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Book part
Publication date: 1 January 2006

Richard P. Bagozzi

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Article
Publication date: 12 September 2023

Hanan AlMazrouei, Virginia Bodolica and Robert Zacca

This study aims to examine the relationship between cultural intelligence and organisational commitment and its effect on learning goal orientation and turnover intention within…

Abstract

Purpose

This study aims to examine the relationship between cultural intelligence and organisational commitment and its effect on learning goal orientation and turnover intention within the expatriate society of the United Arab Emirates (UAE).

Design/methodology/approach

A survey instrument was developed to collect data from 173 non-management expatriates employed by multinational corporations located in Dubai, UAE. SmartPLS bootstrap software was used to analyse the path coefficients and test the research hypotheses.

Findings

The results demonstrate that cultural intelligence enhances both learning goal orientation and turnover intention of expatriates. Moreover, organisational commitment partially mediates the relationship between cultural intelligence and turnover intention/learning goal orientation.

Originality/value

This study contributes by advancing extant knowledge with regard to cultural intelligence and organisational commitment effects on turnover intention and learning goal orientation of expatriates within a context of high cultural heterogeneity.

Details

International Journal of Organizational Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 19 April 2013

Dan Kirk, Gabriele Oettingen and Peter M. Gollwitzer

The present experiment aimed to test the impact of a self‐regulatory strategy of goal pursuit – called mental contrasting with implementation intentions (MCII) – on an integrative…

2681

Abstract

Purpose

The present experiment aimed to test the impact of a self‐regulatory strategy of goal pursuit – called mental contrasting with implementation intentions (MCII) – on an integrative bargaining task.

Design/methodology/approach

Participants were randomly assigned to dyads and negotiated over the sale of a car. Before negotiating, participants were prompted to engage in MCII, or one or the other of its two component strategies: to contrast mentally achieving success in the integrative bargaining task with the reality standing in the way of this success (MC), to form implementation intentions on how to bargain (i.e. if‐then plans) (II), or both to contrast mentally and form implementation intentions (MCII).

Findings

The strategy of mental contrasting with implementation intentions led dyads to reach the largest joint agreements, compared to dyads that only used mental contrasting or if‐then plans. Moreover, participants who mentally contrasted formed more cooperative implementation intentions than participants who did not mentally contrast, mediating the effect of condition on joint gain.

Research limitations/implications

The findings suggest that the self‐regulatory strategy of mental contrasting with implementation intentions (MCII) leads to higher joint gain, and that this effect is mediated by mental contrasting's promotion of cooperative planning. More research should be done to understand the specific negotiation behaviors engendered by MCII, as well as its applicability to other negotiation scenarios.

Originality/value

These findings have implications for both self‐regulation and negotiation research. The result that MCII fosters integrative solutions reflects its potential to help people form cooperative plans and reach high joint‐value agreements in integrative scenarios. For negotiation research, the paper identifies an effective self‐regulatory strategy for producing high‐quality agreements.

Details

International Journal of Conflict Management, vol. 24 no. 2
Type: Research Article
ISSN: 1044-4068

Keywords

Open Access
Article
Publication date: 29 June 2020

J. Lukas Thürmer, Maik Bieleke, Frank Wieber and Peter M. Gollwitzer

This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate…

7425

Abstract

Purpose

This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer influence. This research extends existing literature explicating the deliberate influence of social norms.

Design/methodology/approach

Study 1 (N = 120) obtained causal evidence that forming an implementation intention (i.e. an if-then plan designed to automate action control) reduces peer impact on impulse buying in a laboratory experiment with young adults (students) selecting food items. Study 2 (N = 686) obtained correlational evidence for the role of norms, automaticity and implementation intentions in impulse buying using a large sample of high-school adolescents working on a vignette about clothes-shopping.

Findings

If-then plans reduced impulse purchases in the laboratory (Study 1). Both reported deliberation on peer norms and the reported automaticity of shopping with peers predicted impulse buying but an implementation intention to be thriftily reduced these links (Study 2).

Research limitations/implications

This research highlights the role of automatic social processes in problematic consumer behaviour. Promising field studies and neuropsychological experiments are discussed.

Practical implications

Young consumers can gain control over automatic peer influence by using if-then plans, thereby reducing impulse buying.

Originality/value

This research helps understand new precursors of impulse buying in understudied European samples of young consumers.

Details

European Journal of Marketing, vol. 54 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 3 August 2010

Anders Dysvik and Bård Kuvaas

Mastery goals and intrinsic motivation have separately been found to predict employee turnover and turnover intention, respectively. The purpose of the present study was to…

15719

Abstract

Purpose

Mastery goals and intrinsic motivation have separately been found to predict employee turnover and turnover intention, respectively. The purpose of the present study was to examine their relative and combined influence on turnover intention in terms of a direct model and a moderated model.

