Search results

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”

International trade shows have increased in importance for the promotion of goods and services overseas. Relatively little is known about participation by firms in these shows. The International Marketing and Purchasing Group′s interaction model is an appropriate analytical tool for investigating trade shows in international marketing strategy. Explains why the interaction model is useful in this context and provides directions for research about international trade shows. Also suggests managerial implications for developing international trade show strategy.

Introduction Marketing in the Middle East and North African region can be problematic for the unprepared and naive manager. The international marketing literature is replete with mistakes committed by unwary Western businessmen. This article intends to clarify the somewhat complex marketing environment in the Middle East, using an evaluation of the Egyptian environment as a case example. Egypt had the third largest gross consumption level in the Middle East, after Saudi Arabia and Algeria, during the period 1975–. Egypt, with a population of 42 million, is an important market in the Middle East for many American, European and Japanese firms. The estimated value in 1980 of exports to Egypt from the US, the EEC and Japan was $2,060 million, $4,846 million and $713 million respectively. Furthermore, Egypt's location on the mediterranean means that it provides a natural link for trade between the three continents of Europe, Africa and Asia.

Most consumers can buy products from various countries, including their own. Some prefer local products; others prefer the superior quality, price, or image of foreign products. This study aims to investigate the strength of these preferences and their effects on consumers' evaluations of, and intentions to buy, foreign products.

With a sample of 571 Thai consumers, this study measures consumer ethnocentrism (CET), a general attitude, and country‐specific attitudes toward three product categories (cars, radios, and pens) with American brand associations.

Thai consumers' evaluations of US products vary at different levels of consumer ethnocentrism and country‐specific attitudes.

Although it extends existing research into a less developed country setting, this study still relies on data from a single country.

Managers of both local and foreign brands can make use of these findings to position their offerings appropriately in Thailand.

This study extends the use of the CET concept to a less developed country and confirms prior results obtained in developed nations. In addition, it considers the joint effects of country‐specific and general attitudes in combination.

Focuses on the implementation of forecasting systems and processes by large organizations. Reports the results of a survey of US firms which reveal that, despite advances in computer technology, judgemental forecasting continues to be the method managers prefer. Notes, however, that the incorporation of total quality practices appears to be having some impact on improving systematic approaches to forecasting.

Identifies critical factors that must be practised to achieve effective quality management in an organization based on the synthesis of literature on quality concepts. A framework to be used by organizations to evaluate their quality practices was developed. A field study was conducted to identify the degree to which quality management is being practised in Indian manufacturing organizations and to locate the organizational areas where better management control can make the quality programme more effective. Finds that all requirements for effective quality management can be classified into the following nine major critical factors: top management; quality policies; role of the quality department; training; product design; vendor quality management; process design; quality data; and feedback and employee relations. Seventy‐three organizations with more than 500 employees and a total sales volume of over 251 million rupees participated in the study. Concludes that all nine factors need not be present to ensure the success of a total quality programme.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Management writings in the Middle East region are scarce and scattered. This is due to the lack of doctorate programmes offered by educational institutions, the weak links between academia and the business world, limited formal and informal networks, the lack of status given to the field of management by national bodies and the lack of a publication culture. A bibliography of management‐related writings in the Middle East is presented, which includes other functional areas such as marketing, finance and accounting. It aims to draw the students' attention to a variety of sources. In compiling the bibliography a review of the literature in Arabic, English and Turkish was undertaken, followed by a survey of the top officials of academic institutions offering management/commerce, business administration degree programmes in the region.

In recent years food safety has been firmly placed on the political agenda in the wake of a procession of food scares. This article places food safety within the overall context of customers′ shopping choices. It evaluates how the industry has responded to customers′ needs, with particular reference to Tesco.