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This study aims to examine the association between national economic prosperity (measured by per capita gross national income – GNI) and the acquisition of football workers (indicated by number of amateur footballers, football officials and professional footballers) and predict football performances (specified by qualifications at continental football championships) based on per capita GNI and football workers.

Archival data of 203 national football teams were utilized based on continental football championship records before 2014. Binary logistic regression analysis was used to build various models to ascertain their predictive values. Economically prosperous nations are those with a per capita GNI of more than US$10,000, and unprosperous nations are those with per capita GNI of less than US$10,000.

The analysis indicated that per capita GNI was significantly and positively associated with the acquisition of football workers – but not predictive of football performance. Rather football officials and professionals emerged to be the key predictors of football performance and not per capita GNI. The final model predicted 73.1 and 74.2 per cent of performance and non-performance, respectively, of national football teams correctly.

The findings were largely restricted to quantitative archival data for the last continental championships. However, future research may benefit from using qualitative interviews, questionnaires and or ethnographic studies of players, teams and or managers.

The results revealed that economic prosperity positively influences the acquisition of football resources (here – in football workers). Specifically, targeted production of football workers, such as the acquisition of a large number of effective professional footballers and officials, can boost football performance – and not merely economic prosperity.

Actual football-specific human capital (and not general population) was used in predicting continental football qualifications – a factor uncommon in such studies.

Argues that the general area of commercial sponsorship activity, while attracting increasing interest from marketing practitioners as an important strategic option in marketing communications, has not been the subject of sufficiently rigorous and comprehensive investigation by theoreticians. States the purpose is to establish and consolidate the available body of knowledge combining an overview of the standard conceptual approaches to marketing communication with an examination of the recent academic research in sponsorship, while maintaining a focus on current marketplace practice. Argues for a coherent and structured approach to the management of sponsorship expenditure through the application of a ‘management by objectives’ approach. Parameters are established in terms of a working definition of sponsorship, a review of its commercial development and an overview of current activity. Develops a commercially ration framework within which sponsorship activity may be undertaken. Views objective‐setting as the cornerstone of sponsorship management and outlines a classification of sponsorship objectives that subsumes current practice clarifies the range of potential benefits. Examines the criteria that govern rational sponsorship selection and proposes an evaluation strategy based on stated criteria. Methods of evaluating effects of marketing communications (sponsorship particularly) are examined and new evaluation techniques are advanced to facilitate the implementation of this rigorous scientific approach.

The purpose of this paper is twofold: first, to evaluate the association between human resources and qualification for the 2017 Gold Cup, and second, to examine if human resources could predict qualification for the 2017 Gold Cup.

Guided by four competitive advantage (CA) theories related to the human resources, the study utilized archival data of 35 male Gold Cup national football teams. The dependent variable was qualifications for 2017 Gold Cup and the independent variables were football-specific human capital measured by ranked number of football amateurs, professionals and officials. Statistical analysis was performed using Kendell τ statistic and binary logistic regression (BLR).

Qualification for the Gold Cup tournament and all human resources were positively and statistically associated (officials (0.493, p<0.01), amateurs (0.464, p<0.01) and professionals (0.624, p<0.01)), and BLR model (Negelkerke R²) explained 55.8 percent of the variance of human resources.

The research focused exclusively on football-specific human capital and not alternative sources of CA such as economy power, political stability and/or national football popularity amongst others.

Human resources are a valuable source of CA which requires long-term strategy geared toward training, development and promotion of talent. Superior football team performance is directly proportional to talented players.

The study was unique in two ways. First, it made clear the positive significance of human resources as a source of CA. Second, it highlighted the distinction between professional and amateur footballers – a factor uncommon in similar studies.

Different metals have been processed using laser‐based solid freeform fabrication (SFF) processes but very little work has been published on the selective laser melting (SLM) of gold (Au). The purpose of this paper is to check the properties of gold powder and identify suitable processing parameters for SLM of 24 carat gold powder.

A full factorial approach was used to vary the processing parameters and identify suitable processing region for gold powder. The effects of laser processing parameters on the internal porosity of the multi‐layer parts were examined.

The gold powder was found to be cohesive in nature with apparent and tap densities of 9.3 and 10.36 g/cm³, respectively. The reflectance of gold powder was found to be 85 per cent in the infrared range. A very narrow good melting region was identified for gold powder. The balling phenomenon was observed at both low and high scan speeds. The size of droplets in the balling region tended to increase with increasing laser power and decreasing scan speeds. The porosity in gold multi‐layer parts was found to be the minimum for a laser power of 50 W and scan speed of 65 mm/s where most of the porosity was found to be inter‐layer porosity.

This research is the first of its kind directly processing 24 carat gold using SLM, identifying the suitable processing parameters and its effect on the internal porosity and structure of multi‐layer parts.

The purpose of this paper is to focus on the perceptions of Qatar’s suitability to act a successful sports event host and, in doing so, look ahead to some of the key organisational challenges facing Qatar leading up to the World Cup in 2022. This paper is framed around the perceptions of nation branding and soft power and draws on the experiences of various key demographics who offer valuable insight into Qatar’s World Cup.

