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Book part
Publication date: 2 December 2019

Frank Fitzpatrick

Abstract

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Understanding Intercultural Interaction: An Analysis of Key Concepts
Type: Book
ISBN: 978-1-83867-397-0

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Article
Publication date: 1 October 2006

J. Alberto Espinosa, William DeLone and Gwanhoo Lee

The purpose of the paper is to better understand how global boundaries affect global information system (IS) project success and which mediating process variables increase…

Abstract

Purpose

The purpose of the paper is to better understand how global boundaries affect global information system (IS) project success and which mediating process variables increase the chance of success.

Design/methodology/approach

Based on the literature on IS success and global teams, an input‐process‐output framework is adopted to develop the research model for the study. This research is based on semi‐structured interviews with 22 global IS project managers. An attribution analysis is used to identify common themes and patterns of the interview results.

Findings

Global IS project managers identified time separation and cultural differences as the most significant barriers to project success. Our findings suggest that effective teams were able to overcome these barriers to achieve success, but this success was achieved through the implementation of special coordination, communication and cognitive processes tailored to help teams overcome global barriers and through considerable additional cost and effort.

Practical implications

This study furthers understanding of the global boundaries affecting global IS project success and the most effective processes that teams use to overcome global barriers.

Originality/value

Despite the increasing attention to global IS work, there is limited understanding of why and how global IS projects succeed or fail. The present study, investigates not only how multiple global boundary variables (e.g. geographic dispersion, time separation, language differences, cultural differences, etc.) affect IS project success, but also which processes teams use to cope with the challenges presented by these global boundaries.

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Information Technology & People, vol. 19 no. 4
Type: Research Article
ISSN: 0959-3845

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SDG11 – Sustainable Cities and Communities: Towards Inclusive, Safe, and Resilient Settlements
Type: Book
ISBN: 978-1-78756-924-9

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Book part
Publication date: 3 October 2019

Jule Keller-Bacher and Ansgar Zerfass

This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for…

Abstract

This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for explaining the contribution of strategic communication to the global success of companies and shows communication leaders how they could demonstrate the value of communication for internationalization.

The chapter identifies an important contribution of strategic communication in today’s globalized world, which demands further attention in academia and in practice by addressing three research questions: (1) How can strategic communication be conceptualized as part of the internationalization of firms? (2) Which specific objectives, responsibilities and practices can be assigned to strategic communication within the process of internationalization? (3) Does the theoretical framework capture the significant components of strategic communication within internationalization, appropriately from the point of view of senior experts in the field?

The chosen approach is conceptual and empirical. A cross-disciplinary literature analysis has been performed to construct a framework that links possible forms and manifestations of strategic communication to different situations of international business development. Qualitative interviews with senior communication executives were conducted to verify the plausibility of the theoretical framework from a professional point of view. The study identifies four core fields of strategic communication within the internationalization processes: initiation, transformation, expansion and integration. Communication should be implemented differently within the typical periods of internationalization, and communication management should focus on different aspects during these processes. Empirical findings indicate that the core fields depicted in the framework are either already applied in practice or perceived as plausible and doable.

From a theoretical standpoint, this study emphasizes the value of a cross-disciplinary perspective on corporate communications, which helps to bridge gaps between management research and communication studies. The study expands the body of knowledge in strategic communication by integrating new objectives and activities.

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Article
Publication date: 2 February 2015

Iris Rittenhofer and Chiara Valentini

The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the…

Abstract

Purpose

The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the field, and what this means for the understanding of public.

Design/methodology/approach

The authors offer a critical analysis and discussion of recent publications in order to explore the nexus of “public”, “culture” and “global”, questioning whether the increased interest in a specific understanding of culture actually contributes to the field’s ability to deal with complex and transforming publics in a meaningful manner.

Findings

The majority of global public relations literature applies redundant understandings of globalization. It attaches prime importance to the concept of culture and contributes little to the understanding of transforming publics. Few scholars acknowledge the limitations of using “culture” for the definition of publics in global contexts. Alternative approaches to understanding “publics” in global public relations research and practice are hardly offered.

Research limitations/implications

The findings imply that global public relations research would benefit from abandoning monolithic social science categories and from working transdisciplinary in order to refine its understanding of contemporary societal and social transformations and their implications for the understanding of public and relationship building.

Practical implications

The discussion indicates that public relations practitioners could benefit from reorienting their understanding of publics in globalizing societies in order to build and nourish mutually beneficial relationships. The authors apply the insight into contemporary business practices to offer public relations practitioners a starting point for reorientation.

