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The purpose of this paper is to examine the pattern, duration and country-level determinants of global agri-food export competitiveness of 23 major global agri-food trading countries.

A large panel data set is compiled to facilitate assessment of the pattern, duration and country-level determinants of global agri-food export competitiveness using a revealed comparative advantage index.

The results suggest that the duration of revealed comparative advantage is heterogeneous at the agri-food product level. Long-term survival rates as revealed by the comparative advantage indices are among the highest for the Netherlands, France, Belgium, the USA, Argentina and New Zealand. The level of economic development, the share of agricultural employment, subsidies to agriculture and differentiated consumer agri-food products increase the likelihood of failure in the duration of comparative advantage, while the abundance of agricultural land and export diversification reduce that likelihood.

The framework is conceptually innovative in how it models the likelihood of failure in the duration of comparative advantage and assesses implications. Export competitiveness is a crucial factor in long-term global farm business survival as it fosters opportunities for business prosperity on global markets.

The aim of this article was to present a retrospective assessment of the intellectual structure of private agricultural and food standards research in global trade. This study was motivated by the increasing role of standards and certifications in governing global agricultural and food trade.

The current investigation was carried out with bibliometric methods using VOSviewer software. Techniques such as citation, co-citation, keyword co-occurrence, keyword evolution and co-authorship analyses were performed to tackle the research questions. Articles were extracted from Scopus database for the period 1998–2022 (30th August 2022) with selected keywords (“Private food standard*” OR “food standard*” OR “agri-food standard*” AND “agri*” OR “agro*” OR “farm*” OR “food*” AND “international trade” OR “global trade” OR “international business”) along certain filters (subject – Economics and Business management: language – English: Document – article and review articles and source – journals).

The results show that the intellectual structure of private agricultural and food standards research in global trade has evolved around five clusters, namely: (1) the political economy of food standards, (2) food standards and their challenges in global trade, (3) food standards and integration into value chains, (4) food standards and market access and (5) food standards and exports from developing countries. However, the authors found the research gaps in each of the thematic clusters.

The main limitation of this study is that the authors focused their attention on certain aspects of bibliometric review, such as the intellectual structure of the field, the citation analysis and the collaboration network. Future research could attempt to explore new field development through bibliographic coupling and deepening of conceptual structure using content analysis by incorporating the research methods used in the respective studies.

The emerging research areas in private agricultural and food standards in global trade are related to topics on food quality, sustainable development, genetically modified organisms, World Trade Organization, tariff structure, trade agreements, food industry and European Union. However, there is less research and little collaboration between Africa and developed countries. For example, Africa's total publications were (15), while the US had (46), China (15), Belgium (23), Germany (27), Italy (32) and the UK (24).

There are limited studies that have conducted a retrospective evaluation of the intellectual structure of private agricultural and food standards research in the global trade using bibliometric analysis. The present investigation is novel in identifying the thematic research clusters, emerging issues and future research directions. This is more important to developing countries as their agricultural produce face challenges to access markets of the developed world.

Private retail and brand-driven sustainable procurement standards are influencing global agri-food markets, shifting trade and export priorities and reshaping food supply chains. Using the case of Australian beef, the authors construct and evaluate three procurement activity “portfolios” and evaluate how these activity sets pull towards or against diverse organisational goals and/or science-based sustainability objectives.

A review of the academic and practitioner literature identified three key pillars for sustainable Australian beef procurement: animal welfare, environmental management and climate change (i.e. emissions). A subset of sustainable beef production activities (n = 100) was identified through this review plus semi-structured interviews with Australian beef retailers and industry bodies. This activity set was filtered (n = 40) and scored by a panel of science experts via a series of workshops and an additional survey. Using these data, the authors use a k-means cluster analysis (k = 3) to consider the strong or weak contributions of each activity portfolio towards typical sustainable beef goals.

A portfolio-based view of sustainable procurement puts the trade-offs between activities and the need for clear sustainability prioritisation into sharp focus. The authors find that individual strategies may be singularly more or less impactful, complex or popular, but when combined as a suite of activities enacted towards a particular goal or set of goals, essential for success. The authors find that obtaining balance across sustainable beef pillars versus within specific pillars can narrow the optimal set of activities that can succeed against multiple sustainability goals.

For procurement managers, the balance between clear focus and multidimensional progress is a difficult challenge. It requires the bold identification and articulation of an organisation’s interlocking corporate, industry or environmental objectives and flexibility on the strategies, tools and resources required. The authors posit that shifting away from a focus on rigid metrics may be useful in breaking the impasse on meaningful action.

Using a set of known activities and strategies that a procurement manager might draw from in operationalising sustainability goals, the authors cluster activities into three discrete activity portfolios. Each portfolio requires differing levels of effort, implementation complexity and potential for within-pillar and cross-pillar impact (i.e. co-benefits). Assessing the evidence and potential for cross-pillar impacts of individual strategies is a complex undertaking, indicative of the systems and tangled interactions that characterise sustainability science more broadly.

