recent steps of improvement and development in Greek libraries.

Research limitations/implications

Difficulty in identifying these vulnerable group of disabled users and estimating their exact figures.

Originality/value

This paper is useful for information professionals who seek a greater understanding of library services for people with disabilities in Greece, since there is almost no literature and research relevant to this topic. Furthermore, it shows that effective library programs for disabled users are generally lacking in Greece.

Details

Library Review, vol. 57 no. 2
Type: Research Article
ISSN: 0024-2535

Keywords

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Article

Eva Semertzaki

The purpose of this paper is to point out the utilization, integration and exploitation of the internet among libraries in Greece.

Abstract

Purpose

The purpose of this paper is to point out the utilization, integration and exploitation of the internet among libraries in Greece.

Design/methodology/approach

A survey consisting of 44 questions was distributed to librarians in Greece to collect the data for the study.

Findings

The study reveals that the internet is an essential and rigorous tool for librarians in Greece. It plays an important role for providing quality and quick reference services to users.

Research limitations/implications

Limitations in this study are related to the small sample size, as well as to the number of variables studied.

Practical implications

The findings of the study would provide some interesting insights into measuring user satisfaction after the introduction of the internet and into conducting future studies with comparable results.

Originality/value

This is believed to be a unique paper featuring Greek libraries and internet. The information and communication technologies could have wider implications in all kinds of libraries.

Details

The Electronic Library, vol. 26 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

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Article

Evelyn Cornell

The provision of classical and biblical texts on CD‐ROM databasesand their use in King′s College Library are reviewed. A project isdescribed to catalogue by the Libertas

Abstract

The provision of classical and biblical texts on CD‐ROM databases and their use in King′s College Library are reviewed. A project is described to catalogue by the Libertas system a collection of Modern Greek literature in collaboration with the University of Crete. Cataloguing and transliteration problems are discussed.

Details

Library Review, vol. 38 no. 5
Type: Research Article
ISSN: 0024-2535

Keywords

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Article

Stefanos Asonitis and Petros A. Kostagiolas

This paper aims to present a methodological framework for the identification of a hierarchy among the three categories of intellectual capital, i.e. human…

Abstract

Purpose

This paper aims to present a methodological framework for the identification of a hierarchy among the three categories of intellectual capital, i.e. human, organizational/structural and relational capital, with respect to their contribution to the objective of improving a library's performance. It also seeks to provide a case study of Greek central public libraries.

Design/methodology/approach

The framework is based on an analytic hierarchy process (AHP) application including utilization of a Delphi method and ISO 11620 international standards. Finally, empirical evidence is produced for the Greek central public libraries.

Findings

The proposed framework may be employed for prioritizing intangible assets in libraries. For the Greek central public libraries it has been indicated that human capital contributes more than the organizational/structural capital and this in turn more than the relational capital.

Research limitations/implications

Although the proposed methodological framework is intended to be widely applicable, the case study results cannot be directly generalized due to the uniqueness of the Greek public libraries environment.

Practical implications

A hierarchy may be an invaluable tool for the library's management in order to better utilize the intangible resources and effectively allocate investments to human, organizational and relation capital assets in order to improve the library's performance

Originality/value

The paper shows that the framework for building a hierarchy of intellectual capital in libraries is based on a rather challenging research approach for prioritizing intangible assets with respect to predefined management objectives.

Details

Library Management, vol. 31 no. 3
Type: Research Article
ISSN: 0143-5124

Keywords

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Article

Evgenia Vassilakaki

– The aim of this paper is to discuss the challenges that the current economic crisis has posed for Greek public and municipal libraries.

Abstract

Purpose

The aim of this paper is to discuss the challenges that the current economic crisis has posed for Greek public and municipal libraries.

Design/methodology/approach

This is a viewpoint paper discussing the past, present and future directions that Greek public and municipal libraries have adopted or should adopt in the context of the present economic crisis.

Findings

Greek public and municipal libraries ought to see the economic crisis as a challenge for development, improvement and the promotion of their presence and role in the community which they serve.

Originality/value

The paper discusses the factors affecting the past and present situation relating to public and municipal libraries in Greece and addresses the future challenges for promoting development and innovation.

Details

The Bottom Line, vol. 28 no. 1/2
Type: Research Article
ISSN: 0888-045X

Keywords

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