Books and journals Case studies Expert Briefings Open Access
Advanced search

Search results

1 – 10 of 46
To view the access options for this content please click here
Article
Publication date: 1 March 1988

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

Essam Mahmoud and Gillian Rice

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will…

HTML
PDF (488 KB)

Abstract

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”

Details

International Marketing Review, vol. 5 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/eb008354
ISSN: 0265-1335

Keywords

  • Cluster Analysis
  • International Marketing
  • Market Segmentation

To view the access options for this content please click here
Article
Publication date: 1 April 1992

Using the Interaction Approach to Understand International Trade Shows

Gillian Rice

International trade shows have increased in importance for thepromotion of goods and services overseas. Relatively little is knownabout participation by firms in these…

HTML
PDF (1 MB)

Abstract

International trade shows have increased in importance for the promotion of goods and services overseas. Relatively little is known about participation by firms in these shows. The International Marketing and Purchasing Group′s interaction model is an appropriate analytical tool for investigating trade shows in international marketing strategy. Explains why the interaction model is useful in this context and provides directions for research about international trade shows. Also suggests managerial implications for developing international trade show strategy.

Details

International Marketing Review, vol. 9 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/02651339210017118
ISSN: 0265-1335

Keywords

  • Industrial marketing
  • International trade
  • Trade fairs

To view the access options for this content please click here
Article
Publication date: 1 April 1984

Marketing Management in Egypt

Gillian Rice

Introduction Marketing in the Middle East and North African region can be problematic for the unprepared and naive manager. The international marketing literature is…

HTML
PDF (654 KB)

Abstract

Introduction Marketing in the Middle East and North African region can be problematic for the unprepared and naive manager. The international marketing literature is replete with mistakes committed by unwary Western businessmen. This article intends to clarify the somewhat complex marketing environment in the Middle East, using an evaluation of the Egyptian environment as a case example. Egypt had the third largest gross consumption level in the Middle East, after Saudi Arabia and Algeria, during the period 1975–. Egypt, with a population of 42 million, is an important market in the Middle East for many American, European and Japanese firms. The estimated value in 1980 of exports to Egypt from the US, the EEC and Japan was $2,060 million, $4,846 million and $713 million respectively. Furthermore, Egypt's location on the mediterranean means that it provides a natural link for trade between the three continents of Europe, Africa and Asia.

Details

Management Decision, vol. 22 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/eb001353
ISSN: 0025-1747

To view the access options for this content please click here
Article
Publication date: 3 May 2011

Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products

Subir Bandyopadhyay, Nittaya Wongtada and Gillian Rice

Most consumers can buy products from various countries, including their own. Some prefer local products; others prefer the superior quality, price, or image of foreign…

HTML
PDF (345 KB)

Abstract

Purpose

Most consumers can buy products from various countries, including their own. Some prefer local products; others prefer the superior quality, price, or image of foreign products. This study aims to investigate the strength of these preferences and their effects on consumers' evaluations of, and intentions to buy, foreign products.

Design/methodology/approach

With a sample of 571 Thai consumers, this study measures consumer ethnocentrism (CET), a general attitude, and country‐specific attitudes toward three product categories (cars, radios, and pens) with American brand associations.

Findings

Thai consumers' evaluations of US products vary at different levels of consumer ethnocentrism and country‐specific attitudes.

Research limitations/implications

Although it extends existing research into a less developed country setting, this study still relies on data from a single country.

Practical implications

Managers of both local and foreign brands can make use of these findings to position their offerings appropriately in Thailand.

Originality/value

This study extends the use of the CET concept to a less developed country and confirms prior results obtained in developed nations. In addition, it considers the joint effects of country‐specific and general attitudes in combination.

Details

Journal of Consumer Marketing, vol. 28 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/07363761111127635
ISSN: 0736-3761

Keywords

  • International marketing
  • Ethnocentrism
  • Country of origin
  • Thailand
  • Consumer behaviour

To view the access options for this content please click here
Article
Publication date: 1 February 1997

Forecasting in US firms: a role for TQM?

Gillian Rice

Focuses on the implementation of forecasting systems and processes by large organizations. Reports the results of a survey of US firms which reveal that, despite advances…

HTML
PDF (43 KB)

Abstract

Focuses on the implementation of forecasting systems and processes by large organizations. Reports the results of a survey of US firms which reveal that, despite advances in computer technology, judgemental forecasting continues to be the method managers prefer. Notes, however, that the incorporation of total quality practices appears to be having some impact on improving systematic approaches to forecasting.