Semi-structured interviews were conducted with football journalists, experienced tournament staff and volunteers, football supporters and expatriates working in the Gulf region. The paper is longitudinal in nature, with data collected between January 2010 and June 2018 including seven FIFA and FIFA-affiliated confederation events, namely, the 2011 Asia Cup in Qatar, the 2011 Gold Cup in USA, the 2014 World Cup in Brazil, the 2015 Copa America in Chile, the 2016 European Championships in France, the 2017 African Cup of Nations in Gabon and the 2018 World Cup in Russia.

The paper uncovers several concerns and considerations connected to hosting a first Middle Eastern World Cup in Qatar in 2022. The findings demonstrate some of the key organisational challenges facing the event which were found to include supporter access, security and the fan experience.

This paper examines Qatar in the context of the 2022 World Cup and its connection to soft power and nation branding. This particular event is so significant, not simply because it is the showcase tournament of the globe’s most popular sport from both a spectator and participation perspective, but because it represents such a notable divergence from previous editions. The majority of preceding World Cups have/will be hosted by highly populated countries with relatively developed football traditions and/or infrastructures. As a change to this pattern, the unique position of Qatar’s World Cup renders it as an important case study. This paper, which examines informed perspectives relating to access, security and diplomacy, provides a number of issues for Qatar’s World Cup organisers to consider.

An economic impact study conducted in 2010 predicted that hosting the 34th America's Cup in 2013 would result in $1.37 billion in total economic benefits to the San Francisco Bay Area. The goal of this paper is to examine the ex post effects of this competition on real taxable sales in the Bay Area.

A panel data set of quarterly observations on taxable sales transactions for all counties in the state of California is employed. These data are explored using two estimation methodologies: difference-in-differences and synthetic control.

Results from a difference-in-differences analysis and a synthetic control analysis produce similar findings. Namely, the 34th America's Cup competition appears to have had a minimal, short-lived impact on San Francisco and no measurable impact on two nearby counties.

The empirical results in this paper underscore the findings of previous research showing that ex ante economic impact studies tend to overstate the net economic benefits of hosting mega-events.

The results of this paper may serve as a warning to policy makers considering using tax dollars to host a mega-event that such events often do not generate the economic gains reported in typical economic impact studies.

This is the first paper to econometrically explore the impact of hosting the America's Cup on taxable sales transactions in a region. This paper also employs the relatively new empirical methodology called synthetic control.

Food quality is a multi-dimensional concept comprising both objective and subjective components. Quality as defined from an industry perspective usually relies on different instrumental assessment and on ratings of “experts” which may not necessarily align with consumers’ perception of quality. The purpose of this paper is to deal with consumers perceptions of intrinsic quality in coffee from a sensory scientific and behavioral economic perspective.

In a blind taste test (n=205), naïve consumers tasted two cups of coffee and decided which they preferred. The two coffees varied greatly in their “objective” quality (based on expert grading) and retail value. Consumers were then revealed that one of the cups contained a coffee that was much more expensive than the other, and that they could get a free cup of their preferred coffee if they could correctly identify the most expensive one.

The results showed that preferences were equally distributed among the high- and low-quality samples, and that consumers did not perform better than chance level in the identification task. These results suggest that current grading systems used in the industry may be poorly correlated with the way consumers actually experience coffee, and thus that quality inference in the marketplace is more likely influenced by external cues (e.g. brand, label and price) than to intrinsic product quality. Nevertheless, the results also show that consumers who correctly answered the identification task were also significantly more likely to prefer the high-quality sample. This tentatively suggests that better sensory expertise is correlated with a preference for higher quality, though future studies are needed to confirm the correctedness of this interpretation.

This work highlights the difficulty of objectively defining food quality, and the limited usefulness of experts’ ratings widely used in the industry. Managerial implications of these findings, as well as implications for consumer policy, are discussed.

Given its social importance, Sport (especially Football), which has experienced an astounding transformation into a global industry with significant economic impact, has been a vehicle for the transmission of cultural and universal values. Its structural complexity (players, transfer agents, clubs and its owners, right holders of different contracts) creates a lot of moving parts that can easily hide illicit activity, especially because this structure incorporates the international market. The movement of large amounts of money, the difficulty in accounting for all transactions, and ironically, the clubs’ own financial needs increase this sector’s vulnerability to organized crime. For many years, this sector has had a relatively free hand in its efforts to make criminal assets legal. This is made possible by some ineffectiveness of current national and international laws and enforcement bodies, which have not kept pace with the changing situation. It is already known that sport historically has been used as a tool for enrichment of a specific group of companies, an issue deserving of public concern. This chapter argues for a sensitive situation involving the actors of the public and private sectors, notably its regulations, in order to curb corruption and money laundering through sport. The purpose is to address these matters by identifying the risks of misconduct within sport organizations, and proposing measures that could prevent, hamper, and punish any attempts to thwart these organizations’ main goal: promoting sport as a way for cultural improvement and teaching people the values of tolerance and civilized coexistence.

This study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers’ collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.

The community of “presenteers” is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe’s defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe’s enactments.

Findings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

Basic research can make the difference between a successful sponsorship association and a significant marketing failure. In this paper, the importance of using benchmarking is discussed in order to help determine the likely success or failure of any particular sponsorship. It is suggested that between one and two per cent of the total sponsorship budget should be spent on research. The value of such research is demonstrated by a case study of Green Flag's sponsorship of the England national soccer team.