Originality/value

The authors contribute to global public relations scholarship with an alternative approach to the understanding of transforming publics which merges the spatial turn and the practice turn known from wider humanities and social science research, and relevant business practices.

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Journal of Communication Management, vol. 19 no. 1
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 2 October 2012

Sharon Glazer, Małgorzata W. Kożusznik and Irina A. Shargo

Global virtual teams (GVTs), also known as transnational or distributed teams, are increasingly common as organizations strive to maintain a global presence, find top and…

Abstract

Global virtual teams (GVTs), also known as transnational or distributed teams, are increasingly common as organizations strive to maintain a global presence, find top and diverse talent, and cope with economic constraints. Despite increasing adoption of GVTs, there is a dearth of research addressing whether GVTs are an effective coping strategy for dealing with the world economic crisis and if there are unintended negative consequences on employee well-being as a result of their use. Thus, a focal question guiding the development of this chapter is whether or not GVTs are a sustainable solution for organizations? In this chapter we present a generic framework depicting the cycle by which macroeconomic demands impose changes on organization's structures, which trickle down to the level of the individual who has to cope with the demands the new structure has imposed. We discuss GVTs as an intervention (or cure) for organizations’ dealing with the current world economic crisis and how this organizational intervention inevitably becomes the context (or cause) for the kinds of stressors or demands employees face.

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The Role of the Economic Crisis on Occupational Stress and Well Being
Type: Book
ISBN: 978-1-78190-005-5

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Book part
Publication date: 12 July 2011

Luis L. Martins and Marieke C. Schilpzand

Global virtual teams (GVTs) – composed of members in two or more countries who work together primarily using information and communication technologies – are increasingly…

Abstract

Global virtual teams (GVTs) – composed of members in two or more countries who work together primarily using information and communication technologies – are increasingly prevalent in organizations today. There has been a burgeoning of research on this relatively new organizational unit, spanning various academic disciplines. In this chapter, we review and discuss the major developments in this area of research. Based on our review, we identify areas in need of future research, suggest research directions that have the potential to enhance theory development, and provide practical guidelines on managing and working in GVTs.

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Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-0-85724-554-0

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Article
Publication date: 1 August 1995

Carolyn Green and Karen Ruhleder

Discusses the visions of “global villages”,“borderless worlds” and “towers of Babel” which,according to the visionaries of our day, we are heading towards,enhanced by the…

Abstract

Discusses the visions of “global villages”, “borderless worlds” and “towers of Babel” which, according to the visionaries of our day, we are heading towards, enhanced by the rapid development of communications and information technologies. Explores the shortcomings of these metaphors and the visions conveyed by them. Considers the means by which alternative metaphors could be constructed in an effort to make sense of how information technology‐supported globalization will re‐shape the world in which we live.

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Journal of Organizational Change Management, vol. 8 no. 4
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 11 September 2017

Remy Magnier-Watanabe, Yoshiaki Watanabe, Olivier Aba and Harald Herrig

This paper aims to examine how students can learn how to work in multi-cultural global virtual teams in a classroom-based setting using experiential learning. The students…

Abstract

Purpose

This paper aims to examine how students can learn how to work in multi-cultural global virtual teams in a classroom-based setting using experiential learning. The students from two graduate programs in France and Japan were given relevant reading materials, individual and joint team assignments on virtual team work and were asked to evaluate their work using previously identified global virtual team key success factors.

Design/methodology/approach

Text-mining and co-word analyses of students’ assignments, and correlations of keyword frequencies with student culture scores provide insights on how students first experience this novel setting, raising their awareness and providing them skills for future application in an organizational setting.

Findings

The process experienced by virtual student teams has many similarities with the team formation stage in virtual teams in organizational settings. Such experiential learning is useful for global virtual team education, as students will have already experienced and solved typical challenges in a safer non-work-related setting.

Research limitations/implications

This study is based on a small sample of respondents and therefore presents inherent limitations in terms of significance and generalizability.

Originality/value

The rise of information and communication technologies has facilitated the creation of new approaches for coordinating work and, subsequently, for new collaborative organizational forms. Little research has been conducted to address education or training for these new and essential forms of collaboration.

Details

On the Horizon, vol. 25 no. 4
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 1 July 2003

Pamela Mounter

Communication with people from different cultures, yet who may well speak English, requires sensitive listening skills and a strategic understanding of the organisation’s…

Abstract

Communication with people from different cultures, yet who may well speak English, requires sensitive listening skills and a strategic understanding of the organisation’s needs. The communication manager must win the confidence of senior managers to help them deliver business objectives in a multicultural environment.

Details

Journal of Communication Management, vol. 7 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

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