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Contemporary cities are the subject of new forms of visualization that are not only changing how we see the urban world but how it operates as a social environment. This chapter explores Google's Street View database and the Google Maps platform as sites for the production of distinctive new streams of visual data about cities around the world. I argue that this kind of digital infrastructure presents urban researchers with both new opportunities and new challenges, raising complex questions about the role of visual images in the context of the ongoing transition to a digital, computational, and networked image world.

In present networked society, almost all the entities are present on Google Maps. Google Maps has become the first preference for the users for searching and retrieving information about any place. Google Maps provides an opportunity for a user to post ratings and reviews for an entity, including public libraries about their facilities and services, etc. This study explores how users of public libraries in Delhi (India) use Google Maps to share their opinions on library facilities and services and to assess whether Google Maps have the potential to act as an interactive feedback system between users and the authorities.

The Google Maps platform was used as a data source. To classify reviews into distinct categories, a content analysis was performed. Further Sentiment analysis of reviews was executed to highlight the positive, negative and neutral aspects of selected libraries. Moreover, reviews, endorsements and ratings of library products and services were also checked.

The research reveals that the culture of posting online reviews is increasing day by day and most of the reviews are posted in the English language, with Non Local Guides as the most prolific reviewers. In the reviews, the total number of topics discussed were 685, of which (70.51%) contained positive sentiments, (15.32%) were negative and (14.1%) were neutral reviews. The majority of the negative topics were discussed among the staff category, followed by facilities. Environment and children's areas received positive feedback with five-star ratings and most of them were marked helpful by other users. Users also loved technology, location and collection. The study concluded that Google Maps can be used as a new interactive feedback tool that library authorities can use to connect with users, replacing traditional suggestion boxes and online forms.

The research is limited to a single platform (Google Maps) and the capital city of India (Delhi) and cannot be generalized across platforms and regions. Moreover, such libraries were taken under the scanner of this study which possessed more than 50 reviews.

The study will help to identify the shortcomings of the Delhi public libraries through Google Maps platform and help them to devise effective strategies to improve their management in view of suggestions and complaints.

The purpose of this article is to explore the process of mapping a library to increase user engagement.

One such strategy that has found great success in recent years has been mapping libraries. Google Maps allows for mapping of public spaces, including libraries, in a way that can facilitate a connection between users’ attachment to mobile devices and their desire to access library materials.

At Stetson University College of Law’s Dolly and Homer Hand Law Library, the maps have successfully tied student and faculty technology to the library’s print collection.

While indoor mapping libraries with Google Maps is becoming more common, there is a need in the literature for more in-depth explanations of the process and outcomes.

Google Maps is a web platform that allows users to review businesses and services, including libraries. Given the impact of online reviews on the corporate reputation of companies and institutions, it is important to understand how library users disseminate and process reviews on online sites. This study explores whether Google Maps is being used by users of public libraries in the city of Barcelona (Spain) to share their views on libraries' facilities and services and what perception of the library they transmit.

Records corresponding to the 40 public municipal libraries in Barcelona were retrieved from Google Maps. For each library, the average “rating” (a quantitative assessment of the library) and a sample of the ten most recent “reviews” (a text and/or photograph(s) that accompanies the rating) were analysed. Reviews were categorised into eight categories: “children's areas”, “collections”, “location”, “facilities”, “general reviews”, “opening hours”, “staff” and “technology”.

All of the city's 40 public libraries are present in Google Maps and have been reviewed by users, usually with high ratings. The number of replies to users' reviews by library managers is negligible. Reviews with low ratings tend to be longer than those with high ratings. In the reviews, children's areas, collections and library location are given positive ratings. Facilities also receive positive reviews, although to a lesser extent, and two issues receive criticism: noise and lack of seating space for studying. Three aspects of the libraries attract similar numbers of positive and negative reviews: staff, opening hours and technology. The study concludes that Barcelona's public libraries should devote more resources for keeping the information in their profiles updated. They should also monitor users' opinions and create guidelines to offer feedback, especially to negative reviews.

The research is limited by being restricted to a single platform (Google Maps) and a single city (Barcelona). Those writing reviews in Google Maps may not constitute a representative sample of library users. “Local guides”, who tend to award higher ratings than other users, participate in a programme that allows them to earn points that may be exchanged for benefits. Therefore, it is possible that at least some “local guides” publish reviews on public libraries they hardly know (if at all) just to obtain benefits. Similarly, the large number of users commenting on study spaces suggests that young people may be over-represented.

Many studies have analysed transaction data in online library settings, including visits, searches, downloads, etc. but there are no examples of analyses of user-generated content such as texts or photos uploaded to review sites and social media. The results of this study will help to improve the understanding of how library patrons see public libraries and to design effective strategies to respond to and generally manage their suggestions and complaints.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2019-0291

The purpose of this paper is to encourage other libraries to establish links in Google Earth and Google Maps linking back to their original content.

