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Mohamad Shaharudin Samsurijan, Andrew Ebekozien, Noor Alyani Nor Azazi, Maslina Mohammed Shaed and Radin Firdaus Radin Badaruddin
Studies showed that a proactive delivery system employing innovative artificial intelligence (AI) in urban services might perform better. This has become an important national…
Abstract
Purpose
Studies showed that a proactive delivery system employing innovative artificial intelligence (AI) in urban services might perform better. This has become an important national policy for many countries. Thus, this study aims to explore the influence of AI in urban services in Malaysia.
Design/methodology/approach
Official documents such as Structure Plan and Government Transformation Programme Policy Document covering various levels of cities in Malaysia, articles related to urban studies mostly written by researchers regarding urban growth in Malaysia and the Urban Development Bulletin from the Federal Department of Town and Country Planning from 1957 to date were reviewed and analysed.
Findings
The findings show that the influence of AI in urban services has long existed and been carefully planned by local authorities since colonial times. The development of global digital technology influences the upgrading of AI in urban services in Malaysia. Also, the success of AI in these municipal services is influenced by the rate of information technology literacy among the urban population. These developments have led to the definition of a conceptual city.
Research limitations/implications
This paper's findings and conclusion were based on reviewed literature but did not compromise the strength of this paper. Thus, as part of the implications for future research, mixed-methods research design has been suggested.
Practical implications
As part of the implications, this article intends to promote AI in urban services in Malaysia and other developing countries with similar urban services challenges.
Originality/value
This paper encourages AI applications in urban services because it enhances service delivery performance. This intends to key stakeholders to promote AI via policies across Malaysia's urban services as part of the study implications.
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Myrthe Blösser and Andrea Weihrauch
In spite of the merits of artificial intelligence (AI) in marketing and social media, harm to consumers has prompted calls for AI auditing/certification. Understanding consumers’…
Abstract
Purpose
In spite of the merits of artificial intelligence (AI) in marketing and social media, harm to consumers has prompted calls for AI auditing/certification. Understanding consumers’ approval of AI certification entities is vital for its effectiveness and companies’ choice of certification. This study aims to generate important insights into the consumer perspective of AI certifications and stimulate future research.
Design/methodology/approach
A literature and status-quo-driven search of the AI certification landscape identifies entities and related concepts. This study empirically explores consumer approval of the most discussed entities in four AI decision domains using an online experiment and outline a research agenda for AI certification in marketing/social media.
Findings
Trust in AI certification is complex. The empirical findings show that consumers seem to approve more of non-profit entities than for-profit entities, with the government approving the most.
Research limitations/implications
The introduction of AI certification to marketing/social media contributes to work on consumer trust and AI acceptance and structures AI certification research from outside marketing to facilitate future research on AI certification for marketing/social media scholars.
Practical implications
For businesses, the authors provide a first insight into consumer preferences for AI-certifying entities, guiding the choice of which entity to use. For policymakers, this work guides their ongoing discussion on “who should certify AI” from a consumer perspective.
Originality/value
To the best of the authors’ knowledge, this work is the first to introduce the topic of AI certification to the marketing/social media literature, provide a novel guideline to scholars and offer the first set of empirical studies examining consumer approval of AI certifications.
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Mark Ryan and Bernd Carsten Stahl
The purpose of this paper is clearly illustrate this convergence and the prescriptive recommendations that such documents entail. There is a significant amount of research into…
Abstract
Purpose
The purpose of this paper is clearly illustrate this convergence and the prescriptive recommendations that such documents entail. There is a significant amount of research into the ethical consequences of artificial intelligence (AI). This is reflected by many outputs across academia, policy and the media. Many of these outputs aim to provide guidance to particular stakeholder groups. It has recently been shown that there is a large degree of convergence in terms of the principles upon which these guidance documents are based. Despite this convergence, it is not always clear how these principles are to be translated into practice.
Design/methodology/approach
In this paper, the authors move beyond the high-level ethical principles that are common across the AI ethics guidance literature and provide a description of the normative content that is covered by these principles. The outcome is a comprehensive compilation of normative requirements arising from existing guidance documents. This is not only required for a deeper theoretical understanding of AI ethics discussions but also for the creation of practical and implementable guidance for developers and users of AI.
Findings
In this paper, the authors therefore provide a detailed explanation of the normative implications of existing AI ethics guidelines but directed towards developers and organisational users of AI. The authors believe that the paper provides the most comprehensive account of ethical requirements in AI currently available, which is of interest not only to the research and policy communities engaged in the topic but also to the user communities that require guidance when developing or deploying AI systems.
Originality/value
The authors believe that they have managed to compile the most comprehensive document collecting existing guidance which can guide practical action but will hopefully also support the consolidation of the guidelines landscape. The authors’ findings should also be of academic interest and inspire philosophical research on the consistency and justification of the various normative statements that can be found in the literature.
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Natasa Perucica and Katarina Andjelkovic
The purpose of this paper is to raise awareness on the need for a more comprehensive approach on the interdependence between artificial intelligence (AI) and environmental…
Abstract
Purpose
The purpose of this paper is to raise awareness on the need for a more comprehensive approach on the interdependence between artificial intelligence (AI) and environmental sustainability. It provides an overview of existing sustainable AI policy initiatives at the national and regional level. More precisely, it discusses whether existing European Union (EU) environmental policies are suitable for the AI era or whether new regulations are needed in this field. Finally, this paper assesses cross-fertilisation opportunities between the EU and non-EU countries.
Design/methodology/approach
This study is based on a qualitative analysis of sustainable applications of AI and the sustainability of AI. Emphasis is laid on the latter, and a “sustainable by design” approach is proposed, which in essence is a prerequisite for transparent, responsible and human-centred AI systems. The analysis primarily focuses on environmental sustainability.
Findings
The majority of studies focus on how to use AI to protect the environment with very little attention paid to sustainable design of AI. On the other hand, the EU’s comprehensive approach towards sustainable AI is closest to promoting “sustainable by design” AI. Several ways have been identified in which the EU’s actions can be translated beyond its borders.
Research limitations/implications
One of the largest limitations of this study is its moderate scope. This paper is confined to the EU and as such provides a limited assessment of global policies and measures on the interplay between sustainability and AI. Consequently, the paper did not provide an in-depth analysis of environmental policies worldwide that could help provide a better picture of possible cooperation areas or common grounds. Another limitation of this study is that it primarily focuses on environmental aspects and as such accords little attention to the economic and social pillars of sustainability.
Social implications
With less than 10 years to go before reaching the sustainable development goal deadline, this study can help stakeholders better understand what is being done worldwide in terms of sustainable AI. Moreover, given that the technology is still in its early phase, this study can inspire a “sustainable by design” approach to the development of AI technologies.
Originality/value
All national AI strategies published by 1 June 2021 were analysed to identify whether and to what extent they prioritise the interplay between environment and AI. Furthermore, the authors also looked at the EU policy and how it aims to address AI from a sustainable perspective.
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Giuliana Isabella, Marcos Inácio Severo de Almeida and Jose Afonso Mazzon