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Aims to design a heterogeneous embedded system with CPLD and microcontroller as co‐processors sharing a memory module.

The system receives external analog input signal, which is applied to the PIC 16F73 microcontroller. Upon converting the data in to digital format using the on‐chip ADC, the PIC stores the digitized version in the SRAM (HCM 6264) chip. SRAM HCM 6264 has been used as a shared memory model, of which both the PIC and CPLD can access all the locations. Once the PIC passes controls to the CPLD, the further processing is carried out by the CPLD without any intervention of the PIC. This is a true example of co‐processing of the architecturally diversified computing modules from completely different vendors with totally different programming suits.

The board has been tested with IC temperature sensors and also found to be useful for sensor array applications involving three types of processing viz. analog (through instrumentation amplifier), real‐time digital (through microcontroller) and customized reconfigurable digital (with the CPLD).

The system has several potential applications in avionics, military and robotic embedded systems, which have inherent real‐time constraints that need to be supported by the underlying hardware and driver programs.

Discusses the rare and unique combination of diversified processing core to build an embedded system.

Goa, a tiny state located along the western coast of India, is rich in cultural heritage and biodiversity. It boasts of a good network of roads and also some rustic experiences. However, the entry of new technology in terms of transport is difficult due to the strong links of people with nature and the desire to retain the natural setting for future generations. Thus, the devices or machines must also be resilient and sustainable in the long run. Good governance and infrastructural support can work wonders in the long run if this is supported.

Conversely, smart mobilities must be powered up through hydro, wind, solar, hydrogen, coal and lithium batteries. While the former four are ideal as they are renewable, the latter, which is coal-generated energy and lithium batteries, can deter nature as they have a large carbon footprint. While hydrogen if created through green systems will be more feasible and can be more sustainable to run electric vehicles (EVs). To top it up, the start-up India mission also has played a significant role in helping smart mobilities businesses to thrive in India. Therefore, the need to adopt smart mobilities dependent on green energy is important for this sector to succeed. This chapter also enlightens the reader through a case study about how BLive, an Indian EV start-up introduced smart mobilities in Goa, their mode of implementation, operations and challenges faced.

Based on the dynamic capability view, this study aims to draw for the first time the missing link between big data analytics capabilities (BDAC) on both green absorptive capacity (GAC) and green entrepreneurship orientation (GEO). It is theoretically necessary to address how BDAC levels up the GAC to achieve the same level of GEO and then respond to their green business agenda. In addition, the study introduces knowledge sharing (KS) and green organizational ambidexterity (GOA) as potential moderating factors in the relationship between GEO and eco-innovation and explores the mediation role of GAC in the BDAC–GEO relationship.

The study collected 268 questionnaires from employees working in Chinese manufacturing firms using a self-administered survey and cross-sectional research design. The study applied SmartPLS to analyze the obtained data.

The findings revealed that BDAC positively and significantly influences GAC and GEO, positively impacting eco-innovation. The KS and GOA's moderation effect strengthens the relationship between GEO and eco-innovation. GAC partially mediates the relationship between BDAC and GEO.

The study advises firms to invest heavily in developing technological aspects of BDAC as a dynamic strategic capability that facilitates tracking and anticipating the future behavior changes of customers, competitors and market demands. BDAC also allows firms to upgrade and reconfigure their dynamic capabilities by responding to managerial, operational and strategic necessities. BDAC is necessary to increase GAC's impact and help drive GEO's eco-business agenda. Notably, the study gave superior attention to KS and GOA as a backbone of GEO to improve eco-innovation economic and managerial outcomes.

The study highlights the necessity to upgrade and integrate technological aspects of BDAC within firms' GEO to enhance green practices. Significantly, green business practices changed quickly as customers' needs and eco-markets fluctuated; BDAC is the crucial dynamic capability fostering GAC and entrepreneurs' green mindset to deal with environmental challenges. To the best of the author’s knowledge, this study is to predict the potential effect of BDAC on both GAC and GEO. BDAC helps firms to develop GEO eco-business agenda and balance green growth with green issues.

Unfortunately, the occurrence of natural disasters is inevitable all over the world. Hence, this paper aims to analyze a scenario-based collaborative problem in a relief supply chain (RSC), where nongovernmental organizations can participate in relief activities with governmental organizations. This study focuses on location-allocation, inventory management and distribution planning under uncertain demand, budget, transportation and holding costs where government and private distribution centers receive relief items from suppliers then send them to affected areas. The performance of the proposed model is surveyed in a real case study in Dorud.

This paper develops a nonlinear mixed-integer programming model that seeks to maximize the coverage of demand points and minimize operating costs and traveled distance. The linear programming-metric technique and grasshopper optimization algorithm are applied to survey the model's applicability and efficiency.

This study compares noncollaborative and collaborative cases in terms of the number of applied distribution centers and RSC's goals, then demonstrates that the collaborative model not only improves the coverage of demand points but also minimizes cost and traveled distance. In fact, the presented approach helps governments efficiently surmount problems created after a disaster, notwithstanding existing uncertainties, by determining a strategic plan for collaboration with nongovernmental organizations for relief activities.

Relief strategies considered in previous research have not been sufficiently examined from the perspective of collaboration of governmental and nongovernmental organizations and provided an approach to develop the coverage of affected areas and reducing costs and traveled distance despite various uncertainties. Hence, the authors aim to manage RSCs better by offering a mathematical model whose performance has been proved in a real case study.