By assessing how the procurement function can be leveraged and operationalised towards sustainability goals through a lens of optimal portfolio management, the authors provide a way forward for the procurement managers working within large retailers and agri-food businesses to progress towards multiple sustainability pillars simultaneously.

The prime aim of this paper is the identification and prioritization of performance indicators, which motivate the development of an Internet of Things (IoT)-based traceability system for the agriculture supply chain (ASC). Also, this research aims for checking the robustness of obtained results.

Ten performance indicators have been identified based on the five “criteria in the IoT-based traceable system”. Further, based on five criteria, performance indicators were ranked by using grey-based “Additive Ratio Assessment”.

Sustainable practices obtained first rank, and certification of agri-products obtained worst ranking. Further, based on sensitivity analysis, tracking of agri-products and stakeholders' behavior have found high sensitivity. Also, information sharing and global distribution networks have found the least sensitive performance indicators.

This research has some limitations of taking only a few criteria and alternatives. This study may also contribute as a practical insight to the practitioners and managers in decision-making in the adoption of an IoT-based traceable system within the ASC.

This research may motivate the implementation of an IoT-based efficient traceability mechanism that improved the sustainability and consumer's trust in the ASC during different types of hazardous activities and other outbreaks (COVID-19). Also, this research has provided a theoretical insight based on the dynamic capability theory (DCT).

The agro-industrial complex (AIC) of Belarus is one of the priority sectors of the national economy, which performs economic, social, environmental and cultural functions. The main trends in the development of the industry on modern business conditions are presented in the section. The goals, objectives, and mechanisms for the implementation of the state programs of development of the AIC are analyzed. The directions and measures of state support for agriculture are reasonable, the actual structure of the “green box” and “yellow box” measures is presented. Approaches and mechanisms to ensure national food security are highlighted in the light of new conditions, goals, and objectives. The results of the foreign trade in agricultural products of Belarus and rural development and social infrastructure of the village are presented. Scenarios for the development of agriculture in Belarus, taking into account national priorities in the field of agricultural production, the domestic consumer market, foreign trade, have been developed.

The purpose of this paper is to describe the rise of South Africa's quick service restaurant (QSR) industry by examining the structural changes and competitive strategies driving the industry.

The paper uses Michael Porter's Five Forces and secondary data to describe the structural reorganization of South Africa's QSR industry and market positioning strategies being used to respond to the growing industry competition and global challenges.

The paper finds that South Africa's QSR industry has risen tremendously and has expanded globally. The evolving fast food market comprises South African franchises and multi‐national franchise corporations co‐existing with modern supermarkets, contract food caterers, and informal traders. The industry uses a mix of market coordination, operational and competitive strategies to counter the intense global competition. Further research is needed to examine the potential of information communication technologies in QSR industry market coordination and consumer willingness to pay for increased convenience, healthy products, sustainability, and food traceability.

South Africa leads the continent in mobile phone penetration and there is scope for QSR managers to integrate mobile commerce when dealing with QSR industry customers and other stakeholders. South Africa's fast food franchises should craft strategies that adapt menus to local cultures and ethnic foods in other countries. With increasing attention on food safety and traceability, South Africa's QSR firms could provide leadership in marketing high quality food and gain competitive advantages through positive industry image.

The paper addresses the highly topical issue of rising competition in the fast food industry and successful strategies being utilized by South African firms to penetrate both regional and global markets.

This paper seeks to identify the prevailing streams in the research of climate-smart agriculture in order to help to conceptualize this new scientific notion and assist in drawing clear borders between climate-smart agriculture, agricultural sustainability and resilience.

In order to conceptualize the climate-smart agriculture (CSA), the current research provides an in-depth bibliometric analysis indicating the prospective research directions in CSA. The findings of this paper are important in guiding the research on creation of climate-smart agriculture across different regions.

The notion of the CSA covers three main objectives: increased productivity, enhanced resilience and reduced environmental footprint of agriculture. It is found that due to its novelty, the climate-smart notion does not always have its defined research agenda and is considered to be both a constituent part of some other scientific framework (e.g. sustainability) and an independent research avenue.

This paper presents an in-depth analysis of the literature on the CSA. The linkages among the concepts, research centers and research strands are identified via the citation-based analysis.

The purpose of this study is to assess the impact of rising food prices on food demand and nutrient intake among rural–urban migrants and whether such impact varies across income classes.

Using data from the China Health and Nutrition Survey (CHNS), this study adopts a quadratic almost ideal demand system (QUAIDS) for food demand elasticity and an indirect estimation method for nutrient elasticity to investigate the effects of rising food prices on food demand and nutrient intake among rural–urban migrants.

The estimated results indicate that an increase in the price of pork alone would lead to a larger reduction in most nutrients among rural–urban migrants than other single targeted food group, and a simultaneous rise in the price of all food groups would have a remarkably adverse effect on the nutritional status of rural–urban migrants in comparison to the nutritional effects of a rise in one targeted food group. In addition, the nutritional effects of food prices across income classes show that the nutritional status is particularly vulnerable to rising food prices among low-income rural–urban migrants.

