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1 – 10 of 44Giuseppe Festa, Maria Teresa Cuomo, Cinzia Genovino, Gazi Mahabubul Alam and Matteo Rossi
The main aim of this research was to investigate whether and how digitalization affects sustainability and performance in wine tourism.
Abstract
Purpose
The main aim of this research was to investigate whether and how digitalization affects sustainability and performance in wine tourism.
Design/methodology/approach
Based on the data emerging from the 2019 National Report on Wine Tourism from the National Association of “Wine Cities” in Italy (the most extreme case in the world of wine), three macro-agglomerates were investigated: digitalization, sustainability and performance, adopting descriptive and inferential statistics.
Findings
Although rigorous correlation between adopted digitalization and performed sustainability on one side and performed sustainability and market performance on the other cannot be verified for the 92 wineries under investigation, there is visible evidence that the more digitalized wineries are, the more sustainable they become and the better their performance. Evidence was not found to support the idea that the more sustainable wineries are, the more they are digitalized and the better their performance. Research implications and limitations to theoretical and practical application have been discussed.
Originality/value
Wine tourism, which is naturally associated with rural tourism, is a form of tourism in which sustainability has strong relevance, particularly considering the future needs/desires of post-pandemic tourists. At the same time, digitalization, especially in pandemic and post-pandemic tourism, is credited with developing a huge impact in this business, although wine tourism is most probably conceivable as a meta-market, with a strong cultural essence. In this respect, a digitalization > sustainability > performance approach seems practicable and globally profitable.
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Giuseppe Festa, S.M. Riad Shams, Gerardino Metallo and Maria Teresa Cuomo
The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the…
Abstract
Purpose
The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the municipality engaged in promoting the wine tourism industry insisting on the territory.
Design/methodology/approach
The survey, proposing a theoretical/empirical framework, has investigated, through an electronic platform, the municipalities belonging to the National Association of “Wine Cities.”
Findings
The research has demonstrated a substantial trustworthiness of the model, with further evidence about the underestimation of stakeholder networks on behalf of Italian small municipalities. A clear difference of perception between non-small municipalities and small municipalities has emerged with regard to the perceived relevance of the collaboration with the territorial wine tourism players/stakeholders.
Practical implications
A recent legislation in Italy, just focused on small municipalities, might help overcome these gaps, between non-small municipalities and small municipalities, releasing in the territories new energies for the development of wine tourism, from both planning and financing points of view.
Originality/value
Italy as country is the largest producer of wine in the world. Similarly, wine tourism, as additional wine business opportunity, is a successful phenomenon in Italy, even though with great margins of development (especially with comparison to the New World of Wine). One of the main limits of this delay is the lack of public-private collaboration, at widespread level, among the players/stakeholders of the sector. The model that has been proposed in this research contributes scientifically and practically to fill this gaps.
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Giuseppe Festa, Antonio D'Amato, Rosa Palladino, Armando Papa and Maria Teresa Cuomo
Artificial intelligence (AI) is vastly impacting the digital transformation of societies, economies, businesses, markets and enterprises, at a very fast pace, mostly after the…
Abstract
Purpose
Artificial intelligence (AI) is vastly impacting the digital transformation of societies, economies, businesses, markets and enterprises, at a very fast pace, mostly after the global success of the generative algorithms. In this respect, this study, with an exploratory intention, aims to provide evidence about the fundamental issues of AI, particularly if generative, when adapted to humanism, with a specific focus on the wine business.
Design/methodology/approach
An exploratory analysis, conducted on a convenience sample of wine business operators, has been performed to investigate AI applications when connected with the conceptual platform of the “Industry 5.0” framework.
Findings
The results of the survey provide evidence about the success of AI in the wine business. Specifically, the research outcomes highlight that the interviewees (wine business operators) recognized the high relevance of the potential use of AI in the strategic and operating management of wine firms.
Originality/value
This study aims to provide new empirical evidence with regard to the application of AI in real business contexts. More specifically, in this exploratory investigation, a potential interaction between AI and sustainability has been highlighted in the wine industry, especially from an environmental point of view, i.e. for respectfully governing and managing the business impact on the planet and also for increasing the general efficiency of the process, with peculiar applications on the managerial, economic and financial side of the wine business.
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Giuseppe Festa, Ashutosh Kolte, Maria Rosaria Carli and Matteo Rossi
This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in…
Abstract
Purpose
This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in the field, at the institutional and corporate levels, have placed India in the spotlight of the global pharmaceutical market, but several threats and weaknesses could limit this expansion.
Design/methodology/approach
Descriptive and inferential analyses have been based on empirical data extracted from authenticated data sources. Subsequently, a narrative strengths, weaknesses, opportunities and threats analysis was performed based on the results of prior investigations and on qualitative data that were retrieved from a marketing intelligence examination to generate an overall scenario analysis.
Findings
Indian pharmaceutical companies have faced several challenges on various fronts. In the home market, drug prices are controlled by the drug price control order; therefore, there is strong pressure on revenues and subsequently on costs. In the international market, threats derived from pharmaceutical multinational companies are emerging as tough obstacles to overcome.
Practical implications
More focus on patents for innovative drugs is required, instead of concentrating primarily on generic drugs. There is a need for policymakers to work on the sustainability and development of the industry, while the companies must redesign their orientation toward enhancing innovation capabilities. In addition, at the level of corporate strategy, firms should establish collaborations and alliances and expand their industrial marketing vision.
Originality/value
This study provides a global overview of the potential growth and development of the Indian pharmaceutical sector, comparing it with internal trends and external competition. The most relevant contribution of the research relies on the shift to innovative production that Indian companies must adopt (after years of focusing only on generic drugs), and in this vein, appropriate industrial marketing solutions are indispensable.
