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Book part
Publication date: 29 October 2014

Charles Post

This essay is a response to Zak Cope’s defense of the “labor aristocracy” theory of working class reformism and conservatism. Specifically, the essay engages Cope’s claims that…

Abstract

This essay is a response to Zak Cope’s defense of the “labor aristocracy” theory of working class reformism and conservatism. Specifically, the essay engages Cope’s claims that British colonialism, imperialist investment, and transnational “monopoly” corporations have accrued “surplus-profits” that have underwritten the existence of a “labor aristocracy” historically, and that “unequal exchange” today has transformed almost the entirety of the working classes of the global North into a labor aristocracy. We conclude with a presentation of an alternative explanation of working class reformism and conservatism.

Book part
Publication date: 21 August 2012

Hannah S. Lee and David A. Griffith

This study examines the process of establishing a viable brand in a new foreign market through successful market entry governance by utilizing various types of branding alliances…

Abstract

This study examines the process of establishing a viable brand in a new foreign market through successful market entry governance by utilizing various types of branding alliances to transfer corporate brands. Drawing from corporate illustrations and building upon Ghosh and John's (1999) governance value analysis (GVA) model, a decision model for managers is developed providing theory-based guidance for market entry strategies. Relational governance can be considered as a continuum ranging from strong relational (i.e., joint ventures, co-branding) to weak relational (i.e., joint promotion, marketing alliance) forms. Firms should organize their market entry strategy based upon brand equity resources, specific investments made by the partner, and environmental uncertainty (market volatility and cultural distance), so as to transfer the desired brand image and associations into local markets by maximizing the level of value created and value claimed. This study contributes to the international marketing literature by providing a theoretically strong decision model, supported by corporate examples, of how firms enter markets using various types of brand alliances. It also advances the practice of international marketing in regard to branding by providing insights as to how managers in the global marketplace can effectively transfer brand images and build global brand equity, minimizing firm costs while maximizing the value created and claimed from the brand.

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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Type: Book
ISBN: 978-1-78190-016-1

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Book part
Publication date: 2 August 2021

Panayiota Alevizou

The clean beauty phenomenon is gaining momentum and beauty brands are getting creative with on-pack sustainability claims. With the increasing focus on sustainability from both…

Abstract

The clean beauty phenomenon is gaining momentum and beauty brands are getting creative with on-pack sustainability claims. With the increasing focus on sustainability from both brands and consumers, sustainability communication has the potential to raise the profile of sustainable production and consumption. Further attention is needed on the creative approach behind on-pack sustainability marketing communications as companies no longer focus on single eco labels but instead use a bundle of claims to advertise their commitment to sustainability which finds consumers confused and brands open to accusations of greenwashing. This chapter explores on-pack sustainability communications in the beauty industry through the lenses of creative marketing communications which need to be both original and appropriate. This study contributes to the longstanding debate on the role of sustainability claims in marketing communications and addresses the role of on-pack sustainability claims design and creativity.

Book part
Publication date: 18 November 2020

Manuel Iturralde

Some of the Sustainable Development Goals (SDGs) adopted by the United Nations (UN) General Assembly are related to violence, crime and crime control issues. In what seems to be…

Abstract

Some of the Sustainable Development Goals (SDGs) adopted by the United Nations (UN) General Assembly are related to violence, crime and crime control issues. In what seems to be an innovative approach, the so-called ‘international community’ has seemed to reach the commonsensical agreement that, in order to enjoy sustainable development and strengthen the capabilities, well-being and freedom of the citizens of the global south, their governments must reduce violence and crime (SDG 16.1). The SDGs also seem to provide the response to tackle crime and violence in the global south. SDG 16.3 aims at ‘promoting the rule of Law at the national and international level and ensuring equal access to justice for all’. Thus, the promotion of the rule of law has commonly been understood as the strengthening of the criminal justice system and State security forces to reduce crime and impunity in the global south. Focussing on Latin America, this article will critically discuss the problematic presuppositions and implications of such a paradigm, which tends to impose, reproduce and legitimise the particular worldviews of global north countries and institutions. This approach is counterproductive, for it does not acknowledge the particularities and historical trajectories of Latin American countries, while naturalising specific global north political, economic and truth regimes.