In the quest of the library at Quinnipiac University, USA, to develop a working Keyhole Markup Language (KML) template, they used tutorials from Google, forums for KML developers, and the Google Earth Community.

This project demonstrated that well‐designed KML files can have a verifiable impact on the usage of original content, serving as an advertising medium and an additional access point to their content.

Librarians can use these techniques to provide access to their material using a service that has proven extremely popular with users.

The paper provides information on free tools for libraries to enhance the discovery and access to their collections.

Search engines and web applications have evolved to be more tailored toward individual user’s needs, including the individual’s personal preferences and geographic location. By integrating the free Google Maps Application Program Interface with locally stored metadata, the author created an interactive map search for users to locate, and navigate to, destinations on the University of New Mexico (UNM) campus. The purpose of this paper is to identify the characteristics of UNM map search queries, the options and prioritization of the metadata augmentation, and the usefulness and possible improvement of the interface.

Queries, search date/time, and the number of results found were logged and examined. Queries’ search frequency and characteristics were analyzed and categorized.

From November 1, 2012 to September 15, 2013, the author had a total 14,097 visits to the SearchUNM Maps page (http://search.unm.edu/maps/). There were total 5,868 searches (41 percent of all the page visits), and out of all the search instances, 2,297 of them (39 percent) did not retrieve any results. By analyzing the failed queries, the author was able to develop a strategy to increase successful searches.

Many academic institutions have implemented interactive map searches for users to find locations and navigate on campus. However, to date there is no related research on how users conduct their searches in such a scope. Based on the query analysis, this paper identifies user’s search behavior and discusses the strategies of improving searches results of campus interactive maps.

The paper aims to describe a proof of concept web application designed to allow users to search for library materials with geographic subject headings using Google Maps as the primary interface for navigation. The purpose of the paper is to describe the development of an innovative tool that one library has created to provide users with a new way to access bibliographic records.

The approach taken is descriptive, with the development process for the proof of concept laid out in detail and placed it within the broader contexts of web application development at the host library and the emergence of Web 2.0 tools.

The paper shows that unique and valuable new methods of accessing bibliographic data can be created through the use of application programming interfaces (APIs), one of the more powerful tools available to web application developers today.

Challenges of working with geographic information in subject headings of bibliographic records are discussed, and potential methods for dealing with these challenges are described.

The paper shows that it is possible to use APIs provided by large internet entities such as Google to create map based navigational tools for accessing bibliographic information. It also shows the value of allowing library systems staff to explore new technologies.

We describe an educational intervention pioneered by Te Kawa a Māui (TKaM), the School of Māori Studies at Victoria University of Wellington (VUW), which was designed to improve the attraction and retention of (particularly) Māori students, by involving them in a school-wide research publication – in this case a digital cultural atlas of Māori Studies. We present and describe the work of 250 students from 10 different Māori Studies courses, who have trialled and submitted map-based assessment for the Te Kawa a Māui Atlas (TeKaMA). We argue that the quality and variety of student work is itself an indication of engagement. We then discuss how digital aspects of the work facilitated engagement, using data from course and assignment evaluations, interviews, informal feedback and an online survey. In line with other findings in the literature, digital aspects of our project had to be carefully managed and balanced, so that they did not disengage students from learning. However, our TeKaMA exercises provided multiple ways by which students could engage, with cultural mapping engaging all students, not just Māori. Our chapter discusses how this was facilitated by digital technology.

The purpose of this study is to describe the culture of Google using memetic mapping.

Printed and online texts published about Google are coded, and 40 memes are discovered. Memes are placed into six levels of organizational culture, namely, basic assumptions, values, norms, artifacts, work procedures and human resources practices.

To understand the formation of Google’s culture in the course of history, genealogy method is applied. In this approach, parent of each meme (the culture from which the meme is adopted) is identified. In total, 85 cultures that had impacts on the emergence of Google’s culture are recognized and analyzed.

Practical implications are presented as memetic engineering technique, which is capable of diagnosing and treating defective memes to facilitate and enhance the internal dynamics of corporate members.

The application of this approach for tackling the challenges posed by the COVID-19 pandemic is discussed through a real-world example.

Memetic mapping is a powerful tool for managers, consultants and organizational researchers to explore the cultural phenomenon and change it to achieve higher performance.

Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used technologies.

Design/methodology/approach — Selected local search engines are examined and compared toward their use of geographic information retrieval (GIR) technologies, data sources, available entity information, processing, and interfaces. An introduction to the field of GIR is given and its use in the selected systems is discussed.

Findings — All selected commercial local search engines utilize GIR technology in varying degrees for information preparation and presentation. It is also starting to be used in regular Web search. However, major differences can be found between the different search engines.

Research limitations/implications — This study is not exhaustive and only uses informal comparisons without definitive ranking. Due to the unavailability of hard data, informed guesses were made based on available public interfaces and literature.

Practical implications — A source of background information for understanding the results of local search engines, their provenance, and their potential.

Originality/value — An overview of GIR technology in the context of commercial search engines integrates research efforts and commercial systems and helps to understand both sides better.