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China’s globalizing Internet describes a situation where China is using the Internet as a tool or medium to transmit its voice on the world stage and enhance its influence over the global Internet governance system and the global digitalization process. Several concerns, however, exist regarding China’s globalizing Internet strategies. This paper aims to respond to these concerns and enhance the understanding of China’s globalizing Internet strategies.

This paper will use content analysis to trace the policy development trajectory of China’s globalizing Internet, including policy vision, policy-making agencies and policy tools.

The Chinese government has issued a considerable number of policies to regulate and promote the development of the Internet since 2014. The key trend that emerged from the analysis of China’s globalizing Internet policy is the cooperation among different agencies. Existing policies have comprehensively used the supply-oriented tools, the environment-oriented tools and the demand-oriented tools; and the last two tools have been used more frequently in recent years.

The analysis results contribute to understanding how China uses digital technology to enhance its influence over the global Internet governance system.

The purpose of this paper is to investigate how globalised business programmes in higher education in Taiwan fills latent gaps between business education and the local job markets from viewpoints of teachers, students in higher education, and those working in the job markets within five years of graduation. The distinction in viewpoints from teachers, students, and graduates is valuable in examining how globalised business programmes in Taiwan help students in competitiveness in the local job markets.

Six teachers (five males, one female) in business programmes from two national universities with teaching experiences ranging from 2 to 19 years were interviewed. Ten students (four males, six females) in business programmes from six universities ranging from junior to master’s level were interviewed. Nine people (five males, four females) who were working full-time in the local job markets within five years of graduation from business programmes were interviewed. A total of 25 subjects (14 males, 11 females) participated in the study.

In course-related issues, students seem to have difficulties in understanding certain issues with different cultural background, and this affects teachers using textbooks and cases with USA or European standpoints. In applicability, some teachers believe it is students’ responsibilities to know how to apply what they have learned in school in practice. Those graduates who are working in local markets explained that in reality they do not apply much of what they have learned in globalised business programmes at work. In crossing over the gap, some teachers try to include local cases in teaching materials.

The argument in this study is not to lose the beauty of localisation in globalisation in business programmes in higher education. The latent gaps between globalised business programmes and local job markets can be crossed over with a strong foundation of training in theories in globalised business programmes plus some experiences obtained in working experiences.

Findings in this study provided new insights into gaps between globalised business programmes and local job markets, and how it can be crossed over with a strong foundation of training in theories plus experiences obtained in practical training. Generic competence and transferable skills in local business operations ought to be included in globalised business programmes.

The purpose of this paper is the foresight of new forms of intellectual activity in society.

This research examines the ways of predicting the development of intellectual activity. To reveal the topic, the author uses semiotics and the method of building possible worlds. The author explores intellectual activity in terms of sign systems. From this angle, the logic of the narrative expresses the order of the organization of intellectual activity. This approach reveals the connections between images of possible worlds and decision-making methods.

The author conceptually outlines the forms of intellectual activity in a globalized society. A globalized society is a complex of political, economic, cultural and scientific ties that spread throughout the world. The foresight of new forms of intellectual activity allows conceptually sketching the practical use of proper decision-making methods. These methods involve the use of artificial machine intelligence, collective intelligence, etc. Forms of intellectual activity are related to the worldbuilding that cause the development of culture through the development of knowledge. The description of forms of intellectual activity shows a promising way of humanitarian research in a globalized society.

The research implies technological metaphors related to the history of culture and the role of intellectual activity in it.

The author examines the practical possibilities of applying traditional humanities for the development of new forms of intellectual activity in a globalized society.

In the social space, exposing the effectiveness of traditional humanities helps to assess the consequences of using intellectual activity in practice.

The originality of this research is associated with the identification of links between the conceptual provisions of semiotics and the method for building possible worlds.

A highly interesting research problem relates to how international information and communication technology (ICT) manufacturers from small and open economies (SMOPECs) can meet the huge globalization challenge of developing products and managing them during global expansion. In particular, how do product strategies change when these companies move from international to global and why?

A theoretical framework and propositions are constructed, which are then examined in a multiple case study of Finnish ICT manufacturers.

The results confirm that the globalizing internationals, i.e. companies that first internationalize after the domestic period and then globalize their operations outside the domestic continent, develop towards standardized product strategy alternatives, wider product assortment and advanced product categories.

