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The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated into three main pillars, which we refer to as the Triple-Win. The first and most obvious pillar is technology as a tool. The second pillar is the design and sustainability of the business model, without which the previous factor would be merely a cost and not an investment. And last but not the least, there is the purpose which gives meaning to the proposal, focusing on the human being and their environment. The DIDPAGA business model sits at the intersection of these three elements.

This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

The global strategies of high-tech start-ups fall into two types. One is characteristic of knowledge-based firms; the other is characteristic of knowledge-intensive firms. We present two propositions related to timing of globalization and resource acquisition for each type and examine four case studies from the region around Cambridge University in the United Kingdom.

Knowledge-based start-ups target global markets from the very beginning, aiming at rapid market penetration. From the start they are highly globalized in acquiring core technology and financial and human resources.

In contrast, knowledge-intensive start-ups start in local markets and initially restrict acquisition of core technology and financial and human resources to those markets. Only at a later stage, when the local business is solidly established, do they gradually expand their businesses to global markets.

How we should behave online is an issue that is deceptively complex. The online community, whether in a professional or a personal context, is much broader than the communities in which all but the youngest of us grew up. As such, the standards of propriety in this space can differ, in ways unexpected and dramatic, from those we are used to. In this chapter I ask whether and when we are under an obligation to conform to the expectations of the dominant groups within the online communities we participate in, and argue that there are at least some times when it is defensible to conform to one’s own local norms and expectations rather than subordinating these to the broader online community.

This chapter explores the context of global ventures, gives an overview of an entrepreneur’s motivations, and discusses literature on internationalization strategies of firms. Entrepreneurs innovate and find new ways to create or discover new opportunities, start a new venture, or grow an existing venture. Indeed, firms grow through sustainable and innovative process considering economic, social, and environmental protection (the three pillars of sustainability). Indeed, entrepreneurial motivations to take business globally can be because of “push” or “pull” forces such as the creation of global products and services, access to global market, access to strategic resources, and access to global sourcing. However, the capability to internationalize is dependent on the interaction between entrepreneurs’ internal resources and external constraints. These constraints are explained by the Ghemawat’s CAGE Distance Framework, including “cultural,” “administrative,” “geographic,” and “economic” challenges.

In examining the issues relating to global marketing strategy, scholars have primarily focused on marketing opportunities in the developed world. Recently, rapid rates of growth in emerging market countries have resulted in a growing interest in the market potential of these countries. Developing a global marketing strategy to target these diverse types of markets suggests the need to develop divergent strategies for different types of markets rather than focusing on integrating strategies across markets. To date, however, little is known about how to achieve this effectively. This paper briefly reviews past approaches to these issues and then indicates critical topics for future research.

In this final chapter, we explore the ever-evolving 21st century landscape where ethics drive community development toward resilience and progress. Drawing inspiration from the subheadings mapping our journey, we traverse international case studies spanning Canada, Brazil, Sweden, Kenya, China, Australia, Antarctica, and India. Through these global insights, we uncover the impacts of dynamic forces on communities worldwide, navigating ethical dilemmas and opportunities. We present strategies tailored to diverse continent-specific needs, explore inclusive governance models, and highlight the transformative power of ethical engagement. This journey underscores the vital role of resilience and concludes with a global call to embrace ethical approaches for inclusive community development and a sustainable future.

The “born global” phenomenon of hi-tech small and medium size enterprises (HSMEs) has been explored over the past 15 years. Until today, too little attention has been paid to intellectual property (IP) in knowledge-related processes, and the business models of HSMEs in their market globalization processes. This chapter aims partly to fulfill this gap by exploring the role of IP in the “knowledge-market” development trajectories involved in becoming global. To present a theoretical background for this topic, this chapter maps the main processes involved in global breakthroughs, as well as a “knowledge-market” framework for the globalization of HSMEs. An empirical study is based on four case-studies representing ICT and biotech companies of Estonian origin: Regio, Icosagen, Skype, and Asper Biotech). Results demonstrate four very different globalization trajectories named Regio, Icosagen, Skype, and Asper Biotech (see Figure 3). All cases are characterized by different types of knowledge accumulation preceding their globalization, and the selection of various business models. The results of the study provide for a better understanding of the strategic options that can be followed during the internationalization process.

This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.