Details

International Journal of Operations & Production Management, vol. 17 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/01443579710158069
ISSN: 0144-3577

Keywords

  • Forecasting
  • Large companies
  • TQM
  • USA

To view the access options for this content please click here
Article
Publication date: 1 February 1994

Quality Practices of Indian Organizations: : An Empirical Analysis

Jaideep G. Motwani, Essam Mahmoud and Gillian Rice

Identifies critical factors that must be practised to achieve effectivequality management in an organization based on the synthesis ofliterature on quality concepts. A…

HTML
PDF (55 KB)

Abstract

Identifies critical factors that must be practised to achieve effective quality management in an organization based on the synthesis of literature on quality concepts. A framework to be used by organizations to evaluate their quality practices was developed. A field study was conducted to identify the degree to which quality management is being practised in Indian manufacturing organizations and to locate the organizational areas where better management control can make the quality programme more effective. Finds that all requirements for effective quality management can be classified into the following nine major critical factors: top management; quality policies; role of the quality department; training; product design; vendor quality management; process design; quality data; and feedback and employee relations. Seventy‐three organizations with more than 500 employees and a total sales volume of over 251 million rupees participated in the study. Concludes that all nine factors need not be present to ensure the success of a total quality programme.

Details

International Journal of Quality & Reliability Management, vol. 11 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/02656719410049493
ISSN: 0265-671X

Keywords

  • India
  • Manufacturing
  • Quality
  • Quality management
  • Quality policy
  • Statistical process control
  • Top management
  • Training

To view the access options for this content please click here
Article
Publication date: 1 June 1985

Management: A Selected Annotated Bibliography, Volume IV

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III…

HTML
PDF (8.1 MB)

Abstract

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Details

Management Decision, vol. 23 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/eb002686
ISSN: 0025-1747

Keywords

  • Bibliography
  • Management

To view the access options for this content please click here
Article
Publication date: 1 June 1991

International Marketing Review

S. Tamer Cavusgil

A variety of topics within international marketing are reviewed:global product strategies; export marketing and distribution strategies;export and planning future business…

HTML
PDF (330 KB)

Abstract

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Details

Marketing Intelligence & Planning, vol. 9 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/EUM0000000001106
ISSN: 0263-4503

Keywords

  • International marketing
  • Eastern Europe
  • Export

To view the access options for this content please click here
Article
Publication date: 1 April 1986

Management Related Research in the Middle East

Ugur Yavas and Ghazi Habib

Management writings in the Middle East region are scarce and scattered. This is due to the lack of doctorate programmes offered by educational institutions, the weak links…

HTML
PDF (359 KB)

Abstract

Management writings in the Middle East region are scarce and scattered. This is due to the lack of doctorate programmes offered by educational institutions, the weak links between academia and the business world, limited formal and informal networks, the lack of status given to the field of management by national bodies and the lack of a publication culture. A bibliography of management‐related writings in the Middle East is presented, which includes other functional areas such as marketing, finance and accounting. It aims to draw the students' attention to a variety of sources. In compiling the bibliography a review of the literature in Arabic, English and Turkish was undertaken, followed by a survey of the top officials of academic institutions offering management/commerce, business administration degree programmes in the region.

Details

Management Research News, vol. 9 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/eb027892
ISSN: 0140-9174

Keywords

  • Business environment
  • Management education
  • Management research
  • Middle East

To view the access options for this content please click here
Article
Publication date: 1 June 1990

FOOD SAFETY AND THE RETAIL INDUSTRY

Richard F. Pugh

In recent years food safety has been firmly placed on the politicalagenda in the wake of a procession of food scares. This article placesfood safety within the overall…

HTML
PDF (389 KB)

Abstract

In recent years food safety has been firmly placed on the political agenda in the wake of a procession of food scares. This article places food safety within the overall context of customers′ shopping choices. It evaluates how the industry has responded to customers′ needs, with particular reference to Tesco.

Details

International Journal of Retail & Distribution Management, vol. 18 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/EUM0000000002936
ISSN: 0959-0552

Keywords

  • Consumers
  • Food
  • Retailing
  • Safety
  • Customer care
  • Food safety

Access
Only content I have access to
Only Open Access
Year
  • Last 3 months (1)
  • Last 6 months (1)
  • Last 12 months (2)
  • All dates (46)
Content type
  • Article (42)
  • Book part (4)
1 – 10 of 46
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here