This study contribute by providing a deeper understanding of the impact of the explanatory factors on global product strategies and their development of globalizing internationals in the Finnish ICT equipment manufacturing field. Also, the study results are expected to be most relevant for companies originating from SMOPEC countries.

This study describes in detail the product strategy dimensions and standardization alternatives for globalizing international ICT companies and impacting factors for managers to consider when planning their global expansion and product strategies.

Little research has been done on the evolution from the international to the global stage. This research is in fact among the first studies studying globalizing internationals and their products strategies. An understanding of the evolution of products strategies and the reasons for this development will contribute to the international marketing field.

This paper aims to examine the effect of natural resources on the national productivity of high and low globalized economies in Africa.

This study uses two-step generalized method of moments dynamic panel data of 30 African economies between 2006 and 2016 to achieve the purpose of the study.

The results suggest that natural resources promote productivity within African economies regardless of the level of globalization. However, while natural resources have an overall enhancing effect on national productivity in both high and low globalized economies, the enhancing effect varies according to the forms of globalization. The findings of this study suggest that globalization can alter the nexus between natural resources and national productivity in Africa. The results imply that African Governments and their related policymakers can rely on globalization to promote the effect of natural resources on productivity of African economies.

This result is good and welcoming news, especially when natural resources in Africa have been described by prior studies as a curse to the continent. While globalization can be a tool for policymakers in Africa to deploy the positive effect of natural resources on national productivity, they might as well be careful as to which form of globalization they pursue, given that different forms and different levels or extent (high or low) of globalization yields different results on the nexus between natural resources and national productivity.

To the best of the authors’ knowledge, this study is the first of its kind to examine how natural resources affect national productivity in high and low globalized economies, especially in Africa.

This article aims to analyze emergent learning practices for globalizing work through two research questions: “What are the conceptualizations of work represented by the Virtual Factory and how do they mediate globalizing work?” and “What is the potential of expansive learning efforts to expand conceptualizations towards the emergent learning practices of globalizing work?”.

Cultural‐historical activity theory is applied, specifically the historical tool‐mediated activity, concept formation and the zone of proximal development. A dynamic hierarchy of conceptualizations forms the framework for expansive learning efforts. Data were gathered by ethnographic and development interventionist methods from a distributed engineering design project.

The paper finds that, historically, multi‐layered conceptualizations of work face developmental challenges in globalizing work. Expansive learning efforts enhance the emergent learning practices when orienting global participants to motivating “why” and “where‐to” conceptualizations. In order to turn emergent practices into sustainable learning practices, material representations need to be created to mediate the bottom‐up and top‐down conceptualizations at the interfaces of distributed work.

Emergent learning practices are studied longitudinally through concrete work in transformation. The learning approach emphasizes developmental interventions at global workplaces.

Expansive learning efforts at different levels of conceptualization, may be supported by tools that mediate and sustain emergent learning practices.

Global workplace learning should be a concern of those involved with corporate social responsibility.

Emergent learning practices offers a new approach for studies of globalizing work through its multi‐layered conceptualizations of work.

The present study examined the status of globalization of the public relations (PR) agency industry and its environmental factors by analyzing 101 countries.

Data were constructed from content analysis and multiple archival sources. Cluster analysis and multiple regressions were used for data analysis.

The present study identified the four distinctive groups of countries in the number of global PR agencies per country. These groups are (1) globalized top countries, (2) globalized major countries, (3) globalizing countries and (4) peripheral countries. The study also found that the degree of globalization of the PR agency industry in a country was associated with its democracy, economic system (gross domestic product (GDP) and foreign direct investment inflow), legal system (rule of law), cultural system (power distance and long-term orientation) and media system (Internet penetration rate) factors.

The previous studies on the global PR agency industry was limited to investigating a few leading agencies, but this study analyzed 114 global PR agencies and their diffusion in 101 countries and explored the influence of each country's characteristics (i.e. political, economic, legal, cultural and media factors) identified as the global PR environment factors.