Design/methodology/approach

A cross‐sectional survey was conducted among employees representing more than 400 organizations from a wide range of industrial sectors. The theoretical or subject scope of the paper was to integrate motivational antecedents for employee turnover.

Findings

When assessed jointly, intrinsic motivation was the strongest predictor of turnover intention. Mastery‐approach goals were positively related to turnover intention, but this relationship was moderated by intrinsic motivation. The relationship between mastery‐approach goals and turnover intention was only positive for employees low in intrinsic motivation.

Research limitations/implications

The two most important limitations are the cross‐sectional nature of the study and the reliance on self‐reported questionnaire data. Consequently, experimental and/or longitudinal studies are needed to examine causality issues.

Practical implications

The results suggest that intrinsic motivation holds a salient role for predicting turnover intention. For managers and organizations, then, emphasis should be placed on facilitating work environments supportive of intrinsic motivation in order to maintain employees' turnover intention at low levels.

Originality/value

The most interesting finding is that intrinsic motivation held a substantially stronger relationship with turnover intention than that of mastery‐approach goals. In addition, support for the buffering role of intrinsic motivation was found, as mastery‐approach goals were unrelated to turnover intention when intrinsic motivation was high.

Details

Personnel Review, vol. 39 no. 5
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 4 September 2020

Guodong Cui, Fuxi Wang, Yanyuan Cheng and Ying Zhang

Based on goal content theory (GCT), this study examines the associations between different work goal contents (intrinsic and extrinsic goals) and early retirement intentions and…

Abstract

Purpose

Based on goal content theory (GCT), this study examines the associations between different work goal contents (intrinsic and extrinsic goals) and early retirement intentions and reveals the underlying mechanisms of abovementioned relations.

Design/methodology/approach

The paper tested the proposed model by using a sample of 265 workers in China using a two-wave survey.

Findings

Findings(1) employees' intrinsic and extrinsic goals are both negatively related to early retirement intentions, and the effect of extrinsic goals on early retirement intentions is more significant. (2) Work passion was found to be a strong mediator between work goal content and employees' early retirement intentions. (3) Human resource (HR) practices’ flexibility significantly moderates the relationship between work passion and early retirement intentions.

Originality/value

The contribution of the current study is that this study first takes into account individuals’ psychological and organizational factors, aiming to reveal the differential effect of different work goals on individuals' early retirement intentions as well as the mediating effect of work passion and the moderating effect of HR practices’ flexibility in the abovementioned relations.

Details

Personnel Review, vol. 50 no. 4
Type: Research Article
ISSN: 0048-3486

Keywords

Open Access
Article
Publication date: 1 November 2022

Ho Huy Tuu

This study applies and extends goal concepts by exploring the roles of goal intention and implementation planning in explaining how consumers minimize food waste (FW). It consists…

1058

Abstract

Purpose

This study applies and extends goal concepts by exploring the roles of goal intention and implementation planning in explaining how consumers minimize food waste (FW). It consists of impulsiveness in a food domain and food waste-related habit strength as obstacles in this motivational process.

Design/methodology/approach

Survey data from 399 Vietnamese consumers and structural equation modeling are used to test the proposed model.

Findings

The results establish a causal mechanism from goal intention to food waste reduction behavior via implementation planning. It also highlights mechanisms in which impulsiveness leads to a weak goal intention and careless implementation planning, consolidates FW-related habit strength and makes consumers fail to achieve food waste reduction (FWR) goals.

Research limitations/implications

Future studies would benefit by investigating FWR behavior in different contexts based on the theory of trying or model of goal-directed behavior with the other traits, such as self-esteem or environmental values.

Practical implications

Businesses should design smaller eating portions to limit consumer impulsiveness in buying food. Food policymakers should educate consumers to form and maintain implementation planning, provide them with useful tools to deal with food habits or stimulate ethical motives to reduce FW.

Originality/value

This study extends goal concepts by exploring different routes, highlighting the competing roles of impulsiveness and habit strength compared with goal intention on FWR behavior.

Details

Journal of Asian Business and Economic Studies, vol. 30 no. 4
Type: Research Article
ISSN: 2515-964X

Keywords

Article
Publication date: 3 April 2019

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza and Zhiyong Yang

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from…

1092

Abstract

Purpose

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet important goal-directed interactionist perspective and identifies and tests a novel construct called consumers’ perceived counterfeit detection (PCD) in a proposed model.

Design/methodology/approach

This paper uses a comprehensive review of the literature to justify its proposed perspective, PCD construct and model, followed by in-depth interviews and survey data to test its proposed model and hypotheses.

Findings

Besides the theoretical insights derived from the proposed goal-directed interactionist perspective, empirical results demonstrate the important role that PCD plays in counterfeit consumption. In fact, PCD not only negatively and directly affects consumers’ intentions to deliberately purchase counterfeits but also weakens the positive effect consumers’ attitudes have on their purchase intentions.

