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New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.

Global warming has been a well recognized environmental issue in the United States for the past ten years, even though scientists had identified it as a potential problem years before in 1896. We find debate about the issue in the United States media coverage while controversy among the majority of scientists is rare. The role that media plays in constructing the norms and ideas in society is researched to understand how they socially construct global warming and other environmental issues. To identify if the U.S. Media presents a biased view of global warming, the following are discussed (1) the theoretical perspective of media and the environment; (2) scientific overview and history of global warming; (3) media coverage of global warming, and (4) research findings from the content analysis of three countries’ newspaper articles and two international scientific journals produced in 2000 with comparison of these countries economies, industries, and environments. In conclusion, our research demonstrates that the U.S. with differing industries, predominantly dominated by the fossil fuel industry, in comparison to New Zealand and Finland has a significant impact on the media coverage of global warming. The U.S’s media states that global warming is controversial and theoretical, yet the other two countries portray the story that is commonly found in the international scientific journals. Therefore, media, acting as one driving force, is providing citizens with piecemeal information that is necessary to assess the social, environmental and political conditions of the country and world.

The purpose of the paper is to investigate if, and to what degree, social media are used for the recruitment of global supply chain managers.

This is a conceptual paper that discusses how organizations should engage with social media platforms for effective recruitment of global supply chain managers.

Findings are that organizations seeking to employ global supply chain managers, particularly those engaged in B2B activities, lag other industry sectors in adopting new ways of recruiting talent. Building on the findings, we present models of how organizations should move to adopt web-based technologies and the steps needed to engage fully in using social media to recruit global supply chain managers.

Global supply chains (including logistics) lag other industry sectors in adopting social media networks for recruitment, and risk missing out on talent if the issues are not addressed. Serious consideration needs to be given, particularly by B2B but also by B2C businesses, in order to attract suitable employees. Employees’ and prospective employees’ expectations will increasingly revolve around the use of social media.

The research is original in that it investigates an emerging, contemporaneous issue that is of considerable importance in recruiting global supply chain managers. The research provides value by highlighting that in recruiting global supply chain managers, organizations have been slow to adopt new technologies, and recommends actions to remedy this.

This study aims to examine how information professionals select a social media channel for information discovery and delivery. This analysis was focused to provide usage based ranking of social media channels for information discovery and delivery. This study has also measured the preference of social media as compared with other information and communication channels such as radio, TV, newspapers, etc., for information discovery and delivery. This study compared the global social media rank with the study rank to record the variances in the light of uses and gratification theory.

For this quantitative research study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals necessarily user of social media.

Findings of this reveals that social media is the most preferred channel for information discovery and delivery among information professionals and study validates the assumption of uses and gratification theory with a view that information professionals are independent and active users of social media and global rank of social media is significantly different from the rank developed in this study.

The present study is limited to information professionals only and considers social media (only top 20 sites) as an information and communication channel among information professionals.

This study has determined the preference of social media as an information and communication channel as compared with other information and communication channels and present a ranking based on usage among information professional, which is significantly different from the existing global user based ranking.

Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. This study shall help information professional to select appropriate channels for information discovery and delivery. Usage based ranking provided in this study shall stream line the social media practices at large.

This study has developed a usage based rank of top social media. This study elaborated the preference of social media as an information and communication channel.

When questioning the relationship between media, development, and democracy, especially in the ill-defined “Global South,” it’s important to go beyond the commonly held meta-narratives that frame these concepts as common sense. In a quest to investigate alternative characterizations of these terms, this chapter uses Ghanaian political economist Lord Mawuko-Yevugah’s (2014) theoretical framework of “developmentality” to explain how development has been used as an ideological instrument to promote the Western liberal media model in the “Global South.” Using a case study of Malawi, which is heavily dependent on foreign aid from the same countries who have defined and promoted this liberal media model aboard, raises important questions about a media model that is characterized by high objectivity and political neutrality on one side, but subjects countries to high levels of competition and free market principles on the other. By outlining the temporal sequence of events that have unfolded since the arrival of missionary media in the 1800s, the presence of international donors and the rise in non-governmental organizations, this chapter reveals how certain ideologies and practices have been legitimized through development to preserve the unequal balance of power between the “Global South” and their former colonial powers.

The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for organizational social media use.

To determine how Facebook is used by the Global 500 corporations, a content analysis was carried out based on the 2013 listing of the highest revenue corporations throughout the world. As a research method, content analysis allows researchers to examine the actual practices of communication by focusing on the information provided through textual and visual messages.

The results paint a mixed picture indicating that the global nature of these corporations is echoed in a somewhat similar overall presence on Facebook; but when the individual elements (About Us, updates, and media) are examined, statistical differences emerge in relation to the reflection of the cultural dimensions.

To the authors’ knowledge, this is the first work to match Facebook behaviors with Hofstede’s dimensions. This work needs to be replicated with other organizations to determine its staying power. In addition, future research might tap into agency and any consciousness on the part of social media managers in a specific direction. Depending on those findings, they might make important statements on the emergence of a global social media culture.

The primary aim of this article is to identify theoretical foundations that can be used in research on social media in the context of international advertising research. An additional objective is to identify future research directions for theory building in this research area.

The article draws on the extant literature to identify three key theoretical foundations that can be used in research on advertising in media from an advertising perspective: networking capability; image transferability; and personal extensibility. For each of these perspectives, the current state of knowledge, theoretical challenges, and future research directions are summarized.

The three key theoretical perspectives (networking capability, image transferability, and personal extensibility) provide strong potential for better understanding the advantages and disadvantages of social media use for advertisers. They are also useful for identifying important research gaps that need to be filled in the future.

Research on social media advertising in an international context is still in its infancy, and needs further attention. As few cross‐cultural studies have been conducted, the theories and their application will likely evolve in the future.

A review and conceptual framework pertaining to theoretical perspective used in social media research in an international advertising context has been practically non‐existent. Thus, this article is designed to serve as a solid starting point for future research endeavors.

This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia.

The study randomly selected a total of 400 Facebook brand page posts from a matching sample of top 20 global and 20 local brands in Saudi Arabia using content analysis.

One of the notable findings show that global brands are more likely to post content that consists of prizes/giveaways, games/competitions and socializing than local brands, while local brands are more likely to post informative content than global brands. The findings also show that local brands are more likely to use content that includes Islamic messages, women in modest clothing, Arabic language and Saudi dialect than global brands.

This study is limited to 20 global and 20 local brands. More product categories are needed.

The findings of this study have implications for marketers in regards to what types of communication content is more likely to be posted on brands’ Facebook fan pages in Saudi Arabia – especially for those global brands that are interested in having a localized brand Facebook fan page for Saudi Arabia.

The first study to compare Facebook strategies used by global brands and local brands in the same market.