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Selected differences observed among segments of the public in terms of socio‐economic and sociographic characteristics, raise the hope that donors of voluntary contributions can be defined through behaviouristic giving variables, which can be profiled and accessed. Data collected from telephone interviews in Indiana regarding giving behaviour and socio‐economic/sociographic characteristics of the sample, plus individuals' media exposure, suggests that such surveys can isolate segments which are different in their giving orientations, and can aid the targeting of marketing/advertising strategies.

Increased consumer mobility is a recurrent theme in retailing literature. A major ramification of increased mobility is that consumers are no longer restricted to their local trade area. Consumers appear willing to forego secondary costs such as time, money and effort to shop at places when they feel product and service offerings are more compatible with their needs.

Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time‐dependent non‐profit organizations. Illustrates a pragmatic tool which a volunteer‐dependent organization can use to determine its strengths and weaknesses vis‐à‐vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis‐à‐vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage” into a “solid competitive advantage”.

Proposes to determine the relative importance of factors on which people rely in choosing a place to live and their assessments of a local area in the Southeastern USA. Presents recommendations to aid local authorities in improving quality of life in the region. Concludes that this should be done in partnership with non‐governmental entities such as Parent/Teacher Associations or trustees of local art councils for effective changes to be made.

Presents an application of importance‐performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance‐performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.