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Article
Publication date: 1 March 1999

Gina Vega

Gina Vega reviews The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace by Thomas Petzinger Jr.

Abstract

Gina Vega reviews The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace by Thomas Petzinger Jr.

Details

New England Journal of Entrepreneurship, vol. 2 no. 2
Type: Research Article
ISSN: 2574-8904

Case study
Publication date: 5 January 2015

Gina Vega, Earl Simendinger and Stephanie J. Thomason

Academic research cases (ARC) provide interesting learning situations and challenging problems to study. However, it can be difficult to bring these research cases to…

Abstract

Synopsis

Academic research cases (ARC) provide interesting learning situations and challenging problems to study. However, it can be difficult to bring these research cases to classroom teaching because the “answers” are embedded within the case studies. Research cases can be redesigned as teaching cases (TCs) through a method of unwrapping the ARC and re—visioning it as a TC. One method is provided in this paper.

Research methodology

The authors have taken an unpublished research study and rewritten it as a TC. Elements from both manuscripts are provided in tabular form to guide the creation of TCs by academic researchers.

Relevant courses and levels

This paper will be helpful for any academic who wishes to transform a qualitative research case study into a useful classroom teaching tool.

Details

The CASE Journal, vol. 11 no. 1
Type: Case Study
ISSN: 1544-9106

Keywords

Case study
Publication date: 1 May 2011

Gina Vega

Abstract

Details

The CASE Journal, vol. 7 no. 2
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 2 April 2015

Gina Vega

Abstract

Details

The CASE Journal, vol. 11 no. 2
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 1 May 2010

Gina Vega

Abstract

Details

The CASE Journal, vol. 6 no. 2
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 10 October 2013

Gina Vega and Nisreen Bahnan

Family Business, Entrepreneurship, International Business and Marketing.

Abstract

Subject area

Family Business, Entrepreneurship, International Business and Marketing.

Study level/applicability

This case is intended for an undergraduate business student audience in courses dealing with Entrepreneurship, Family Business, International Business and Marketing.

Case overview

TARA Trade, a Lebanese souvenir-item designer and distributor owned by two brothers, was facing hostile competition. The partners who operated the business from two different continents had to deal with multiple threats to maintain their market position in a region of the world riddled with political unrest, regulatory chaos and idiosyncratic (distinctive) socio-cultural business practices.

Expected learning outcomes

Students are challenged to identify solutions to the marketing concerns and analyse the partnership issues faced by the international ownership/management of the business.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Case study
Publication date: 5 January 2015

Gina Vega

Abstract

Details

The CASE Journal, vol. 11 no. 1
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 1 December 2009

Gina Vega

Abstract

Details

The CASE Journal, vol. 6 no. 1
Type: Case Study
ISSN: 1544-9106

Abstract

Details

The CASE Journal, vol. 9 no. 1
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 1 May 2013

Gina Vega

Abstract

Details

The CASE Journal, vol. 9 no. 2
Type: Case Study
ISSN: 1544-9106

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