Research limitations/implications

This research makes several theoretical contributions. First and foremost, differing from other approaches (e.g. personal, economic and ethical), this research justifies an overlooked yet important goal-directed interactionist perspective and develops a refined and substantive framework including its proposed PCD construct. This framework provides opportunities to investigate behavior as an interpretative and dynamic process, vitalizing the domain of counterfeit-consumption behavior studies in particular and ethical behavior research in general. Second, at the construct level, the proposed hypothetical construct of PCD comprises the building blocks for knowledge advancement. Finally, rather than testing theories incrementally (such as the theory of planned behavior and the theory of reasoned action), this research fosters the development of new ideas regarding our proposed goal-directed interactionist perspective and PCD construct, which can be applied to other contexts and constructs that share the same or similar mechanisms and features.

Practical implications

According to the proposed goal-directed interactionist perspective, this research offers insights regarding why understanding consumers’ different goals (e.g. social-adjustive vs value-expressive; attainment vs maintenance) is important for marketers; how consumers’ goals interplay with their choices through their actions and consumption (e.g. compete vs substitute); and why, how and when their goals interact with their actions, choices and situations during their goal-setting, goal-striving and goal-realization stages that may lead to unethical behavior. At the construct level, the better marketers understand PCD, the more effectively they can use it. At the level of relationships and procedures, this research can offer important insights for businesses that look for “best practices” in the fight against deliberate counterfeit consumption.

Originality/value

First, by integrating insights from goal-directed behavior, self-regulatory theories and interactionist theory, this paper proposes its own goal-directed interactionist perspective. It then develops and tests a refined and substantive model of counterfeit decision-making in which PCD stands as a novel construct. The paper’s proposed perspective and model provide opportunities to investigate behavior as an interpretative and dynamic process, taking the domain of ethical behavior research (e.g. counterfeit-consumption behavior) from descriptive frameworks to testable theories.

Details

European Journal of Marketing, vol. 53 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 29 February 2024

Francisco Liñán, Inmaculada Jaén and Ana M. Domínguez-Quintero

This paper integrates the action phase theory (APT) and the theory of planned behaviour (TPB) to analyse the dynamic mechanisms involved in the configuration of goals and…

Abstract

Purpose

This paper integrates the action phase theory (APT) and the theory of planned behaviour (TPB) to analyse the dynamic mechanisms involved in the configuration of goals and implementation intentions throughout the entrepreneurship process.

Design/methodology/approach

The empirical analysis compares individuals in different phases of this process (not yet decided, potential and nascent entrepreneurs). A large sample of adults from Spain is analysed. Structural equation models and multi-group analysis (MGA) serve to test the hypotheses.

Findings

The results confirm that perceived behavioural control (PBC) is the most influential antecedent of entrepreneurial goal intention (EGI) in pre-actional phases (undecided and potential entrepreneurs), whilst attitude towards entrepreneurship (ATE) takes this role during nascency. Subjective norms (SNs) are more important in Phase 1 (establishing the goal) and in Phase 3 (performing nascent behaviour).

Originality/value

This study contributes to both the TPB and the APT. It provides the most relevant insight into the mental process that leads to starting up and helps explain certain previous conflicting results found in the literature. Additionally, it has important implications not only for theory building but also for support bodies and for entrepreneurship educators.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 11
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 4 August 2023

Gauthier Casteran, François Acquatella, Vincent Jolivet and Martine Hlady-Rispal

Retailers can use their mobile app to send location-based advertisements to consumers in the store. Goal congruence is an important driver for this type of ad's effectiveness…

Abstract

Purpose

Retailers can use their mobile app to send location-based advertisements to consumers in the store. Goal congruence is an important driver for this type of ad's effectiveness. However, evidence of goal congruence influence on positive and negative outcomes and, in turn, on product purchase intention, is lacking. Research also leaves out the moderating effect of shopping motivation and price promotion level. The paper tests the impact of goal congruence on purchase intention through attitude to the ad and its intrusiveness, as well as the moderating effect of shopping motivation and price promotion.

Design/methodology/approach

Two online experiments are conducted to investigate these effects. The first experiment investigates the influence of goal congruence (i.e. low vs high) and the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) on attitudes to the ad, level of perceived intrusiveness and, ultimately, purchase intention. The second experiment introduces the moderating effect of price promotion.

Findings

Goal congruence has a positive effect on attitude to the ad but no impact on intrusiveness. Goal congruence and shopping motivation further have a significant effect on attitude to the ad, as well as on purchase intention. Finally, no interaction effect of price promotion level is found.

Originality/value

This study tests the effect of goal congruence for in-store mobile apps on attitude towards the ads and intrusiveness and ultimately purchase intention. It further tests the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) and price promotion level on these relationships.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

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