With the large number of publicized TQM failures being announced, many people are now predicting its downfall. Suggests that organizations should decide why and what they wish to improve before pronouncing it a failure. Discusses why TQM is coming under severe criticism. Asserts that the emphasis placed on measures used to evaluate the initiative will depend on the reasons for adopting total quality in the first place. Considers the motivation implications and the cost of quality. Suggests a number of questions that organizations should ask themselves. Contends that improvement through total quality is measurable and will be reflected in competitiveness and bottom‐line results.
Reviews total quality management (TQM) and investigates whether it has run its course. Discusses criticisms aimed at TQM and answers questions posed. Goes on to show that total quality is measurable and will be reflected by results.