The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM).

The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014).

The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit.

The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts.

The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate.

The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda.

The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.

The identification (listing) and classification (grading) of urban heritage buildings for conservation is a challenging task for urban planners and conservation architects. Most of the world's cities depend on the expert-based evaluation method (EBEM) for listing and grading heritage buildings. The Panaji city in India provided a unique opportunity to assess the performance of the EBEM as two independent agencies carried out the heritage listing and grading process. Considering the case of Panaji, this research aims to measure the performance of EBEM used for listing and grading heritage buildings and identify the issues associated with the existing methodology.

This research presents a comparative analysis of the building listed and graded by the two agencies. The buildings that both agencies graded were identified and analysed using a confusion matrix. The grading classification was tested for accuracy, precision, sensitivity and F-score.

The result shows a low accuracy and F-score, which reflects the level of buildings misclassified. The misclassification is the product of the lack of standardisation of methodology and the subjectivity level involved in the EBEM.

Heritage listing and grading is a time-consuming process, and no city has the time and resource to conduct studies to check the accuracy. The cities in India and across the world, which follow a similar EBEM process, should consider this study's finding and revisit their methodology and develop a more reliable methodology for listing and grading heritage buildings.

The purpose of this paper is to present a view point on greenwashing practices used by pseudo green players to gain competitive advantage.

The paper presents a description of various tactics of greenwashing and suggest some strategies for real green companies to differentiate themselves.

Although there is a huge market available for green products, greenwashing brings a tough challenge for real green companies. This paper highlights various tactics used by pseudo green players to get competitive advantage with minimum green effort.

Real green companies are not able to differentiate themselves and thus lose market share.

The paper offers some strategies to tackle the challenges posed by greenwashing behavior.

The learning outcomes are to remember the overall context of global supply chain management from a stakeholder perspective, to understand the context of material handling movement in a mining industry, to apply the overall knowledge of linear programming in a supply chain context, to analyze the different constraints with flow of goods at different nodes in various location hubs and convert the same into the optimization problem and to evaluate carefully the different costs associated at different levels and then finding the optimal solution that minimizes the total cost.

This case proposes a mixed integer multi-echelon analytical model integrated with the scenario tree analysis. The integrated model is used to optimize the allocation of volumes at various stages of the supply chain of exporters of bulk materials like iron ore from Goa, India, to various countries in Asia. The scenario tree analysis is then used to evaluate decisions under certainty with demand as the stochastic parameter. The proposed integrated model has potential for collaboration in the supply chain and facilitating network design, inventory and transportation planning and policy analysis.

This course is suitable at the MBA level for the following courses: Operations Research (Focus/Session: Applications on Supply Chain Management), Supply Chain Management (Focus/Session: Global Supply Chain Management, Logistics Planning, Distribution Network), Logistics Management (Focus/Session: Transportation Planning) nd Operations Strategy (Focus/Session: Location Node Strategy).

Teaching Notes are available for educators only.

CSS 9: Operations and Logistics.

Appreciate changing contours of business to business (B2B) purchase and how sellers should adapt their selling style and promotions.

In the past two decades, imaging Goa (IG) and Azim Shaikh had weathered many business crises. However, as the COVID 19 pandemic unfolded, he became aware of critical fault lines in his B2B selling model. IG offered customised digital display solutions, but its primary source of revenue was B2B selling of interactive flat panel display (IFPD) devices. It, respectively, controlled about 35% and 3% of the market share of IFPD sales, respectively, in Goa and western India. IG’s success in the B2B segment was because of Shaikh’s ability to build strong relationships and customised solutions in an emerging market context. To deal with the COVID pandemic, the Indian Government had imposed a country-wide lockdown, which forced organisations to adopt work from home. This, in turn, created a pull for IFPDs. Yet, very soon Shaikh realised, in the new normal, there was a growing mismatch between his selling efforts and outcomes. Though overall revenue had not fallen much, but the veteran seller had started doubting his tried and tested relational solution selling model. Case dilemma involves the selection of appropriate selling approaches e.g. solution, insight or tiebreaker selling for different situations. This case also offers an opportunity to discuss, how to use online channels to complement B2B selling.

This teaching case study is suitable for the graduate-level programme in marketing management.

Teaching Notes are available for educators only.

CSS 8: Marketing

Quality education is a key requirement of a burgeoning country, like India as it aims to establish a sustained growth. However, the current situation of Indian education system is extremely poor. Although efforts are being made nationwide to improve the present situation, it is incontrovertible that different complications ail different Indian states. Some states suffer from a poor gross enrollment ratio, while others have an extremely high student-teacher ratio. The purpose of this paper is to compare the educational performance of 28 Indian states in order to identify those which require immediate attention.

For fulfilling this objective, a multi-criteria decision-making (MCDM) framework utilizing preference ranking organization method for enrichment of evaluations and geometrical analysis for interactive aid methods is adopted.

The results indicate that the educational performance of Goa is the best amongst all the considered alternative states, while Bihar is the laggard in this direction.

From the results, the states which fare to be the worst can easily be identified along with the specific areas/criteria, where they are falling behind. Based on these findings, necessary remedial actions can be undertaken so as to improve the educational performance of the ailing states.

This paper employs a novel geographic information system (GIS) method and a hue-saturation-value color coding scheme in order to determine the influence of individual criterion on the overall state rank, thereby representing an integration of MCDM and GIS which has never been applied before for educational performance evaluation.