Since there are increasing international concerns with both the positive and negative impacts of globalization on indigenous and national development, how to manage the realities and practices of globalization and localization in education for maximizing the benefits and minimizing the disadvantages for the development of individuals and their local community inevitably becomes a key issue in educational development particularly in the developing countries. Proposes a typology of multiple theories of fostering local knowledge and human development to address this key concern. These theories have varied emphasis on global dependence and local orientation and therefore they have their own characteristics, strengths, and limitations. The typology can provide a wide spectrum of alternatives for policy‐makers and educators to conceptualize and formulate their strategies and practices in developing local education. Also presents how to facilitate individual learning and organizational learning in fast‐changing local and global environments and how to foster both individual knowledge and institutional knowledge in schools as the major contribution to the growth of local knowledge and local development. It is hoped that the theories and ideas raised in this paper can benefit the ongoing international efforts for globalization and localization in education for the future of our next generations in the new millennium.

This paper aims to explore the role of configurations of relationship quality dimensions for explaining sources of behavioral outcomes in the globalized manufacturing industry.

A joint analysis of behavioral and objective performance data from globalized manufacturing links perceptual customer metrics that relate to dimensions of relationship quality (i.e. attitudinal loyalty, perceived customer orientation, customers’ perceived innovativeness of the supplier and perceived customer influence on supplier innovation) with behavioral outcomes (i.e. share of wallet (SOW) and customer account profitability). Using data from a global business-to-business (B2B) customer survey together with archival performance data from a multinational mechanical engineering firm, a fuzzy set qualitative comparative analysis (fsQCA) is performed.

The fsQCA results suggest that perceptual customer metrics related to innovation can be relevant aspects of relationship quality, in line with Anderson and Mittal’s (2000) satisfaction-repurchase-profitability chain framework and its adaptation to SOW. However, the underlying complexities in the different combinations of attributes in the recipe are such that they are not equifinal in leading to higher SOW or higher profitability. This paper finds indications for non-linearities between perceptual measures investigated and profitability of customer accounts, with particular relevance for the role of perceived customer orientation, perceived product innovativeness of the supplier and attitudinal loyalty.

The analysis faces a number of limitations, starting with its reliance on cross-sectional survey data, which does not enable us to account for feedback mechanisms, for example, arising from customer perceptions regarding innovation aspects. The lack of a multidimensional conceptionalization of the perceptual customer constructs may have limited the analysis, considering also recent evidence from retail companies in the furniture sector in Spain, suggesting that the multidimensional conceptualization of relationship value explained satisfaction and loyalty levels to a greater extent than the one-dimensional conceptualization (Ruiz-Martínez et al., 2019).

In terms of managerial implication, the results suggest that customers perceive limited value in participating in the focal firm’s innovation value chain funnel, hence customer loyalty cannot be bought using simple incentive strategies. The results with regard to customer account profitability suggest that B2B customers investigated here may distinguish when interacting with their globalized supplier in the innovation funnel: they may see a positive customer value when the innovation is a product, and thus, relation-specific, whereas they may see limited customer value when innovation is considered in more generic terms (customers’ perceived influence on supplier innovation in general).

This paper starts from the premise that perceptual customer metrics can matter for supplier performance, as the customer relationship and customer value management research has shown. However, there is limited empirical evidence from globalized manufacturing sectors incorporating perceptual constructs in behavioral outcomes, and limited evidence assessing customer-perceived value in such sectors through alternate approaches to main-effects focused analyzes. We employ qualitative comparative analysis using fuzzy sets (Russo et al., 2019) to address these gaps, focusing on two key behavioral outcomes, namely, customer account profitability and SOW.

The Contingency Outsourcing Relationship (CORE) model originated from the Four Outsourcing Relationship Types (FORT) model and the CORE model is used in the globalized facility management (FM) industry while the FORT model is originally used in the global information technology industry. The purpose of this paper is to analyze the CORE model through the rankings of relationship between a client and a globalized FM service provider from the perspective of the FM service provider in one of the four categories (i.e. in-house, technical expertise, commitment and common goals) and the application of this model with the aid of artificial neural networks (ANNs).

A quantitative methodology using a survey is used to analyze the four types of outsourcing categories. First, the background theory and a set of rules of the CORE is introduced and discussed regarding the proper ways to identify the rankings collected from the survey.

The study reveals that an interesting understanding of the outsourcing categories can be systematically implemented into the FM outsourcing relationships through the methodology of scientific artificial intelligence. FM outsourcing categorization may help to define the appropriate relationship; as either not too aggressive or too passive.

The outcome generated from the ANN can be considered a strong and solid reference to assess and define the existing outsourcing relationships between the stakeholders and the service providers with the goal to assign an outsourcing category to the service provider based on the learnt rules.