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Gina Vega reviews The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace by Thomas Petzinger Jr.
Academic research cases (ARC) provide interesting learning situations and challenging problems to study. However, it can be difficult to bring these research cases to…
Academic research cases (ARC) provide interesting learning situations and challenging problems to study. However, it can be difficult to bring these research cases to classroom teaching because the “answers” are embedded within the case studies. Research cases can be redesigned as teaching cases (TCs) through a method of unwrapping the ARC and re—visioning it as a TC. One method is provided in this paper.
The authors have taken an unpublished research study and rewritten it as a TC. Elements from both manuscripts are provided in tabular form to guide the creation of TCs by academic researchers.
Relevant courses and levels
This paper will be helpful for any academic who wishes to transform a qualitative research case study into a useful classroom teaching tool.
Family Business, Entrepreneurship, International Business and Marketing.
This case is intended for an undergraduate business student audience in courses dealing with Entrepreneurship, Family Business, International Business and Marketing.
TARA Trade, a Lebanese souvenir-item designer and distributor owned by two brothers, was facing hostile competition. The partners who operated the business from two different continents had to deal with multiple threats to maintain their market position in a region of the world riddled with political unrest, regulatory chaos and idiosyncratic (distinctive) socio-cultural business practices.
Expected learning outcomes
Students are challenged to identify solutions to the marketing concerns and analyse the partnership issues faced by the international ownership/management of the business.
Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: email@example.com to request teaching notes.