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The Emerald Handbook of Crime, Justice and Sustainable Development
Type: Book
ISBN: 978-1-78769-355-5

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Book part
Publication date: 8 November 2019

Peter Raisbeck

Abstract

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Architecture as a Global System: Scavengers, Tribes, Warlords and Megafirms
Type: Book
ISBN: 978-1-83867-655-1

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Book part
Publication date: 4 June 2019

Terry Gibson

Abstract

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Making Aid Agencies Work
Type: Book
ISBN: 978-1-78769-509-2

Book part
Publication date: 22 December 2006

Ali Farazmand

The concept of a New World Order is a rhetorical device that is not new. In fact, it is as old as the notion of empire building in ancient times. When Cyrus the Great conquered…

Abstract

The concept of a New World Order is a rhetorical device that is not new. In fact, it is as old as the notion of empire building in ancient times. When Cyrus the Great conquered virtually the entire known world and expanded his “World-State” Persian Achaemenid Empire, his vision was to create a synthesis of civilization and to unite all peoples of the world under the universal Persian rule with a global world order characterized by peace, stability, economic prosperity, and religious and cultural tolerance. For two centuries that world order was maintained by both military might and Persian gold: Whenever the military force was not applicable, the gold did the job; and in most cases both the military and the gold functioned together (Frye, 1963, 1975; Farazmand, 1991a). Similarly, Alexander the Great also established a New World Order. The Romans and the following mighty empires had the same concept in mind. The concept was also very fashionable after World Wars I and II. The world order of the twentieth century was until recently a shared one, dominated by the two superpowers of the United States and the USSR.

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Comparative Public Administration
Type: Book
ISBN: 978-1-84950-453-9

Book part
Publication date: 17 October 2018

Jelena Brankovic

How do organizational associations affect extra-organizational boundaries? This chapter addresses this question by looking into the long-established practice among universities to…

Abstract

How do organizational associations affect extra-organizational boundaries? This chapter addresses this question by looking into the long-established practice among universities to form associations. In order to examine how associations delineate boundaries in universities’ institutional environment, the chapter draws on the scholarly work on categories and conceptualizes associations as meta-organizations. The chapter finds that category-based identities, and other organizational characteristics, enacted to demarcate members from non-members play a central role in this process. In following these lines of demarcation on a sample of 185 national and international university associations a typology emerges, accompanied by a global diffusion pattern. Three sets of institutional conditions are then identified as being conducive to this process: (1) the twentieth-century university expansion and the consolidation of national higher education fields, (2) the intensification of cross-border interaction and the advent of international institutions, and (3) the formation of a global field and the rise of competition as an ideological imperative.

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Toward Permeable Boundaries of Organizations?
Type: Book
ISBN: 978-1-78743-829-3

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Book part
Publication date: 2 July 2007

Alexandra Hrycak

Three main claims have generally been made regarding the beneficial impact of increased global integration on local women's movements. First, increased global integration is said…

Abstract

Three main claims have generally been made regarding the beneficial impact of increased global integration on local women's movements. First, increased global integration is said to create opportunities for local movements to participate in international conferences and partnerships with international organizations (Gray, Kittilson, & Sandholtz, 2006; Sassen, 1998, pp. 96–97). Second, it is said to help local movements participate in transnational networks that work together on global issues such as trafficking or domestic violence and are able to exert pressure both on transnational organizations such as the UN and the European Union and on national states to adopt policies that support norms of equality for women (Keck & Sikkink, 1998; Moghadam, 2000). Third, it is argued that both these forms of cross-border contact create opportunities for learning feminist framing strategies that focus on gender equality and freedom of choice and are superior to local forms of activism that are organized around motherhood or “parochial” identities (Sassen, 1998).

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Sustainable Feminisms
Type: Book
ISBN: 978-0-7623-1439-3

Abstract

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Politics and Development in the North American Arctic
Type: Book
ISBN: 978-1-80043-716-6

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