This paper focuses on analyzing the impact of rising food prices on the nutritional status of rural–urban migrants, a topic that is very limited in the literature. This study provides a fresh look at the effect of volatile food prices on food demand and nutrient intake among rural–urban migrants. The results indicate that income growth would have a remarkable positive effect on nutrient intake for rural–urban migrants, especially for low-income rural–urban migrants. However, an increment in nutrients due to a growth in income would not be far from enough to cover the reduction in nutrients as a result of a simultaneous rise in price of all the studied food categories at the same rate.

Since Greece became a member of the EU and after the implementation of plethora of structural funds programs regarding the agricultural sector, the situation has remained more or less the same as far as the structural characteristics of the agricultural sector is concerned.

The agricultural sector in Greece accounts for €6.67 billion and contributes 4.3% to the total GVA which is double compared with the average European one (1.6%). The Agricultural Factor income per annual work unit (AWU) has reached 94% of the EU average. During the economic crisis (2009–2013) the value of this index decreased 22% while in the next years an upward trend followed and in 2019 reached the same level as before the economic crisis. During the period 2005–2018, productivity in Greece showed moderate and negative TFP growth numbers while in the same period, the TFP growth was stronger in the EU presenting an increase of 10%. The trade balance of agri-food products in Greece is negative, although recently this trade deficit has been reduced following an improvement in the agri-food sector's export performance. The value of agri-food products exports amount to €6.04 billion, which are the third largest category of exported goods. Also, the value of exports of manufactured products rose 70% during the period 2009–2019 against the exports of commodities, which also rose with a lower rate (25%), something that it is positive for the Greek economy, given the higher added value of manufactured products. Under the current Common Agricultural Policy Action Plan (2014–2020), Greece has a guaranteed flow of around €20 billion for direct support of agricultural income through direct payments (Pillar I) and has earmarked €15 billion and the remaining €5 billion under the Rural Development Program, (Pillar II). However, the direct payments are not allocated fairly.

The COVID-19 pandemic crisis hit the entire Greek economy and the agri-food sector which has just recovered from the recent economic crisis. However, during this crisis, the Greek agro-food chain has demonstrated great resilience to guarantee the supply of food to consumers. In the era of COVID-19, the key factors that can be employed by agri-food industry as a strategy for penetrating in global markets, are (1) Focus on developed markets, (2) Marketing in branded form (not bulk), and ideally emphasis on the uniqueness of the raw material, and (3) Sufficient volume of products to gain a leading share in the premium segment of the market. In addition, knowledge and innovation have a key role to play in helping farmers and rural communities meet future challenges. Finally, the only way in order to achieve economies of scale in the agri-food sector is to increase the level of cooperation at all levels by any available means.

A major challenge facing Welsh speciality Small and Medium‐sized Agri‐food Enterprises (SMAFEs) is how to sustain growth in a global market. This can be enhanced through e‐commerce and the marketing of product through the Internet to an international audience. Recent research carried out by the Welsh Enterprise Institute (WEI) found that there may only be 10 per cent of Welsh SMAFEs using the Internet for this purpose. The challenge, therefore, is how to enable SMAFEs to market effectively their products; to put these small firms not only in contact with local markets but also international markets; to ensure a range of “authentic” food products is available to Welsh communities in other countries and those people with affinity to “all things Welsh”; and to establish channels that facilitate repeat purchase by visitors to Wales. This challenge can be responded to by enabling SMAFEs to gain access to the Internet and to be confidence in its use, to develop “user friendly” Web sites, to link to overseas markets through the Internet, and to establish a long‐term customer base. The WEI has undertaken a two stage survey to measure SMAFE usage of e‐mail and the Internet in Wales. The buying habits of Welsh Affinity Groups (WAGs) on the Internet in the USA, Canada and other countries has also been studied and it is planned to establish network links between the SMAFEs and the WAGs, and communities overseas. This paper describes the survey of SMAFEs in Wales and reports on the analysis of the findings together with recommendations for the establishment of a comprehensive Welsh food portal. This is related to the study of the WAGs in the USA and Canada and a proposal for the development of a virtual “market place” between the SMAFEs and the WAGs is explored. The WEI has joined forces with Web design companies WebAware and MAWR Ltd., to offer high quality consultancy and advice to provide Web site and e‐commerce solutions relevant to SMAFEs to create an anticipated multi‐million pound net gain to Wales and the Welsh Agri‐food sector through world‐wide sales. A Welsh food portal is therefore of immense importance as a marketing entrepreneurship interfacing tool not only to Agri‐food enterprises in Wales but also to customers from across the World. The paper concludes by arguing for the need for appropriate support to be provided for speciality Welsh SMAFEs to make them aware of the importance of the adoption of e‐commerce including the Internet and Web sites. This paper is a version of one that has been published in the International Journal of Applied Marketing, published by International Marketing Journals, ISSN: 1742‐2612.