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Pantea Foroudi, Maria Teresa Cuomo, Matteo Rossi and Giuseppe Festa
For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer…
Abstract
Purpose
For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer segments. Among these, millennials represent the most interesting segment of the present and future, even though studies on millennials’ behaviour are insidious and newer consumer segments are emerging (Generation Z). The paper aims to discuss this issue.
Design/methodology/approach
This study focusses on this parameter through a comparative analysis of French and Italian wines – first, on the country-of-origin effect on millennials’ wine preferences, and second, on the possibility of managing this influence by adopting a wine marketing mix based on the innovative 4Es model.
Findings
The outcomes of the experiment on 121 millennials, despite the limitations of the study, highlight interesting changes – compared with the wine consumption behaviours of the past – regarding the country-of-origin effect and the possibility of managing it.
Originality/value
The results confirm, similar to the literature on the 4Es model, the possibility of wide areas of action for wine educational marketing initiatives that can change or enhance the country-of-origin perception.
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Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas and Matteo Rossi
The research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by…
Abstract
Purpose
The research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by proactive governance, management and marketing of their IC – particularly when considering its extension to SC – with relation to the promotion of corporate reputation.
Design/methodology/approach
After a literature review about the intellectual capital (IC) and the social capital (SC) in the nonprofit sector (NPS), at either national or international level, the study presents a bibliometric-systematic literature review (B-SLR) of the field in question.
Findings
According to a quantitative (more bibliometric) perspective, the scientific interest on this specific issue has not always been constant and methodical, while three themes (institutional scope, human resources and operational functioning) have so far mostly been analyzed according to a qualitative (and therefore more systematic) perspective.
Originality/value
Despite some recent trends aimed at re-evaluating the effect of intangible assets in any organization, there is still some reticence within the NPS to consider the importance of these resources. This orientation also extends to IC, and more specifically to SC, which should now be considered as relevant factors in the creation of value for any socio-economic organization, both nationally and internationally.
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Antonio D'Amato, Giuseppe Festa, Demetris Vrontis, Jens Mueller and Matteo Rossi
This study aims to highlight the fundamental elements about the potential knowledge ecosystems underlying the crowdfunding environment, providing a tentative analysis of the state…
Abstract
Purpose
This study aims to highlight the fundamental elements about the potential knowledge ecosystems underlying the crowdfunding environment, providing a tentative analysis of the state of the art and suggesting a possible research agenda.
Design/methodology/approach
Based on a sample of 51 papers retrieved from the Web of Science (WOS) database, the investigation, implementing a bibliometric literature review (BLR), has examined the main metadata of the scientific literature that includes studies about crowdfunding and knowledge ecosystems.
Findings
The main research areas in the field, in terms of occurrence network analysis, seem to affect three main clusters (entrepreneurial ecosystems, business ecosystems and service ecosystems), being the role of knowledge (and consequent knowledge management) relevant mostly in regard to entrepreneurial ecosystems.
Originality/value
The research is intended to shed light on the potential connections, relationships and interactions between crowdfunding and the knowledge ecosystems that may emerge in the dynamics involving crowdfunding platforms, projects and operators, emphasizing the contribution of knowledge management in this respect.
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Giuseppe Festa, Sihem Elbahri, Maria Teresa Cuomo, Mario Ossorio and Matteo Rossi
The study aims to investigate the influence of FinTech (Financial Technology) determinants such as crowdfunding, mobile payment and blockchain as potential facilitators in an…
Abstract
Purpose
The study aims to investigate the influence of FinTech (Financial Technology) determinants such as crowdfunding, mobile payment and blockchain as potential facilitators in an entrepreneurial ecosystem for undertaking decisions in Tunisia, as an example of emerging economy.
Design/methodology/approach
Quantitative research was carried out with data collection based on a questionnaire that has been sent via email to young Tunisian entrepreneurs (potential or actual). A following regression was calculated on 93 respondents.
Findings
Analysis of the data showed that most of the relationships under investigation were confirmed. Statistical tests highlighted that knowledge, availability and access about crowdfunding and blockchain had a positive and significant impact on entrepreneurial intention. Regarding mobile payment, there was a negative and insignificant effect on entrepreneurial intention.
Originality/value
From the evidence of the research, Fintech ecosystems may positively influence the decision to undertake, with relevant implications at institutional, industrial and individual level. More specifically, demonstrating a positive and significant relationship between some main dimensions of FinTech and entrepreneurial intention and emphasizing the contribution of related knowledge to intellectual capital accumulation through entrepreneurial education, this study seems to be unique in examining and verifying this potential effect.
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Jamel Chouaibi, Giuseppe Festa, Gazi Mahabubul Alam and Matteo Rossi
The aim of this study is to investigate potential relationships between the corporate governance system and the innovation development process, with a specific focus on the…
Abstract
Purpose
The aim of this study is to investigate potential relationships between the corporate governance system and the innovation development process, with a specific focus on the agri-food sector in the Tunisian context.
Design/methodology/approach
Most studies on innovation management have shown the collective nature of the innovation process, resulting from the multiple interactions that can be established between various actors, internal and external to the enterprise perimeter, which is increasingly digitally open, especially in the COVID-19 era. More specifically, the implementation of an innovation strategy is a risky issue for businesses, most of all when considering its financial requirements and impacts, and thus, appropriate management plays a relevant role in this respect.
Findings
Statistical tests, operated on a sample of 80 Tunisian companies, show that the style of management and the concentration of ownership exert significant influence on the dynamism of technological innovation in the agri-food sector.
Originality/value
The involvement and the commitment of institutional investors can contribute to stimulate the innovation process in the agri-food sector, providing related implications with significant impact, at the scientific and managerial level.
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