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Silicon Valley North
Type: Book
ISBN: 978-0-08044-457-4

Article
Publication date: 22 March 2013

Eric Jukes

46

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Reference Reviews, vol. 27 no. 3
Type: Research Article
ISSN: 0950-4125

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Book part
Publication date: 4 September 2004

Abstract

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Silicon Valley North
Type: Book
ISBN: 978-0-08044-457-4

Article
Publication date: 1 March 1987

Pradeep A. Rau and John F. Preble

This paper presents an analysis of the current debate on “global marketing” and the degree to which multinational firms can standardise their marketing practices across…

3592

Abstract

This paper presents an analysis of the current debate on “global marketing” and the degree to which multinational firms can standardise their marketing practices across countries. World markets are getting increasingly homogenised but the authors contend that the framework and associated propositions generated in the paper could help multinational firms determine the degree of standardisation that is possible in different markets.

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International Marketing Review, vol. 4 no. 3
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 23 February 2022

Federico Lega and Giada Carola Castellini

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Resilient Health Systems
Type: Book
ISBN: 978-1-80262-273-7

Abstract

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Resilient Health Systems
Type: Book
ISBN: 978-1-80262-273-7

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